Eight hundred and seventieth chapters soldiers together, will fight a family
Kong Lingyu had just finished the meeting and determined everyone's intention to participate actively. He was then called to the office by Li Mu to attend the high-level meeting organized by Li Mu.
As soon as the core members arrived, Li Mu immediately entered the rhythm and said, "Everyone, yy can become popular in the elite class in the United States. This is something I didn't expect before. It is equivalent to giving us a very heavy gift. We must move as soon as possible!"
Everyone looked excited and looked at Li Mu, saying, "Mr. Li, we are waiting for your order!"
Li Mu nodded and said, "The first problem to be solved at the moment is the server in the US market. Lao Kong, you just had a meeting, what was the result?"
Kong Lingyu immediately stood up and said with pride and pride: "Mr. Li, all the employees of the server support department are willing to represent the company to work in the United States. The problem now is that dozens of people want to go, and I still have to work hard to choose."
Li Mu nodded with great satisfaction: "Very good! We have always given employees the most competitive welfare policies. What we need is that everyone can have this attitude at critical moments! If you select the person today, submit all the relevant information to Qingya, quickly coordinate the issue of visa processing, so that everyone can be prepared at any time. As long as the visa is released, everyone will set off immediately!"
Kong Lingyu immediately said, "Don't worry, boss, I will definitely choose the most efficient team today!"
Li Mu nodded slightly and then reminded: "Don't just focus on North America, Japan and South Korea, especially Japan! Japanese people have a great admiration for Americans in their bones. The Internet industry basically takes the United States as the weather vane, so any popular products in the United States will also be popular in Japan. Taking advantage of the fact that Japan has not yet kept up with the pace, we should quickly improve Japan's servers!"
Kong Lingyu hurriedly said: "I have already given instructions on the Japanese server problem, and Europe is also planning, but the priority is lower than that of Japan."
Li Mu said: "First the United States, then Japan, and then Europe, this route is correct, so let's push it according to this rhythm!"
The server's matters were explained clearly, and Li Mu turned to the next topic "Happy Farm" without any delay.
Li Mu said: "Although our yy has laid a good foundation in the elite class now, it is definitely a double-edged sword, and it may not be a good thing!"
When everyone heard Li Mu say this, they all looked at him with confusion, looking forward to his next sentence.
Li Mu continued: "If we do not intervene and follow the flow, it is very likely that our yy will be killed by this elite in the future! My requirement for yy is to make it an instant messaging and social software around the world to cover all Internet users, but if users have preconceived ideas about it as a tool software in the office field, it will be troublesome! Once this understanding is deeply rooted in the minds of ordinary users, then we may become tools overseas forever!"
"Everyone should know that few people will have special feelings for tools. For users, tools are always the best and most popular, and they cannot cultivate any user viscosity. For example, no matter how good or exquisite black and white TV is, once color TV comes out, its market will be devastating. It is simply unrealistic to expect users to have viscosity on black and white TV! I don't want our products to be just equivalent to a TV for users! Even if users waste more than half of their time on TV every day, we will never be willing to be TVs in users' lives!"
Speaking of this, Li Mu paused a little and stretched out a finger. After attracting 120% of everyone's attention, he said passionately: "Remember! If we want to do it, we must be the mattress that users are most accustomed to, rely on, and are most difficult to let go! The better we do, the higher the degree of dependence on us! If we do it well enough, it will be enough for users to leave us and never sleep again!"
It was only when everyone suddenly realized this! It turned out that Li Mu was afraid of this! Li Mu's wonderful metaphor allows everyone to understand the truth in Li Mu's words, occupying the user's time, and making the user depend on it. It may not be really awesome, because if you are just a TV, then the user relies not on you, but on the TV programs. Therefore, he can change to a better TV to watch those programs at any time, and the user has no viscosity to the TV itself.
But mattresses are different! Mattresses are about their sleep, the most important thing. If they have enjoyed an excellent, extremely comfortable and suitable for themselves, then they will not be willing to change to other beds to sleep. Even if someone gives him a newer mattress for free, he will definitely not use it, because he will definitely choose the one he likes the most and the one he likes the most. This is the viscosity!
