Sina's recent days have just come to life. Through their active promotion outside, the traffic that was blocked by Muye Technology began to gradually find it back from other channels, and made up for the negative impacts before a little bit. Chen Tong did not dare to relax at this time. He always thought that Muye Technology would build a portal, but he didn't know when it would be launched. However, this time, Muye Technology warmed up the mainland trip of the three stars, which made him see some clues.

Chen Tong found Sina's senior management and expressed his concerns. Chen Tong has been thinking about a question during this period: Once Makino Technology is launched on the portal, what should Sina use to compete with it, but in the face of a giant like Makino Technology with a strong ecosystem as the core, he really couldn't think of any effective method. Sina cannot be compared with Makino Technology in any aspect. The only content advantage was established under the premise that Makino Technology had not yet started to make content. Once Makino Technology also started to make content, Chen Tong felt that with Li Mu's ability to do things, his portal might not be worse than Sina in the content level.

Faced with Chen Tong's concerns, Sina's senior management did not immediately realize the crises and hidden dangers buried therein. Eo asked Chen Tong: "From the current situation revealed by Muye Technology, it seems that this time it is mainly a charitable cooperation between Zhang Guorong and Mo Wenwei and 3321, right? You also know that 3321 and Muye Technology are both Li Mu's industries. He will definitely want Muye Technology to take this opportunity to borrow some light, but it may not be a portal."

Chen Tong said: "There is always a suitable carrier for tracking and reporting. Makino Technology now has no carrier suitable for this kind of information dissemination, and the possibility of a portal website is the greatest!"

Asked him: "Can it be a Tieba? Li Mu has been very popular recently. Now the traffic and user viscosity of Tieba have greatly improved. If he takes this opportunity to do a series of activities in Tieba, Tieba's traffic will definitely hit a new high."

Chen Tong said: "He has brought hundreds of celebrities into the post bar and stayed in the post bar. If he still uses the post bar as a carrier for follow-up reports, it will not be of great significance. I think he will definitely not be so simple."

As he said that, Chen Tong was worried that eo would make the mistake of underestimating the enemy again, and couldn't help but remind him: "Don't forget, everyone thought that Li Mu would not be able to retaliate against us because of U, but we were still caught by him and made him cheat once."

He nodded with awkward expression and said, "If Li Mu really wants to build a portal, how do you think we should deal with it?" As he said, he did not wait for Chen Tong to answer, and said, "Actually, I have been worried about this problem, maybe the entire Internet industry has been worried about this problem. If one day Muye Technology does the same business as itself, how should I deal with it? I have been thinking about it for a long time, but I have no idea. I think if Muye Technology really builds a portal website, we can only hope for two points, one is the difference between Sina and Muye Technology users, and the other is Sina's loyal users. Relying on these two points, at least half of Sina's territory can be defended."

Chen Tong nodded and said, "It seems that we really don't have a good way to deal with the threat of Muye Technology. Moreover, Li Mu has too many resources in his hands, so it's okay if the user base is very large, but now he has a good relationship with so many celebrities."

Speaking of this, Chen Tong suddenly had an inspiration in his mind. He was inspired by the actions of Muye Technology and came up with a new content model.

After sorting out the situation in his mind for a moment, Chen Tong suggested to his leader: "Can we do an online celebrity interview program on Sina?"

"Star interview?" eo frowned and asked him: "Do you mean to imitate Makino Technology for follow-up reports?"

"No." Chen Tong said: "I think it's best for us to make a special special channel and a special column. For example, we can invite a celebrity to Sina every once in a while, visit Sina's company, interact with Sina employees, and finally Sina publishes text, pictures and video news on Sina. This way, we can use the influence of celebrities to continuously attract user attention and maintain traffic."

He asked in surprise: "Isn't this what Li Mu is good at? He has such powerful star resources. If he imitates you and does it, you will have no way to survive!"

Chen Tong hurriedly said: "No model can be eliminated from copying, but we can find ways to make our own content, on the one hand, we can play to our strengths and avoid our weaknesses, and on the other hand, we can create our own unique content."

