Tower A, Huazhi Center, 48th floor.

Every time he sits in the office of New Era Group, Lin Zuhui feels a sense of security. Maybe he is a real estate developer!

Although he is striving for diversified development, he has always focused on real estate and has not dared to relax at all.

At present, the Lin family's industry can be divided into five areas:

Real Estate (New Era Group)

Investment (Hengjin Investment)

Manufacturing (LEIT Group)

Media (Wanhui Media)

Communications (ATV/DreamWorks)

In fact, the core of the Lin family should be two industries: real estate and investment.

Investment should not be underestimated. It is the only way he can surpass Li Chaoren. Just imagine, if he buys two or three points of all the US stocks he is familiar with, and then waits for appreciation and dividends, wouldn't he be beating Li Chaoren by lying down?

Of course, the premise of all this is that he has real estate as a cash cow. Although this cow is still underage, by the 1990s, it will be able to continuously produce milk.

This month, Hengjin Investment invested in Starbucks in the United States for US$3 million (HK$24 million), acquiring a 10% stake.

Of course, Lin Zuhui believes that when Starbucks goes public in a few years, 10% of the shares will have been diluted to less than 5%. However, Lin Zuhui will always pay attention and always control the shares at 3% to 4%. When the time is right, then

Diversify holdings, handle them offshore, and hold them for the long term.

There will be many investments like this in the next few years.

But now, he is short of money and only has one small goal left.

After the stock market crash, he had a record cash flow of 8 billion. Now he only has one small goal left, and it can be said that he is spending money like water.

3 billion was invested in the Japanese securities industry, 2 billion was used to repurchase/acquire shares of its affiliated companies, 1.7 billion was used to purchase Dilican Dege, 300 million was used for investment in North America, and 700 million was used for investment in the Hong Kong securities industry.

Needless to say about the scattered ones, he spent a lot and also earned some!

"Dong dong"

There was a knock on the door and Lin Zuhui stopped thinking.

"Come in"

Liang Zhenxun walked into Lin Zuhui's office under the guidance of his assistant. He looked at the boss in front of the office window and looked into the distance, thinking that the boss must be very proud of this investment!

The surrounding view of Huazhi Center is wide and there are almost no obstructions.

To the east is the Admiralty Garden;

To the south are Queensway and Hong Kong Park;

To the west is Cotton Tree Road, not far from Chater Garden and Bank of China Building;

To the north is the Far East Financial Center.

Because the buildings are far apart, the view is unparalleled and you can see Victoria Harbour.

Importantly, Huazhi Center is one of the five representative buildings in Hong Kong in the 1980s.

Lin Zuhui turned around, walked towards the seat, and said: "Sit first!"

Since July, New Era Group has been developing steadily and has not made any major moves yet.

At this time, New Era's debt is as high as 5.5 billion, and the annual interest alone requires 500 million (an average of 9%, now 8%).

Of course, New Era Group (only the parent company) has very rich assets at this time:

It has a land reserve worth RMB 10 billion (land appreciation), approximately 8.2 million square feet of residential land/land exchange rights, and 500,000 square feet of agricultural land;

If you own a real estate worth RMB 3 billion (including part of the interest in Tiligende Pavilion), only those that have started construction will be counted;

Owns a rental property worth 1 billion;

Owns equity worth 5.5 billion;

Owns remaining assets worth $1.5 billion (construction group/retail/cash flow).

The total value is nearly 21 billion, the net assets are 15.5 billion, and the market value is 13.9 billion.

Due to the appreciation of real estate, the market value can no longer keep up with the net assets!

Lin Zuhui plans to officially revalue his assets and make it public after October.

The purpose is simple. He needs a higher market value to raise funds through rights issues and issue convertible bonds.

Lin Zuhui asked: "How much liquidity does the company have on its account?"

Liang Zhenxun immediately said: "A total of 210 million! Our monthly real estate net profit is now more than 100 million yuan. According to the current real estate growth rate, this year's net profit from real estate development alone can reach more than 1.2 billion."

Lin Zuhui calculated that using only the net profits from real estate, he could reduce his debt holdings to about 4.5 billion this year.

This is equivalent to New Era Group’s net profit this year being over 1.3 billion!

However, he is still not satisfied because he will continue to take out loans.

Therefore, he said: "The company has prepared 300 million in funds and is ready to invest in futures contracts! Wait for my notification when to buy!"

