After Li Mu promised to help Chen Kaige promote movies at the dinner table, Li Mu gradually became the core of the topic at the dinner table. Gong Li also took the opportunity of chatting and said to Li Mu: "Mr. Li, my new drama will be released next month. I wonder if I can ask you to promote my new movies too?"

Li Mu had little understanding of the film market situation before 2005. Apart from some famous big movies, he didn't know at what stage there were any movies released, so he asked her curiously: "What is the name of Sister Li's new drama?"

"Zhou Yu's train." Gong Li said: "This drama will be released on the 1st of next month. It was performed by me, Sun Honglei and Liang Jiahui."

Li Mu nodded. He had watched this movie when he was young. I can't remember the specific plot. I only remember that Gong Li was quite charming in it. Sun Honglei was not very popular at this time. The influence of this movie seemed to be mediocre. However, Li Mu still adopted the strategy just now and agreed with an incomplete attitude, saying: "I'll go back and communicate with the company and see the recent content schedule. If you can find a chance, I will definitely help."

Gong Li smiled heartily and nodded thanking: "No matter what, I will thank Mr. Li first."

Ge You smiled and joked, "You all have new dramas this year, but I don't. I finally got to know someone like Mr. Li, who is capable, but I can't ask for help. I feel very disappointed."

Gong Li smiled and said, "I'm poor enough. The box office results of your New Year's films in recent years are obvious to all. Last year, the big names are more than 40 million, and except for Pearl Harbor, you are the highest. We don't know how much we envy you."

"Hey." Ge You said seriously: "That's over, okay? What we are talking about here is this year. You all have new dramas this year, but I don't have them. I'm right? You can all ask Mr. Li to help promote new dramas. I want to speak, but there is no new drama released this year. You said I feel very thankful."

Gong Li quipped: "Don't you have two movies to be played next year? One of them is Director Feng's New Year's film. According to me, the box office will definitely exceed 50 million!"

Ge You laughed and said to Li Mu: "Mr. Li, if I ask you for help next year, you have to remember me."

Li Mu nodded and said, "Don't worry, if you have a new drama to be played next year, you can tell me in advance." After a pause, Li Mu said, "I think there are actually many places that can be cooperated with. Makino Ying now wants to participate in more film and television drama productions. At the same time, under the entire Makino Technology architecture, we also hope to be able to enter the theater market. However, we have no foundation in the film and television industry and don't know much about many things. We also need the help of all professionals in this area in the future."

Director Chen asked curiously: "Mr. Li, does Muye Technology want to get involved in theaters?"

Li Mu nodded: "I have always been very interested in theaters, but I have not had the opportunity to get involved in this industry."

Director Chen said: "With the strength of Muye Technology, it will definitely be very easy for you to build cinemas. Now is a great time for cinema reform. Many new cinemas are also busy expanding their territory. In my personal opinion, the cinema market will become more and more popular in the future. Moreover, when China joined the WTO, it promised to open cinemas Hong Kong funds and foreign capital to enter the field of cinema transformation in our mainland. The market will gradually become hot."

Li Mu asked him: "Does Director Chen understand the current situation of the theater chain in Yanjing?"

Director Chen nodded: "Yanjing is now a few old theaters, among which Huaying and Xinying Lian are relatively large in scale, but they also have big problems at the moment. The construction standards of new theaters are high, and the cost of renovating old theaters is high. It is now necessary to build a multi-hall cinema for at least 20 million, and to renovate one at least 10 million. It is very difficult for theaters. Now when I am looking for financing everywhere, I heard that the most profitable joint theater chain in the Shanghai Stock Exchange cannot withstand the cost of theater chain transformation. Their annual revenue is only tens of millions. If the spring of the movie box office has not arrived yet and there is no capital to participate in it, they will not be able to quickly realize theater chain transformation. If Mr. Li is interested in theater chains, he can talk to them. Investing in existing theater chains is faster than building theater chains by himself."

Li Mu was surprised. Although Director Chen suffered repeated failures in the later movie box office, he did not expect that he had a very deep understanding of the film market. What he said made Li Mu feel a little itchy. If we look at the situation in our previous life, the movie box office has just begun to enter a slow rise stage, but this stage will suddenly fall to freezing point when the first half of next year is *. If he wants to join the theater chain, the * period next year is actually the best stage. However, Li Mu didn't want to wait for so long, and he didn't want to be famous for making money. If he could invest in or even acquire several theater chains now, it would be too timely.

