Chapter 117 The New Power of the Advertising Festival(1/2)
One morning in late June, Cannes, a famous French tourist destination, the pearl in the Cote d'Azur.
"It's here, it's here," Liang Yonggao couldn't wait to get out of the car, stood in the square of the Cannes Movie Palace, with his back facing the Movie Palace, and opened his hands to the fresh blue sky and the deep blue sea. "Grape wine, Palm Beach, Cannes, I'm here,"
The group got out of the car one after another, and didn't bother to tease Liang Yonggao who was suddenly in love. After a while, someone naturally took over him and picked up his cameras, filmed the movie palace, or filmed the blue sea and beach in front.
Most girls are photographing the former. At this time last month, the stars were still shining. If they could wear customized clothes like those female stars, and beside the flashes, and in the endless cheers, walking like this, would be like wearing crystal shoes!
The male compatriots looked at this building that was actually inconspicuous, with almost large spray-painted advertisements on the exterior wall, and felt that it was really difficult to associate it with the tall Cannes Film Festival. They turned the camera to shoot the sky, the sea, or were afraid of those girls from other countries.
Should I try to talk to you or something?
When I heard the dry laughter of "hehe" and "hehe" coming from beside me, both the gentleman and the lady immediately looked over there, and it was a moment of happiness again.
The guy laughing dryly was the male pig's feet from the Happy Theater Troupe.
Seeing the heroine Xiao Cai coming, Liang Yonggao smiled dryly while retracting his hand that was reaching out to the sky and took off his sunglasses, "Wife, hit me quickly, quickly,"
"I always feel that this is not true. I always feel that my body is here, but my soul seems to be floating in another place."
"All this in front of you is so unreal! Hit me,"
Xiao Cai smiled at everyone, "Don't be surprised, he forgot to take medicine again in the morning."
"Haha," this trick is really suitable for this.
"Brother Liang, you can't stop the medicine," someone said.
Someone also started to make a fuss, "I'll beat him, and I won't have to take medicine."
Liang Yonggao looked at the girl who was talking, "Okay, I remember you,"
He grabbed Xiao Cai's hand and said, "Stop hitting, as soon as you approach me, all three souls and seven spirits are back. It turns out that they are not floating in another place, they have been tied to you,"
These sudden sweet words made Xiao Cai feel at a loss, and the people who were watching the melon were stunned for a moment. Why did they suddenly change their routine?
Then there was a noise again, "I finally know why Brother Liang didn't take medicine in the morning because he took too much sugar,"
Liang Yonggao held Xiao Cai's hand who suddenly became gentle, and felt that he was finally a Northeastern man again. "What are you doing to coax by a little bachelor who has no girlfriend? Do you understand if you are showing your true feelings?"
"Wife, don't you like this too? Come and stand, I'll take a photo of you here," he gently took off Xiao Cai's sunglasses, and carefully helped her with her hair, allowing Xiao Cai to stand on the steps and lay the red carpet in front of the movie palace.
Xiao Cai smiled and was at his mercy.
Sometimes she felt that when she first fell in love with Liang Yonggao, she felt like water was in her head. Now she finally shook slowly, but she found that she still liked him.
The melon-eating crowd who didn't see a good show walked away in scattered areas, and were forced to stuff a few bites of dog food. It was really uncomfortable.
This area of France is really not a tourist destination for singles.
On the streets of Paris, the people in the group had repeatedly learned what French kisses were, but they didn't expect that they would come so tired again.
Many people soon discovered the New World, the building on the west side of the Movie Palace. Is that a casino?
I'll go, it's true!
Art and the world are so close to each other.
The girls were looking east at this time, which was the white sand beach for several miles, the Gold Coast where Cannes luxury hotels gathered.
"Oh, that's Facebook's flag," said the sharp-eyed girl pointing to the flag fluttering in front of the big tent on the beach.
"That dock should be from YouTube," another person said excitedly.
"Yes, both of them are here. I heard that this beach was booked for thousands of meters this year by us," said Xiao Cai, the team leader.
"Wow," everyone was suddenly a little excited. The boss was so generous to do things.
If someone familiar with Feng Yiping's style, he would definitely know that he would have found a bargain when he could make such a big deal.
That's true.
Feng Yipingyuan has seen related reports. At the later Cannes Advertising Festival, these beaches can be said to be the targets of domestic Internet giants who are rushing for high prices. Now, only two of the well-known Internet companies have come to him, plus one Google.
However, those traditional advertising companies did not have the intention to launch promotion activities on the beach at this time, so they easily got a large section at a very discounted price.
"Go and take a look,"
"Yes, our hotel should be there too," someone said.
At this time someone greeted everyone, "Hi, hello everyone,"
"Wow, Director Wu," someone shouted.
