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Chapter 550 Active

"Okay, I'll be responsible for this matter," Feng Yiping immediately volunteered.

"Yeah!" The two of them immediately slapped their high-highs happily.

"Feng, we decided to show our gratitude to perform a rugby game," Page said shamelessly because he knew that Feng Yiping had no love for rugby.

By the way, this is really the least sincere thanks.

"Thank you, but it's not necessary, this is what I should do,"

Listing is naturally a good thing and very pleasant, but the preparation process is really not easier than starting a business.

At the Lake Tahoe Conference, Feng Yiping fully utilized his advantages of foresight, allowing the two to agree with some of his opinions on this IPO, and the two finally agreed.

However, Feng Yiping was just talking about how to do it and how to design the plan, it was all done by Page and Brin.

Just say that these two guys are not teenagers but are still very middle-aged. In order to protect Google's core value and to ensure control of Google's ship, they are always in their own hands. They insist on the dual equity structure.

The design of this plan is a very complicated matter, and what is more difficult than the plan itself is that they have to explain to shareholders and underwriting agencies why the public supports their approach.

Class A shares sold to the public, one vote per share, Class B shares held by founders and company executives, and ten vote per share, which can easily make those who want to invest in Google feel like they are second-class citizens.

Such an equity structure actually separates the responsibilities that management should bear to shareholders.

These factors may lead to a sharp reduction in public enthusiasm for subscription. Public subscriptions are cold, and IPO will naturally have no chance. Underwriting companies are in vain and venture capital has no chance to withdraw.

The only thing that is happy is Page and Brin, who still have money to develop now, and they have never wanted Google to offer public shares.

However, Page and Brin successfully convinced other shareholders and underwriting companies to take the dual holdings.

Next, there is also the auction-style pricing that Feng Yiping has repeatedly mentioned. The design of this plan is even more complicated, but they are not afraid of these complex problems and perfectly come up with a plan that satisfies everyone.

In addition, there is the issue of underwriting expenses directly related to the underwriter. Generally, this fee is 7%, but they are only willing to give 3%.

As mentioned earlier, auction pricing is equivalent to snatching the pricing power of stocks from Wall Street, which means that it has offended Wall Street a lot. Now I have to say to them, "Hey, I have to help me do my best, but my income is less than half of what you usually do,"

Anyone can imagine the difficulty of this matter.

But although there were indeed underwriters in the middle who withdrew, they still did it. There are currently more than 30 underwriters, including Feng Yiping's proposed joining several Canadian banks.

…………

In addition to these, there are other troubles on the road to IPO, such as patent disputes with overture.

Overture is also a search company. Before 2001, compared with Google, this company had a great advantage. Their advertising charges were calculated based on click-through rates, that is, when users type in some keywords, the advertising revenue they collected from advertisers will also increase as well.

Google still charges per thousand visitors in the traditional way.

Then in 2001, Google sent someone to communicate with Overture, and soon after, they launched a model called adords, which quickly increased Google's advertising revenue.

But overture has always believed that the core parameters of adords come from them, and they have been arguing about it.

What’s even less optimistic is that last year, Yahoo, which used to have a good relationship with Google, has acquired overture.

It is naturally foreseeable that Yahoo launched a patent lawsuit against Google without hesitation.

Because it is directly related to advertising revenue, this can be said to be Google's most core technology. If the lawsuit cannot be completed as soon as possible, then Google's iPo will probably be a terrible one.

And this matter is also being handled by Page and Brin.

Therefore, it is indeed Feng Yiping's turn to deal with such a prospectus.

This is a very important task, not at all careless, but boring.

To put it simply, the big content and structure remain unchanged, but because Google has been launching new products recently and the official opening of Chinese companies has happened, there are too many things that have been prepared for those documents that need to be modified and supplemented.

In a sense, this is a repetitive work. Page and the others would rather design those difficult plans than do such work, so they are so excited.

In fact, Feng Yiping didn't need them to express his gratitude. Unlike them, Feng Yiping didn't feel bored at all when he thought about the wealth these documents would bring to him.

"You go first, I'll come and support you later," he picked up the thick original prospectus and read it.

"We started as a technology company and have now evolved into a company that combines software, technology, the Internet, advertising and media...."

“We are not a conservative company and we don’t care about quarterly market forecasts to ensure continuous innovation and focus on users rather than investors,” he said.

“We believe that user-centeredness is the basis of our success so far, and we believe that this core is decisive for creating long-term value. We do not intend to compromise with users as core to short-term economic interests,” he said.

That is, the rise and fall of stock prices is not the focus of them.

“We do not intend to pay any dividends…,”

Oh my god, are you sure that these awesome things you wrote are to buy Google stocks, rather than letting everyone care about their own property safety and stay away from Google stocks?

Feng Yiping shook his head. It was really not unreasonable that Google's issue price was so low. Or it could be said that if it weren't for the beautiful data, it would be a question whether Google could go public.

Also, he indeed saw those sentences, "Don't do evil, make the world a better place, and is unwilling to accept money for the ranking or list of search results."

