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Chapter 310 Old Ginger

There is no doubt that Murdoch, the old man, is a powerful figure to develop a tabloid that he inherited to such a global media group today.

Of course, just like it is impossible for an all-rounder to have an amazing person, a powerful person like Old Murdoch will also fail.

The one he failed the most was the Internet.

As a person with a keen sense of touch, he naturally saw the advantages and potential of the Internet very early, but if people make mistakes, the opportunity for old Murdoch to take action is not very good.

He happened to be in the middle of the Internet bubble when the Internet bubble was at its peak. Before he could even operate the conceptual Internet companies, they all died in the next cold wave.

If he and his News Corp. are given a definition, then old Murdoch and News Corp. can only be regarded as a fan of the Internet industry.

And they are fans who paid a high price.

However, for a person like him, such a high cost would naturally not be burned out in vain. Although his most successful achievements in the Internet field are the myspae acquired by Feng Yiping.

Moreover, this social networking website, which was once advocated by the outside world, has increased dozens of times compared to their acquisition price of more than 500 million US dollars. The current development momentum has made him a little worried, but this does not prevent him from having a deep understanding of the Internet.

Many times, this is how things are. For example, in this world, there is an industry called critics, whether they are film critics, literary critics, or food critics... If you ask them to direct, act, write, and cook by themselves, that must not be possible.

But they can clearly point out what places are worthy of praise for a film and television work, a literary work, and a dish.

And Murdoch is now considered a critic in the Internet field.

Although since the emergence of the portal website, remarks against traditional news media have emerged one after another, and traditional news media, whether newspapers, television or magazines, have indeed been affected a lot.

From then on to now, the number of newspapers and magazines has been declining overall, and many magazines and newspapers have even gone bankrupt.

Even though I haven't reached this point, I have become more worried about when I will not be able to hold on, just like there is a sword above my head. Although I don't know when the sword will fall, I will undoubtedly fall in the end...

Despite this, Murdoch, the old man still feels that those people in Silicon Valley should be eliminated by the times and technology, which are traditional industries that can still make a difference at least for a long time in the future.

If you continue to change in response to the overall environment, it is not impossible to always sit in the seat of the world's number one media supplier.

The appearance of the iPhone has made him feel a little bad. For example, the biggest advantage of newspapers compared to computers is that they are still very convenient to read in many outdoor scenes.

However, with the emergence of iPhone and the advancement of mobile communication technology, the 3g technology that is currently popularizing has greatly improved in terms of download speed and the 2g era.

The 4g technology with faster download speed is believed to start leaving the laboratory in three years at the latest. The fourth generation of mobile communication technology can support 100mbps download speeds!

With its support, it will naturally make smartphones represented by iPhones more powerful. The advantages of traditional paper media being portable and convenient will no longer exist.

At that time, they will face greater challenges, but it was not this that worried him the most. Feng Yiping was the one who worried him the most.

He also has a deep understanding of Feng Yiping. He believes that since Feng Yiping decided to enter the news field, he will definitely make great achievements in this field. It is hard to say that he will be one of News Group's biggest competitors in this field in the future.

However, at the company's meeting, he naturally would not say such things that are mainly worried about Feng Yiping's personal words, "Let's talk about it first, what benefits will it bring if we agree to this cooperation?" he asked.

Everyone turned their attention to one person.

Based on learning from some lessons from the past, News Corporation currently handed over all its Internet businesses to its Fox Interactive Media.

The one who is watching is Fox Interactive Media's CEO. Levin Thorne, who had contact with Feng Yiping before, "the most obvious thing is naturally traffic," he said.

"We have done an analysis. If we reach a cooperation with Faebook, the traffic on our website will increase by at least 10 percentage points,"

The current Levin Thorne is already very different from the original Levin Thorne.

After myspae achieved phased success, they made an effort to acquire several Internet companies, including photobuket, a picture sharing website that had conflicts with them before but grew rapidly.

and a range of other startups.

Judging from the data, these companies have developed quite well after being taken over by them.

It's faintly, Levin Thorne also feels like he's becoming the number one figure in the Internet.

“That will naturally increase our advertising revenue,” he said. “Even if they may take away 30% of that revenue, the resulting growth will still be quite substantial.”

In the advertising field, News Corporation is not a weakling, at least it is much stronger than Faebook at present. One point of growth is a very considerable number.

Old Murdoch looked at the other people on the table, and he knew that this was probably the common opinion of everyone.

But decades of hard work in the business world have given him a different perspective from the executives here. He knows one thing that people like Feng Yiping will never bring them such benefits for no reason. "Can we guarantee that if the business in this area becomes larger and larger, will they add clauses that are unfavorable to us?"

"Although cooperation with them can increase our advertising costs in the short term, once they have made great progress in the field of news, will it threaten our position?"

"Have you ever noticed how long does young people spend on faebooks every day?"

"Have you continued to imagine how much time will you spend on Faebook after the 3g version of the iPhone is launched, and when other brands of smartphones are fully launched, especially when the 4g technology is fully available?"

"At present, they will bring us some traffic growth, but they are black holes in traffic themselves,"

"Their products, of course," he glanced at Levin Thorne, "including our MySpae, in the future, will surely become a time killer for many users,"

Levin Thorne suddenly felt that the boss's look put a lot of pressure on him.

"That is, there will be many users who may only spend a little time reading newspapers and browse news online, because the products on their mobile phones, including faebooks, can fully meet their needs for news," he said.

"So, after they squeezed it, how much will the user's attention resources be left? How much can advertisers' advertising funds remain?"

At this point, his attitude was clear, "We should not support such cooperation," he said.

He glanced at Levinthorn again, and Levinthorn nodded quickly, "I understand,"

He actually reserved his opinion on this. After all, one of the biggest characteristics of the Internet is sharing.

But Old Murdoch was not satisfied with his reply, "Can't we take such a move?"

Seeing the boss's cold eyes, Levin Thorne trembled, "I'll let myspae develop related products immediately,"

"We must be good at learning and learn from experience," said Murdoch.

Soon, Feng Yiping received news that News Group politely refused the relevant cooperation, but fortunately, among the ten companies they contacted, the other nine expressed interest in cooperation.

"Sure enough, ginger is still so spicy," Feng Yiping sighed in his heart.

"Boss, I think, when our products are launched, will they launch similar products soon?" Zuckerberg was a little worried.

"That's certain," said Feng Yiping.

From the acquisition of myspae, we can see how good News Corporation is to learn from it.

"They have acquired so many companies and they look pretty good. Do we want to..."

"No need," Sandberg interrupted Zuckerberg, "You see, after they acquired it, there was no relevant integration, so," she shook her head relaxedly. "In the long run, they are not worthy of our concerns," she said.

Feng Yiping nodded. Fortunately, I am also very powerful. Just like the other nine companies, I still choose to cooperate with them. Some trends cannot be changed.
Chapter completed!
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