Because he did not appreciate Dangdang's style of work, and after completing the acquisition of Excellence immediately, he would become a positive competitor, so Li Mu's aggressiveness towards Dangdang instantly exploded.

Although Li Mu knew that it was not afraid of a farmer-style platform like Dangdang, he did not dare to neglect it, because the vertical field is a deeply rooted industry. Once a company takes root in a vertical field, it will naturally create an authoritative and professional corporate image for consumers.

If Dangdang is given a few more years to take root in the field of book sales, and everyone subconsciously thinks of Dangdang first when buying books online, even JD.com will not be able to deal with him, and it will only make it difficult for him to die. It is too difficult to kill him in the field he has worked for many years.

This is also the fundamental reason why other companies in the same industry must rely on vertical fields to become more entrenched after the large platform is deeply rooted.

Tencent.com is indeed awesome. Its traffic in later generations is second only to Baidu, ranking second in China, but Tencent Video cannot beat Youku, and Tencent Automobile cannot beat Autohome. If you miss the right opportunity and want to turn your head and deal with Dangdang in the future, it will probably be as difficult as climbing the sky.

So, against Dangdang, all Li Mu wants to do is to attack with all his strength!

To find a battlefield, pull out the main force, and force Dangdang to have an unavoidable battle with him. When the main forces of both sides are gathered together, Li Mu can take full advantage of his crushing attack and achieve his best in one battle!

What Li Mu thought was to wait for Taobao's book, audio and video classification to go online and immediately use strong traffic, funds and other aspects to support it. He would fight propaganda wars and price wars with Dangdang first, and start the money-burning model of losing money. Dangdang can also burn it, but with its size, it is hard to say how long it can last. If he can't persist and has no capital to pursue investment, Dangdang will basically have to kneel within a few rounds.

After Dangdang kneeled down, Taobao not only lacked a competitor in the book business, but most importantly, it also blocked a fast road for large foreign companies to come to China to develop.

After sorting out the entire set of strategies, Li Mu realized that a later interview might be a good opportunity to blow the charge.

...

After CCTV reporters arrived at Taobao, Li Mu realized that CCTV was broadcasting the news broadcast and the focus interview this time.

Catching current political hotspots has always been the best job of CCTV. When the policy of "Internet to Home" was still on paper, CCTV had already received the news in advance, and had already started planning this topic before all other media could hear the news.

CCTV reporters first conducted some research and interviews in the computer markets of several major cities across the country, and investigated the current selling price of desktop computers, the cost of computers entering the Internet, and the citizens' willingness to buy computers, and accumulated a lot of materials related to the theme of "Internet Entering Home".

For example, the recent trend of computer prices is almost unstoppable, and the price of hardware is also very terrible, and there is no room for relief. Every consumer interviewed in the computer market feels that the price of computers is too high, it is difficult to bear or it is difficult to bear. Many consumers have also visited the computer market many times, paying attention to the price of a certain computer or a certain configuration, and waiting for the opportunity to reduce prices before buying.

The emergence of Li Mu has made the whole people have a strong interest in the Internet, but ordinary family users have a slightly higher economic requirement for accessing the Internet. It is precisely because of this that "Internet Enters Home" has been popular among the whole people as soon as it was launched. Because this is the most direct way for the government to lower the threshold for purchasing computers and accessing the Internet, so CCTV has also put in full force to add icing on the cake to this people-friendly policy.

Originally, CCTV only knew that the Economic and Trade Commission was discussing and planning this policy, but did not know that Li Mu was involved. Today, Minister Zhen’s press conference allowed CCTV to immediately capture the key points. It turned out that Li Mu, the Internet pride, was driving behind it.

For CCTV, they are very happy to praise Li Mu. On the one hand, Li Mu himself is a representative of positive energy in society, and pushing him is almost beneficial without any harm; on the other hand, Li Mu is pushed to the public by CCTV step by step. CCTV has already had behavioral inertia towards him, and always feels that it seems that Li Mu is missing if he doesn't report and report every once in a while.

This is the same as Zhang Jie always goes to Xiangnan Satellite TV to participate in various variety shows when he has something to do.

Zhang Jie is the son-in-law of Xiangnan TV, and Li Mu is the son of Yang's mother.

The news broadcast and focus interviews together mean that CCTV has left this news point for a long enough time, just like the shutter time for photography. The longer the time, the higher the exposure and the increase in the amount of exposure.

