If China's e-commerce market is a little more mature, with a scale of 100 billion yuan per year, it is not a big problem for an e-commerce website with leading position in the industry. What's more, Li Mu's Taobao is not just a c2c for small and medium-sized sellers, but also a mixed model b2c.

The operation mode of b2c in China is roughly divided into two types. The first is Tmall, where a third-party platform is built, and enterprise-level sellers move in, and enterprise-level sellers directly face ordinary consumers; the second is JD.com, which builds the platform itself, purchases it from a third-party company, carries out and sells it by itself, and delivers it by itself.

The reason why it is said to be a hybrid type is because Li Mu's current b2c is not any of the above two types.

Compared with the first type, Li Mu did not ask enterprise-level sellers to sell directly to consumers, but instead took the goods first, sold them by themselves, and delivered by themselves; but compared with the second type, Li Mu has not yet entered the stage of independent procurement, but this is also his next stage goal. After logistics is on track, Taobao must immediately launch the plan he had set before and vigorously promote the sales of self-operated daily necessities. By that time, the related products must be independently purchased, so as to obtain the greatest profit margin and the greatest independent rights.

In the future, Li Mu's plan for Taobao is to have a type of c2c, and two types of b2c coexist. Such a huge architecture has basically taken over the entire retail level business. If this cannot achieve an annual transaction volume of over 100 billion in five years, Li Mu himself feels embarrassing.

Minister Zhen is concerned about the future development of Taobao.com. The domestic basic economy needs to be driven, the retail industry needs to be positive and stimulated, and the country needs innovative enterprises like Taobao to bring new impetus. However, before providing sufficient policy support, we must first understand how big the bottom Taobao has.

Just like investing in a coal mine, you must first know how much coal reserves are here, how difficult is mining, and how many tons of design annual output. Only by understanding these can the high-rise buildings have the confidence to provide sufficient support. For the same coal mine, a coal mine with a designed output of one million tons in the mainland is already considered a large mine. Any coal mine in Hubei City, Mongolia Province has an annual output of tens of millions of tons, and the design annual output of an open-pit mine exceeds 20 million tons. The gap is not a little bit.

At present, Minister Zhen’s answer was amazed and excited.

It reaches annual sales of 100 billion yuan within five years, which is only Li Mu's bottom. His optimistic view is estimated to reach 100 billion yuan. If this amount is really fulfilled, Taobao will definitely become a top company in the domestic retail industry.

After digesting this amazing amount, Minister Zhen asked a second question.

"People in the field of economics now have two views on Taobao. One is very affirming the role of Taobao in driving domestic demand and promoting the economy; the other voice believes that Taobao is impacting the real economy, especially the real retail economy, and believes that Taobao is just moving the purchase behavior that was originally offline to the online, but because the online exemption of hardware and labor costs, it is actually a kind of harm to the economy. What do you think?"

Li Mu smiled slightly and replied seriously: "Minister Zhen, I do not deny that e-commerce will move some offline purchase behaviors online. After all, e-commerce is a revolution in purchasing behaviors, and is a more advanced and high-quality purchasing method. Its appearance will naturally have a certain impact on traditional purchasing methods, but I will explain this issue to you from a different perspective."

As he said that, Li Mu controlled the rhythm a little and continued: "First of all, offline consumption is rational consumption. Most consumers will buy products after they have demands, but online purchases are impulsive consumption. Through powerful promotion channels and flexible promotion methods, users can have the impulse to buy a certain product online, and then buy directly online. In other words, online sales can promote consumers to 'spend money'. Most offline consumers buy what they need, and don't buy what they don't need, but most online consumers buy what they need, and buy what they don't need, and buy what they don't need at all."

"Our Taobao brand day this time sold mobile phones from various brands, with hundreds of thousands of units of Xiaolingtong. A considerable number of users did not have any plans to buy phones in a short period of time. Mobile phones and Xiaolingtong have always been a product that can be bought or not for them. However, it is precisely because of Taobao's price advantages and publicity guidance that they finally made preparations for purchasing phones. This is one of the impulses of online purchases."

Minister Zhen asked him curiously: "In addition, can online purchases bring other buying impulses?"