The history of economic development in many countries reflects an amazing similarity, that is, when a country's per capita GDP exceeds 6,000 US dollars, the country's cultural, sports and entertainment market will definitely usher in a blowout development, which will be perfectly confirmed in China in the future. It took more than ten years to develop from a market with an annual box office of less than one billion yuan to become the world's largest market. In a total of more than ten years, when the movie box office is booming, the theater chain is the one that truly occupies the greatest interests and voice in the film industry.

Li Mu had long wanted to plan theaters in advance, and on the one hand, he developed his own theaters and on the other hand, he developed his online ticketing business.

His idea is that if Makino Yingxiang can have a theater chain that it controls at the latest next year, then he will let Fang Xudong take the lead in developing a theater online seat selection and ticketing system, referred to as the online ticketing system.

After this system is developed, it will be directly embedded in Taobao online, and it will be popularized offline to every theater in its own theater. It will also find hardware companies to customize self-service ticket pickup machines, and embed this system into the ticket pickup machine. In short, this system must connect the user's computer, the cinema's computer and the ticket pickup machine in real time through the system itself and the Internet.

The logic of this system is not difficult. First, the terminal of the theater chain must have certain custom permissions. In this way, the theater chain can define the information and seat map of each theater based on the actual situation of its own theater, and then upload the theater information and screening arrangements to the server. At the same time, the system is combined with the theater chain's own theater sales system to share the sales situation on both sides in real time. In this way, users can understand the seat sales of each theater through Taobao in real time and purchase tickets according to their needs.

Whenever a user locks a seat, the seat is reserved for the user for a certain period of time in the entire system. The user can directly purchase it. If the user does not purchase it within the specified time, the system will automatically release the reserved seat and provide it to netizens on the entire network for selection. In the end, users who successfully purchase tickets can arrive at the cinema directly before the movie begins, easily pick up the tickets through the ticket pick-up machine, and then watch the movie directly. This not only saves the time to queue up to buy tickets, but also avoids the risk of finding no show and no seats after arriving at the cinema.

The software and hardware of the online ticketing system are not a big product, nor are there any technical difficulties. It can be easily implemented at the moment, but the real online ticketing system was first launched by the online ticketing network at the end of 2005. The main reason for this is that the film market is still in the icebreaking period, so the market enthusiasm is insufficient, and Internet people have not yet set their targets in this field.

If Li Mu wanted to build such a system now, there would be no difficulties in the software, which could be realized in one or two months. Moreover, the hardware involved in this system is also very simple. The so-called ticket pickup machine is actually an Internet-connected computer, equipped with a simple input keyboard and a thermal paper printer. When the user picks up the ticket, the system will send the ticket pickup code to the server for verification. After the verification is completed, the corresponding session and seat information of the user will be automatically called, and then the ticket is printed out on the spot to realize the ticket pickup. Moreover, this machine basically does not require any maintenance. It is enough to fill the thermal printing paper regularly, and there is no technical content.

As long as there is a complete online seat selection and ticketing system, it will become a reality for online seat selection and ticket purchases on the Internet. Li Mu has a complete online payment ecosystem. Users can choose cinemas and sessions on Taobao to select seats and tickets. Ticket purchases can be paid directly with Alipay, and then go to offline cinemas to pick up tickets and watch movies using ticket picking machines.

Compared with the traditional ticket purchase method, online seat selection and ticket purchase will bring a qualitative leap to the user's experience of watching movies, and will have a great positive effect on box office promotion. Moreover, your yy has strong traffic. At that time, if you want to promote a certain movie, you can directly promote it through yy so that users can go to Taobao to choose seat selection and ticket purchase after they are interested in a certain movie, and then they can go to the cinema to watch it directly. Compared with the traditional promotion method, this method is much more effective.

Once this system is successful and the box office of theaters using this system is effectively improved, then you can popularize this system to all theaters across the country, making Taobao a ticket sales channel for them. Once Taobao becomes the main channel for users to purchase tickets, while it helps major theaters across the country make money by selling tickets, major theaters across the country are also helping them earn generous commissions, and this income cannot be underestimated.

So, Li Mu said to Director Chen: "Director Chen, please help me contact several large theaters in Yanjing and ask if they are interested in capital cooperation with Muye Technology. If you are interested, you can make an appointment to meet and chat."
Chapter completed!