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The global box office of 8.4 billion yuan, when it was first released, the box office data may be completed in more than one to two days for "Liberation Day", but when the movie was released to the last week, this data became quite difficult: when Duane's first movie "Saw" was released, it was also the first large-scale screening week of "Saw" in the second week, with a domestic weekly box office of 780,000 yuan. If it were added to the box office abroad, this number was over 100 million. That was the first week of "Saw" mass screening, but "Liberation Day" was already in the last week, which means that "Liberation Day" will have to earn more than twice the box office of "Saw" in the last week to complete the task of becoming the first.

Of course, today is different from the past. "Saw" and "Liberation Day" are not comparable. Such numbers cannot explain too much, but movies of the same period are comparable.

"Midsummer Light Year" received 146 million domestic box office last week and had a global box office of over 300 million yuan. This box office result was very good, which was enough to make the film's director Chen Zhengdao be regarded as a rising star by the media, and was so popular. However, "Liberation Day" is about to achieve such a very good result goal in the last week. The difficulty can be imagined.

In addition, the global box office of "Liberation Day" last week also illustrates many problems: "Liberation Day" had a global box office of 469 million last week. According to the general rules of the box office market, the global box office that "Liberation Day" can earn in the last week will be roughly 100 million yuan. The difference between 84 million yuan is 60 to 70 million yuan. Even if the extra two days are added, considering that the box office of the last two days will be even worse, the gap will be around 40 to 50 million yuan.

The box office of 40 to 50 million is like a natural disaster for a movie whose potential has been released to the final stage. From this pure data perspective, it is almost impossible for "Liberation Day" to surpass "Hero".

However, many people still think that "Liberation Day" wants to be the number one, because of the following reasons: Although the box office of "Liberation Day" was only 469 million last week, less than 100 million, according to the number of days, the box office of "Liberation Day" was very good in the last few days of last week. According to this momentum, "Liberation Day" still has hope of receiving 84 million in the last nine days; in addition, since "Hero" reached the top of the box office rankings and the radio and television subsequently introduced relevant screening restrictions, most people think that it will take at least more than ten years for the first place of "Hero" to be taken away. After all, the right time and place are gone, but unexpectedly, in just three years, "Hero" may be driven off the top throne.

People like to join in the fun and make fun of each other, especially in an era of developed information and worry-free life and people are aimless, the situation of loving to participate in large-scale public events to demonstrate their own sense of existence is even more serious. From the online carnival of netizens that often appear on the Internet, we can see that they are even bored to the point where the ordinary words "Jia Junpeng, your mother called you home" can develop into online carnival, which shows how boring people are now.

If "Liberation Day" successfully surpasses "Hero", it will be an absolute major event and will be engraved in history. So many boring people will become interested in it, and then those who participate will be involved will be able to shake the rocking chair and say to their grandson in the future, "Grandson, the "Liberation Day" you like has been the first in the box office in history for a long time. I also worked hard for it back then." More capital to brag is worth doing this.

Who told them to be bored? And the price of participating in this matter is so small, it only costs more than ten yuan to buy a movie ticket. It can be integrated into history for more than ten yuan. Do you think it is worth it? There must be many people who think it is worth it! So at this last moment, many people may buy tickets to enter the cinema not for watching movies, but for participating in this matter itself.

Based on the above two main reasons, many people still have confidence that "Liberation Day" surpasses "Hero", but the single-day box office of "Liberation Day" on Monday made these people feel cold.

180,000, this is the domestic box office on Monday of "Liberation Day", with a single-day box office overseas and a total box office of 460,000 per day.

460,000 times 9 is a target of 410 million, exceeding 84 million. It seems to be a perfect goal, but the account cannot be calculated like this. Instead, it must be calculated by combining the previous and subsequent methods to infer subsequent data.

What is ahead of 180,000? It is the single-day box office of 4.74 million in China. Considering the difference between Monday and weekend, such a gap is acceptable, but if you push forward, you will be shocked.

710,000, which is the box office of "Liberation Day" last Saturday.

