Chen Feng knew that this was Armani showing goodwill to him. Because in the past two years, there have been reports in the media that Chen Feng founded his own clothing fashion brand.

In this regard, many celebrities have precedents. Many celebrities, including the entertainment industry, fashion industry, sports industry, and other celebrities from all walks of life, will establish their own various commercial brands after they become famous, such as clothing, perfume, cosmetics, and even underwear, shampoo, shower gel, etc.

Of course, Chen Feng’s current fame cannot be greater. Many people think that there is no need to endorse the clothing brand Armani now. Chen Feng can create his own brand by himself. This is better than standing up for Armani and working for Armani.

Chen Feng previously put aside Nokia's endorsement, turned around and killed the mobile phone field, and achieved very good results. Pepsi has also stopped endorsement cooperation, and Huateng Food, under Chen Feng's name, has recently launched beverage products. Although Chen Feng did not endorse himself, who doesn't know now that Huateng Group and Huateng Food are his industries?

As for the endorsement of Armani, although Chen Feng renewed his contract with them, he has only been renewing his contract for three years, and more than half a year has passed. This is naturally not very safe for Armani. So, in fact, Armani has always been very nervous and anxious.

If Chen Feng is not endorsed, Armani's current global performance will shrink by half when it is most conservative, especially the Chinese market will shrink immediately. This is an accurate report given by a business survey company. It may even snatch away most of the market share that originally belonged to Armani after Chen Feng's own clothing brand is launched.

Therefore, in addition to trying hard to win over Chen Feng, Armani has also made a second-rate plan. That is, to build a co-brand with Chen Feng, and mainly Chen Feng's personal brand. For example, what is proposed now is like this.

At this point, Armani, the world's largest clothing brand, is already very sincere and even bowing down.

However, Chen Feng did not immediately accept George Armani's cooperation proposal, but said that he still had to consider it.

Chen Feng is actually not very interested in establishing his own clothing brand, although he also knows that establishing his own clothing brand is also a very profitable way. For example, Armani is very profitable, otherwise they would not have given him such a high endorsement fee. But he has too many more profitable projects and businesses. He really doesn't have much energy to do this, and more importantly, he doesn't have the talents in this area either.

As a result, some time ago, his cousin Zhao Xiaoyu raised this question, saying that he could establish, manage and explore his personal brand, because many celebrities in the world do this now, and most of them are their respective agents responsible for the management of such brands. Zhao Xiaoyu, as his agent, must also follow the example. Of course, more importantly, Zhao Xiaoyu, as the agent of Chen Feng, has a very large workload. The studio is still further expanding. Many staff members are idle most of the time, so instead of doing this, it is better to find something for him and others in the studio. Just like before, she wanted to sign Kardashian in the name of the studio, it is mainly because she was a little idle, which is to generate income for the studio, but it is second.

Because of my cousin's insistence, Chen Feng's current personal commercial fashion brand has begun to be established. First of all, what Zhao Xiaoyu wants to launch is perfume. It is easy to establish a brand based on Chen Feng's current fame, but it is not easy to truly produce high-end fashion products that match Chen Feng's current fame. Therefore, it is still in the preparation stage. The studio is still looking for perfume experts and companies suitable for perfume production and OEM. Naturally, there is a layer of assessment and screening in this regard, and at present, no suitable one has been found.

This perfume is the first step. After the endorsement between Chen Feng and Armani expires, they plan to officially establish high-end fashion clothing under the long brand.

Therefore, it is naturally impossible for Chen Feng to agree to George Armani easily. Although this "Laofu" has always respected Chen Feng very much, and his relationship with Chen Feng is quite good. But when doing business, he cannot make more money just because of his good relationship with each other. Moreover, the relationship between the two has not yet reached the point where Chen Feng can give up his economic interests for nothing.

Of course, the more important thing is that this matter is what his cousin Zhao Xiaoyu meant. As his family, Chen Feng naturally stood on Zhao Xiaoyu's side. She planned to create a high-end fashion brand for his cousin, so she went there.

Chen Feng changed into his performance costumes, looked carefully in front of the big mirror and confirmed that there was nothing wrong, and then patiently watched the live TV broadcast in the room.

This year's Spring Festival Gala is still similar to the previous Spring Festival Gala. The opening is full of large-scale songs and dances, which is similar to the news broadcast. It has formed a fixed pattern. Just keep filling in this pattern with new programs. The difference is just the difference between performers and programs, but the performance format is basically fixed.

Therefore, the director of the Spring Festival Gala a few years later also confessed that the Spring Festival Gala is a political task, and it is basically impossible to innovate.

In his previous life, Chen Feng did not see the Spring Festival Gala in 2007 from beginning to end. But most of it has been watched. This is the same as most people in China. Although everyone’s expectations for the Spring Festival Gala are getting lower and lower, and they basically scold them every year after watching it, they have to watch it every year. Because this has almost formed an old habit and old tradition.

Chen Feng’s most profound memory of this year’s Spring Festival Gala is two things. One is that there have been no programs and images about "Golden Pig" from beginning to end in this Spring Festival Gala. 2007 is the Year of the Pig, and according to the Five Elements, it is still a golden pig, which is a relatively pleasant year. In previous years, the cartoon images appeared in the court station early in the morning, and the host would also talk about this zodiac sign from time to time. But this year’s Year of the Pig. The zodiac sign "Pig" seems to have become a taboo. The cartoon images did not appear, the hosts did not appear, and there were no performance programs.

