The box office on Friday's first day was counted the next afternoon.

There are 98 cinemas nationwide, each cinema has an average of two screenings, with a total of 940,000 box offices, with an average attendance rate of 98%.

Although Duane had a premonition that the box office on the first day would not be low when he was surrounded by crazy female audiences last night, when this terrifying attendance rate was present in front of him, his breathing was still suffocated.

"We can see that the opening performance of "Fengyue Pretty Beauty" is very good,"

The issue department manager Lu Fanghe made a report.

This is DreamWorks No. 1 conference room, Shu Yu, Du An, and several department managers are sitting around the oval conference table to analyze the box office status of "Fengyue Pretty" and formulate the next distribution plan.

"Although the box office on the first day did not exceed one million, it is also because of our distribution strategy. Therefore, we can ignore the first day box office number, and look directly at the attendance rate. This is also the number that can best reflect the problem at this stage."

"98%, this number has many reasons for its appearance. The reason is first of all, thanks to director Duane's release suggestions. If the theaters were not reduced and resources were concentrated to win the theaters in good locations and those better time periods, I believe this number would not be achieved; secondly, it is thanks to the media's hype. Everyone knows that the media grabbed our director Duane's hype this week before the national release, which also made "Fengyue" frequently appear in the newspapers, greatly expanding its popularity. Many people became curious about this movie, which made the attendance rate on the first day so high."

Speaking of this, Lu Fanghe paused for a moment.

If you look at such a terrifying attendance rate, it is all related to director Duan. To put it bluntly, it is simply that Duan directed such a terrifying attendance rate, which has nothing to do with him, the distribution manager - oh, he played an errand.

He is a professional manager who is not as good as a director in marketing? This fact made him very frustrated.

But he was a qualified professional manager after all, and soon found a way to adjust his emotions - he told himself that this guy was just brave. His path was too wild and his sword was a deviant. After all, it was not the right way. If you accidentally fell to pieces, your own method was the right way. If you work steadily and respond to changes in the same way, this is the king. You should focus on stability when running a business. Too risky, it is not about running a business, but about gambling.

Duane just won the bet this time and was lucky.

Thinking of this, Lu Fanghe felt that his mood was much better immediately, so he continued to talk.

"But when we look at the amazing attendance rate and look at the reasons behind it, we should also see that this amazing attendance rate with many factors has been abnormal. Everyone knows that the popularity of director Duane's event at the premiere is gradually decreasing, and the media has begun to turn the direction to other aspects. One of the consequences of this is that the free publicity of "Fengyue" is declining. So it is foreseeable that the attendance rate will decline in the next level. I hope everyone here can be prepared."

Lu Fanghe first gave everyone a stick and threw out a handful of candy. "However, according to our analysts' predictions, the decline in the three days of the premiere weekend will not be too serious, and the attendance rate should be maintained above 90%. The audience decline caused by the disappearance of the media effect will be concentrated next week, and it will probably drop at a rate of 10% per day. Due to the concentration of our theaters and the universality of the time period, the attendance rate should be stable between 50% and 70%.

Du An casually flipped through the information in front of him, listened to Lu Fanghe's words, and yawned: After returning from the cinema with Su Jin yesterday, he felt that the atmosphere between the two was a bit strange, but Su Jin still looked quiet and had no change, and he couldn't see something wrong. After he went back, he lay on the bed and thought for a long time but still couldn't figure it out. He didn't know what time he fell asleep in a daze. He came to the company early in the morning and stayed there until now, and he was inevitably a little sleepy.

After shaking and driving away his sleepiness, Du An took the information in front of him and thought silently: In the past six months since he became a director, he has learned more and more about the film and television industry and is already considered to be a master. For Lu Fanghe's words, it is natural that he can easily hear the meaning behind his words. For a film, an average attendance rate of 40% can be considered a big shot, and an attendance rate between 50% and 70% is already a trend of popularity. If everything follows the predictions, then they will have enough confidence to negotiate with the theaters, and while expanding the screening volume, they will win high-quality theaters and time periods, further expanding their results.

This is exactly his intention at the beginning of the formulation of this strategy.

"If nothing unexpected happens, then I believe that we will get a satisfactory theater screening contract next week at the latest next Wednesday." Seeing the plan going smoothly, Lu Fanghe was also excited as the manager of the distribution department. He put down the information in his hand, pulled a stack of them from the side, and continued: "I've finished talking about ourselves, so I'll talk about our competitors in the same period."

"In "Peacock", Gu Changwei transformed into a Virgo, with an investment of 15 million yuan, and the publicity cost is unknown, and it is estimated that it will not be less than 8 million yuan. This is one of our biggest competitors."

"Like us, "Peacock" is also released nationwide on July 2nd, which was yesterday. Although there are no stars in "Peacock", Gu Changwei is really not to be underestimated - he has too many connections in the circle. At the beginning, he even told Zhang Ziyi to play the heroine. Fortunately, Zhang Ziyi was unable to come in the end due to schedule reasons, but this matter was finally fired, which made "Peacock" flaunt before it even started filming. Later, he even used his connections in the circle and promoted it from multiple sources. It was estimated that he only had 10 million yuan in publicity fees, but he played the effect of 30 million yuan in publicity fees. In this regard, Gu Changwei and our Director Du have similarities."

When Lu Fanghe said this, he smiled at Duan, and Duan also smiled back to him.

Gu Changwei is indeed very energetic. He can see the hype of "Peacock" in the media since he selected actors for "Fengyue". It has been happening one after another for half a year, and he always jumps out to let you know that this movie exists. In terms of publicity alone, "Fengyue" and "Peacock" are not the same level.

However, it would be better to be a coincidence than to get there. I happened to overwhelm "Peacock" at a critical juncture this week before the national release and took control of the public opinion center.

It was like a guy named Peacock climbing the mountain with great effort. Seeing that he was about to climb to the top of the mountain, there was a loud noise beside him. When he turned around, he saw that the climber named Fengyue, who had been thrown behind his butt, was sitting on a helicopter and flying towards the top of the mountain.

Not to mention how frustrated he was, he almost shouted "Report to the teacher, he cheated."

"Unlike our small-scale screening, "Peacock" went directly to 1,500 theaters. Last night, each was 3 games per store, and 7 games a day starting today. It can be seen that Gu Changwei is quite ambitious. The results of "Peacock" are indeed good. Yesterday's first day of the year closed at 8.1 million, with an average attendance rate of more than 50%. Although this number is incomparable to our attendance rate, what we need to see is that the large screening volume of "Peacock" is even more comparable to ours. If "Wind and Moon" is replaced with such a large screening volume, I believe it will be a bit difficult to reach 50%.

"This is a strong competitor."

Lu Fanghe sighed, a little bit his head, patted the information in his hand, his eyes were stunned for a few seconds, and then shook his head, came back to his senses, and continued: "There is another one with overlapping schedules, which is "Kung Fu"."

"Shou Xingchi's self-directed and self-acted work is more anticipated than "Shaolin Football", one of the biggest bombshells this year. Fortunately, he was released on July 16, so we don't need to worry too much about it."

After the national screening, "Wind and Moon" and "Peacock" can still compete, so Lu Fanghe introduced so much about "Peacock". As for "Kung Fu"? This is destined to be the overlord in July, and there is no hope of fighting at all, so Lu Fanghe took a simple sentence.
Chapter completed!