The supervisor could only say: "Hi!"

Yanai Tadashi said with satisfaction: "Although there is a lot of pressure, as long as this year is over, next year we can go to places like the mainland and South Korea to compete with JeansWest. In Asia, there can only be one 'Fast Retailing brand'.

That’s our Uniqlo!”

This chapter is not over yet, please click on the next page to continue reading the exciting content! "Hey, we will defeat Jeanswest!"

In fact, Uniqlo has already experienced three major problems at this time:

First, opening Uniqlo sports brand and home furnishing brand stores is doomed to failure;

Second, Uniqlo's cash flow has almost dried up due to a more brutal expansion (stimulated) than in its previous life, coupled with strong competition from more than 80 Japanese stores of Jeanswest, and it has started to take on a lot of debt.

Third, the manufacturing system is not yet mature. Uniqlo uses an OEM system. There are 160 OEM manufacturers in the mainland, resulting in uneven production quality and greater confusion. Jeanswest’s production system is based on two

The super factory is the core, and then radiates to other allied factories, which are more advanced than ever.

Lin Zuhui has already anticipated Uniqlo's situation. Once the Asian financial crisis passes, he will ask Jeanswest to start "counter-cyclical expansion". By then, 80 to 100 stores may be opened in Japan a year. It will be interesting to see how Uniqlo responds.

At that time, the opponent will be short of money, but he will drag his opponent into a 'money-burning war'.

Uniqlo is currently relatively weak in regions and countries outside of Japan, which allows Jeanswest to more specifically target Uniqlo.

At least in mainland China and South Korea, it is almost difficult for Uniqlo to enter!

Due to Hong Kong culture, the Hong Kong brand is more competitive in Asia. In addition, Jeanswest is the ultimate version of Uniqlo in all aspects. It will be the general trend to overwhelm Uniqlo.

At this time, JeansWest, Zuordano, and Crocodile T-shirts almost did not have franchises and were all operated by their own stores. This was because they were worried that franchising would affect the development of the brand. Crocodile T-shirts did have some franchises, but they were strictly reviewed and

manage.

Of course, the Xtep sports brand also adopts a franchise model, but it only opens to third- and fourth-tier cities. Almost all first- and second-tier cities have its own specialty stores. In the later stage, if there are excellent franchisees, the first- and second-tier cities can be opened.

.

next chapter
Chapter completed!