Seoul.

Thomas, the president of Fila, came to the headquarters of Fila Korea and met with Yin Yingzhi, the president of Fila Korea.

It has been almost a year since Barings Bank acquired Fila, but the Korean business is still in the hands of the Korean management headed by Yin Yingzhi. Korea Fila is somewhat like a franchise, a company listed separately in South Korea.

The shareholding structure of Fila Korea is that the Korean management headed by Yoon Young-chi holds about 30% of the shares, Fila (Global) holds 28%, and the remaining 42% is publicly held.

The 28% stake held by Fila (Global) was actually purchased from the Italian Fila family alone, at a cost of US$70 million.

Of course, this is very worthwhile. Korean Fila's performance has increased by 30% every year, and its annual sales in South Korea are currently over 200 million US dollars. The most important thing is its growth rate, which is really amazing. I believe that in less than two years,

The Korean market will have a market share similar to that of the United States and Europe.

The reason why Korean Fila has developed so smoothly must be due to Yin Yingzhi, so Lin Zuhui also hopes that Thomas can come up with a perfect way to solve this problem.

Yin Yingzhi invited Thomas and his team from the headquarters to the conference room. He also knew that the other party came with bad intentions. Fila's owner is Bahrain Bank, and the boss of Bahrain Bank is the richest man in the world. Obviously, they will not allow Fila Free Group in South Korea to leave.

outside.

However, he must strive for it. Korean Fila is the hard work of him and his colleagues. Even with the current decline in the European and American markets, the Korean market can still maintain an annual growth rate of 30%.

Then, why should Fila headquarters interfere?

The only regret is that after Fila was acquired by Barings Bank, it quickly acquired the shares of South Korea's Fila from the Italian Fila family, without giving Yin Yingzhi and others a chance.

Of course, Yin Yingzhi and others will not be able to come up with so much money for a while.

"President Yin, you must know the purpose of our visit this time! Since Fila Group was acquired by Barings Bank, it has formulated many new strategies and begun to sign a large number of celebrity endorsements and develop globally. Based on this, we

I don’t want Fila Korea to be independent of the brand, so I want to merge Fila Korea.”

He didn't say to take back Fila, after all, this would directly tear off the mask.

Of course, Thomas is also confident, because Fila Group holds 28% of Fila Korea's shares, and the boss also purchased about 4.8% of the equity in the Korean secondary market through other channels.

Due to the regulations of the Korean securities market, more than 5% must be prepared and announced, so Lin Zuhui did not dare to acquire more. After all, once he holds more than 5% and does not prepare the report, it will be regarded as illegal by the Korean Securities Supervision and will be directly

Order you to give up the acquisition. Even if you have already won, once the law is involved, the Korean government can still make you sell your shares.

At this point, this was true even when LVMH acquired Prada in its previous life.

Yin Yingzhi said directly: "Impossible! European and American business has begun to decline since the peak of Jiuqi, while Korean business is booming and it is independently listed. We can only accept the payment of 'franchise fee' to the headquarters."

It was not surprising that Thomas immediately rejected Yin Yingzhi. He began to adopt roundabout tactics and talked about the changes in Fila's headquarters.

"Fila has now repositioned its style and implemented it into specific operations. Simply put, it is trend and fashion - these two trump cards flowing in the brand's genes, and it is constantly exploring new possibilities for its development."

Yin Yingzhi nodded and said: "You have made a good decision!"

On this point, he strongly agrees, and Korea Fila does the same thing.

Thomas continued: "We will position FILA as a fashion-first, sports-inspired sports and leisure brand that innovates, targeting young people aged 18-34 in urban life, and entering the fashion and trend circles. At the same time, we will also

We have worked hard on professional sports technology, acquired Tianzu Technology, signed NBA players, and will also sign football players in the future."

Yin Yingzhi frowned and said: "Which comes first, fashion or sports? Will your positioning be inaccurate?"

Thomas smiled and said: "No! We are targeting the market with fashion first and sports as inspiration. But this does not prevent us from launching professional-grade sports shoes, relying on sports stars to create professional-grade sports shoes, and then radiating fame to sports series clothing.

.”

To put it simply, when you walk into a Fila store, you will see fashion-first sportswear, but on the shoe rack, there are also basketball shoes, football shoes, etc. endorsed by sports stars.

Yin Yingzhi asked again: "But, as far as I know, the NBA player you signed is a rookie, and he is also a star with a poor draft pick, and the highest number is the third overall pick."

Thomas didn't know how to answer, so he could only say: "This is just a tentative move, and the two players are international players and have certain advantages. In short, we will sign more stars in the future." He confided in his heart.

He said: "The boss seems to like to interfere when it comes to signing contracts with celebrities."

Yin Yingzhi said: "Although there have been many new changes in the headquarters, it is impossible for us to agree to the merger!"

Thomas said: "But if we sign a large number of stars, wouldn't Fila Korea enjoy its fame in vain?"

Yin Yingzhi replied: "Considering the increase in endorsement fees, we can only accept an increase in franchise fees."

At this point, the atmosphere became a little tense.

Thomas also showed courtesy first and then followed up. He first told the group's changes and then directly fired the shots.

Therefore, at this time he said: "In this case, the Fila Group can only take back the operating rights in South Korea on the stock market. As far as we know, President Yin, you do not have the financial strength to reject our acquisition."

Yin Yingzhi and other management were horrified. Thomas was right. If Fila Group made a hostile takeover, they would need to raise at least hundreds of millions of dollars to resist.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! This is a very impossible amount!

