This summer season in 2008 was not only crowded with blockbusters, but also audiences seemed to be preparing for the Olympics. They had already planned to concentrate on the Olympics and stopped watching movies in August, and planned to contribute the box office of the entire summer season in July. At this time, the factors that influence their movie choices were media comments, friends' recommendations, etc.

"…The Lion King breaks our traditional understanding of the animation type. It is true that the character styles in this movie are cute and likable, and the film is full of comedy elements, lively musical coats, popular and cheerful songs, etc. These are all very much for the children's appetite, but when we strip them all away, we will find the cruel main story of this animation movie. Film critic Sun Guo even called it "too cruel and unsuitable for children to watch."

"Following the final analysis, it is not difficult to find that this animated film is actually the animated version of "Hamlet". As we all know, "Hamlet" is a famous tragic work by the great Western playwright Shakespeare. It is no wonder that Sun Guo made such a remark, but we also see that in this animated film, the chief director Duane tried his best to weaken the theme of "revenge" in the original work and replaced it with growth and responsibility, which is obviously more in line with the feature of the animated film of this animated film.

Quality. At the same time, such a profound and serious main story is obviously in line with the appetite of adults. This is probably why we even see a large number of adults without children entering the theater to watch this movie... Through this animated movie, we found that animated movies are not exclusive to children. For mature adults, there are also demands in this regard. However, the previous works cannot take into account both, and "The Lion King" has done it with greatness..."

This is the report by the Nanyang Evening News on Wednesday. Workers of such traditional newspapers always like to evaluate the quality of a work from the perspective of the content of the story.

The professional film newspaper Pictorial has made the evaluation of the box office leader "The Lion King", much simpler this time.

"Perfect and flexible use of lenses, cute and diverse character shapes, even villains reveal a bit of affinity in the evil, shocking scene paintings, grand and exquisite songs and music, cheerful lines, lively details, smooth stories... What is the reason for such an animated film to fail? "The Lion King" is undoubtedly the biggest surprise this summer vacation..."

Some other newspapers also praised the film in their reports.

"Facts have proved that Duane's ability is beyond our imagination. Not only did he achieve excellent results in live-action movies, but his talent in animated films is also shocking. "The Lion King" has brought too many surprises. Judging from the box office performance, this is likely to be the box office nuclear warhead of the same level as "Liberation Day"..."

"...... During this summer vacation, all parents with children should take their children to watch "The Lion King". Growth, responsibility, courage, and learn these will be of infinite benefit to their children's future growth..."

"There is extremely courageous and even crazy theater policies have almost dragged Xuanji Technology into the quagmire of bankruptcy. This is a big gamble, but the result is that they won the bet. The beautiful box office numbers can allow the company's employees to have a good year, and the obvious follow-up revenue and operational experience will enable the company to develop rapidly..."

"... With the popularity of "The Lion King", Xuanji Technology's visionary peripheral products have now entered a hot golden sales period in major cities. It is not far from the time it is out of stock. Among them, two of the eight authorized peripheral product sales stores in Shanghai have been out of stock..."

"It is also a long-term work by two great directors. "Wenque" and "The Lion King" encountered two completely different endings. "Wenque" had such a bleak box office that even "Double Food" could not beat "Double Food", while "The Lion King" was able to lead the way. This may also be related to age. After all, young people are energetic and can distract themselves and take care of other works while working continuously, so this is probably why two similar movies encountered different endings..."

"It's also animated movies, "The Olympics in My Home" is also combined with popular Olympic topics. It can be said that it is a wave of wind, but the facts have proved that riding on hot spots is not very helpful for a movie. The box office figure of 67 million on the first three days has already explained everything. To make a big-name work, what is needed is to produce it carefully, and it is a shoddy work that has been silently polished and strives for excellence for several years, rather than making up the idea of ​​riding on hot spots. The audience is not fools. Whoever cares about it and who is here to cheat money can tell at a glance..."

...

In addition to traditional media channels, there are also constant praise for "The Lion King" on the Internet.

Due to the age characteristics of Douban, due to the membership, the score for animated movies has never been high, but this time "The Lion King" got an amazing high score of 8.8 here! This is a high score that most live-action movies cannot get here, but now it has been obtained by an animated movie.

"I can't believe that I was sitting in the cinema weirdly and watched an animation, and after the end of the film, I couldn't forget it for a long time, but after thinking about it, I found that it was indeed the case. Why not? Looking at Simba, it was like looking at myself, we were all escaping, but Simba escaped from the Glory Stone, but I escaped to the Internet and didn't want to face the real world, because that world is cruel to me, just like the Glory Stone is painful to Simba, but we will go back. Simba wants to go back and take on his responsibility, inherit his throne, and save his people, I don't have that

So great, but I also have to go back and complete my life, raise my parents, find my wife, and give birth to my children... Simba, a little lion, can do it, why can't I do it? Although this road is destined to be difficult and even painful, I can no longer escape. This is my responsibility. From the beginning of writing this review, I will re-establish my life plan and bravely go to that world to fight for my future, using my teeth and claws... I can't believe that I actually completed the transformation of my life in an animated movie. At least for me, this is a great movie..."

This is a movie review with a large number of comments, and the author's id has been displayed as "Lognant". It seems that he has really made up his mind.

"The child likes to watch it very much, and I think it's not bad. It's just the weekend these two days, and I'm just free, so I just watched it with my child four times. Oh my God, I used to be a person who couldn't finish watching a single episode of cartoons, but now I'll watch it four times in the same movie... But by the last two times, my child was still very excited, but I've already watched it half asleep and half awake..."

"As an animation worker, this movie makes me feel like it has opened the door to a new world. I watched it three times in the theater in a row. If it weren't too late, the theater had closed, I believe I could continue watching... I actually wanted to post this review just to scatter the net aimlessly and ask anyone who knows how to get into Xuanji Technology? I really want to change jobs and go there now."

However, there are still some bad reviews.

"I have no idea why an animation is so highly praised. I haven't finished watching it at all. I left halfway through it, and I feel like I'm wasted my ticket money."

"It's OK an animation, but it's too mythical to be so revered. It shouldn't have such a height."

"As the story goes on, I suddenly dance and sing. If it were a real person, it would be an Indian movie. It was really a big failure. I also felt bad about the whole movie."

...

Whether in terms of box office or topic, "The Lion King" undoubtedly completely led the series of films that were crowded in the summer season, and the frequency of the media was also the highest. In this case, after being pushed by the media for a long time, coupled with the further expansion of the theaters, the screening rate further increased. "The Lion King" continued to make rapid progress in the second week, maintaining the throne of the first box office in China in the weekly box office, with an astonishing weekly box office of 1.18 billion.

So far, the overseas box office that has been released simultaneously has been 1.921 billion in 10 days.

The global box office of 3.561 billion is almost catching up with the third-largest movie history "Hero", and "The Lion King" has a full 20 days to continue to compete. As for the second box office at this stage, it is "Painted Skin". As of now, this film, which is also released simultaneously around the world, has created a global box office of 2.67 billion, which is also very amazing.

Ticket prices have increased, theaters have increased, box office market has developed, the number of viewers has increased almost year by year, and the production of films with excellent commercial quality has squeezed a large number of potential moviegoers until July...

Various factors have created this hot and crazy movie viewing frenzy in July this year.
Chapter completed!