CCTV reporters intend to ask Li Mu to talk more and chat more, and accumulate enough material for him. They will also expose and display Li Mu's interviews as much as possible during the two programs.

So, starting from 7 o'clock in the evening, Li Mu showed his face in front of the people across the country again.

The news that the Economic and Trade Commission promoted the "Internet to Home" policy trial implementation in three provinces and two cities itself included the main content of tonight, and in the main content, Minister Zhen's remarks at the press conference became the top priority.

The News Broadcast streamlined Minister Zhen’s remarks at the press conference. In the edited and spliced ​​version, there were only two focuses: First, what is "Internet into Home"; Second, how did "Internet into Home" come from.

The first question is, what is "Internet entry into homes"? In the future, any family in the country can get a government subsidy of 500 yuan by purchasing a home computer. Then, they can enjoy a 75% discount on the first year's Internet fee.

For families who are interested in buying computers, this is definitely a huge favorable policy. They saved nearly 1,000 yuan at once, and they were almost at the top of the monthly salary of ordinary workers;

For families who are not interested in selling computers for the time being, this policy is also a huge temptation. After all, this kind of good thing that has fallen from the sky is time-limited. After passing this village, there will be no store. Therefore, many families who did not plan to do computers are also itchy because of this policy;

Even for families who are not prepared to buy computers or who cannot afford computers for the time being, this policy still makes them feel the government's sincerity, and makes this policy a completely positive and positive image in front of the people across the country.

After explaining clearly what "Internet enters home" is, and when it comes to the key point of "Internet enters home" comes, CCTV made audiences across the country stunned through Minister Zhen's original words at the press conference.

It turns out that all this is because of Li Mu...

Many viewers in front of the TV were surprised: "Why is it related to Li Mu again? Why are all major events in the Internet industry inseparable from Li Mu? Even the government's subsidy policy was also an idea proposed by Li Mu?"

Afterwards, CCTV broadcast an interview with Li Mu himself.

The interview was just done on Taobao this afternoon, and CCTV excerpted a few of the conversations.

First of all, "Mr. Li Mu, I would like to ask you, what prompted you to propose the "Internet to the Home" to the Economic and Trade Commission?"

Li Mu's answer was lightly stated: "As an employee of the Internet industry, what I most hope is that this industry itself can go faster and farther, but if the industry wants to develop faster, it must first have a more fertile soil. The population base of our China is very large, but the proportion of home computers and the number of netizens and the total population is very different, and there is still a big gap with Western developed countries. In this case, how to accelerate the popularization of home computers has become the top priority of the development of the domestic Internet."

The reporter said: "I remember you had joined forces with Shenzhou before and launched a home computer with lower price and higher cost performance on Taobao. You should have cooperated with Shenzhou for this purpose, right?"

Li Mu nodded: "Combining with Shenzhou is indeed to launch lower-priced home computers for consumers. But to be honest, our ability with Shenzhou is really limited, so I hope that the country and the government can come forward and use powerful help to promote the rapid progress of China's Internet. The reason why the government policy of "Internet Entering Home" can be introduced is the most grateful for the support of the country and the government for the Chinese Internet industry, the support for the people's understanding and contact with the Internet. The prosperity of this industry in the future is closely related to the support given by the government."

Li Mu said nothing and always kept putting the government in the most important position, not to maintain a better cooperative relationship with the government, but in Li Mu's view, this time the "Internet entry into the home" is indeed completely thanks to the government's promotion. The credit is 100% and the words themselves account for up to 5%. The rest is almost all the result of the government's efforts to promote.

Li Mu strengthened the close relationship between the government and the Internet industry in front of the people of the whole country, not only to allow the government to better support the development of this industry in the future, but also to enable the industry to be closer to the government. From the root, it may affect the government's view on the Internet in the future, so that the two sides can become more integrated, and create a better development environment for the domestic Internet industry.

The reporter did not know Li Mu's deeper thoughts and asked again: "You said that what you most hope is to see the rapid development of the Chinese Internet industry. Can I ask you what do you think is the highest pursuit of the Chinese Internet industry in terms of development?"

Li Mu sat upright, changed his previous humble and calm tone, and said with a little excitement and generous voice: "From my opinion, I personally hope that the Internet industry in China can become the best in the two worlds!"

"So which two worlds are the best?"

"First, I hope China can become the world's largest Internet market;"

"Second, I hope that the Chinese Internet industry can become the top presence in the world's Internet industry and lead the development of the world's Internet industry!"
Chapter completed!