"Okay, boss!"

After a while, the three giants of Wanhui Media came to Lin Zuhui's office and sat on the sofa meticulously waiting for instructions.

Lin Zuhui first asked: "Is all work in the company progressing smoothly?"

Long Jingchang nodded and said, "Well, magazine sales continue to rise, and GOOD cards are also trending to exceed 4 million."

Lin Zuhui said calmly: "Although the sales of GOOD cards are rising rapidly, I guess that once the market is saturated and students' enthusiasm fades, a decline in sales is inevitable!"

The three of them all agreed with this view. After all, everything has its peak and its decline.

Lin Zuhui continued: "So, if the company wants to develop, we must not sit still and wait for death. We publish too few magazines! However, if we launch new magazines and daily newspapers, it will take too long and it will easily fall into encirclement. After all, the media industry in Hong Kong is

It’s too saturated. Therefore, we can only quickly complete the expansion of the media empire through acquisitions.”

The three of them obviously understood this truth. The boss let the cash cow go and listed it through a backdoor, with the purpose of rapid expansion!

"President Long, go contact He Shizhu of Tiantian Daily and express our interest in acquiring it. See if he is interested in putting it on the market!"

Sure enough, the three of them thought about it at the same time.

They have all thought about where Wanhui Media should start if it enters the daily newspaper industry. There is no doubt that "Tiantian Daily" is the most suitable. Because although the sales volume of "Tiantian Daily" has exceeded about 130,000 copies, it has changed hands three times.

In 1977, Tiantian changed owners for the first time. Liu Tian, ​​the major shareholder of Miaoli Group, invested HK$1.65 million in Tiantian;

In 1984, the Miaoli Group controlled by Liu Tianjiu fell into financial crisis, and Liu sold the publishing rights of Tiantian to Wei Jianbang;

In 1985, Wei Jianbang sold 75% of his shares to He Shizhu in July. He bought shares in Tiantian in August, and Tiantian changed hands three times.

The fact that it has changed hands several times illustrates a problem. Although the sales volume of this daily newspaper ranks among the top five in Hong Kong, it is not profitable. In fact, in his previous life, Huang Yulang acquired 70% of the equity of "Tian Tian Daily" and Tian Tian Daily for 77 million in early 1987.

Color printing of all shares.

Zhao Han tried to ask: "Boss, where does the money for the acquisition come from? Is it to raise funds from rights issues?"

Lin Zuhui nodded and said: "Tian Tian Daily can talk about it slowly, but the rights issue needs to be raised immediately. The current Hang Seng Index has exceeded 1800 points, which is a good time! I plan to use 10 shares for 3 shares.

Rights issue financing, if I use warrants, can raise almost 68 million, and we can make up the remaining funds through loans or the company's profits."

Zhao Han has a professional financial background and immediately took over the task.

"Liang Botao and I are good friends. I will invite his Wanguo Baotong Investment Bank to assist in raising funds for this rights issue. You can learn more from experience."

"OK!"

After the three people left, Lin Zuhui started writing on the paper!

The acquisition of "Tian Tian Daily" is nothing. After all, although "Tian Tian Daily" is a direct competitor of "Oriental Daily", the sales volume of "Tian Tian Daily" is about 130,000 copies, while the sales volume of "Oriental Daily" is about 200,000 copies.

.

Therefore, Lin Zuhui will never be willing to be the second child, he must work hard!

Soon, the strategy used when the "Apple Poison News" was founded in his previous life came to his mind, and he planned to borrow it.

The Hong Kong newspaper industry often uses the phrase "one chicken dies and another chicken crows" to describe the frequent rise and fall of newspapers, and this is indeed the case. This time, Lin Zuhui plans not to take the usual path, but to use financial resources to kill direct competitors.

Hui Media is a listed company. It has warrants worth more than 400 million (after appreciation), which allows the company to raise funds from the stock market like crazy. It is expected to raise more than 400 million yuan a year.

Of course, "Tian Tian Daily", "Ming Pao" and "Sing Tao Daily" are not direct competitors; because "Ming Pao" is a newspaper for intellectuals and has a fixed readership; "Sing Tao Daily" is a business, financial and economic newspaper.

Stock market news accounts for a large proportion, and it also has a fixed readership.

The biggest competitors of "Tian Tian Daily" are "Oriental Daily", as well as popular leisure newspapers such as "Xin Pao" and "Sing Pao".

However, if "Tiantian Daily" follows the "Apple Poison News"'s high-paying poaching strategy and builds momentum, it will inevitably affect the structure of the entire newspaper industry.

[PS: In the previous life, half a year after the publication of "Apple Poison News" (1994), the sales of all major newspapers dropped. "Oriental Daily" dropped from about 400,000 to more than 300,000. "Cheng Bao" dropped from 187,000

To 140,000, "Tian Tian Daily" and "Xin Pao" dropped from 174,000 and 128,000 respectively to 110,000, and "Ming Pao" dropped from 107,000 to 80,000.]

Lin Zuhui was caught as a traitor and paid special attention to the history of the traitor's fortune. Therefore, in addition to not learning from being a traitor, his business methods can still be learned from.

As for the gossip weekly "Next Weekly", Lin Zuhui still plans not to get involved. Even if he does get involved, he will adopt a gentle approach based on "Ming Pao Weekly" instead of forming some kind of paparazzi.

The top priority is to have a daily newspaper of its own.

Soon Lin Zuhui wrote down the strategy outline, and couldn't help but show a satisfied smile on his face. This was simply a dimensionality reduction attack; he used the advanced strategies from ten years later to defeat his current opponents.

This time, for the daily business of Wanhui Media, plus acquisition funds, it is expected to cost more than 100 million. I wonder who can be richer than myself!

He is not afraid of spending money. There is a lot of money in the stock market, but other newspapers are afraid. "Oriental Daily", "Sing Pao", and "Xin Pao" are not listed on the market, and their financial strength is extremely weak.

Although Sing Tao Group is listed, Hu Xian has been obsessed with real estate speculation since 1985 (he purchased a piece of land for more than 600 million that year and sold it for more than 800 million a few months later, making a net profit of 200 million) and has absolutely no intention of competing;

Jin Daxia is a good friend of Lin Zuhui, and he may have thought about retiring. In addition, the Ming Pao Group has its own fixed customer base and will not participate. Speaking of which, although the sales volume of "Ming Pao" is only 100,000 copies,

It’s not much less profitable than Oriental Daily, which has 200,000 copies. In addition, their Ming Pao Weekly is a money-making tool, and it is indeed a money maker.

If Wanhui Media dominates popular daily newspapers, it will become a well-deserved media giant in Hong Kong if it takes over the Ming Pao Group in the future.

The influence of print media will not diminish until at least after 2010, when the Internet era fully matures;

By then, Lin Zuhui had already transformed Wanhui Media, and he was still a media tycoon in Hong Kong.

Although Xiangjiang is small, it has more business wars and stories than the vast mainland, right?
Chapter completed!