The next day.

The last day of November 2012.

Starting at eight o'clock in the morning, all kinds of news related to "1942" flooded all entertainment news platforms across the country.

As soon as people open Weibo and entertainment news apps, they can see the media's coverage of the premiere of "1942."

UC News Push: "The epic film "1942", which took the great commercial director Feng Xiaogang a year and a half to create, held a grand premiere ceremony at the National Stadium in the Imperial Capital last night.

More than 300 celebrities and 6,000 spectators gathered together to experience the arduous journey and hard years of 1942."

Tengxun News: “The king of the New Year returns, and Feng Xiaogang’s 1942, which he painstakingly created with a cost of 200 million, is released on the Lunar New Year schedule.

According to feedback from reporters who visited the National Stadium, the number of tickets sold for "1942" last night broke all previous Chinese-language film premiere records, making it the most luxurious premiere ceremony in the history of Chinese-language films."

Sohu Entertainment: “A soul-cleansing premiere, thousands of people at the scene shed tears of emotion!”

"Call them all for me, as many as there are!" Wang Zhongjun shouted and punched the desk.

No one can answer Feng Pants, failure is a foregone conclusion, and the only thing that can be done is to try to recover the losses.

Many viewers who walked into the movie ready to buy tickets subconsciously chose to stop after asking people who had seen the movie.

There was a gloomy atmosphere of impending rain, which made everyone in Huayi breathless.

""1942" premiered successfully. Director Feng Xiaogang is targeting a box office of 1.2 billion and promises to win the Lunar New Year championship!"

To fight or not?

beat!

Fight resolutely and thoroughly!

There are more than 600 employees in the four-story Huayi office building. Except for a few big-hearted people, all of them look gloomy and anxious.

In the conference room, the chief and deputy executives of the group's fifteen business divisions were lined up on both sides, and they were all beaming with joy.

The audience gave up the idea of ​​watching "1942" with some tangles in their hearts.

He didn't sleep all night last night and smoked a pack of cigarettes in his pajamas in the study.

"And our distribution department will definitely cooperate with the publicity department to fight this battle!"

"Here he is, downstairs."

After a while, Feng Pants opened the door eagerly and walked in.

It would be fine if the subsequent box office trend stabilizes, but if it does not, it will be over.

"able!"

"As well as the artists under the company, I suggest that Hengyu's manager inform all the artists to support "Four Famous Catchers 2" together!"

"What you should be thinking about now is how to improve the box office of "1942" rather than just the promotion market. As long as the movie's box office rebounds, Hua Yi can win back the promotion market in a minute!"

"Xiaogang, are you stupid? Others' increased publicity has no direct relationship with the box office of "1942"!"

I'm so angry!

call.

Wang Zhongjun blew out a puff of smoke, looked at Wang Zhonglei and said solemnly: "Is Xiaogang here?"

box office!

He had already predicted the box office of "1942" on its first day.

The waiting time was anxious, not to mention the fact that reality gave him a shining slap in the face.

Even the upcoming "Famous Man 2" has to temporarily avoid the spotlight and give way to "1942" for a day or two.

Ning You, the director of Hengyu's Propaganda Department, stood up, puffed out his chest, and said with a cold expression: "Don't worry, Director Fang, our Propaganda Department has already prepared for a tough battle!"

The key point is Huayi's stock price.

"Six days, there are still six days left!"

"Brother, what did the cinema say?"

"Tell him to come up quickly!"

This time, movie fans will be disappointed!

The visual feast is the ultimate, but it is also extremely depressing.

"Do you think the theater chain will renege on the account sharing agreement signed at the premiere?"

Wang Zhonglei stood up quickly, took out his mobile phone and looked for the contact number of Shangxing Satellite TV.

"The premiere audiences and roadshow audiences all responded favorably to the movie. Why is the box office so low?"

Since 11:30 last night, he has been in front of the computer, waiting for the first day results of "1942".

As he thought about it, a look of pain appeared on Feng Pong's face. That expression was even more painful than eating a dead child.

Damn it, what’s going on?

Fang Ziheng muttered to himself and stopped paying attention.

A whole day.

Forget it!

The general manager of the group, Wang Zhonglei, sat on the sofa opposite, smoking a cigarette with his head down without saying a word.

Southern Urban Entertainment: ""1942", a disaster masterpiece with a great sense of reality!"

"At the end of the premiere, applause from the stadium resounded from the sky, and director Feng Xiaogang was even moved to tears three times!"

When Fang Ziheng received the news, others were having a meeting in the company to arrange announcements for "Four Famous 2" and "Chinese Partners".

have to say.

He hadn't had a good rest since the night before yesterday.

"The Lunar New Year season has entered its most tragic moment, and "1942" has set off an annual war in the film market!"

"Zhonglei, please contact Star TV immediately to confirm that "1942" will be included in the evening news at 6 o'clock tonight!"

Almost all of the major domestic entertainment news platforms, entertainment media in various provinces and cities, and countless new media studios hidden on the Internet have joined the "1942" propaganda camp.

200 million cost!

The publicity war starts at 12 noon today and the deadline is the early morning of December 8.

Publicity, box office.

This time, except for a small portion invested by Yudu Film Company, Huayi’s investment accounted for as high as 90%.

She glanced at Fang Ziheng, who was looking down at the document, and then at Andy, who was sitting facing him. She coughed lightly and said, "Everyone, a colleague just said it was right. "1942" failed because of us.

Great opportunity for Hengyu!”

Until now, he still found it difficult to accept the first-day box office of 2,900.

One idea after another came out of the mouths of the executives to provide suggestions for "The Big Four 2".

Feng Pants raised his head and muttered to himself, staring blankly at the ceiling above his head.

However, "1942", which lasted for a year and a half and devoted all his efforts, ended up with such a "dismal" end.

Feng Tongtong slumped on the sofa, exhausted both physically and mentally, with an anxious look on his face. He no longer looked like a premiere.

Concubine Lin leaned on the boss's chair, folding her hands to protect her chest, raising the corners of her mouth, and her eyes were filled with joy, as if she was watching a good show.

Feng Pants did it!

Such a arrogant gesture frightened many film producers that were released at the same time, and they secretly regretted choosing an unlucky schedule.

"Tsk, tsk, Director Feng suffered a serious blow, our chance has come!"

That's it!!!

Anyone with a discerning eye can see that "1942" is no longer qualified to compete for the Lunar New Year championship.

A youth movie with a cost of 30 to 40 million can have a first-day box office of over 30 million.

"It's hard to tell. A friend of mine who works at Huayi just sent me a message saying that Feng Pants didn't go out for publicity today and Wang Zhongjun called him back to the company urgently to discuss a solution!"

"Haha, Hua Yi created such a big battle, but the first shot went mute!"

pity

All this deterrence was gone with the 29 million box office on the first day.

I think so, but Wang Zhongjun understands very well that there is only one way to make the box office rebound.

In the words of Feng Pants, it is to make everyone cry and make the public deeply remember the suffering of 1942.

The box office of RMB 29 million on the first day, compared to the production cost of RMB 200 million and the high promotional expenses, was a complete success!

"how so?"

On the Douban website, Hua Yi even scored 8.5 points for "1942".

On this day, wailing sounds could be heard in countless movie theaters across the country.

Bang!

Wang Zhonglei and Feng Pengtong were startled, and walked to the sofa area with their necks shrunk.

Coupled with the paid film critics and self-media, the movie's reputation is almost always positive.

“It must be done!”

Not long after, a new plan was hatched to seize the publicity market.
To be continued...