"So lively?" Feng Yiping walked into the conference room of the Magic Workshop with his computer in hand. Followed by Jin Ling, who had always looked cold in the company.

Magic Workshop is one of the most popular companies in China, with the style closest to Silicon Valley. The same is true for conference rooms. If you name them, it is not an ordinary way, and it is called "Wuthering Heights".

The meaning of this expression is naturally not related to the novel of the same name and the movie, and has nothing to do with love and revenge because of love. The main meaning of the expression is the fierce debate here.

The layout of the conference room is naturally different from those ordinary conference rooms. Overall, it is like a luxurious private room with bookshelf.

There is a whole wall full of bookshelf, not all of them are books, movie discs, and various models that are handmade at first glance, as well as some postmodern "works". Needless to say, these are naturally masterpieces of the workshop employees.

But since they are all placed in the conference room, these works are naturally extraordinary. They are selected through a committee and will also be awarded the annual award every year.

In the center of the conference room is a large circle of sofas filled with cushions, which can accommodate forty or fifty people.

At the opening in front of the sand, there is a stack of whiteboards that can be easily replaced and moved. Naturally, there is a large curtain on the wall, which can be projected, and of course, it can also be used to watch movies.

At this time, the sofa was crowded with people. The Magic Workshop was naturally the main force, as well as the supervisors of other domestic companies, including executives from the headquarters and the United States. I don’t know what they were talking about, but it was quite lively anyway.

Feng Yiping glanced at it, and sure enough, Xiao Zhijie left Wang Changning and squeezed into a place not far from Fang Yingzhi, dancing and talking about something.

This guy still has some thoughts.

"Stop and stop first, let's talk," Feng Yiping interrupted everyone with a smile.

Liang Yonggao quickly pushed the whiteboard up to him.

"Xiao Cai has trained well," Feng Yiping smiled and joked.

"No, you have a good influence on Yiping," Xiao Cai has never been stage frightened.

In short, there is no way for the person involved to speak.

"I have an idea to discuss with you when I take this opportunity to gather everyone. Since I chose this, it is naturally related to the Magic Workshop."

"Everyone may know that Magic Workshop is the only free-range test field in our group. This working environment may be envious of many colleagues in China."

Several guys immediately said, "We also hope to renovate the company's conference room,"

"Haha, I have a chance," Feng Yiping smiled, "but I haven't finished talking yet. There are many places that everyone envys, such as its organizational structure."

"I used to be in charge of this place directly. Later, due to energy, I didn't ask too much, but I never sent a person in charge. Who knew that the supervisors of each group were coordinating themselves and completing the work very well,"

"At the end, I saw that, let's just do it. The supervisors will take the CEO rotation. Everyone can try to lead a company. The company has also saved a lot of salary."

Everyone laughed, but not many people were making a fuss about this one. The reason is very simple. Most of the people here are the heads of a company. If they follow the model of Magic Workshop, wouldn’t they be unemployed?

"So you have to work hard," Feng Yiping said, "or your position will be rotated in the future."

"It doesn't matter, we are confident that we will be the longest rotating CEO, and then we will speak with our performance and let the rotating CEO recommend us as a full-time CEO," said Xiong Yuliang of Meijia.

His reaction was pretty good.

Of course, it was mainly the confidence that Meijia's first store brought him.

"Of course, Magic Workshop has its special nature. It is the youngest team in the group on average. Here, our main force is the graduates of the last two classes,"

"Everyone knows that this is a redesigned company, and what everyone knows more is that this is the best-performing company in the group,"

Liang Yonggao and the others straightened their chests with some pride.

"Of course, the success of Magic Workshop actually proves another excellent designer, that is, Jobs's point of view. As long as the products we design are excellent enough, we can ignore the needs of users and actively create needs."

"What I can tell you is that some of the designs in our workshop have indeed been recognized and recognized by Jobs, and he even changed his view on Chinese design because of this."

Drucker took the lead in applauding, and they actually knew Jobs' ability best.

"What I want to discuss with you today is some more in-depth or longer-term ideas about Magic Workshop,"

"Combining the characteristics of Magic Workshop, I think this is a company that is very suitable for online marketing. It just so happens that our own online platform will be launched. Magic Workshop also has its own flagship store on it. What I want to share with you today is how to do a good job in marketing through the Internet,"

Feng Yiping has not discussed this topic with anyone, including Jin Ling. Such a new topic has naturally attracted everyone's attention. No one is leaning lazily on the sofa, staring at Feng Yiping attentively.

“Combining our successful experience in operating nextdoor in the United States, in order to successfully run the Magic Workshop, I think our first step should be to do this well,” he said.

He wrote two words on the whiteboard and one word, "Community, munity,"

"However, because it is different from nextdoor's nature, this community should be established based on the characteristics of our products. Our Magic Workshop's product positioning is those experts who pursue quality of life and like high technology,"

"The first step in our online marketing is to use some means to make part of this, especially those target users who have used our products, become our die-hard fans. After that, this die-hard fans will recommend it to their friends and acquaintances, and our fan base will grow like a snowball," he said.

This is actually not difficult to understand. Xiao Zhijie immediately said, "This is a cultivation market."

"Yes, not all," Feng Yiping nodded. "We can currently use our blog as the main base to expand our fans, and at the same time build our forum to attract fans to participate in the discussion,"

"The next step is the second step," Feng Yiping wrote two more words and one word, "Internal test, beta,"

“That is, every product we have, after designing the engineering prototype, can provide opportunities for those hardcore fans to experience,” he said.

He looked at the old people at the magic workshop whispering below, "Yes, we actually have done this. Before our first product, electric vehicles, was mass-produced, and many alumni and classmates from brother schools experienced it, but it was not systematic enough before."

"Now I hope to systematically make this step. After the engineering machine comes out, let the iron fans test it. Based on their feedback, we can better improve our products."

"At the same time, I think if I get such a scarce opportunity, I will inevitably show off to the people around me. This is actually helping us spread our reputation and do free publicity,"

"This is the third step, mass production and pre-sale, mass production, I think Apple has given us a good reference,"

"The most important part of them at this stage is the product launch conference, inviting our fans, our supporting providers, and media reporters to attend the conference. The purpose is to convey the information of the product launch conference and become the focus of online topics and everyone's discussion...,"

"We also need to comprehensively use a variety of means for social marketing after the product launch, such as lottery, creating the awareness of scarcity of products, and inspiring users to disseminate the products in the next step and share them step by step..."

"The above is what I want to discuss with you today. I call this Internet marketing,"

Yangyangsha, after chatting with everyone for more than half an hour, Feng Yiping wrote these five big words on the whiteboard.

This is actually the essence of the famous Xiaomi model later.

In fact, since he founded the Magic Workshop, he has made this idea. The definition of the Magic Workshop is an Internet brand. He believes that the time is ripe enough.

"Now, what else do you think there is any supplement?"
Chapter completed!