The next morning, Li Mu convened a meeting of Kong Lingyu, Lin Qingya, Ding Jian and Yiting.com in his office to communicate the pre-sales preparations of the mangp3 player.

It is more than a week before Taobao is launched. The two OEM factories of Da6 and Taiwan have already shipped a total of 31,000 mp3s and can be shipped to Yanjing within three days. Li Mu's tentative sales rhythm is to start the reservation on Yiting.com first, and then wait for Taobao to start the sales on June 6th. A week later, the goods will start around June 13th.

In this period of time, OEM manufacturers have to coordinate production capacity, arrange production plans, open molds, produce samples, and produce the first batch of goods, so the efficiency is relatively slow. However, after these preparations are completed, the goods can be delivered every week, and there is also a contract of more than 2 million units to tie them up. In the future, the production capacity they allocated to Mango will increase. In this way, Li Muyou will have nearly 20 days of buffer period from June 13, and the approval can directly throw the share of 100,000 units into the market.

Li Mu's idea was that on June 1, it was officially exposed on Yiting.com and YY. The exposed content included the appearance, parameters, and price of the mangp3 player, but the sales channels were not exposed. In other words, users would only know that Muye Technology customized a batch of very fashionable mp3s to be sold, and the price was basically around 60% off the market price, but they didn't know what form Yiting.com would sell. Moreover, Yiting.com only sold 100,000 machines, and the sales mode would not be opened until June 6. However, interested users can make an appointment first, because only users who make an appointment have the opportunity to purchase mangp3 on June 6.

In this way, the news that Yiting.com is about to disrupt the mp3 market can be released first, causing a stir without exposing Taobao. Everything will not be revealed until Taobao is online. The truth will be revealed.

Everyone attending the meeting didn't understand Li Mu's pre-sales very well, and didn't quite understand why the user had to make an appointment first before placing an order to purchase. No one has used this model yet.

Li Mu was reborn in the era of blooming e-commerce. He was used to various Internet marketing strategies even if he hadn't done it before. Whether it was the hunger marketing played by Xiaomi or Tmall, the pre-sale model played by JD.com during the pre-heating of Double 11, there are all pros and cons. So Li Mu is planning to play a combination of hunger marketing + pre-sale model this time.

First use Xiaomi's routine to promote how good your products are. The design is so awesome, the hardware is so powerful, and the price is so affordable. I wish I could lose half a unit to sell one. After mobilizing the user's curiosity and enthusiasm, I told them that I only have 100,000 units to prepare. It means it is definitely difficult to grab. It doesn't matter. You can make an appointment first. There is no need to spend money on making an appointment, but only when making an appointment is qualified to buy it. You will have the opportunity to buy my products on June 6th.

So, Li Mu transformed into an Internet marketing star for the first time and gave his core team a vivid and forward-looking e-commerce marketing course.

Li Mu said: "You just need to remember one thing. When promoting externally, our products are always the best. We must learn to use our strengths to compare with the shortcomings of competitors. As long as it is our advantageous area, we can brag with confidence and boldness. If we encounter our weaknesses, we will learn to play to our strengths and avoid our weaknesses without mentioning them."

"Once our products are accepted by users, we must show a strange and affordable attitude, and open 100,000 Mango mp3s. They must be sold out within three minutes, which will make all users who have not bought them feel that they will suffer a loss if they can't buy them!"

Ding Jian asked Li Mu: "Mr. Li, what if the user does not sell it in seconds within three minutes?"

Li Mu glared: "Then create the illusion that the product was sold out in seconds! Even if only 10,000 or even 5,000 units were sold in three minutes, you should immediately stop selling from the system and present everyone with a prompt that it has been sold out!"

Kong Lingyu was stunned: "Boss, isn't this a fake?"

Li Mu asked him: "The Jiangnan Leather Factory downstairs said it was the last day since half a month ago. I have been talking about it for half a month. What do you think of this phenomenon?"

Kong Lingyu said embarrassedly: "I don't believe it at all, I don't even look at it."

Li Mu said: "That's you. They say they are the last day every day. His potential users simply exclude people like you who pass here every day. If you don't take the bait on the first day, you will never be his potential customer. His potential customers are the people who pass by the store for the first time every day. They are the real potential users. As long as the potential users are maintained, they can make money. As long as they can make money, they will continue to open stores here, and they still say every day is the last day. When is this place really no money, and when is the time for him to leave."

Kong Lingyu said: "But we are not small vendors. If we do this for such a big company..."