In general, this prospectus should be the most readable prospectus because it has a strong personal color and there are many very second-tier parts.

So, how to take into account the views of those two people in the prospectus without offending investors is really not an easy task, at least it will take several days.

Feng Yiping decided to let go first and go out and take a breath first.

There are many listless guys on the court, but they will become fierce. It seems that Google is the best way to enhance everyone's enthusiasm and combat effectiveness at this time.

Feng Yiping walked around the sidelines with his hands in his arms. Accompanied by the collision sounds that made him feel sore from the court, he began to think about how to write the prospectus perfectly, that is, how to tell this story so that the two older young men and investors in the second grade felt good. Suddenly, he saw a pair of high heels blocking in front of him. When he looked up, it was indeed Mayer.

"Hi," he greeted him.

"Hi," Mayer also replied with his hands crossed his chest, "Have you left yet?"

"The next days, I'm afraid I'll spend more time here,"

Mayer's face could no longer be tense, Zhan Yan smiled and said, "Really?"

"Really," Feng Yiping quickly added as she was about to follow her, "I was followed by paparazzi on the way home last night."

That is, you have to pay attention to the influence of the girl!

Who knew Mayer said disdainfully, "Tsk, it seems like someone doesn't have it,"

Well, I forgot that the person in front of me is the image spokesperson of Google, and was secretly photographed by paparazzi in his early years.

"Look, the bushes over there," Mayer said, pointing to the row of bushes not far from the front of the building. "A few days ago, paparazzi hid there, preparing to take photos of Peppa and Brin,"

"These days, many calls from the company are all called by me. I want to talk to Page, and I want to talk to Bryn. They are all called by reporters," she glanced at Feng Yiping, "There are also many people looking for you,"

Feng Yiping is not unfamiliar with this.

He also repeatedly reminded those two people about this, that is, during the silent period, he must pay attention to his mouth.

His words worked. Page did not accept an interview with Playboy this time, and did not give a wave of advice, which means he did not add any additional trouble to the road to listing.

But that's how it happened. The more I knew they could not accept any interviews during this period, the more excited the reporters were.

If you can interview them during the silent period, wouldn’t it seem like you are very capable? Feng Yiping had experienced these things before during the launch of Yijia and Automobile.

"There may be many shots facing us at this moment," Mayer said indifferently.

But in fact, Feng Yiping's reminder was still very useful. She did not invade Feng Yiping's safe distance. The two of them stood there and seemed to be discussing work.

"You said, can we succeed this time of ipo?"

Oh, she turned out to be a little worried about this.

"Don't worry, there must be no problem, and it will be very successful," Feng Yiping said affirmatively.

Page and Brin are trying to find a way to settle with Yahoo. I guess the process will not be too pleasant.

Back then, last year, the Yahoo president came to discuss the acquisition, but was teased by them. Now that they want to reconcile with Yahoo, they must have to get back the face they lost and release the anger they suffered.

So, when you come out and get it, you always have to pay it back!

In addition to this matter, they have agreed that they are no longer arrogant and only hold a roadshow in the United States, but that Asia and Europe are blooming at the same time. The prospectus is also under the supervision of Feng Yiping, so subscription is definitely not a problem, so there will naturally be no problem with IPO.

"Then what range do you think our issue price will be?"

Haha, is it going to count how much your wealth will be at that time?

"I think it must be at least above $120," Feng Yiping said this with great confidence. Because with himself, IPO has perfectly avoided so many problems this time. At the same time, Google's product line is much more systematic and comprehensive than before. He thinks that based on the original pricing range, it is impossible to be the lowest $80, but it should definitely exceed $100, or even more than $150.

You know, there weren't so many products, and Google's stock price doubled smoothly shortly after it went public.

“More than $100?”

Only Feng Yiping dared to say this at this moment. Mayer couldn't help but be surprised when he heard this.

"Yes, the minimum is more than $100," Feng Yiping said affirmatively. "Even that one," he pointed to a woman who was watching the fun on the sidelines. "Even she can become a millionaire," he said, pointing to a woman who was also watching the fun on the sidelines.

That person, Brown, the first masseuse hired by Google, was very sensible in terms of treatment and chose a lower hourly salary and a higher stock option.

"Oh," Feng Yiping's words made little stars pop up in Mayer's eyes. Brown is both a millionaire, so he must at least be a millionaire?

"Haha, so I finally have a chance to buy the house I like?"

"What kind of house do you like? You can't afford it now?" Feng Yiping was a little curious.

"I like you now, like high-rise residences, and high-rise residences above hotels," Mayer said.

Well, Feng Yiping doesn't know how to proceed with this.

"The apartment upstairs of Four Seasons Hotel in San Francisco is good," she said.

It is certainly good to be associated with Four Seasons Hotel, no wonder she can’t afford it now.

"I'm sorry, I have to go back to work, and I made an appointment to go to Apple in the afternoon."

Let me put it this way, Feng Yiping is still a little uncomfortable standing with her. This future well-known Silicon Valley strong woman is extremely offensive.
Chapter completed!
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