"What did they say?"

"It is also because our promotion was so successful. It seems that the sales during the promotion period will be very good. Many merchants, mainly focused on home appliances and digital businesses. They said that their original offline channels had a very strong reaction and believed that we had snatched their business online," he said.

"They are so charming," Feng Yiping said.

Who is so cute? Zhou Xingyu almost asked, but he quickly understood who Feng Yiping was talking about. What he was talking about was naturally those merchants in home appliances and digital fields.

Merchants in these two aspects are the most attentive to their brand awareness, so they have concentrated many well-known brands.

Also, because the unit price of their products is relatively high, especially the offline prices, they have always been very strong, so consumers are more sensitive to their prices and are very much looking forward to their sale at a discount this time.

The main groups who like online shopping are young people, who are interested in mobile phones and other fashionable digital products, and those who live at home will also be interested in big-name home appliances.

So this time, Jiasheng’s subsidy of 200 million yuan is mainly concentrated in these two parts. They are now throwing up such a topic, and it seems that they are a bit petty.

"We have provided them with a very good channel for brand communication and volume. Why are they not happy?" said Feng Yiping.

With Amazon, eBay entering China, and domestic companies trying to do the top-level aspects, who do not know now that the Internet is a channel for integration of marketing and communication?

In online media, the distance between communication and sales is further narrowed, which means the integration of brand communication and product sales is achieved.

This is also one of the incomparable advantages of the traditional brand operation model of e-commerce.

Second, the online sales model of e-commerce compresses the intermediate links of traditional marketing, shortens the distance between consumers and brands, improves the company's response ability, and effectively compresses the intermediate links, thereby reducing the cost of traditional channel construction and effectively reducing the sales price of products.

Third, online sales give consumers a larger product choice.

A traditional offline store, if you have 600 SKUs, it will be a big store and can be called a flagship store.

Such a large store inventory, logistics, site rent, personnel, etc. are naturally a huge expense.

However, in online stores, merchants can easily achieve 1,000 SKUs, thus further expanding consumers' choices, thereby effectively meeting consumers' personalized needs.

"They thought we didn't know that although they all promised considerable discounts this time, this was not their real concession?" Feng Yiping said.

After their comprehensive calculations in advance, e-commerce channels can save these merchants 60% of transportation costs and 30% of transportation time, and the marketing cost is 55% lower than that of traditional offline stores and channel costs can be reduced by 47%.

That is, for the same product, there is a price difference of 20% to 30% between online and offline channels, which is actually completely normal. These merchants in home appliances and digital appliances generally have 20% off promotions this time, which means that their income will not be reduced by one point.

Overall, their income will actually increase due to the huge sales brought by such a discounted price.

What's more, Jiasheng promised to provide subsidies for some of the most popular items so that they can sell at a price lower than 20% off. This will obviously bring greater volume, and will further increase consumers' attention to their brand and loyalty...

With so many favorable situations, they still say so much. Feng Yiping is right. These guys are really a bit petty.

When e-commerce grows in the future, they will definitely mobilize all resources to fight for such opportunities. Now, they are not satisfied with these multiple favorable conditions. It turns out that because it is too easy to get, they don’t know how to cherish it.

"Did they know that there will be conflicts online and offline now? Are they still looking forward to us helping them resolve this conflict? What are they doing to raise this point at this time? They want to use this to threaten us so that we can meet their more requirements?"

Feng Yiping, who was so tired that he was about to fall asleep, had already sat up because of his anger and had become quite sober.

"I analyze that it is mostly the latter attempt," said Zhou Xingyu.

"Tell them that we won't eat this," Feng Yiping waved his hand and lay down again. "Is it really like the agreement we signed with them before was wasted paper?"

For such large-scale events, Jiasheng Mall naturally signs relevant agreements with all merchants, especially those that receive Jiasheng subsidies.

Because it is equivalent to Jiasheng spending money to increase sales and increase their brand awareness, the relevant agreements will definitely be more complicated - how can Jiasheng's money be easy to get?

How could they not take the agreement signed with Jiasheng as a matter of the same?

"Tell them openly that they don't want to do it, so they can wait for us to hold them accountable according to the highest breach of contract stipulated in the agreement."

"That's right, it's not all that we'll do our best to make their untrustworthy behavior public and let consumers see their faces," Wu Qian said indignantly.

"Yes, huh, now whether it is home appliances or digital, the competition is so fierce, and there are so many well-known brands. If one does not do it, we will support its main competitors immediately. If the domestic ones do not do it, we will organize foreign brands," said Feng Yiping.

Although he doesn't want to do such a thing, he won't teach people a lesson when he is forced to do it.

"At most, in addition to the planned 200 million yuan, we also count the breach of contract compensation we expect to receive. I don't believe it. With the current consumption and shopping habits of domestic people, they will be unhappy to buy products from well-known foreign brands at the same price?"

With domestic consumers' superstition of well-known foreign brands, they are naturally happy about such things.

Seeing that Feng Yiping had flipped through the address book on his mobile phone, Zhou Xingyu hurriedly said, "Yiping, it shouldn't be. I think that after knowing our attitude, they should change their ideas," Zhou Xingyu said.

