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Chapter 237 Multi-pronged approach

After asking the question, Lin Qingya instantly regretted it. She felt that this level of thing was the boss's own business. Since the boss asked herself how to kick Baidu out, she would just answer the question directly. It would be very impolite to question the leader's decision in turn.

So, Lin Qingya hurriedly added: "Mr. Li, don't get me wrong, I'm just a little curious."

Li Mu waved his hand and smiled and said, "Senior sister, I have no objection to call me Mr. Li in the company. I won't call you senior sister in the company, but after the company, we should not be so naive. Just call me my name."

Lin Qingya nodded, and Li Mu comforted her again, "You can ask me that question, which proves that you are not only doing things for the company, but also thinking about the company. This is a good thing. Don't worry about me getting angry. I am not the kind of narrow-minded person. Even if you think I'm doing something wrong, you can just say it in the company or in private, accuse me and scold me."

Lin Qingya said a little embarrassedly: "I understand."

Li Mu smiled slightly and said, "I'll tell you first why I want to play Baidu and get out."

Lin Qingya sat upright and waited for Li Mu's next words.

Li Mu took a sip of tea and said with a serious expression: "First of all, Baidu will help me in the future. Its role is phased. After this stage, we will not be able to use it. It is like baby milk powder, which will be of great help to Muye Technology in infants, but when we grow into children, we no longer need this kind of thing."

Lin Qingya looked at Li Mu for a while and said seriously: "I don't think you told the truth."

Li Mu asked back: "Why"

Lin Qingya said: "The reason you just said is equivalent to destroying bridges across rivers. Strictly speaking, it is very uncommon, but I don't think you are such a person."

Li Mu shrugged and smiled. Kicking off his partner before driving was indeed not in line with his usual principles of being a person, but he could not tell her that Baidu would receive 12 billion yuan in advertising fees from Putian private hospitals through keyword bidding rankings every year. When this money was finally transferred to consumers, consumers would have to pay hundreds of times the amount. Such a company without moral integrity is like the boss of the Sanlian Gang in the Young and Dangerous saying that the underworld is like a chamber pot. Many people will hate that outrageous aura in the future, including Li Mu himself.

So, Li Mu could only say: "In essence, I and I are different from each other, I just want to move them out of Muye Technology. It may be unethical, but I am eager to do this. Moreover, if we have to do this, we must do it as soon as possible. Once we show signs of taking off, they will not get out of the car even if they kill them."

Lin Qingya looked at Li Mu for a moment and felt that Li Mu should have other difficulties. She believed that Li Mu was not the kind of subjective and despicable person, so she nodded and said to Li Mu: "If you want Baidu to dilute its shares or even withdraw its investment, there are only two or three ways in total."

Li Mu hurriedly said, "Tell me, let me see."

Lin Qingya said: "The first is capital increase. You are the major shareholder and you absolutely control the shares. If you ask all shareholders to increase capital in proportion, then other shareholders must increase capital with you, otherwise the shares will be automatically diluted. However, you have too many shares, not counting employee options for holding on behalf of others. Our 10 shares gave Baidu.5 shares to Song Liang, and 5 is Douban owner Zhao Kang. If you only do ordinary capital increase, Baidu will not hesitate. After all, they only need to increase capital by one million, and you have to increase capital by eight million, so you have to consider your own cash situation and Baidu's cash situation. Maybe you may have a waste of work."

Li Mu nodded and said, "Baidu is still in the stage of burning money. Their funds should not be too abundant, but they will not be too stretched. It is estimated that millions are still easy. It is unlikely to make things difficult for them in terms of capital increase."

Lin Qingya said again: "In this case, if you want Baidu to withdraw its investment, you have to lose confidence in the company's future, give them a development plan that they cannot accept, and make them unwilling to take risks with you."

Li Mu understood Lin Qingya's meaning. This method is very popular in the Internet, including physical business fields. It not only uses self-seeking plans to scare small shareholders, but also companies suspend company operations in order to force small shareholders to withdraw shares, which directly harms themselves, causing small shareholders to withdraw shares to avoid greater losses. However, Lin Qingya may still underestimate Baidu's leadership now. This is one of the three pillars of the Chinese Internet in the future. Their leadership vision is long-term. If this method can scare them away, they will definitely not become Baidu in the future.

