Chapter 743 Industry Super Pusher
Li Mu is very smart in calculating.
He wanted to make big news while Taobao was making, and to interview himself while CCTV was interviewing him, and to make a big recommendation for the greatness of the Internet in front of the people of the whole country. It was not only to promote the Internet to run wild, but also to use himself as a real example to completely change the whole society's view of the Internet.
In recent years, most Chinese people who do not have contact with the Internet think that the Internet is not a good thing. It has games that make people addicted, and sexual and violent make people make mistakes. Especially for students and parents, they may feel nervous when they see their children pick up the mouse and want to completely drive the mouse out of the earth. In this social context, the number of netizens does not grow fast enough, the number of computers does not grow fast enough, and the growth of Internet practitioners does not grow fast enough, and it is difficult for the domestic Internet to grow rapidly.
If everyone is afraid of computers and the Internet, how could anyone become the next one? However, if through their own examples, the whole society, especially the parents of students, realize that computers and the Internet are not as terrible as they imagined, but can cultivate a 20-year-old billionaire and a promising young man with the opportunity to drive the rise of the national economic situation, then the basic environment of the domestic Internet will definitely be greatly improved.
Although 3321 has been exposed, 3321 is not profitable, so people in society do not know how meaningful it is, and they may not necessarily recognize its unprofitable significance. But what does Muye Technology represent? What does Taobao represent? Which of these two companies must not be valued at the ten-digit level? A 20-year-old man made a software and a website, and the combined valuation exceeds 10 billion yuan, which will have a shocking impact on the entire society than Taobao’s daily sales of 2.683 billion.
Li Mu could even imagine that if he released a signal like "The Internet created himself" when he was interviewed by CCTV, then the country would definitely usher in a peak in purchasing home computers!
Parents who change their views and hope that their children will become successful may think of buying a computer for their children; those college students or young people who have just graduated from college may also ignite their enthusiasm for the Internet and thus buy a personal computer; those companies that have little to do with the Internet may also pay more attention to understanding and mastering the Internet, and this series will ultimately correspond to the peak sales of home computers.
Li Mu firmly believes that as long as he does this interview, he will definitely be able to greatly promote the popularization of home computers and become a super promoter of the Internet industry. At that time, all domestic computer manufacturers will probably benefit from it. Since that is the case, why don’t you find a partner in advance and enjoy the dividends you created?
In this regard, Li Mu can find many companies, including HP, Dell, ibm, domestic Lenovo, Founder, and Tongfang. There are two reasons why Li Mu prefers Shenzhou.
First of all, the domestic front-line computer production enterprises have a huge structure, and it is quite difficult for them to penetrate it. Moreover, Li Mu does not like bureaucratic businessmen very much, so it will be more tiring to deal with those kinds of people;
Secondly, Shenzhou has been a disruptor since its birth. Even if it is of quality, workmanship, after-sales service and other issues are criticized, it is undeniable that it plays a very important role in accelerating the price reduction of home computers and promoting the popularization of home computers. With its desperate efforts here, other major manufacturers have to reduce their profits in exchange for the market. This is an indelible contribution made by Shenzhou to the Chinese Internet industry. Li Mu not only feels that he has a spiritual symmetry with Shenzhou, but also has a certain personal sentiment for this brand.
Taking these two points into consideration, Li Mu wants to gain a little bit of selfishness for himself before greatly promoting the development of the Internet. It is definitely the best choice to pull Shenzhou into his own camp in advance.
The parent company of Shenzhou Computer Company is Shenzhen Stock Exchange Xintianxia Group. The helm of Xintianxia is Wu Haijun. He is now 36 years old and is at the best age for his career. In the reform bridgehead of Shenzhen Stock Exchange, he is full of energy.
Wu Haijun has always had great hope and enthusiasm for the computer industry. With his unique management methods and cost control methods, he has become an absolute weirdo in the P industry, a weirdo that his peers hate to the core.
Before Shenzhou appeared, the market terminal price of P-machine with a cost of 3,000 yuan exceeded 6,000 or even higher. In the case of opaque market, old P-machine companies maintained a different tacit understanding. No one fought a price war and made a fortune in silence.
Because of the opacity of the price, Chinese people have long thought that P computers are a standard luxury. In this era when the average monthly salary of only 1,000 yuan, it takes half a year for a brand P to be bought. Although the price of acquiring a computer is relatively low, consumers are required to have hardware knowledge reserves, otherwise it will be a waste of your mind.
Shenzhou started to be involved in the manufacturing of whole machines last year, and this year he dared to use the 4888 p4 computer to conquer the world. In the past, even the people could not even imagine that 4888 could buy a home computer with superior performance, which directly brought the p from a high of 6,700 yuan to less than 5,000 yuan. This played a huge role in the decline in computer hardware prices and the popularization of computers.