"Well, that's good. You can tell them our attitude in the whole process. At the same time, you still have to contact foreign manufacturers. Actually, you can see that in these two fields, those well-known foreign brands, who have not invested in China, is very convenient."

"Since they are so short-sighted, I have to let them remember how unwise it is to pick up sesame seeds and lose watermelons," Feng Yiping said with regret.

Is it because I have always been so kind that I make these guys feel easy to talk to? It was because Jiasheng Mall mobilized them to open flagship stores online with such a good attitude that those guys felt that they were too important and irreplaceable?

"Okay, I'll notify them now and come to the company for negotiation tomorrow," said Zhou Xingyu.

"Stop talking about negotiations, use a tougher wording, for example, we firmly oppose their extra requests or something,"

"Okay, I understand,"

After discussing such an uncomfortable issue, the atmosphere in the car was obviously low and no one spoke for a long time.

Feng Yiping did not ask everyone to eat shabu pork, so Wu Qian naturally knew that it seemed that the rest tomorrow morning would definitely be a waste.

When returning to the business district, Feng Yiping said again, "Mr. Zhou, tomorrow morning, I will send you an email, mainly about the solution to the online and offline conflicts of e-commerce. You should copy a few more copies and send them to those guys."

"Oh OK," Zhou Xingyu was happy.

He was really worried that Feng Yiping would hate those guys because of this, so their work would be a bit difficult to do next. As an e-commerce platform for domestic users, it is indeed not good to promote foreign products or joint venture products in some major categories.

Now it seems that the boss still attaches importance to these domestic manufacturers. The statement just now is just like the deep love and the harshness of blame.

"There is no need to worry too much about this issue," Feng Yiping comforted him in turn. "When after this promotional season, when they see the power of e-commerce platforms, they beg us to hold similar events, that is, they spend money, so that we can recommend their brands and products in a prominent position in the mall,"

"Maybe there is no need to wait until the future. When this pre-sale period begins, some of them will correct their attitude."

Later on Singles' Day every year, some home appliance and digital manufacturers sold over 100 million yuan, but they couldn't get a ranking. However, in this year, if a manufacturer sold over 100 million yuan in this promotion, it would definitely be a remarkable thing and would definitely bring huge shocks.

"Haha, I'm full of expectations," Zhou Xingyu smiled.

"And Wu Qian, you can still rest tomorrow morning. In fact, from now on, you can rest,"

"Ah, boss, where are you going?"

"I want to go to a sunny place and have a good sleep," Feng Yiping tightened his clothes.

However, although you don’t see the sunshine here these days, it’s not cold, okay, the garage is so warm, what are your clothes tight?

Just this trip out today, you were just walking outdoors in the cold wind, maybe about ten meters? That is, you walked into their building from the post office parking lot, where is it so cold?

A place with plenty of sunshine? You want to see Zhang Yan!

"No boss, I think I'll go to the company to help Mr. Zhou tomorrow,"

…………

At 9:30 the next morning, in the top floor suite of Jiasheng Holiday Hotel in Sanya, Feng Yiping, who arrived yesterday afternoon, was having breakfast with Zhang Yan.

This breakfast is a bit special, and the meals are all Western pastries. These pastries are not provided by the restaurant, but are made by Zhang Yan himself.

"How is it?" Zhang Yan asked expectantly as he looked at Feng Yiping who had eaten a piece of coconut bread.

"Scented, soft, delicious," Feng Yiping slowly and enjoyed the bread and said with certainty.

"Haha, really, I've practiced this for a long time," Zhang Yan smiled.

Coconut paste can be said to be a local feature. If you want to open a bakery here, you will naturally be able to avoid such features.

But she is also a modest girl, and I still remember to ask, "Do you think there are any aspects that can be improved?"

"This is not without it. Of course, it is to make it better," Feng Yiping wiped the oil from his mouth.

"Oh, tell me quickly,"

"You see, I think now, the main customers of the bakery should be mainly young people, because for the elderly, they may be more used to giving a bowl of fresh spicy hot soup or a few rice dumplings in the morning."

"Yes, Mr. Jin also told me that the bakery should be mainly aimed at young people," said Zhang Yan.

"So you see, can we make some tricks of bread, not just make it so conservatively and familiar to everyone. For example, if you think about it, we can make it into a blooming flower, right? Naturally, we can also make it into a symmetrical starfish,"

"Flower? Starfish?" Zhang Yan thought for a while and immediately said, "It's really good!"

"You really know everything," she said to Feng Yiping.

"Isn't this your business? How can I not take care of it?" Feng Yiping smiled. "Also, I think the amount of oil can be reduced a little. The current health concept is to reduce oil."

"Then try the other ones, I'll try it now,"

"Don't be so anxious," Feng Yiping shouted, Zhang Yan was already running to the kitchen with great enthusiasm.

"Mr. Jin also said...," Zhang Yan poured butter and sugar into the basin less than the original portion, and bowed to the restaurant when he was ready to beat it, but why didn't he respond?

She came out with the mixer and saw that Feng Yiping was just tilted on the chair and fell asleep, with his mouth still growing.

Sleeping again? How tired he has been these days!
Chapter completed!