The wolf factory feels like dark clouds are storms coming, and the atmosphere in Google China is as hot as the sun outside.

"So, are they scared?" Zhao Yong personally brought Feng Yiping a glass of coke with ice.

"Yes," Feng Yiping took a big sip, the chill slipped down his throat, and the gas rushed upwards, "It's great!"

"Okay," Zhao Yong clapped his hands, "so we did it right," he was so happy that he was wandering around the office.

"Yes, they are scared," Feng Yiping stood in front of the window with his hands crossed.

Under the blue sky and white clouds, a prosperous world.

"Don't you think it's a good thing to have awe?" he said.

There is actually nothing wrong with the bidding ranking model. For example, we know that this model is actually applied on all e-commerce websites.

The key lies in the implementation details, and the key lies in balancing the relationship between advertisers, their own benefits, users' interests, and social responsibilities.

After all, some money can be made, but some money cannot be made.

If such a business model is followed by interests first, cares about user interests and social responsibilities, or even social morality, and only watches the money flowing in the account, it will definitely produce some bad consequences.

The happy Zhao Yong said everything at this time, "Yes, that's right,"

"From the technical indicators, we are still surpassing them in terms of page response speed, relevance, index volume, or content update frequency."

"Not to mention that our manpower and financial resources are better than them, so it is normal for them to be afraid of us. Before, I can only say that we did not pay enough attention to it,"

"Are you that simple?" Feng Yiping asked.

Zhao Yong's words were not right.

When Google first entered, Wolf Factory was very nervous. Just like what Zhao Yong said, no matter which link, Wolf Factory cannot compare with Google.

Just talking about Google's rise, it also shocked Wolf Factory. In just a few years, it defeated the former search giants like Infoseek and Yahoo. After gaining a monopoly position in North America, it quickly gained an unshakable advantage in many countries, including Europe.

When Google first entered, they were really nervous and worked hard to improve their skills in order to have the ability to compete.

However, Google's rise, in one sense, also gave Wolf Factory confidence: as long as you do well, the weak side will not be unable to defeat powerful opponents.

In addition, after Google entered China, according to Feng Yiping's meaning, it took a long time to familiarize itself with China's national conditions. It did not make any big moves. The Wolf Factory, which is good at marketing, took the opportunity to launch several important activities and instilled the concept that they are the best Chinese search engines into many users.

When they felt most at ease, Google did not respond to their actions in a timely manner.

They don't know that it's Google's accumulating power.

"Before this, they were not afraid of Google, because we did not pay enough attention. After all, Google's focus is on the European and American markets,"

"But more importantly, they think that Google China will still develop users like Google's behavior in the United States, mainly relying on the word-of-mouth spread of netizens," said Feng Yiping.

"Do you know this idea, why can they relax?" He looked at Zhao Yong.

Zhao Yong thought for a while, "I think this is related to the differences in the recognition of a product by users in China and the United States,"

"Yes," Feng Yiping nodded in praise, "We all know that in the United States, everyone believes that they think it is good or not,"

"But this is not the case in our country. Many people are more willing to believe that it is good if others say it is good."

"When I got back, I had time to watch domestic TV?" he asked Zhao Yong.

"Some people have seen it, but they have seen it when they were in the United States,"

"Then you must have read that advertisement, you don't accept gifts during the holidays this year, and you only receive gifts. It's vulgar and has no artistic nature, right? But many of us still eat this one,"

"So, what they are afraid of is that they finally started to promote Google," Zhao Yong understood.

"It is also the most investment in the promotion in the history of the domestic Internet," Feng Yiping added. "So, Google's star search plan must be successful. Whether it is a director, an actor or a script, you must strive for excellence."

"Don't worry, Yiping will not disappoint you," Zhao Yong promised. "I also asked everyone to seriously study the two most successful examples of viral marketing, your Facebook, and your Skype invested in, to plan the spread of the short film after it was filmed," said Zhao Yong.

"Haha, this is an excellent opportunity. During the silent period, they will inevitably shrink their hands and feet."

Feng Yiping nodded. He was relieved to be responsible for taking the initiative and considering the comprehensive person in charge.

