Friday, February 23rd.

In the morning, Lin Zuhui held a real estate meeting and planned to formulate some strategies.

Lin Zuhui has learned a lot about real estate over the years, no less than the heads of several large real estate companies. He regards New Era Group as a building factory. Except for the Spring Festival, the factory will not think of shutting down all year round.

.It will only keep producing, selling, reinvesting, reproducing, and reselling. In short, it must be cheap and high-quality, and the goods will rotate.

However, this established purpose has always been implemented, and there are differences in priority and severity.

That is to say, there are many processes from buying "raw materials" to designing and building "finished products" and then selling or leasing them. Which process should be accelerated at which time and which stage should be slowed down is the highest level.

control skills. It all depends on whether the chief helmsman has a shrewd mind and a flexible approach.

At this point, all real estate developers in Hong Kong cannot compare to Lin Zuhui.

For example: before the crash in June last year, New Era Group sold a large number of off-plan properties and pre-construction properties to collect a large amount of funds; at the same time, the number of construction sites in the first five months was also greatly reduced. After the plunge, New Era Group immediately gradually increased the number of construction sites.

The foundation has been laid for this year's supply.

But whether it is reducing/increasing construction sites or the number of properties for sale, New Era Group has continued to do so and has not stopped.

Lin Zuhui said: "Next, our goal is to rank among the top three real estate companies in terms of the number of residential units provided every year. As far as the current situation is concerned, we should be able to return to the level before the real estate crash in April and May. Of course.

, after experiencing this plunge, we will not need to consider the real estate situation for at least seven years."

Seven years later, New Era Group has actually become a giant conglomerate with a very strong ability to withstand risks and will not suffer much damage in the financial crisis. Of course, since Lin Zuhui knows that there is an Asian financial crisis, then New Era Group can naturally not only be safe

Spend it and make a lot of money.

Everyone was happy. The boss understood very well that Xiangjiang Real Estate will usher in a wave of seven-year growth. As the second largest land bank in Hong Kong, New Era Group continues to purchase land reserves, which is very beneficial.

of.

Although New Era Group can only be said to be firmly in the top three when it comes to real estate development, whether it is Sun Hung Kai or Cheung Kong Holdings, they are nothing compared to New Era Group's "rent-collecting properties."

Therefore, in terms of comprehensive real estate strength, New Era Group ranks first in Hong Kong!

The way to achieve this is of course the boss's method, which is to use loans to purchase rent-collecting properties on a large scale, and then use financial means to repay. Financial means include: rights issue to raise funds, speculation in foreign exchange, stock speculation, futures speculation, gold speculation, etc.

It can be said that the boss built this Big Mac by himself.

Chen Bin said energetically: "Our performance this year will make investors' eyes shine! The only drawback is that the rental properties are still sluggish."

Lin Zuhui said: "There is no need to worry about this. The sluggishness is only relative to the peak in 1988, and now it has just dropped to the level of 1987. We bought it cheap. At least the net profit of Chinese Real Estate is still very generous, including construction fees and interest.

, most of them rely on this rental income!”

He is relatively optimistic, and naturally all his subordinates are also optimistic.

Lin Zuhui knew that during the "Iraq's invasion of Kuwait" in August and the "Gulf War" in February next year, Xiangjiang Real Estate "did not fall when it should have", and performed better than the "87 stock market crash" (down 10~

15%).

In other words, in the next year, the level of real estate in Xiangjiang was actually equivalent to the peak in the first half of 1989!

It’s just that there aren’t many speculators!

After that, it skyrocketed, skyrocketed.

Currently, the average residential price in Hong Kong is 1,600-1,700 yuan (1,800-1,900 yuan before the crash), the average residential price in Kowloon is 1,500-1,600 yuan, and the average residential price in the New Territories is 1,300-1,500 yuan per square foot.

Lin Zuhui added: "In any case, Xiangjiang Real Estate is now mainly a 'rigorous demand' market. Director Chen and your sales department must work harder, put more thought into packaging, and strive to outperform several other companies!"