Li Mu's yy is now a TV for the elites in the US market.
The reason why they are so popular with YY is that they have watched too many black and white TVs. Suddenly, a colorful smart TV with remote control and digital signals comes. It has so much more powerful functions and experience, so it is impossible not to pursue it.
However, once a better TV appears on the market, they will immediately give up this one and use other products. This requires Makino Technology to work hard to ensure that yy's office functions are constantly updated and replaced, and will always be stronger than their opponents. This is too tiring, which means that they will directly drag themselves into a marathon of technological innovation. Once there is any link in between, they will be surpassed by their opponents and will plummet.
Look at Nokia, it is the best example.
Nokia has been leading the mobile phone industry for more than ten years and is like a Supreme God. However, after falling out of the team in the era of smartphones, it has never been able to catch up again.
What Li Mu is afraid of is that yy will eventually face such a dilemma and end in the overseas market, so what he has to do is to make American users regard yy as the mattress they rely most, not just a TV!
After the others figured out this truth, almost all the shock in their hearts was written on their faces.
Everyone stared at Li Mu with an extremely shocked expression, exclaiming in his heart: My God! What kind of person is it, and what kind of perverted thinking can see such a deep potential danger when the situation is so good that it seems to be impossible to be better? Li Mu not only did it to the extreme in the field of creating products, but also achieved insight into everything in the direction of operating products! Following such a boss is definitely the luckiest thing in his career!
This is a set of theories created by Li Mu himself, including theories of "tool-type" products and companies, and theories of "mattress-type" products and companies. Although the core idea is constantly confirmed and summarized by the entire Internet, Li Mu used his own method to perform secondary processing.
Although it took so much effort to make them understand this level of consideration, Li Mu did not blame them for their slow reaction, because he knew very well that Internet people at present rarely have a thinking mode of being prepared for danger in times of peace on the road to rapid development of users. They saw a large increase in users and were growing rapidly without investing in publicity costs. I am afraid that they would wake up in a dream. It was impossible to think about it at all, and they could not think of any crisis behind this.
But Li Mu is different. Li Mu knows the development history of the future Internet. He has seen too many "tool-type companies" from glory to decline. In the development of more than ten years later, companies that can build super platforms and super products are almost without exception. They are all "mattress companies". What he is now seeking is a large and comprehensive platform covering the whole country and even the world, and it is necessary to prevent any possibility of dying from itself.
Fortunately, yy has at least made a standard "mattress-type" product in the Chinese market like Tengxun in his previous life. It is precisely because the rear is extremely stable that Li Mu has the confidence to go to the United States and open up the first and most important overseas battlefield.
At this time, Kong Lingyu subconsciously asked everyone: "Boss, tell me, how can we make yy a mattress-type product in the US market?"
Li Mu slapped the table: "Are you stupid? Of course you are using "Paradise Town"! Didn't I say it long ago? As the overseas version of "Happy Farm", "Paradise Town" is the most critical tool for us to seize the online social network of overseas users!"
Only then did Kong Lingyu realize it and said embarrassedly: "Blame me, blame me! I will definitely go through this kind of question in advance if I ask this kind of question next time."
Li Mu nodded and continued, "I set two strategies a long time ago. Do you still remember it?"
Everyone nodded. Li Mu actually planned a two-step approach very early. When he asked Fang Xudong to lead the team to develop streaming media transmission technology, he wanted to let yy start popularizing from the elite class, and at the same time use the overseas version of "Happy Farm" to copy and upgrade the online connections of ordinary users. The two lines are like two group armies. The yy group army attacks head-on, and the "Happy Farm" army deviates from the side. Finally, the troops merge together and fight one place, and eat up the entire market in one breath.
Now, the popularity of yy in the elite has been unintentionally promoted by Western media. What we need to do at this time is naturally to send out the army responsible for the detours!
Chapter completed!