Wu Qian, who appeared in front of everyone, was also dressed casually today. She had washed jeans with white T-shirts and stood next to a Renault with long hair.
"How long have you been?"
"It's just arrived," Xiao Cai walked up and saw Wu Qian here. Everyone felt very kind. "You are so beautiful today. By the way, where did you come from? Which hotel is ours?"
"I came from where I live," Wu Qian said, but did not say which hotel it was.
Needless to say, the drivers of the Renault Espace business cars behind them took the initiative to move their luggage.
"Ah, don't we stay in the hotel by the sea?" Liang Yonggao couldn't help asking.
If you arrive in such a place, if you live in a hotel where you can’t even see the sea, will you still be in Cannes?
"The sea can be seen in many places here," Wu Qian said with a smile.
"Oh," Liang Yonggao agreed, turned around and muttered to Xiao Cai in a low voice, "I just said, our boss Feng cannot be a change in temperament."
As someone who has a lot of contact with Feng Yiping, he still knows Feng Yiping’s true nature, that is, he is stingy!
With his personality, everyone came to France, Cannes, and wanted to stay in a luxury hotel by the sea. What good things do you think of!
The next second, his mouth opened slightly, because he was pulled hard on his waist.
"Are there many people coming to the United States this time?" Xiao Cai asked Wu Qian without any reason.
"Yiping attaches great importance to this advertising festival. There are so many people from the corporate business system in the United States," said Wu Qian.
Many people only know the Cannes Film Festival in May, but they don’t know that in June, there is another grand event in Cannes, that is, Cannes International Advertising Festival, Cannes\Lions.
The advertisement that wraps the exterior walls of the Movie Palace is the advertisement for the Advertising Festival.
It was officially released in 1954 after the Cannes film was held for more than 50 years.
It is also one of the world's three major advertising festivals and has the greatest influence, so it is called the Oscar in the advertising industry by industry insiders.
Before Feng Yiping brought his company to the exhibition this year, this place was a traditional advertising company, that is, the world of various 4As. After Facebook and YouTube launched advertising platforms one after another, Feng Yiping, who was actually a salesman, felt that he could be the first to be a pioneer.
Since there is such a good platform and such good technology that can make advertising more effective, he naturally hopes to let advertisers around the world notice this.
Of course, since he is here, Google will not leave it.
In front of the YouTube tent you just saw is the Google area.
The convoy gradually left the center of Cannes and walked towards the mountain behind. As the mountains rose, the beaches of Cannes Bay, rows of palm trees beside the beach, high-end hotels, and docks full of luxury yachts, were seen more and more clearly.
Looking at the various villas hidden among the lush flowers and trees on both sides of the road, everyone knows that this is coming to Gaoshang Community.
Now, even Xiao Cai was a little confused. Could it be that we want to live here?
The convoy passed through the villa area and continued to walk up the side. Finally, at the mountainside, along a seemingly exclusive driveway, finally arrived at the destination.
After passing through the iron gate between the fence surrounded by green trees, my eyes suddenly became clear.
In front of the green lawn is a mansion with only two and a half floors. The mansion is obviously very modern, especially the ground floor, with large glass in front and back, which is very transparent.
"I can see the swimming pool behind, in front of the pool, oh, that should be the sea," Liang Yonggao couldn't wait to go down.
Everyone in the other cars said they were all speechless. Do we want to live in such a mansion?
"Once the floor is out," Wu Qian said, pointing to the platform on the second floor.
At this time, a man was walking out of the big room behind the second floor, which looked like he was devised as a conference room, and walked to the platform in front to wave to them.
"Haha, it's really the boss," everyone could see clearly. It was Feng Yiping wearing beach pants and a gray T-shirt.
The cars parked in the gravel parking lot in front of the building one by one. Feng Yiping had already walked to the building with a smile, "Welcome everyone!"
"Thank you for your hard work, Xiao Cai,"
"Yonggao, you look good in spirit. You must have nothing to worry about along the way, right?"
"I really want to come, but our leadership ability is so outstanding," Liang Yonggao smiled and said to Xiao Cai again.
"This is your home, tsk," Liang Yonggao looked around, "I think I've become Liu Laolao, too."
"There is no way. At this time of year, the hotel is not only difficult to book, but the price is also very expensive. I really can't afford to stay."
"Do they also play this price increase in the peak season?" Liang Yonggao asked.
"What do you think! Do you know how many nights do you have for those inconspicuous family rooms in the city now?"
"How many?"
“Equivalent to RMB 3,000,”
Feng Yiping was also unable to complain about this price.
Originally, he felt that the organizing committees of some domestic exhibitions seemed quite limited, but he didn't expect that the organizing committees of the Cannes International Advertising Festival were the same, allowing hotel and restaurants to double the price increase.
"So dark!"
To be continued...