During the Spring Festival in 2009, Xiao Shenyang landed on the Spring Festival Gala and performed the sketch "Not Short of Money". In that spring, he became the hottest star in the country. None of them, Li Mu heard a friend who worked in a fashion magazine talk about that time. After the Spring Festival Gala, all magazines wanted to find Xiao Shenyang to shoot covers, and all TV stations wanted to ask Xiao Shenyang for exclusive interviews, and even invited performances. Even TV series and film directors were very popular with him.

In the 2010 Spring Festival Gala, magician Liu Qian became popular all over the country overnight, which is even better than Xiao Shenyang the previous year.

Li Mu knew the overlord level of the Spring Festival Gala’s star-making ability. He could foresee how popular Zhang Kexuan would be after the simple plan appeared on the Spring Festival Gala.

Zhang Kexuan is ok with good singing skills and looks OK. The four songs he gave him are all up the charts. It can be said that everything is ready and there is no east wind. If the Spring Festival Gala is not popular, it is contrary to common sense. Then, "Old Boy" will be used to assist the navy to push it hard, which will definitely make the Simple Plan the hottest star in the country. At that time, Simple Plan will be sought after by major TV stations like Xiao Shenyang and Liu Qian after the Spring Festival Gala that year.

Li Mu asked them not to accept interviews from any media, and the purpose was very simple: to use the reputation of a simple plan to promote Chen Wan.

Chen Wan is the host. Although she has not appeared on the screen yet, she has already been in the TV station for internship. Even if there is a host temporarily, it is only a matter of time before she appears. Once the simple plan becomes popular, Zhang Kexuan will become an idol of the whole nation and plan a news herself. For example, if a media secretly photographed Zhang Kexuan and Chen Wan shopping together, major media will definitely use this news to hype it up. Chen Wan has excellent external conditions and is definitely a topic in the eyes of the media, so a hot topic will inevitably make her famous.

Then Zhang Kexuan will come out to clarify Chen Wan's identity and tell everyone that this is her cousin. He will reveal the photos and family photos of the two in childhood, teenagers and even in recent years. He will also reveal that Chen Wan is an assistant host of Yanjing TV. The evidence is as strong as a mountain. Misunderstandings will be clarified. The media will find that there was a misunderstanding, and fans will find that it was a false alarm and that the idol was not in love. But more ordinary viewers will find that, oh, this host named Chen Wan is so beautiful. What is the program she hosts? You must go and watch it.

Zhang Kexuan is probably going to be very popular by then, but no TV station can have the opportunity to interview him. Only Chen Wan has the resources and ability, Yanjing Station will definitely not miss this opportunity at that time. In addition, Chen Wan has been popular by Zhang Kexuan, and this is a good opportunity to launch her and create it with all her efforts, and the TV station will not miss this opportunity.

The so-called bundled marketing is almost like this.

Why does a company want to promote a newcomer to debut? The most popular method is to make him (she) have scandals with other artists who have become famous in the company? Because for celebrities, scandals are the easiest to attract attention. Li Mu also thinks that this way of promoting big stars to lead small stars is very simple, direct and cost-effective. For example, those public accounts operated by Weibo and WeChat will use their resources to cultivate a few small accounts, and have unique advantages.

However, Li Mu did not say his plan in front of the two of them. He just warned Zhang Kexuan not to worry about anything else, just remember not to accept interviews from other media outside CCTV. Zhang Kexuan almost followed Li Muma in such matters, so he agreed without hesitation.

Li Mu thought in his mind that in two or three months, he would let Chen Wan's name spread all over the country. If the leader of Yanjing Taiwan had no problem with his mind, he would probably give Chen Wan a step forward. Then he would take the Super Girl out and prepare for the spring. During the summer vacation, Chen Wan would be the only one who was the host from beginning to end. No one except her would want.

He still didn't believe it. With him, who could suppress Chen Wan and prevent her from blooming?

...

Li Mu posted a post on the group recruitment at the forum of the Yanjing Film Academy. He recruited photographers, theater affairs, venue affairs, props, lighting, art, costumes and makeup. He left his contact number and a contact QQ.

The reason I want to find students is that most of those who have had years of experience have their own style and ways of doing things. I have watched the original work of this movie myself and have already been familiar with it. As for the version I changed, all the shots and scenes have already had very specific ideas in his mind. So Li Mu didn't want to find an old fox who had already been identified. He thought that this micro-film was completely based on his own ideas, but he lacked experience in his work, so he simply went to the end and formed a team with no experience. As long as he could ensure that everyone could do things and obediently and do things according to his requirements, it would be enough.

