Boss Ma finally killed the two million US dollars in publicity and promotion budget at the meeting. William Yang did not object, but only warned Boss Ma that if the publicity and promotion were not in place, the most important online promotion would likely be greatly affected.

However, Boss Ma blocked his mouth with his own judgment: "Mr. Yang, you don't understand the Chinese market, nor do you understand Li Mu. His current energy must be focused on YY. His eyes must be on the elite market in the United States. Our activities can not only compete with Taobao, but also focus with Li Mu. When Li Mu focuses on foreign countries, we focus on China, so I believe that our activities will definitely achieve good results this time."

William Yang snorted and laughed: "If you add more publicity investment, wouldn't it be better?"

Boss Ma knew that his heart would not die, so he deliberately blocked him and said, "Then we might as well invest 200 million yuan, 200 million yuan in 5-7 days, which is enough for all urban and urban populations in China to know Letao. Do you think this is appropriate?"

When William Yang heard that Boss Ma was deliberately carrying it, he sneered: "Then I think you shouldn't invest 2 million US dollars, but you can invest 200,000 RMB."

Boss Ma smiled and said, "So this is what I advocate. The investment must be moderate and the most appropriateness can be grasped to get the highest input-output ratio."

"Oh?" William Yang raised his eyebrows: "How do you know, Boss Ma, whether your degree is more suitable or mine?"

Boss Ma smiled indifferently, his eyes firm and contemptuously said: "I have been in China for three years. You have not even been to China for three weeks. Who among you and me knows the Chinese market better? Do you need to say it? After you have been in China for three years, you may understand why I made this decision."

"You..." William Yang was blocked and couldn't speak, so he simply waved his hand and said, "Okay, I'm too lazy to argue with you. Is it appropriate? Let's leave it to the market to prove it!"

"Okay." Boss Ma smiled and said, "In an old Chinese saying, "Let's ride a donkey and read the songbook, and walk and see."

William Yang looked at the time, stood up and said, "Since the matter has been settled, then let's end our meeting."

Boss Ma nodded and said to Li Guoqing: "Mr. Li, you have been busy with work these days in Hangzhou. You must not have experienced the delicious food in Hangzhou. I will cook it tonight and take you to try the special dishes in Hangzhou."

Li Guoqing nodded quickly and said with a smile: "Then I'm waiting for your arrangement."

When William Yang returned to the office, he closed the door. The first thing he did was to punch a few times in the air and vent his dissatisfaction with Boss Ma in his heart. Then he sat in front of the computer and wrote an email to the US headquarters to send it to the US headquarters, asking them to protest with SoftBank often, saying that Boss Ma was too conservative and had a backward operational thinking. If Letao was always under his management, it would be difficult for him to become a rival to Taobao.

After Boss Ma returned to the office, he was a little bored. Although he had successfully made William Yang shut up just now, the threat this person posed to him was extremely jealous.

It seems that there is SoftBank behind him and William Yang has Amazon behind him. Everyone is evenly matched, but he is not SoftBank's direct descendant. The relationship between the two parties is only the investor and the investee. To put it bluntly, he is more like SoftBank's bride price and is counting on giving birth to a daughter-in-law who is a fat boy. SoftBank is his mother-in-law. It's okay to have a baby. If he can't give birth, he will be eliminated by his mother-in-law soon;

Amazon is different. William Yang is an Amazon person. He is now the highest leader of Amazon in China and is Amazon's own son. His own son is working hard outside, and a mother will definitely support him fully.

So from this perspective, my future game with William Yang is probably just the beginning and it will become more and more difficult in the future.

The more this happens, the more I need to avoid making mistakes. Otherwise, once William Yang catches the handle, he will definitely report to SoftBank and Amazon immediately, and take the opportunity to weaken SoftBank’s trust in him.

The advertising investment this time is not much or less. It's just right, but once this budget is set, if you realize it is not enough after it goes online, it will be basically impossible to add it temporarily. Now it seems that Li Mu will not focus on Taobao for the time being. However, if Li Mu quickly counterattacks after LeTao is launched, can his budget of two million yuan stand up?

While hesitating, Boss Ma suddenly saw a push prompt pop up on his yy.

yy pushed a news titled: "The Internet is popular in three provinces and two cities, and online shopping has become popular!"

Boss Ma subconsciously clicked on this push. According to the news details, the "Internet Enters Home" has received great reputation and response in three provinces and two cities. Citizens are enthusiastic about purchasing computers, and the number of new accounts opened in broadband networks has increased like a rocket. Moreover, 40% of this huge sales come from Taobao. This proportion is very amazing. The reason why there is such a high online purchase ratio is that online Taobao has also given a certain degree of additional discounts based on all preferential policies. This is due to Taobao's special sales model, which minus the profit link of intermediate dealers.