Chen Xiaofen quickly expressed her position: "Don't worry, boss, I will lead the sales department well and create good results for the company!"

New Era Group holds regular managers’ meetings every month. At the meeting, managers like Chen Xiaofen are most afraid of hearing Lin Zuhui ask, which real estate developer in the market has a faster construction efficiency than New Era Group.

It happened that Lin Zuhui knew all this information very well. To this day, no one knows why Lin Zuhui is so powerful. He is fully aware of the strengths and weaknesses of each opponent in the business. He especially has an insight into the speed of completion of various large buildings in the city.

Lin Zuhui also made adjustments to the allocation of roles in the group company. He clearly changed the New Era Group to a "foreign company" style of operation. In addition to being a holding company, he also allocated the rent-collecting properties to Chinese Real Estate, making it stable every year.

recurring income.

After some arrangements, Lin Zuhui announced that the meeting was adjourned!

The next day, Saturday.

The Entertainment Building on Queen's Road in Central has officially opened.

Construction of the Entertainment Building started in August 1987, with a total construction period of 30 months.

The rent of this building has not been greatly affected by the real estate crash in June last year, all because Lin Zuhui asked Chinese Real Estate to start leasing in February 1989 (it is reasonable to rent one year in advance).

By the time of the crash last year, the building was already more than 60% full of tenants. After the crash, Chinese Properties stopped leasing, but started leasing again at the end of last year, and the price dropped slightly by 1.5%.

The rent of the entire Entertainment Building is currently 135 million yuan per year, and the net profit can be more than 95 million yuan. The cost of the building is 880 million yuan, including the 400 million yuan paid by China Entertainment to purchase the old building.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! The Entertainment Building is a well-known building in Hong Kong and has an excellent location. It is not far from the Landmark Plaza and adjacent to China Construction Building, Zhonghui Building, and Chinese Building

, is the best area in the Central District. Otherwise, the previous life would not have sold for a high price of 3.6 billion in 1996.

The ground floor of the building is a fashion store, a Western restaurant and a Chinese restaurant, and the upper floor is an office building.

A lively ceremony was held, and tenant Pan Dickson was invited to cut the ribbon together with Lin Zuhui. Everyone happily announced the opening of the entertainment store.

Looking at the Entertainment Building, although it is not as good as the fairy tale world in your mind, it will not disappoint you. Although the neoclassical style of the Entertainment Building may be based on the Italian Renaissance, it looks like a "new Disney". "Style. It may not sound very good, but the effect is pretty good. The whole building is full of childlike interest, but it can also meet the requirements of the Hong Kong business community for the style and decorum of office buildings.

Lin Zuhui is still very satisfied with the design of this building!

Walking into the shopping mall on the ground floor of the Entertainment Building with everyone, the merchants were already receiving customers. It was opening today, and it was promoted in advance, so many people had already come to the mall of the Entertainment Building to shop.

In the past two years, Xiangjiang's economy has been somewhat affected. After all, the tourism industry has been sluggish, and the retail industry has naturally decreased.

Pointing to Pan Dickson's shop, Lin Zuhui said with a smile: "Business is booming, Brother Pan!"

Dickson Pan's Dickson Founder has a profit of 300 million a year, which shows that he is doing very well in famous brand retail.

"Business is booming! Your crocodile shirts and fashions are also doing very well!" Pan Dickson responded.

"Business is good, everything is good! Difficulties are short-lived, and Hong Kong's economy will be good in the long term!"

"With a tycoon like you speaking out, I feel more confident!"

"Ha ha"

After the two separated, Lin Zuhui, Gao Yi and others continued to visit. Since the first floor of the entertainment mall is only 5,800 square feet, there are six floors of retail shops, six floors of Western restaurants, Chinese restaurants, and teahouses, and the remaining 20 floors are It's an office building.

In other words, this shopping mall covers an area of ​​less than 80,000 square feet, so it can only be regarded as a small shopping mall.