After the post was posted, Li Mu received a lot of calls, some of whom were students from the Film Academy, and some were film practitioners who had graduated from the Film Academy. They had not yet made a name for themselves. Li Mu briefly recorded the information of these people and prepared to make an appointment to meet and chat on the weekend.

A QQ user named Pork Belly Favorite asked to add Li Mu as a friend, and the request message was: "Your crew has no producer, right?"

Seeing that it was someone related to the movie, Li Mu passed his request. As soon as he passed, the other party immediately sent a message and sent the request message just now.

Li Mu's crew now has only himself and the actors he has already decided, and there is no other clue, so he naturally has no producers. Moreover, he feels that there is no need to make any producers with such a micro-film, so he is not ready to recruit this character to join the group, so he replied: "Not yet, I'm not ready to recruit."

Favorite pork belly said: "How can you not have a movie? If you have an executive producer, you can leave it to the executive producer to solve the problem."

Then he added: "Brother, you are not an insider, are you?"

Li Mu said: "No, I just want to invest money to make a micro-film myself."

His favorite pork belly suddenly became interested. He didn't quite understand what micro-film is, so he asked Li Mu: "What is micro-film? Can you give me some popular science?"

Li Mu replied: "Like other movies, it is also an independent story, but the length is short, and the whole movie is about forty minutes."

My favorite pork belly was very surprised: "This kind of movie can't be used in theaters!"

Li Mu replied: "I am not ready to go to theaters and broadcast it through TV and the Internet."

My favorite pork belly is even more unaware: "Will the TV station be willing to buy this kind of movie to broadcast?"

Li Mu said: "Don't spend money on TV, broadcast it for them for free."

My favorite pork belly was completely confused. He asked Li Mu: "How much are you going to invest?"

Li Mu thought for a while: "It's about two million."

The favorite pork belly said in surprise: "Brother, two million is enough to make a 90-minute movie, why do you have to make it for forty minutes?"

Li Mu said: "Ninety minutes are too long and not suitable for broadcasting on TV."

Favorite pork belly said: "You are the director, right?"

Li Mu said: "Yes."

Favorite pork belly said: "You are the screenwriter?"

"Yes."

My favorite pork belly said again: "Brother, I'm going to tell you, I'm also a director. I'm still studying at Yanjing Film Academy. I read your recruitment notice and feel that what you really lack is actually a producer. If you believe me, I'm willing to recommend yourself to be your producer and help you coordinate all matters. I can also find the right talents for you in the positions you recruit. What do you think?"

Li Mu asked him: "Why do you want to be a producer when you are learning to direct?"

My favorite pork belly said: "Life is forced. I usually shoot something. This year I made a film similar to your micro-film. The film is more than 70 minutes long and is a DVD movie. It takes money to shoot a movie by myself. Now I can't even afford a good DVD."

Li Mu asked again: "Do you have any experience in preparing for the group formation?"

Favorite Pork Belly replied: "To be honest, I have experience but not very professional. Most of the students I come into contact with are school students. However, I have worked in many crews. I can definitely do a good job in executing production. In addition, I am a director and can better assist you in the director's work on the set. If necessary, I can also provide you with certain professional opinions."

Li Mu asked him curiously: "You said you made a dv movie that cost more than 70 minutes? What's the name? Where can I see it?"

Favorite pork belly said: "There is no place to see it yet, so I'll send it to several small movie awards. If you are interested, I can send you a copy."

Li Mu asked: "What's the name?"

"Thursday, Wednesday, the name is a bit strange, it is a work of practice."

Li Mu's eyelids twitched and he thought to himself: "It's not such a coincidence, right?"

So Li Mu asked him: "What do you call me?"

My favorite pork belly said: "My name is Ning Hao."

Li Mu was overjoyed and asked hurriedly: "If I invite you to come and produce this micro-film, what treatment do you want?"

My favorite pork belly hesitated for a moment and sent me one: "It's about 3,000 yuan, this price is very affordable."

After saying that, he seemed a little unconfident and added a sentence: "Two thousand five is OK, but you have to pay one thousand before you set up a group."

Li Mu immediately said, "Do you have time now? Come out and meet and chat."

My favorite pork belly immediately said: "If you have time and time, I'm in the Speed ​​Internet Cafe at the gate of Yanjing Film Academy. You can tell me a place, and I can go and find you now."

Li Mu looked at the time and asked him at 7:30 pm: "Have you eaten dinner? If you don't have it, let's have a chat. There is an old Dongyang Scorpion Hotpot opposite the east gate of the National People's Congress. I'm waiting for you here."

My favorite pork belly said: "What do you look like or what clothes do you wear? I don't have a cell phone, so I was afraid I couldn't contact you in the past."
Chapter completed!