Seeing everyone's expressions, Thomas suddenly felt proud and further said: "If we acquire it from the secondary market, we will soon be able to hold 51% of the shares. This is a war that you cannot win. At the same time, Fila Korea

It’s also Fila, so we’re not worried about causing controversy, after all we have the naming rights.”

Although it is a hostile takeover, Fila Korea is essentially a subsidiary of Fila Group, and there is really no need to worry about the influence of public opinion.

Yin Yingzhi said angrily: "But you have forgotten that Korean Fila is what it is today. It is the credit of us Koreans. Otherwise, why would the European and American business not be successful, and the Korean Fila business is growing?"

Thomas spread his hands and said: "What you are talking about is the fault of my predecessor. He was a fool. He allowed Fila to enter the field of luxury goods and investment, and did not concentrate on developing Fila itself. Now, we are confident that we can become the third largest company in the world.

sports brand, so we must take back Korea Fila.”

Changing the subject, Thomas added: "However, our boss appreciates President Yin very much. He hopes that I can find a complete way to resolve the differences. Therefore, we can also accept the joint privatization of Korea Fila. We hold at least 60% of the shares and privatize it."

Afterwards, Fila Korea will still be managed by you, but the group headquarters will have certain management and supervision rights."

Although the Korean market currently accounts for about 25%, Lin Zuhui himself believes that it will become a small market in the future.

The reason why Lin Zuhui did not want a hostile takeover was because he hoped to let Yin Yingzhi slowly return to his heart and buy a talent; at the same time, he did not want the Korean market to be too volatile.

LVMH Group will spend huge sums of money to buy a brand for its owner (designer), and Lin Zuhui will naturally not do anything else. Of course, Yin Yingzhi is not a designer, but a management talent, and may become the group's boss.

Directors and the like, this has certain benefits for Fila.

Yin Yingzhi and others looked at each other in confusion, but finally he said: "Since you are here to propose privatization, we will hold a board meeting and give you an answer!"

Thomas pressed forward: "Okay, but we don't want to waste too long. If there is no result in three days, we can only make a public acquisition. By then, President Yin should understand that it will be detrimental to both parties. Therefore, cooperation is the best option.

Good choice, and with privatized Korean Fila, we can give a good price.”

Yin Yingzhi nodded and said: "No problem, we will give you an answer as soon as possible!"

The situation was pressing, so he had no choice but to cooperate.

He is reluctant to give up Fila Korea, so naturally he doesn’t want to die. After all, if the other party maliciously acquires Fila, he will have no choice but to hand over his shares and be out.

...

On the other side, Lin Zuhui also took a private plane to Seoul, and he went directly to Song Huiqiao's villa.

"Oppa"

As soon as they met, Song Huiqiao, who was wearing a dress, rushed towards her, looking like a little bird.

Lin Zuhui couldn't help but sigh, no wonder South Korea's chaebols have made so many mistakes. The main reason is that women in South Korea are relatively "weak", which will make men feel like they have control over them, and the sins in their hearts will be released.

Lin Zuhui put his arms around Qiao Mei's soft waist and looked at Qiao Mei with her head raised and an expression of admiration. He couldn't help but sigh at his temperament and appearance. The older he gets, the more girls like him!

Qiao Mei's eyes were sparkling with expectation, her long eyelashes were blinking, and her sexy lips made people want to move.

Naturally, Lin Zuhui would not live up to the girl's expectations and stamped it hard.

After letting go, Qiao Mei said in a 'asking for credit' tone: "Oppa, I made an appointment with Ye Jin to come to the villa for dinner tonight!"

Lin Zuhui's eyes lit up, and the image of Son Ye-jin came to mind. It was really sultry. He felt that Son Ye-jin had the top appearance and figure in Korea.

"Oppa, I'm still in your arms, how can I miss someone else already?" Qiao Mei said coquettishly.

Lin Zuhui came to his senses, wrapped up Song Huiqiao and walked into the villa.

This villa is the secret garden of the two of them. Although it was given to Song Huiqiao in his name, Song Huiqiao usually does not live here. He only comes here for vacation occasionally. Normally, Lin Zuhui's people manage it.

The reason for this is that he didn't want Song Huiqiao to be exposed as living in a mansion, which would implicate him.

When the two came to the villa, Song Huiqiao flirted with Lin Zuhui's chest, and her eyes were full of spring.

"Oppa, are you too angry? It should be 2 hours before Ye Jin comes, why don't you first..." Song Hye Qiao pursed her lips lightly and said in a provocative tone.

Lin Zuhui put her down and said: "What do you think, little fairy!"

Song Huiqiao understood instantly and slowly squatted down.

.......

In the evening, Son Ye-jin came to the villa of Song Hye-kyo, a senior and friend she had just made.

At the door, she couldn't help but be surprised, because she knew that Song Hye-kyo was just a female artist in South Korea who had been in the industry for a few years, but she could live in the Haoshu District in Jiangnan District and own a beautiful villa.

"Oh my God, is it possible that Hye Kyo Oni is the second generation of a chaebol?" Son Ye Jin thought about it and said in her heart.

She tremblingly pressed the doorbell, and soon she saw Son Ye-jin and a man coming out, and she suddenly understood. This sister had a very rich boyfriend, what a blessing!

"Unnie" Son Ye-jin greeted respectfully.

Song Huiqiao smiled and said: "Yizhen, this is my brother Song Zuhui!"

Son Ye-jin was stunned. He didn't expect that Lin Zuhui was Song Huiqiao's brother and thought he was her boyfriend.

Lin Zuhui took the initiative to reach out and said: "Miss Yizhen, nice to meet you!"
To be continued...