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Chapter 138~139 [Leveraging strength to fight](1/2)

At the end of January, New Era Real Estate.

Lin Zuhui was flipping through the detailed information sheet of the land and old buildings purchased for 200 million Hong Kong dollars in his office. He participated in the purchase of these properties. After all, they were tens of millions of dollars in business. No matter how busy he was, he had to take care of them himself.

The 200 million yuan was borrowed from the bank in December last year. It was all digested within a month and purchased into land and old buildings. The purpose was to reduce losses. The longer the delay, the greater the rise in real estate prices.

Currently, New Era Real Estate's debt has reached more than 700 million, but its total assets are 1.9 billion, and the debt ratio is still controlled at less than 40%.

After a while, Liang Zhenxun, Gao Yi, and Chen Bin walked in, and Liang Zhenxun handed over a stack of information.

"Boss, this is a property for sale in February. The buyers of many properties have been confirmed. Let me show it to you!"

The same property is sold at different prices and speeds in the hands of different owners. This is the advantage of channels.

Lin Zuhui nodded, and then looked to himself. He had a good memory, knew his properties well, and had a clear understanding of the outside market. No one could fool him.

"Leave the information here for now. There is no problem in theory. You can follow it. If there are any adjustments later, I will inform you in time." After reading it carelessly, Lin Zuhui said.

"Okay, this property is expected to be sold for a total of 230 million yuan!" Liang Zhenxun emphasized.

Chen Bin also quickly reported: "On February 1st, our first property will be officially launched for sale. We strive to sell out all 102 houses before the year. It is expected that we will also be able to collect more than 40 million yuan (purchase in installments, bank payment)

!Boss, do you want to attend the opening ceremony?"

Lin Zuhui nodded and said: "The 1st is Saturday, I happen to be free, so I went to test the results of our sales department!"

"Okay, let the boss rest assured!"

Lin Zuhui asked again: "With the more than 200 million withdrawn funds, how much maturing debt needs to be repaid?"

Yang Zhenxun replied: "There is a total of 100 million in imminent debt, and there is still 50 million in debt that needs to be repaid in three months."

Lin Zuhui suddenly had a headache. In an instant, he only had more than 100 million funds left, which was insufficient to acquire Huazhi.

Next, Liang Zhenxun said: "Besides, the February annual report is coming. Boss, we made so much last year, we must come up with some cash dividends!"

Lin Zuhui nodded and felt a headache. Huazhi couldn't handle it without 250 million. At present, the company can barely raise 100 million in funds.

As for the short position of USD/JPY, there is hope that it will come in handy in March. After all, it has already made a profit of 50 million; if Lin Zuhui guessed correctly, the conservative profit in March will be more than 100 million; of course, try your best to make a profit

If you sell around 170 points, you can make a profit of 200 million.

It seems that the best insurance is to borrow another 100 million yuan in February, pay off the old debt, and then raise new debt.

"If you receive 30 million in cash dividends and receive 1 bonus share for every 5 shares, I believe all shareholders will be happy."

Everyone nodded, this plan is very attractive!

After all, New Era Real Estate has just recovered from the crisis in less than a year, so it is very good to achieve this result.

...

At the beginning of February, Hong Kong is getting more and more festive because New Year’s Eve is on the 8th.

Some merchants have already started Spring Festival promotions, and many large shopping malls have also begun to decorate with Chinese red decorations, lanterns and colors, creating a joyful scene.

On Saturday, Lin Zuhui worked at Wanhui Media all morning, mainly on the upgrade of "Tiantian Daily"; he wanted to inquire about the progress of high-paying poaching, as well as understand the mentality of internal employees and other issues.

If you can't swing the silver hoe high by yourself, the backyard will be on fire.

This is also the reason why Lin Zuhui gave the current employees of Tiantian News a 30% salary increase.

But then again, wages in Xiangjiang have risen rapidly in recent years, and this 30% salary increase is actually nothing.

"Tian Tian Daily"'s high-profile poaching and large-scale advertising campaign caused great turmoil in the entire newspaper industry, comparable to depth bombs. Every newspaper and periodical is studying countermeasures, but they are reluctant to spend 50 million like "Tian Tian Daily". They seem to Like a lamb waiting to be slaughtered, it appeared before the hunter "Tian Tian Daily".

This is the effect you want!

Acquisition and digestion will be Lin Zuhui’s classic operating methods in the future.

"Boss, the time for your appointment has come!" An assistant came to Lin Zuhui's office and reminded him.

"okay, I get it!"

Lin Zuhui packed up his things and prepared to end the work week!

I used to work six days a week, or even every day;

Nowadays, Lin Zuhui usually works for five and a half days, and has another day and a half to spend with his girlfriends.

Of course, if you have a date with your older brother or friends, then your girlfriends can only enjoy his time in the evening.

We made an appointment at Li Jiaxin’s house for lunch to eat Wu Guofang’s home-cooked food.

As soon as Lin Zuhui opened the door, Li Jiaxin was different from before. She immediately came to greet him, and then she put her cheek close to Lin Zuhui, begging for a kiss, which looked very cute.

When the beauty asked for a kiss, Lin Zuhui naturally didn't miss it. He kissed her hard and started sucking and taking off her.