"Of course." Li Mu said: "Take the conversion efficiency as an example. When you see TCL mobile phones on traditional TV advertisements, if the advertisement impresses you, you are unlikely to put down what you are doing and buy one immediately. Once the purchase impulse at that time cools down, your desire to buy will be greatly reduced. In the end, the effect of TCL mobile phone advertisements is only: when you really decide to buy a mobile phone, the advertisements you have seen can affect your judgment to a certain extent. You have seen TCL advertisements and are deeply impressed. Then when you finally purchase, you chose TCL mobile phones, but it may have been many days or even several months since you saw the advertisements."

"But what about online? If I suddenly push a TCL mobile phone to you online, this mobile phone will also impress you, and the price is better than offline stores. The most important thing is that you don't need to clean up and go out to the street to find TCL stores, click to buy! Even at 12 o'clock in the evening, you can directly click on the link to jump to the purchase page, click on the purchase, place an order to pay, and you have completed the purchase before your purchase impulse has started to cool down. Next, your purchasing impulse will transform into strong psychological expectations, hoping that the mobile phone will be delivered to your door soon; after the mobile phone is delivered to your door, your psychological expectations will immediately transform into the enthusiasm and joy of using a new phone. Think about it, from the purchasing impulse to the psychological expectations to the enthusiasm for use, will I give your mood a chance to cool down?"

After hearing this, Minister Zhen's eyes lit up.

I never thought that e-commerce has such a powerful psychological effect. This thing is too novel. I am still in the stage of understanding and have never thought about this in depth. However, after hearing what Li Mu said, I think his "impulsive consumption" theory is really reasonable.

Immediately, Minister Zhen said with great praise: "Xiao Li, you are not old, but you are really a businessman!"

Li Mu smiled humbly: "Minister Zhen, you have over the award."

Minister Zhen waved his hand and sighed, saying: "The international and domestic economy needs to be transformed, and private enterprises and retail industries must also be transformed. If Taobao can indeed bring a lot of 'impulsive consumption' and thus enhance the retail consumption volume of the entire domestic society, then physical sales will suffer a certain impact. I think it is acceptable. We cannot stop moving forward in order to protect the traditional economic model. On the one hand, we must promote the development of emerging industries and new models, and on the other hand, use the market to force practitioners under the traditional economic model to take the initiative to think about changes and transform actively. Only in this way can conflicts be reduced online and offline, and even complement each other and complement each other."

Li Mu was excited. Minister Zhen’s words were equivalent to affirming Taobao’s business model. In other words, those voices against Taobao have been left behind by him, which is too important for Taobao. Li Mu was also a little worried before that he played e-commerce too hard, and it would be difficult for the leaders to accept it. After all, whether it was Taobao or JD.com in his previous life, everyone was constantly exploring and developing. The whole process was gradual and played a good paralysis and delaying role in policies, which was much softer than himself.

Fortunately, the leaders did not resist the rapid e-commerce. Instead, in this special period, such a powerful medicine appeared, which made them look forward to e-commerce more. Only when the leaders do not question or worry, can Taobao's follow-up develop rapidly.

Immediately, Minister Zhen asked: "Xiao Li, although Taobao has just started, in my opinion, it is definitely the leader in e-commerce. The government's attitude is also very clear. It is willing to support the new economic model and make new attempts. We just talked about our questions, so now it's time to talk about the second topic. Let's talk about what you need."

As soon as he finished speaking, Minister Zhen added: "You don't have to be restricted. As long as it is a reasonable and legal need, you can just raise it. After we go back, we will definitely discuss the needs you put forward seriously and satisfy them as much as possible."

Li Mu was so excited that he chatted for so long that it was finally time to ask for demand. Moreover, what the leader said was particularly bright and he was very stunning, and he was very tempted to let himself eat openly. However, Li Mu also reminded himself in his heart that although the leader said so, his eating attitude must not be too ugly. How can he eat too much and eat elegantly and with a strong attitude? This is the most important point.

So, Li Mu cleared his throat, raised the pattern all at once, and said, "Minister Zhen, the Internet industry is the future of the entire tertiary industry, but the current Internet development speed in China is significantly behind that of developed Western countries. Whether it is the number of netizens, computer access, Internet companies, and operator rate standards, there is a big gap between them and Western countries..."

"I personally hope that the country can introduce some favorable policies to stimulate the overall development of the Internet industry. We have such a huge demographic dividend. If the country can fuel the fire, the Internet will definitely develop rapidly. In this way, in the next few years, we will definitely accumulate strong strength and achieve a catching up with developed countries in the Internet industry!"

(To be continued., Your support is my greatest motivation.) 17-01-16 11:34:44
Chapter completed!