As he said that, Chen Tong continued to explain: "I think if we do this program, the range of stars we choose will not be limited to entertainment circles composed of singers and movie stars. We can completely formulate different themes based on the current hot topics of society. For example, this year's World Cup is very popular, so we can invite several football stars to come here; after a while, gymnastics, swimming, and table tennis various World Championships, we can also invite relevant well-known athletes to be interviewed, and we can even invite famous directors, screenwriters, and writers. In short, we have to make a big move based on hot topics. Makino Technology now has a good relationship with the singer group, but there are too many singers. If you only do singers, the homogeneity will be serious, and users will also be aesthetically tired."

Sina's senior executives are quite interested in this suggestion. According to Chen Tong's idea, his plan is an Internet light variety show, which is not as large and complicated as TV variety shows, nor as formal as TV variety shows. However, because the overall operation is simple, it is much more flexible.

Chen Tong thought divergently at this point, thinking that the interaction between celebrities and audiences can be done simultaneously in this special channel. The current technology cannot support live videos, and he did not plan on live videos. What he thought of was to let celebrities and fans interact with each other text first. The mode was basically the same as the micro-interviews on Weibo in later generations. Users asked text questions, hosts screened questions, celebrities answered according to the questions, and then posted the good videos for users to watch. If a celebrity could be invited to come every week, live texts, and recorded video interviews, it should be very gimmick.

Sina eo has no specific opinions. After all, Chen Tong is expert in the field of portal content. He knows what kind of content can attract users' attention, so he verbally approved Chen Tong's idea and asked him to prepare a specific implementation plan.

Chen Tong then enthusiastically convened his subordinates and key people from several other departments to hold a meeting. After the meeting, he realized how difficult it was to advance this matter.

First of all, technical development. All currently developed page technologies on Sina.com do not include protocols that support online videos. That is to say, if you want to broadcast celebrity interviews online, the page needs to be redeveloped.

Although there are some online sh, mv and movie and TV dramas that are viewing online, most of these websites have poor experience, especially in the current movie and TV dramas. For those websites with low traffic, it is difficult to ensure smooth viewing of online movie and TV dramas. On the one hand, it is due to the limitations of their own server bandwidth, and on the other hand, it is also a lack of streaming media technology.

Sina.com has a lot of traffic. Although it has been tormented by Muye Technology, it is still one of the top 10 domestic traffic. With such a huge traffic foundation, if you want to support them to watch videos online, the server bandwidth requirements are too high, and at least it has to double the existing ones, which is relatively expensive.

In addition, Sina does not have talents in streaming media. If you want to do this, you will at least need to form a small, vertical development team to specialize in streaming media development. In this way, the cost will undoubtedly increase by one point.

However, Chen Tong feels that if the bandwidth and technical problems can be solved and the video content of celebrity interviews can be viewed online by netizens, then it must be a very advanced and unique product in the portal website. Relying on this product, Sina can leave all the portal websites on the market behind. If they want to catch up, they must go through the same process as Sina, solving bandwidth, solving teams, and solving technology. In this way, they will be surpassed by Sina beyond an era. As long as Sina maintains rapid development, it will be difficult for their opponents to catch up.

So, Chen Tong planned a detailed implementation plan and estimated cost investment on the same day, but what he didn't expect was that EO, who was still very interested in this plan, exploded when he saw a budget of at least tens of millions a year.

"Your cost is just the cost of solving bandwidth problems and technical problems. I ask you, how do you calculate the cost of celebrities? Content planning, how do you calculate the cost of video teams? You have to do one episode a week, and in a year it will only cost more than fifty episodes. If the cost of each episode is controlled at 200,000 yuan, this is another tens of millions of dollars!"

Chen Tong explained: "We can talk to celebrities about cooperation. They come to us to record the program, and we can help them promote it for free, and everyone benefits each other. At the beginning, if we want to tighten our budget, I don't think there will be too many big-name stars. I don't think it will be a big problem. There will be no need for a budget of tens of millions. And if our program is done well, the cash cost of asking celebrities will continue to decline.

Moreover, once our program popularity reaches a certain level, we can also name, advertise, and attract sponsors, and it is not impossible to make a profit! The key is that we now need a new product that others will not be able to imitate for a while. Just like Makino Technology is doing Happy Farm, the pioneers will always maintain their technological leadership, so that imitators cannot surpass it at all. As long as we maintain the status of the first online video viewing portal, we will definitely succeed!”
Chapter completed!