The first half of the article introduces the current sales situation of the three provinces and two cities, and the second half is looking forward to the fact that once the policy of "Internet enters home" is implemented nationwide, domestic whole-machine sales will reach an unprecedented climax. It is expected that computer sales in September will definitely set a national record or even far exceed the previous record.

As the end of the article, the author is vaguely reminding users to pay more attention to Taobao, because Taobao has recently welcomed Lei Jun as a coo, and Lei Jun’s new official took office for three successes. The first one is likely to take advantage of the hot trend of "Internet Entering Home" to hold a round of full-machine promotions online to fuel the "Internet Entering Home".

After reading this article, Boss Ma immediately applauded excitedly. In his opinion, this is really great news, because Muye Technology is Li Mu's industry, and yy is also a platform for Li Mu. It will not make such reports for no reason. There is only one possibility, that is, Taobao is preparing to carry out computer-wide promotion activities. 4 This article must be to warm up in advance.

If Taobao is preparing to do computer promotions, it is definitely good news for Letao, because if Taobao does not do any activities in the near future, it means that they have additional energy reserves. Once their activities are online, they will definitely respond immediately.

However, Taobao is definitely preparing promotions at the moment, and it is a computer-based promotion. The resources and energy involved in the promotion activities are too great. Once Taobao starts this promotion, it will be impossible to start other promotions at the same time. After their own activities are online, it may be difficult for them to have the energy to deal with it. This means that Taobao has completely deviated from Letao's promotions. Although everyone is doing business in the same place, if you open a hardware store and I open a cigarette hotel, you will not interfere with each other, and it will not be enough to have any threat.

Boss Ma even thought that Taobao also does electronic products-related fields this time, which may deepen users' impression of its professional sales of electronic products. If Letao can take this opportunity to create the impression of professional sales of daily necessities in users' minds, then it will be able to greatly prevent Taobao from developing into daily necessities.

The deeper I thought about it, the more relaxed Boss Ma felt. This time it seemed that his chance of success was very high, but he never dreamed that this was the first smoke bomb released by Li Mu.

...

The next morning, when Boss Ma arrived at the company, Cai Chongxin found him and told him about the news he had just received.

"People from Makino Technology are booking major media resources, and there may be large-scale publicity actions in the near future."

This news is Li Mu's second smoke bomb.

Boss Ma couldn't help but frowned, but after a moment, he immediately relaxed: "They must want to take advantage of the opportunity to promote a wave of news that YY became popular in the US market in China."

Cai Chongxin nodded: "I also think so. Muye Technology has been saying that it will raise the C round recently, but it has not been in-depth negotiations with venture capital. YY suddenly became popular in the United States, which has become the capital for Li Mu to ask for the price of venture capital. YY's overseas trend is getting better and better. If you seize the opportunity to promote it in China for a round of time, according to the mentality of the Chinese people, I am afraid that the people of the whole country will regard him as a hero and regard Muye Technology as the number one Internet national enterprise that wins glory in the country. By then, I estimate that Muye Technology's valuation may not be impossible, not to mention 20 to 30 billion, 50 billion."

Boss Ma sighed, with a longing expression on his face and a little savory, "Li Mu is so amazing. If Muye Technology does not reduce the fever, it is not impossible to trade it to a market value of 50 billion. However, when I see that when the market value of 50 billion, capital may not dare to enter. The water here is too great. Once the fever subsides, the market value will shrink significantly. Capital will definitely wait until the fever subsides before entering."

Cai Chongxin said: "It depends on how long Li Mu's yy will be popular overseas. If it is just a flash in the pan and is abandoned by the US market in a few months, then the valuation will definitely plunge. However, if Li Mu can go against the trend, stand firm in the US market, and then take the opportunity to grow, the market value will not only not fall, but will continue to rise rapidly."

Boss Ma waved his hand: "I don't think it's possible. How complicated the US market is and how fierce the competition is. Li Mu may not have expected it yet. It's not me that he is accused of him. How could he make his products bigger and stronger in the US market? Even someone who has been to the US many times does not have the confidence."

Cai Chongxin said: "Li Mu never plays according to the rules. Who knows what method he will use to promote yy in overseas markets this time."

Boss Ma smiled faintly: "No need to worry about him, it is true that our opponent is Li Mu, but specifically, our opponent is Li Mu's Taobao, not Muye Technology."

As he said, Boss Ma said confidently and excitedly: "Li Mu is now focusing all his energy on Muye Technology. Liu Qingdong is busy with Taobao logistics. Lei Jun, who has just joined Taobao, has become a new official and is working for three times. He is thinking about the promotion of computer whole-machine promotions. This is our best opportunity! We have been waiting for so long and postponed the launch date again and again. It seems that it is a blessing in disguise. From the time we are preparing for LeTao to now, this time is the best time!"
Chapter completed!