Liang Zhenxun had long been accustomed to his boss’s ‘quick, ruthless and accurate’ investment methods, so he immediately said: “No problem, I will arrange the funds as soon as possible!”

"Don't worry! I'm waiting for the market adjustment time. It may take a month to use it! Even if the opportunity comes, we need to buy it in batches."

"Okay, I know!"

After Liang Zhenxun left, Lin Zuhui did some calculations in his notebook.

Assuming that the Hang Seng Index falls to 2,500 points at the end of August or early September, he will start buying December index futures contracts; with 300 million funds, he can almost buy a Zhang.

This investment will not affect the market. Currently, the daily trading volume is 20,000 to 30,000 contracts. However, Lin Zuhui usually buys in batches, with a maximum of 700 or 800 contracts a day.

Of course, although they were bought in batches, the market still knew that big buyers were entering the market. However, this wave of rising prices can be regarded as a general trend (the rise of real estate and the economy), and Xiangjiang has no capital to sell short.

New Era Group invests in futures contracts, and Chinese Real Estate invests in blue chip stocks, a two-pronged approach.

I don't expect to make much profit, but at least it will be a profit of more than 300 million.

...

Meeting room at Giordano headquarters.

The fat man was listening sadly to the report from his subordinates. With the strong rise of Jeanswest, Giordano's performance in Hong Kong began to stagnate.

"Have you ever looked for the reason why our local performance in Xiangjiang has stagnated? If it doesn't work, I will replace it with someone else?" Feili said gaffefully.

All the senior executives suddenly did not dare to speak. Last year, Fatty changed 70% of the company's management at once. While others were laughing, Giordano unexpectedly improved. Of course, they were the new team at that time.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! It turns out that in 1987, Giordano's sales growth slowed down, and the company's profits also declined. Fatty realized that this expensive retail chain

The idea didn't work, so a new management team was organized and the company's strategy was changed: Giordano originally only sold men's casual clothing (mid-to-high-end), but after observation and research, a large number of female customers came to patronize its stores;

So the new team changed the company's positioning and started selling unisex casual clothing that can be worn by both men and women. It repositioned itself as a company that sells unisex casual clothing at a mid-range discount. Giordano's new goal is not to maximize profits, but to maximize sales.

ization and sell value-for-money merchandise.

A manager said: "Boss, Jeanswest's advertising is very good! As you know, their boss owns magazines, newspapers, TV stations, film companies, and many celebrities endorse it."

The fat man immediately said: "Don't we have any?"

"It's not that we don't have it, it's that we have an advantage without him! For example, if we want to advertise in FHM and GOOD magazines, they tell us that the schedule is already full, and the advertising effect of these two magazines is the best.

Good; for example, the ratings of two ATV programs this time were very good, and JeansWest's advertisements appeared during their advertising time, which had a very good marketing effect... In short, as long as Lin Zuhui's media industry takes over JeansWest

We will not accept advertisements from competing brands... So, in terms of advertising resources, it's not that we haven't done enough, but that Jeanswest has done too well! Even their spokespersons are like that.

The most popular artist."

The fat man suddenly fell silent. This was someone else's advantage. He really couldn't compare!

However, he quickly said: "For this reason, our performance will become like this?"

Another executive said: "Boss! I have summarized the advantages of Jeanswest: they pursue the comfort of fabrics first and style second; they also follow the mid-range 'value for money' policy; third, in

In terms of service, they have also done their best, and their clerks are very good.”

Feili Lao interrupted: "Isn't this the case for us? This is the policy we formulated last year. Could it be that we will lose to a new brand?"

The executive said: "They are better than us in terms of quality, style, and price. I suspect they are selling at extremely low profits! As for the service of the clerks, their management system is indeed worth learning. I have already figured out some

The door is right."

The fat man finally asked the most important question: "When they open JeansWest stores, they always open them near us. I suspect they are deliberately targeting us. You should summarize and investigate carefully, and you must not let the performance stop. I want to rise, rise."

!”

Finally, I almost started shouting!

A group of senior executives quickly said: "Yes!"

...

But here, Lin Zuhui took Roger and quietly came to Jeanswest (Russell Street, Causeway Bay) for inspection.

When walking into the store, Lin Zuhui felt as if he was shopping at Uniqlo in his previous life. The overall layout, the display of clothes, the shopping basket, the service of the clerk (they won’t ask you actively, but they feel that the service is excellent), and the efficiency of the clerk
To be continued...