The two satellite receivers leased by ATV allow Asia Satellite TV to cover the entire Asia, which is a good tool for publicity. At present, the Hong Kong government has agreed to issue a satellite license to ATV, but Li Chaoren has not yet obtained it.

Because of this news, I almost beat Uncle Shao to the ground. It is said that Wireless was in chaos at that time and Uncle Shao could not control it. Wireless now has no way to set up a satellite station because there are no satellite receivers for them to rent.

ATV is moving very quickly. The preparatory team has officially started work and is expected to start broadcasting by the end of the year.

Shuyi Zhou nodded and said: "The boss is right, the program "The Voice of Hong Kong" is very good and is the true 'originator of talent shows' in the world. It is indeed somewhat buried at the moment. It is very right for Asia to increase investment!"

Everyone agreed. The wider the audition scope, the higher the production fee will naturally be.

But now ATV is also rich, especially its "Millionaire", which not only sells copyrights, but also costs 600,000 yuan to produce an episode. But now the advertising fee has risen to more than 1.3 million yuan, and one episode is a profit of 700,000 yuan, which is 700,000 yuan a year.

Profit of more than 35 million.

Not only that, if the ratings of one program are popular, it will also drive the ratings of other programs.

Therefore, the current ratings of ATV and TVB are not only 50-50 (occasionally winning), but the advertising expenses are also 40-60, or even 50-50.

Then, Lin Zuhui asked Li Baoan: "How are you preparing for the listing?"

Li Baoan said quickly: "Everything is ready. It will be officially registered next week. It is initially expected to raise 625 million yuan! According to the investors' prior investigation, there is absolutely no problem in subscribing, and the subscription may be exceeded several times."

Lin Zuhui nodded. ATV was worth 3 billion to 5 billion, but it registered to sell shares with a market value of 2.5 billion, so I believe it is very tempting.

The IPO raised 625 million yuan, accounting for almost one-eighth of the funds raised by IPOs in Hong Kong throughout the year. It can be said to be a giant listing. After the 1989 stock market crash, the market still had a great impact.

However, the listing of Lin Zuhui's companies is a high-quality asset in itself. Coupled with his personal influence, investors are naturally willing to follow suit.

The funds raised are mainly used to build the start-up capital for ATV's Tseung Kwan O headquarters and the preparatory funds for Asia Satellite TV. The account will also have sufficient cash flow.

After doing so much for ATV, Lin Zuhui's director's robe salary will be increased to 1.5 million per month after ATV goes public, which can be regarded as pocket money.

Then, everyone reported to Lin Zuhui the plans for drama series, programs, etc. Overall, they were very stable.

Although the programs and dramas that Lin Zuhui brought to ATV are not many, it is like fighting a war. Once the fight goes smoothly, the overall momentum will increase.

At present, ATV is really exciting and blooming, and the talents of ATV are no weaker than TVB.

Finally, Lin Zuhui said: "Has the host of the World Cup made an appointment with He Shouxin in advance?"

The Olympics and the World Cup are all weapons, and the host of the program is very important. Lin Zuhui was sure that Uncle Shao Liu would pay attention to He Shouxin, so he called the ATV management early.

"Well, the talks were negotiated at the beginning of the year and the contract was signed. I'm afraid Uncle Shao Liu is a few steps late!" Zhou Liang Shuyi said with a smile.

As far as sports program hosts are concerned, He Shouxin is currently the best because he understands sports. Although Huang Zhan is eloquent, his sports knowledge is a little weak.

Thinking of Huang Zhan, Lin Zuhui suddenly thought of a good program.

He immediately said: "How about our Asian TV program plans a talk show hosted by Huang Zhan? It will be called 'Huang Zhan Show' and invites celebrities in the entertainment industry." He gave a rough idea of ​​the "Ellen Show" and other programs in the United States in his previous life. This

This kind of program will be familiar to everyone. After all, "Undefended Tonight" is also a similar program.

Not asking Huang Zhan to host the World Cup must have offended him a bit. Huang Zhan is a frequent guest on ATV and has very little cooperation with TVB.

Shuyi Zhou immediately said: "Well, I think it's very good!"

Everyone quickly passed this resolution!

They trust their boss so much that they cannot doubt someone who is successful in everything they do.

After quickly finishing the ATV work, Lin Zuhui officially prepared to take weekends off. He now works five and a half days a week.

I usually spend half a day on Saturday at ATV or Wanhui Media, and I always spend half a day every week dealing with matters related to these two companies.

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Chapter completed!