Speaking of which, after tasting Li Jiaxin, it is hard for a man to forget her!

Lin Zuhui also experienced why Liu in his previous life bought advertisements throughout Hong Kong and advertised "THE ONE" after Li Jiaxin got married.

Be nostalgic!

Li Jiaxin was finally willing to squat down and took the initiative to take off and change Lin Zuhui's shoes;

Li Jiaming did not lag behind here and helped Lin Zuhui take off his coat.

The Li sisters seem to be jealous of each other (they did not sleep with Li Jiaming). This is also a strategy of Lin Zuhui. Of course he will not like Li Jiaming, but he does not mind showing that he will adjust the relationship between the two sisters and put pressure on Li Jiaxin.

When Li Jiaxin saw her sister fawning over her man so much, she was naturally worried that her brother Hui would fall into tenderness, so she slowly tried to change herself and do more things for Lin Zuhui.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Lin Zuhui was secretly proud, and with a little trick, the little beauty had to fall in love.

While eating, Lin Zuhui sat with the Li sisters on his left and right, and Wu Guofang opposite, as if he was in a daughter's country.

When Li Jiaming saw that Lin Zuhui refused to please her, he frequently crossed the line and even did such intimate things as picking up vegetables;

Lin Zuhui thought that this woman was of some use and could force Li Jiaxin to treat him more enthusiastically, so he accepted it without feeling disgusted.

In fact, if Li Jiaming wasn't too close, Lin Zuhui wouldn't be disgusted with her.

When Li Jiaming gave Lin Zuhui some food, he looked at Li Jiaxin, asking whether you should take the initiative!

Li Jiaxin's cold and arrogant expression was finally defeated, and she began to take the initiative. She picked up vegetables and fed them directly to Lin Zuhui's mouth.

Wu Guofang finally couldn't stand it anymore and deliberately coughed.

This aroused Lin Zuhui's dissatisfaction, and the foot under the table directly reminded her "mother-in-law". Wu Guofang was immediately blushing with embarrassment, and she no longer dared to interfere in her children's personal affairs.

interesting!

Here Li Jiaming wanted to cross the line again, but Lin Zuhui refused directly, and she finally became honest!

Her role is to help him train Li Jiaxin, and the rest has no other role.

Li Jiaming didn't dare to offend Lin Zuhui, who was the god of wealth in their family. Now she didn't have to go to work every month and her life was very comfortable, all because of her brother-in-law!

.......

On Sunday, the fourth store of the fashion retail store opened in Mong Kok, and people started queuing up at 6 o'clock in the morning.

There were a group of young people and students in the team, and everyone was discussing excitedly.

"I must buy a pair of Dr Martens today!"

"Me too, many students in school are wearing Dr Martens now. If you don't wear them, you wouldn't be OUT!"

"There are also Levi's 501 jeans. I think my brother looks so fashionable in them!"

It turns out that with a strong advertising campaign, Dr Martens and Levi's 501 quickly opened up the market among students, and many students who pursue fashion are proud to wear Dr Martens.

Compared with the retail industry in the previous life, the group in this life is many times stronger. The abundant advertising resources, decoration level and geographical location of the first four stores are all much better than those in the previous life.

It can be said that Lin Zuhui can make Hong Kong fashionable overnight, becoming Dr Martens and Levi's501.

Of course, advertising resources and popular store leasing require a lot of funds to support. It seems that a set of Dr Martens and Levi's 501 fashions can make a gross profit of HK$600, but the net profit of each set is actually not high.

But the advantage lies in the large quantity, and the monthly net profit is expected to be in the millions. The benefit is not only that, in a short period of time, it can be regarded as a complete reputation and a firm foothold in the fashion brand industry, and subsequent profits will slowly increase. .

At nine o'clock in the morning, Leslie Cheung suddenly appeared at a fashion retail store in Mong Kok, causing a commotion. Fortunately, the group had already pulled half of the people out of the office to maintain order.

Not far away, Lin Zuhui and Pan Disheng were secretly surprised when they looked at the busy store.

Pan Disheng sighed: "I thought it was a small business, but I didn't expect this business to be so popular!"

In order to ask Pan Disheng to help more, Lin Zuhui decided to draw a big cake.

"Brother Pan, don't underestimate fashion retail. If we manage it well and make it the most popular place for young people in Hong Kong to be 'fashionable'; five years later, if we list it again, there will still be no problem with a market value of 1 billion in the future.

of."

Pan Disheng looked at Lin Zuhui in surprise. If it were not Lin Zuhui who said this, but someone else, he would have been unable to control his scorn. If you open a few clothing retail stores, you dare to talk about listing, and you dare to talk about market value.

1 billion is probably not a fantasy.

But Lin Zuhui is different. Not to mention his own success, the advertising resources he has are simply innately complementary to clothing.

"What development method can I use to successfully go public?" Pan Dickson asked curiously.

"It's very simple. One word is 'tide'. Young people who pursue trends and fashion all over Hong Kong like to visit our store. Even if they are not as powerful as Dickson, they still can't even compare to a fraction of it!"

"

"Okay, why am I getting serious! If you need any help in the future, just ask the two of you. After all, I am also a shareholder and I should help the company." Pan Disheng said this very well. He said that he
To be continued...
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