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Section 503: IMAX

"Trumen's World" finally made a comprehensive picture with a global box office of 1.92 billion yuan. The first general election of dkb48 also ended smoothly. Duane should leave Nan Yang and return to his intense work. After all, his work tasks this year are extremely heavy. .

But he still couldn't walk away from Nanyang because he had a guest from afar.

Richard Gerfon, this is the name of the white man sitting opposite Duane.

At this moment, this guy was talking, and the female translator with glasses sat on his right hand was gradually translating his words.

"...From the camera used for shooting, to the copy of the video, to projectors, audio systems, etc., Ima has its own standard system... This new movie format will allow the audience to produce an unprecedented visual mode, and they will experience the ultimate viewing effect. This is something that traditional 35mm film cannot give them... Ima is an inevitable trend in the development of future films..."

Du An stared at the other person politely, with a faint smile on his face, and the words Han Sanping said on the phone were still in his ears.

"...This group of people came from Canada, IMA, you should have heard of it. The technology is really good, so I won't introduce it... They came to China this time to look for partners, and you also know that it's just for cooperative promotion. After all, we all know the current domestic situation of the IMA screen. There are only some scientific research institutions such as planetariums and so on, and there are too few commercial use... He didn't know where he knew the situation of your "Trumen" two days ago. Maybe he went to watch it himself without any trouble. Anyway, he is right

I am very interested in your implanted advertisements in the movie, and I keep asking me if I can introduce you to you. I guess I want to be an advertiser in the movie below you... Haha, the implanted advertisements in your movie are really good, and I can't help but want to book the advertising space for your next movie. No wonder this person named Richard is moved... But I just want to talk about the specific things by myself. I didn't know this person before, so you don't have to think too much..."

This is Duane’s sudden guest, a potential advertiser for his next movie.

Their current location is in the office of Industrial Light and Magic Duane. The reason they chose to have this meeting in such a place is because it was just a preliminary exchange of opinions between the two parties. It would be bad to place it in a too formal place, so they chose to be in such a place that is not too formal and not too casual. When the two parties have the intention to communicate next and the negotiations can go deeper, the two parties will take their respective teams to the serious conference room for negotiation.

"...I like the advertisements you have in the movie "Trumen's World", which are completely art... Our ima company also needs such advertisements. I think we can establish a cooperative relationship. For example, if you implant such advertisements in your next movie, our advertising fee will be satisfying you... Of course, it would be better if you can carry out deeper cooperation, for example, if you implant our advertisements in your next four movies..."

As the conversation progressed, Richard finally expressed his purpose.

It is indeed as Han Sanping guessed that he is here to talk about advertisements, and he thinks more than Han Sanping thinks. This guy not only wants one advertisement, but wants four.

To be honest, if Richard came during the bidding for the advertisement of "Trump World", Duane would definitely welcome him, but he wanted an advertisement for the next movie... I'm sorry, Duane himself didn't know what movie he would make next movie, and he wouldn't know if he could vacate an advertising space for him. If he forced himself, Duane wouldn't want to. After all, he could tell which movie box office revenue or advertising revenue is more important. "Trump World" just happened to be selling advertisements like this because of the subject matter.

But he did not refuse immediately, but listened to Richard's speech calmly before speaking.

"Your company's technology and innovation are indeed amazing. I have also watched some videos of IMA. Compared with traditional movies, the pictures are indeed more realistic and shocking. I believe that this technology of your company will inevitably promote the renewal of the film industry..."

His words were also translated in simultaneously by the female translator.

Duane first whispered to our foreign friends who came from afar, and then talked about other aspects, just not talking about whether he accepted the advertising contract.

"...China's Great Wall is a great building. I wonder if Mr. Richard has visited China this time?... Xiangjiang, known as the Oriental Pearl, is also one of the must-visit places when visiting China..."

Duane didn't talk about serious matters and just chatted, Richard was not impatient, and he continued to chat with him happily. After some chat, Duane got a lot of news from these seemingly meaningless gossips: the group of people coming to IMA should go to theaters first, which is in line with their company's product positioning. At least one of the two theaters, Wanda and Jiahe, has reached a cooperative relationship with them. The number of commercial theaters in China can be predicted to increase in the next step; China Film and Television and they should have also reached some cooperation projects, probably jointly issued several movies that are conducive to the display of IMA technology, etc. This explains why Han Sanping was connected...

Based on this information, in the next few years, IMA may usher in a relatively explosive development in China.

Of course, it is not ruled out that the other party deliberately leaked this information through chatting. After all, Richard doesn't seem to be a good person. However, whether it was deliberately revealed by the other party or Du An himself heard it, the news he received made Du An feel excited.

Duane knows very well about Ima. Whether from the picture or the sound effects, this new movie system is much better than traditional movies. But why are there so few Ima cinemas around the world now? This is because a traditional theater can only take down a screening room of only 200,000 to 300,000 yuan, and it is the turn of Ima to start at least 4 million yuan!

The cost of the same seats is more than ten times. In order to recycle costs and generate profits, the ticket price of the IMA Hall must be much higher than that of the ordinary screening hall. In the 1920s, the ticket price of the IMA can often reach 100 or even more, which hinders the audience from entering IMA to watch movies. I can watch in the ordinary hall why I have to spend several times more to watch at IMA? There is no reason to go to IMA to watch movies, the attendance rate of the IMA screening hall will naturally not be high, and the profit will naturally be pitifully low, and even profitable. This is why the IMA technology has been released for several years but has not become popular.

However, ima also has its advantages, that is, with the same number of customers, the profit of an ima screening hall is several times that of a traditional screening hall. If ima can indeed cooperate with a large theater and spread the stall, and there is a movie that must go to the ima screening hall to enjoy the pleasure of watching the movie, the producer's income will be much greater than that of ordinary movies...

Duane raised his upper eyelid and looked at Richard and said, "Mr. Richard, I'm sorry, I don't plan to sell ads in my next movie..."

Seeing Du An talked for so long but not answering his proposal directly, Richard probably thought there was a chance, but he didn't expect that such a straightforward rejection would be received, which made his pupils wider.

“…but maybe we can adopt another way of cooperation.”

Duane said his idea.

"You can invest in my next movie, in the form of sponsorship, without participating in all post-production revenue sharing. In return, my movie will be a science fiction film, paying great attention to the screen experience, and the kind that can drive the audience to the IMA screening room when the number of IMA screening rooms is in place.

"When entering the IMA screening hall to watch movies has become a trend worldwide, and when the profits generated by the IMA screening hall are so huge that all theater vendors are tempted, I think for your company, this is more effective than any form of implantable advertising." (To be continued...)
Chapter completed!
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