710,000 to 47.47 million and 180,000, almost % of the day is falling. If the sudden situation is good, it will be a continuous sharp drop. This decline is too unconfidence. If it falls like this, let alone surpass "Hero", it is hard to say whether it can receive 100 million yuan in box office this week.

The semi-professional people who care about this are confused, and the professional analysts from major companies are also in a state of great difficulty to pull their hair straight out. How do you analyze this kind of neurotic data? There are too many unknowable factors, and no data model can be used to trap it!

From a stable daily average of 30 to 40 million, it suddenly jumped to a daily average of 70 million, and then fell to 40 million, and then fell to 20 million...

It’s okay to follow Monday and Sunday, but why are you still falling so hard on Saturday? So, is it a normal trend or a sign of collapse when you follow Monday and Sunday?

This job cannot be done! Is this a movie box office or a roller coaster? Is it still possible to analyze it carefully!

So the analysts had to pull their hair with a frown in the face of these data and related incident reports. After pulling it for a long time, they resolutely left it behind and went to do other tasks.

You can do whatever you want!

Whether "Liberation Day" can surpass "Heroes"'s future is becoming more confusing. Everyone is like watching flowers in the fog, and they can't understand it no matter how they look at it.

It is rational for these analysts to avoid the analysis of "Liberation Day" as a hot potato, because "Liberation Day" is really a psychopath, and after a day, it returned to the news page on Tuesday on a large scale.

Regardless of the nature of this news, this is good news from the actual effect, because it is equivalent to a large-scale announcement to the people of the whole country: "Liberation Day" is still being released, and those who have not watched it can still be watched in the theater. The box office impact of "Liberation Day" still exists, but the specific effect is hard to say, it depends on the box office conversion rate and the duration of this free publicity.

However, at least on Tuesday, the box office performance of "Liberation Day" was pretty good, with 1.68 million domestically and 460,000 overseas overseas, totaling 37.16 million. Judging from the release date, this momentum is still normal.

On Wednesday, Duane and Shi Zhongtian's verbal battle continued to ferment in the media.

The incident of playing big names is actually Duane's unilateral petty innocence. Shi Zhongtian's remarks are actually a good actor who loves his job and has strong personal morality. Once new information is available in many media, everyone will not be willing to follow the crowd quickly. This makes the storm continue, and readers are happy, paying attention to major newspapers and magazines excitedly, looking forward to what the next development of the incident will be.

Of course, at the same time, they also knew that "Liberation Day" was still being released, and some people who had not had time to watch it or had not planned to watch it, and they couldn't help but have a thought to see what this movie that caused the storm was.

When the public is paying attention to the next development of the incident and whether Duane will launch a new round of counterattacks, Duane, the protagonist of the incident, is having a meeting in the office building of Rising Film and Television.

Fang Liyong, who had always been cautious, finally agreed to Duan's intention to adjust his marketing strategy after two days. This time he came here to discuss a few issues and the specific matters of the next advertising investment that were not discussed at the last meeting. The participants were still four of the last time.

At this moment, he was talking to the Fang brothers.

"... Since I have decided to hold a bidding meeting, I will briefly talk about my idea of ​​this."

Duan said, stood up, picked up the documents in front of him and sent them a copy to the three people present, and then returned to his seat to sit down. "This is a rough outline made by my team according to my requirements. I call it an advertising resource package. At that time, our advertisements can be operated in the bidding meeting with such elements."

Fang Liyong lowered his head and looked at the information in his hand carefully.

The main body of this material is a table, and the rest of the text basically explains the content in the table. It can be seen that on the table, Duane divides the resources of the entire drama into three major categories, namely implantation categories, implantation items, and equity descriptions. Among them, the implantation categories are divided into two categories: resources in the drama and resources outside the drama. The resources in the drama are divided into three subcategories: customized implantation, relationship implantation, and natural implantation. Each subcategory is divided into specific details, which belong to the category of implantation items...

