Bao Zhuoyuan was wearing a British plaid suit and was smiling and stopped here and chatting in Frontier magazine.

When he was having tea with his old friend, he also joked that he was a hard-working life. He retired, but it was his second time to retire. Now he is just a consultant, but he still can't let go of many jobs and always run towards the office involuntarily.

As a result, they were immediately besieged by old friends, "Can you stop showing off?" they said.

Who doesn’t envy Bao Zhuoyuan’s good luck in the magazine industry, those who retired one after another before and after Bao Zhuoyuan’s first retirement, and spent their best years traveling around the world? Who doesn’t envy Bao Zhuoyuan’s good luck?

When Bao Zhuoyuan came out again under Feng Yiping's lobbying, they were actually very unpopular.

In Hong Kong, I want to be a serious political and economic journal and have world-class influence. After hearing this news, many of them have advised Bao Zhuoyuan that it is a good thing for young people to have dreams. We are all old, and too many dreams will affect sleep.

But I don’t know what kind of ecstasy soup the young man from the mainland gave Bao Zhuoyuan. He was so determined that he couldn’t persuade him no matter how hard he tried.

Out of concern, for support, or for some other unspeakable thoughts, they all became subscribers to Frontier magazine.

They examined the first issue of "Frontier" published on the fifth month of the first month of the new millennium with the most professional perspective. As a result, they could not feel Bao Zhuoyuan's confidence and only saw a lot of possible troubles.

The first chapter of the new year's outlook shows the ambition of Frontier magazine. From several key elections that year to the global economic situation, and the economic trends of several major countries, they have clearly given very specific opinions.

Who will have the upper hand in the battle between blue and green in Baodao? Who will win the US presidential election? What will happen to the world economic situation? The specific growth points, the growth points of the US economy..., even these are clearly explained.

In their opinion, these clear statements can impress some readers at this time, but when those events are revealed one by one, it may be slaps in the face again and again.

So how can these things be said so specifically?

They also read the forefront of "Blue Ocean Strategy" published in the first issue at that time, but they had never read any articles of magazines. At that time, they didn't think that the so-called strategy was so great.

They still remember very clearly that in the first few months, there were no external advertisements in Frontier magazine, and they were just some of the products under Jiasheng. It was inevitable that they would lose money.

Of course, they also said that the main reason why magazines do not have advertisements is that they blame themselves for their high requirements. It is not that the advertisements of Fortune 500 companies are not deceived? If someone really comes to the door to give money, will they not be able to take it?

Who knew that they would improve soon? The "Blue Ocean Strategy" written by Feng Yiping himself would be recognized by so many people.

Then, the things they wrote about in the start-up issue at the beginning of the year happened one by one, and their judgments that were so easy for people to grasp the handle were surprisingly accurate...

Soon, their subscribers increased and they had the first truly international advertising user, and more international advertising users...

The most important method they used was not surprising at all. They published the popular chapter of "Blue Ocean Strategy" in a magazine, just like Mr. Cha started writing martial arts every day for the sales of "Ming Pao".

However, such a simple but effective method is not easy to replicate. First and foremost, it is also the most critical point: there must be a very attractive work.

In short, the current magazine "Frontier" is not only the shortest established among all the publications in Hong Kong, but also the most well-known publication in the world, and the most profitable publication in Hong Kong. It is also the most willing publication for young people in Hong Kong.

Everyone has been relaxed for four years, but Bao Zhuoyuan has only been in less than four years to start such a magazine. How can everyone not envy it?

Why are you not showing off?

Bao Zhuoyuan also felt that his actions were a bit showing off in the eyes of particularly sensitive people, but what can I do? I really cannot do without my current job.

Of course, when it comes to his position, he is naturally a sensible person. As a consultant, he will certainly not compete with his successor Gao Yiming and only do what he should do.

"Mr. Bao, look, is this possible?" A young employee held his computer and pointed to the above sentence.

"I think this will be better if you adjust it, what do you think?"

As an old editor who has been in the industry for decades, he may not be able to do the best way to write one thing, but it is inappropriate to write one thing, and he is very clear about it.

What he picked out casually was very good demonstrations, and the key was that he was very humble in speaking. This retired old man is currently more popular than when he was the top leader of a magazine.

At this time, the sales department in charge of the market was the department in the magazine that had no time to say hello to him. They were really busy now. Some of them would have a meeting in the conference room, and those who stayed there would be busy answering the phone.

This is also the area where Bao Zhuoyuan travels the most today. Judging from the atmosphere here, Lao Bao feels that he is going to repeat the success of "Blue Ocean Strategy" a while ago.

He stood there with his hands behind his back, listening to the girls answering the phone.

Usually after a greeting or two, you will get to the topic, "Sorry, the advertisements in our magazines are sold out,"

Sometimes, several girls are saying this at the same time, as if they have caused resonance in the air China.

At this time, it was the time when Bao Zhuoyuan felt most proud. He took a brief look at the phone registration and found that all the people came to the top brands in various industries.

It is possible for them to ask magazines to make more advertisements, and then they are rejected mercilessly. Haha, happy! Proud!

There was a sound of footsteps in front of him. Bao Zhuoyuan looked back and saw that Gao Yiming, the new head of the magazine, was leaving the conference room with a group of people. They were talking and laughing, passing by Bao Zhuoyuan, "Hello, Mr. Bao," Gao Yiming always called Bao Zhuoyuan by his original position.

Although he repeatedly emphasized that this was not necessary, his behavior still made Bao Zhuoyuan feel a little heartwarming.

"Hello Mr. Bao," the person behind Gao Yiming also greeted him with a smile, "Hello Mr. Bao,"

"So it's you? Hello!" Bao Zhuoyuan saw that this was the BMW Automobile team that was first advertised in Frontier magazine.

"Mr. Bao, to be honest, it's not very good. We were the first to cooperate with the magazine, but Mr. Gao has never given us a chance to add advertisements in the next few issues."

It’s true that it’s because of this! Bao Zhuoyuan thought.

It was because the newspaper reported about Feng Yiping's new theory that he immediately concluded that according to Feng Yiping's character, he would definitely have to let his "Front Frontier" take a ride. Then, you can imagine that there will definitely be more people who will subscribe to these issues of magazines, which is naturally the best advertising opportunity.

I believe many companies have also thought of this, and they also believe that the book Big Data proposed by Feng Yiping this time will also be as successful as the Blue Ocean Strategy.

That's why BMW is here to discuss adding advertising.

"Mr. Chen, you really have to understand Mr. Gao in this matter. There are only so many advertising spaces, and they have already had a master. He really has no choice,"

Gao Yiming respects him, so he always calls him Mr. Bao, so he naturally respects Gao Yiming too.

"Besides, as an old customer, you should also be clear that our cutting-edge advertising has been sold out at the advertising and investment conference at the end of the year,"

"Okay," BMW was not unexpected. The companies that called today that wanted to add advertising were not unexpected. But, there was nothing to ask, right? What if there were so many?

What if they run a supplement for this?

The person who sent BMW away, the two new and old leaders stood at the door of the magazine, and they were as proud.

Advertising has always been the key to a publication's survival. They can actually reject so many top brands' requests to increase advertising and don't even need so much money to come to the door. This is absolutely impossible in the eyes of other people in the industry.
Chapter completed!