Because he knew very well that his strength was not in execution. The reason why he achieved current achievements was that the executive ability of executives represented by Jin Ling played a very important role.

…………

The meetings at Ideal Building are quite heavy.

"The problem is that even if we know what action will happen to them, we will not have much reaction at this stage," Liang Dong, the vice president of the newly-joined Wolf Factory, responsible for the formulation and implementation of market and public relations strategies, led the brand and cultural construction of Wolf Factory, and assisted the company in cooperation with the media, film, music and publishing industries, frowned.

This is a very competent vice president. "Baidu" makes Baidu a verb, which is his work.

"Without breaking the silence, there must be an effective response plan," Robin has always had a rare smile since the beginning of the meeting.

He felt that he and his company had a hard life.

The start of Wolf Factory this year is actually quite good.

First, the Fox Factory became an online sponsor of the 2008 Olympics, which was also the first online sponsor of the 100th Olympics. Taking this as an opportunity, the Fox Factory wanted to establish its position as the largest portal in China.

But Zhalang is definitely unwilling to give up his position as the boss, so the two of them started a fierce hand-to-hand combat in many fields such as news and blogs. In this case, they naturally do not have much energy or resources to tilt towards search.

This is equivalent to the two of them who are interested in searching and abandoning their own martial arts.

Then, Yahoo China is now disintegrating due to Chief Yang and Feng Yiping, which is equivalent to self-destruction.

The four biggest opponents fell three of them before they could exert their strength. They were simply too happy.

However, Google, which has been dormant for so long and is not taken seriously by them, suddenly took action, and it was such a unrestrained action.

Please, I am going to go public now, and I really don’t want to encounter such a violent storm.

"We all know Mr. Feng's ability. We can also speculate from his past experience that he agreed to invest $6 million to promote the results he is looking forward to," he said.

The executives of Wolf Factory looked ugly. In the past two years, their sales have grown rapidly, but even so, last year, their annual revenue has only crossed the threshold of $10 million.

And now you Google China easily spend at least $6 million to advertise and promote, which makes them feel depressed that it is not a hero who relies on money to make money.

The stronger emotions are not depression, but the same fear as Feng Yiping and the others speculated.

No one knows the difference between themselves and Google better than them. Before, they dared to call themselves the largest Chinese search engine because Google did not make any efforts. But it seems that now Google is starting to make efforts in the Chinese search field. So how long can this signature last?

They were quite unsure.

What's even more serious is that they chose such a sensitive time. There are many people here who have already made a rough estimate of their net worth after the company's successful IPO. Their consciousness will be at least tens of millions of net worth.

I just thought that my net worth would exceed 100 million by then, and there would be several people.

But if Google's promotional activities have significant results, it is conceivable that it will definitely affect the IPO results in the third quarter.

This is closely related to one's own interests, and everyone was very active immediately.

After more than an hour of intense and intense discussion, Liang Dong finally came up with a plan that he thought was the most reliable, "Mr. Li, we think this can be done,"

“After knowing all the content of Google’s short films, I will make sure that in the shortest time, I will produce targeted promotional videos that can increase users’ favorability to us while fighting back.”

Robin looked at him hesitantly, "Is that OK?"

Google wants to invite domestic and world-class directors to use the best actors, spending an average of $2 million per movie to produce three promotional films. Such an arrangement seems to be difficult to deal with.

"I believe our team has this ability," Liang Dong said affirmatively.

One of the main reasons why he joined the Wolf Factory was naturally because he wanted to take the train that the Wolf Factory was about to go public.

If nothing unexpected happens, this train will be a wealthy car. To ensure this, he believes that he and his team will definitely eliminate the unexpected factor of Google.

"What after?" Robin continued to ask.

If they were in normal times, they would naturally invite friends to help them promote themselves, but if they did that during the silent period, they would be self-destruction.

"You don't have to worry about the issue of communication. Colleagues from other teams have confirmed that the promotional videos we produce do not need to send a press release or spend a penny on advertising. You may just have to let the company employees send emails to make it widely spread," he said.

"Viral marketing?" Robin asked.
Chapter completed!