After watching the whole thing, Fang Liyong's feeling was that Du An broke the show into thousands of pieces like a ox-cutting a cow, and everything was clear at a glance. If he was an advertiser, he could clearly see what the effect would be like when his advertisement finally appeared in the movie according to this form.

"Director Du, you are professional enough!"

Before Fang Liyong finished reading, Fang Limin spoke.

Duan looked at him and saw him smiling at him, with a friendly expression with a little intimacy. People who didn't know thought they were so good friends.

When did you have such a good relationship with him?

Du An was puzzled, but responded to the past with a more friendly and enthusiastic smile on his face, saying, "Now it is different from the past. I also know the way other crews do. Many directors with tens of millions and hundreds of millions come to the door and point at it and say, 'You pay three million, and you will give you two seconds of footage here'. It looks like the way the village entrance department is doing, and there is a bit of a tens of millions of attitude? Times are different, so we have to change too. The circle has been calling for film industry and film industry, and just talking about it but not moving, what's the point?"

"So, we have to make changes. Look, like now, if you buy this thing completely as a commodity, isn't that going to be done? Customers are not only intuitive, but also at ease. After all, we are so detailed that we have good contracts. If there is a dispute, we will not be afraid of quarrels. And we have to hold a bidding meeting, and we can't verbally say "secure here" and let customers bid. The customers have no specific impression at all. Now that we do this, customers will know which bid is good and which one has a high cost performance. It is clear at a glance, and bidding can be targeted."

Fang Limin nodded repeatedly and sighed: "Director Du, you are considerate carefully. Compared with you, those directors don't know what they are thinking."

This kind of thing should be attributed to the producer, but Fang Limin made a coincidence, saying that the director is not the producer himself, and he has produced many films. It is impossible to be so stupid that he says his own fault.

Du An saw that Fang Liyong was still reading the information and had nothing to do for the time being, so he simply blew up to Fang Limin and said, "Mr. Fang, you are wrong about many of our directors. They are not unaware of their old-fashioned approach, and it is easy to argue, but they cannot change. You also know that although our industry has strengthened the development of commercial films in recent years, the Huabiao Awards still favor art films. These directors in the circle have always claimed that they are art workers, and that they are bargaining like a buyer. Wouldn't that make them lose their share? They can't afford to lose this person. But I'm thick-skinned and I'm not afraid. As long as this movie makes a lot, everyone makes money together, it doesn't matter if I sacrifice myself."

Fang Limin was once again moved by Du An’s fearless communist spirit and repeatedly said: “That’s that’s it. I think that director Du can really be called a kind of virtue and art.”

Du An looked at Fang Liyong. This guy was still reading the information. He didn't know why he had to read such a simple information for so long and could he still see if the flowers were coming?

So he continued to blow water with Fang Limin.

"What kind of virtue and art is so powerful? I'm just a buyer. Talking about virtue and art is so powerful."

"Mr. Fang, you also know that I am studying management. We have learned a little bit of this major. In law, the 6-year "Movie Management Regulations" has characterized 'film', saying that movie screenings are 'pure commercial behavior' and cannot be regarded as 'part of the news media or a tool of public opinion'. Movies cannot be protected by 'free speech' and must be reviewed when they are released. So, movies may be called art, but if you want to release it, it is not art, that is pure commodity, and there are several movies that are not intended to be released and filmed by themselves? After all, everyone is actually businessmen, but they have to think that they are artists. This is a bit unreasonable. In this regard, I just recognize myself more clearly, so both virtue and art are really not suitable for me to use. Dexin is okay, so Yixin will be exempt..."

There was one left with the "Movie Management Regulations" and another one "no artist". Duan was completely confused by Fang Limin and could not answer the words at all. He just listened to Duan's chatter.

In the end, his brother saved him.

"It can be seen that Director Du has done a lot of preparations,"

Fang Liyong finally raised his head from the document and interrupted Duan's divine conversation.

He raised the information in his hand and said, "I basically agree with your idea. Let's talk about how to implement it..." (To be continued.)
Chapter completed!