As for the reason, the court said afterwards that it was to take care of the religious sentiment of 20 million Muslims in China, because in their concept, pigs are unclean, and they do not mention anything related to pigs in their daily lives, let alone mascots. Therefore, the court banned pigs this year. This Spring Festival Gala naturally did not mention the word "pig" from beginning to end. As for why this was done, of course, it was to take care of the national sentiment of more than 20 million ethnic minorities in China. Most people cannot be happy in the New Year, but instead make their ethnic minorities unhappy, right?

This argument sounds quite reasonable at first glance. But Chen Feng is still quite disgusted with this pig ban. Because the ban came out, it took care of the emotions of more than 20 million ethnic minorities, but the emotions of the remaining more than one billion citizens were not needed to be taken care of? It cannot even appear any word "pig" in the show, which is too domineering and unreasonable.

What's more, those ethnic minority brothers may not be so scrupulous. They are angry and dissatisfied when they appear on the Spring Festival Gala. Because they also have the twelve zodiac signs and are also going to celebrate the Year of the Pig. Therefore, this ban is a bit too presumptuous, and they maliciously speculate on ethnic minority brothers, which is too ungrateful. They are completely lazy. They are afraid that something will happen because of the word "pig", and then they simply ban it all in one size fits the point. They do not care about the tradition of the old age of most citizens in the country. If they are always so cautious, it will be even more difficult to deal with ethnic issues.

Another thing is actually related to the ban on pigs, which is the snatching lines and forgetting lines by several hosts. The slut of the tongue made the scene very embarrassing. This is the first time in previous Spring Festival Galas.

After the opening song and dance, six hosts walked onto the stage and started the opening remarks of the Spring Festival Gala. Three men and three women attended in full costumes. After you finished speaking one by one, the program started again, which was a series of toasts from ethnic minorities.

After the songs ended, the hosts Zhu Jun and Zou Tao, the male and female hosts, walked to the stage.

"Thank you, thank you for your wonderful performance."

"Thank you."

"Dear audience, this actor who is going to play next has participated in many Spring Festival Galas. Zou Tao, he has worked with me."

"He has not only worked with you, but he has also worked with me."

"Then he didn't work with you this year?"

"Then do you cooperate with you?"

"No."

"Who will he work with this year?"

"I don't know either. Let's take a look together. Please enjoy the crosstalk "What's in our village."

After the two hosts' questions and answers, this so-called crosstalk began. In fact, it was crosstalk, but in fact it was more appropriate to say it was sketch. At least when you looked at it, everyone's first feeling was sketches, not crosstalk, at least not the traditional crosstalk that stood side by side in front of the microphone.

This is a "cross talk" collaborated by Feng Kong and Li Ziqiang, and it is a work with pretty good quality in Feng Kong's recent Spring Festival Galas. The main joke is the sentence "Hurry up, drink a bowl of water". Feng Kong drank three big bowls of water in a row. This is also the biggest laugh point in this crosstalk sketch.

Overall, this "cross talk" is a rare masterpiece in Uncle Feng in recent years and in the next few years. It really makes the audience laugh spontaneously.

The following are three popular songs, including singers at home and abroad. Then there are crosstalks with more sketches than crosstalk, but there are only a lack of laughter. The subsequent shows are also lacking, including Guo Da, Cai Min, and Peng Changjiang's two sketches.

Until Wang Hong's sketch began, Jin Yue brought him a phone call and reminded him that the sketch was the time for him to go on stage. In fact, without him reminding him, Chen Feng was already ready to go to the stage.

Wang Hong's sketches in recent years have not had much highlights, but he is still an old face in the Spring Festival Gala. He was also quite popular back then, but it was still a little worse than Feng Konglai. However, now the two are almost the same, and both can be said to be relying on their old capital.

Chen Feng was led by the bodyguard and the few people sent by the imperial court, but no one came to stop him along the way. However, everyone was paying attention and talkative voices. It was just that because the relevant staff arranged it quite well, these people did not dare to make loud noises. After all, the stage was already broadcasting live to the world at this time.

On the way to the stage, in addition to the relevant staff guarding each other, there are also many uniform security personnel, and it is difficult for the idle people to get close to the stage.

Chen Feng and the two accompanying bodyguards were able to enter the stage smoothly after strict security checks.

"Chen Feng, you are here, are you all ready?"

As soon as Chen Feng appeared, Jin Yue came over with a serious expression and asked Chen Feng. His expression now looked much more nervous than Chen Feng. To be honest, although he could be said to be very confident in Chen Feng before, when Chen Feng was about to go on stage, he became nervous. It is really important for Chen Feng's program. If Chen Feng's performance on the stage this time is not good, Chen Feng himself may not have anything to do, but in the end he will be the director of the Spring Festival Gala, he, as the director of the Spring Festival Gala, is a good scapegoat, and he can't help but worry.

"Yeah. It's ready." After all, he is the director of the Spring Festival Gala. Chen Feng still has to give him some face, so he nodded at him and answered politely.

"Okay, there are about five minutes left in Wang Hong's sketch. Just try to relax yourself now. Don't feel too much psychological pressure."

Chen Feng looked at his serious face, his eyes full of nervousness, and he couldn't help but feel speechless. Who is under too much psychological pressure?

However, Chen Feng was too lazy to say it out loud, just nodded slightly to show that he knew. Jin Yue didn't say anything. After saying hello to Chen Feng, he immediately went to the scene to direct. He was really concerned about Chen Feng during this live broadcast.

Wang Hong's sketch, by heart, is really not of good quality, but it takes up more than ten minutes of performance time. This can be said to make almost all domestic artists jealous. Jin Yue said that there may be five minutes left, but in fact, Chen Feng waited for about eight minutes.
Chapter completed!