The Entertainment Building is indeed a century-old building (it has been rebuilt four times and originated in 1846). There was an endless stream of people who came to shop that morning. It seems that this place will become an important shopping and leisure place in Central.

Seeing the building he built, Lin Zuhui was very happy!

Gao Yi said to Gao Yi beside him: "This year's Entertainment Building, next year's Carnival Center, next year's Central Plaza and Wanguo Baotong Center, the buildings built by us Chinese real estate developers are just like dumplings. Moreover, we are all just Rent or sell, who dares to compare with this strength in Xiangjiang!"

There is confidence in his words.

Gao Yi said with a smile: "Cheung Kong, Sun Hung Kai, and Evergreen do not pay attention to rent-collecting properties, because the return of capital is too slow and will affect the company's income; New World Development attaches great importance to rent-collecting properties and hotels, but they lost the land Reserves, in the 1990s, we will suffer big losses, profits will fall, and we will lack competitiveness. This is the truth of the 'dilemma since ancient times'. However, our New Era Group is led by a boss and can always demand 'non-recurring profits' in finance, and The boss has been using his own funds to subsidize the company's development (raising funds from rights issues), so it has developed rapidly and others cannot learn from it!"

The analysis is very thorough. After following Lin Zuhui for too long, these senior executives have learned a lot from Lin Zuhui! Because Gao Yi is the general manager of Chinese Real Estate, he also knows about these two financial investments.

Since Monday this week, Japan's bubble has completely burst, the dollar/yen points have risen, and gold has fallen. Gao Yi knows that the boss is once again going to make a lot of money for the company.

Maybe 14 billion in debt is a huge number in the eyes of others, but in the boss's heart, he may have already planned it.

After everyone visited, they chose a Chinese restaurant for dinner. Today was Saturday, and Lin Zuhui took the lead in letting everyone have a drink. They were all senior staff of Chinese Land. During the dinner, Lin Zuhui talked about work, but it was relatively relaxed.

Sunday, Deep Water Bay Yacht Club.

Li Jiaxin took Lin Zuhui's arm and they walked towards each other.

"Hey, didn't you see Mr. Xu?" Lin Zuhui joked.

The young lady said angrily: "I said, why do you always worry about my affairs with him? Do we have to have boyfriends and girlfriends when we are friends?"

Li Jiaxin immediately choked: "You are not a couple, so of course you have to avoid suspicion!"

The young lady responded: "Who said that? Why do you want to avoid suspicion? Have you never made male friends?"

The two women are very interesting. It seems that there is some divine will and hostility in them!

Li Jiaxin said matter-of-factly: "I don't have male friends. I followed him a long time ago, and he won't let me make male friends!"

The lady immediately stared at Lin Zuhui, as if to say, you are such a stingy man!

Lin Zuhui said slightly awkwardly: "The relationship between men and women is complicated! You and I are friends because we are in the same circle and usually have our own friends!"

The lady said angrily: "Think too much! I thought you asked me to play golf alone today!" In her opinion, Lin Zuhui was too carefree, but apart from a little conflict at the beginning, the two became good friends later on. Of course

, just because we are in the same circle.

"Let's go, get on the yacht!" Lin Zuhui generously invited.

In this way, the three of them boarded Lam Cho-fai's yacht and planned to sail from Deep Water Bay to Clear Water Bay, Kowloon.

While driving, three people came to the deck!

Li Jiaxin stretched her waist and moved her muscles, which actually showed off her figure. She was wearing black tights today, which outlined her perfect figure, which made Lin Zuhui feel that she can be very seductive even without showing off.

"Do you have anything to do with me?" the young lady said, while she also stretched her muscles, which was quite good.

"Yes, Jiaxin can't stay at home, so I'll introduce her to you. You can occasionally take her to events for me where women can participate!"

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Once a woman has no career, it is always a troublesome matter. Li Jiaxin is young and cannot really be 'locked in the Tongque Palace' by him. In addition, this
To be continued...