Shenzhou's routine of doing things is relatively in line with Li Mu's values. In order to break through, Shenzhou almost smashed the low price of P machines. In order to promote the development of mp3 hardware and mp3 search and download, Li Mu found someone to design and manufacture mango-me, and did not make a penny. He directly used the cost price to completely smash the profits of mp3 hardware to the floor!
What Li Mu had to do was to promote the rapid development of an industry. It didn't matter if he didn't make money. So he made a lot more ruthless than Shenzhou. He didn't care about the life or death of other manufacturers, and directly shipped at a cost price, which made everyone exhausted and unable to catch up with his rhythm.
So the current situation in the domestic mp3 market is that as long as mango-me is available, other companies' mp3s will definitely not be able to sell. Although they are also trying hard to reduce prices, the price is limited by channel costs, so they really cannot lower it to the level of mango-me. In this context, the number of domestic mp3 hardware has increased significantly, and the number of mp3 search downloads has almost been rising straight. As the biggest beneficiary, the value under Yiting.com is already incomparable to the past.
However, Shenzhou is a private enterprise that wants to make money and break through among many P manufacturers. His original intention is not to promote the development of the industry, but his own profit-cutting and price war still plays a very positive role in this industry.
Li Mu feels that Shenzhou and he still have a certain fit. If Shenzhou is willing to cooperate with him, then he will use his Taobao network direct sales channel to help Shenzhou computers further reduce costs and terminal sales prices, and then use yy's promotion coverage ability to promote Shenzhou computers with low prices and high cost performance. In this way, the sales of Shenzhou computers will be greatly improved. Once the sales of Shenzhou computers are greatly increased, the cost of hardware procurement will also be reduced, and the cost of the whole machine can be further reduced.
But Li Mu thought a lot. His real purpose was not to simply take a commission from Shenzhou's sales, but to seize the opportunity and use channels and promotional resources to exchange for Shenzhou's shares. He did not seek to control Shenzhou, but at least he had to occupy 20-30% of the shares to be worthy of in-depth cooperation.
...
Shenzhen Stock Exchange.
Wu Haijun is holding a summary meeting.
He was very dissatisfied with this Taobao brand day. With such a good opportunity, Shenzhou Computer gritted his teeth and reduced it by 200 yuan on the basis of 4888, and also paid for shipping costs of more than 100 yuan. As a result, only a few thousand units were sold in total.
Wu Haijun was keenly aware of the significance of Taobao's e-commerce website for P sales and felt that the two could be organically combined. He even believed that if they were operated properly, Shenzhou computers might not be able to sell hundreds of thousands of units in one breath like the Smart Dimension Repeater.
So Wu Haijun asked for the establishment of a new department at the meeting: Taobao sales department. The name is a bit rustic, but the literal meaning is very obvious. This department will be responsible for online sales on Taobao in the future.
Wu Haijun led everyone to analyze the reasons for the low sales. One is that the price discount is not strong enough, and the other is that the computer transportation users are relatively worried.
Grasping these two key points, Wu Haijun understood exactly that there was almost no room for price reduction, and there would be no profits. Merchants are profit-seeking, and they will not do things without profits. So from this point of view, only the second problem is relatively easy to solve.
Wu Haijun specially asked the procurement and packaging quality control departments to design and purchase a new reinforced packaging box to improve the safety of the whole machine for packaging and transportation. At the same time, the specific details of these packaging should be uploaded to Taobao's product page to make users realize that the packaging of Shenzhou computers can withstand the test of transportation. At the same time, Wu Haijun has opposed the opposition and clearly proposed the service principle of cargo damage and compensation, so as to further offset the user's concerns.
After the meeting ended, Wu Haijun was still thinking on the way back to the office that Taobao was popular, and the Internet might become popular. When the Internet became popular, the demand for P machines would definitely increase. He had to find a way to seize this opportunity and increase the sales of Shenzhou.
Just as he was thinking, the secretary ran towards him, stood in front of him, and said breathlessly: "Mr. Wu, Taobao eo Liu Qingdong just called and said that Mr. Li, the founder of Taobao, wanted to have an interview with you."
The secretary didn't know who "Mr. Li" was referring to, but Wu Haijun knew very well that "Mr. Li" was referring to Li Mu, not only the founder of Taobao, but also the founder of Muye Technology and Alipay. This young man is simply the real god of the Internet industry.
When he heard that he wanted to see him, Wu Haijun was extremely surprised and asked subconsciously: "When? Where?"
"Yanjing, the other party said the faster the better."
Wu Haijun blurted out without thinking, "Hurry! Book me the earliest air ticket!"
Chapter completed!