Li Mu said solemnly: "If you want to do marketing, you don't have any psychological pressure. You should focus all your energy on how to make users interested in your products. Of course, in the process of publicity, you can exaggerate appropriately, but you can't exaggerate infinitely."

As he said, Li Mu said again: "The rush to buy things should be done as I said. At 8 pm on June 6, Taobao was officially launched. At 8 pm, Mango Yiting.com flagship store was launched simultaneously and started sales. No matter how many units were sold at 8 pm, the front desk must show that they were sold out, so that users can wait patiently for the next rush to buy. Only in this way can we create a halo of rare products in the market, so that more people can pay attention to it, and attract more potential users."

Although some people are not very intense, since this is Li Mu's order, everyone immediately expressed their compliance.

Li Mu also said: "Ding Jian, you must communicate with the leaders of the express delivery service in the past two days. Be sure to let their EMS business fully support our logistics links at that time."

The logistics is still very backward. Most of the civil express companies that are blooming in the future have not yet been established. The ones that have already started are Zhaiqi Express. Shentong and SF Express are the strongest at present, followed by Shentong. SF Express is still focusing on the small cakes of express parcels in the Pearl River Delta and Shenzhen-Hong Kong Express. The strategic direction has not been adjusted yet, so the most reliable express delivery at the moment is the postal ems. At least with Yanjing as the center, all third-tier cities in the country have relatively good timeliness, and no private express company does not have the most complete postal outlets.

Ding Jian said: "Mr. Li, don't worry, I have touched EMS. At that time, 100,000 machines can be distributed directly to ten business halls for processing, so as to ensure that you can leave Yanjing within one day."

Li Mu nodded with satisfaction. The current express delivery has no timeliness, so it is already very good to be able to get off the starting point within one day. Generally speaking, the current express delivery transportation pays attention to resource utilization rather than timeliness. In order to equip vehicles with enough goods, some business halls may back up the goods from a line for two or three days before they are shipped together.

After the meeting, Li Mu asked Ding Jian and the person in charge of Yiting.com to launch the pre-sale information of Mango mp3 on Yiting.com as soon as possible. When everyone started to prepare for the pre-sale of mp3, Sun Qian found Li Mu and said to Li Mu: "Mr. Li, Zhang Yao just handed me a resignation letter."

Li Mu frowned: "Is it the Zhang Yao who just joined the company yesterday?"

Sun Qian nodded.

Li Mu couldn't help but say, "No? Is Chen Hui too anxious and scared the other party?"

Li Mu has always been concerned about Chen Hui's affairs. On the one hand, it was because he did see his own shadow in Chen Hui in his previous life and decided to help him. On the other hand, he also felt that people like Chen Hui deserve a beautiful love.

However, the woman was resigned one day after joining the company, which made Li Mu instinctively think that the matter was ruined by Chen Hui.

At this time, Sun Qian smiled and said, "Chen Hui is quite impatient. I don't know why he is so capable. Zhang Yao just joined the company yesterday, and Chen Hui got her done. Today, when Zhang Yao handed over the resignation letter, he confessed to me that she and Chen Hui had decided to be together. In order not to make things difficult for the company, she took the initiative to resign so that Chen Hui could continue to stay in the company exhibition."

"Fuck."

The plot had a 180-degree reversal from his imagination. Li Mu couldn't help but exclaim, then came to his senses and smiled: "This Chen Hui is really good at it! It's only less than twenty-four hours since they first met in a few years..."

Sun Qian smiled and said, "It's probably because both of them still have feelings for each other, so it's natural."

Li Mu said: "Since it's natural, we can't break up the couple. Special circumstances are handled in special circumstances. If you communicate with them, they can stay at Muye Technology at the same time, but you must separate the public and private areas. If there is a public and private confusion, you can't blame the company for being unkind."

Sun Qian nodded and said, "Then I'll go back and talk about this to them privately."

Li Mu nodded, called Lin Qingya over, and communicated with her some details about the relationship between employees. Lin Qingya said: "At present, large companies have clearer provisions prohibiting employees from falling in love, and we are not the only ones."

Li Mu said: "We do not encourage company employees to fall in love, but it cannot be absolutely prohibited. The white-collar workers who live in big cities now have too much pressure to work. They spend the rest of their time resting apart from work. Except for colleagues, they can hardly know a few friends. Office romances are very easy to frequent. We just need to hold three views. First: Office romances cannot involve sensitive positions, such as personnel and finance; second, office romances cannot affect work; third, once office romances become real marriages, we ask one of them to resign. As long as these three points are controlled, office romances cannot be born."

(To be continued.)8
Chapter completed!