So, Li Mu smacked his lips and said, "If I give Baidu a development plan that seems to be a dead end, Baidu would not withdraw its investment immediately. They only invested five million in total. This amount of money is nothing to them. They will definitely wait and see first, and I can't destroy the business at hand in order to squeeze out Baidu."

Lin Qingya said with some embarrassment: "Then this is not easy to deal with. Baidu does not hold much shares and doesn't care about the amount of money it has invested. This is like a dog skin plaster, and it can't be shaken off."

Li Mu nodded: "This is also a difficult place for me, and I can't think of a suitable solution."

Lin Qingya asked Li Mu: "What is the fundamental motivation for Baidu to invest in Muye Technology?"

Li Mu said: "The biggest problem they face is that the user viscosity is insufficient. Search engines can only be the front-end, mid-end, and end-end parts of users with greater benefits. They can only watch others do it, so they want to try to integrate other products to improve their user viscosity. Muye Technology seized the initiative in 3 searches, and used a unique community model to aggregate a large number of users on Tieba. They initially wanted to directly acquire Muye Technology, but I refused. Later, they wanted to invest in a large proportion, but I also refused. In the end, they could only agree to my request and invest 10 first. In fact, their most fundamental hope should be to increase their shareholding ratio through continuous financing, and then wash me out bit by bit. If they can control Muye Technology, then they can directly integrate Yiting.com and Tieba under their own."

Lin Qingya thought for a moment and said, "In other words, their fundamental motivation is not to invest in us to make money, but to ultimately achieve encroachment and annexation of us."

Li Mu smiled and said, "This is just their wishful thinking."

Lin Qingya suddenly had her eyes lit up and said, "You have no plans for today's strategic plan. You obviously pay more attention to Tieba and the social projects that Tieba will incubate next. If we cut our flesh, can you bear it?"

"Cutting the flesh" Li Mu frowned: "What do you mean is to split Yiting.com to them."

"No." Lin Qingya hurriedly explained: "I mean, split Yiting.com from Muye Technology, and then negotiate with Baidu to find a way to replace Muye Technology's shares with Yiting.com. Since you don't value Yiting.com so much, we can sacrifice part of our interests on Yiting.com and let them replace more Yiting.com shares."

Li Mu murmured the word "change" repeatedly, and his fingers gently tapped on the table at a unique rhythm, and his mind was running rapidly.

I really don’t pay much attention to Yiting.com. After using Yiting.com to incubate the Post Bar, Yiting.com itself is not worth a lot of value. Now the music industry is free. Although it will usher in a traffic peak next year, this traffic is not worth much. Just operating Yiting.com, even if the traffic surges, it can only earn advertising fees. hao123 was already very awesome before it was sold to Baidu, but its monthly advertising revenue was only about 800,000. Although it is quite a lot of money, for people like Li Mu who play concepts, this amount of money is really nothing.

It is certain that anyone who makes music websites now has little significance. In addition to Baidu and Tencent, Baidu's music search can greatly increase user stickiness, which is his most urgent need at the moment. Tencent's music idea is probably not yet born yet. Their biggest demand is still how to expand users. In 2002, they will play the edge and build chat rooms with some colors. They will only play QQ games in the second half of 2003, and music will be even further backward. They will have to wait until 2005.

From this point of view, only Baidu can squeeze the value that music can bring to the greatest extent. This thing is now legal gap in copyright protection, and it is indeed not so glorious. If Lin Qingya can talk to Baidu about replacement, if the conditions are given enough, Baidu might be really moved.

When staying in Muye Technology, Li Mu will only integrate Baidu's resources and will never let Baidu integrate itself. Baidu is always anxious when it smells smelling and can't eat it. So he just gives him a choice: Don't smell the smell in Muye's big pot, I'll serve you a bowl alone, and you can eat it while you're done.

However, Li Mu was reluctant to give Baidu Yiting.com a controlling stake. Baidu only has Muye Technology 10 shares. If they were allowed to control Yiting.com, they would have to make up some more money.

Thinking of this, Li Mu combined with the suggestions Lin Qingya gave him before, and a light of inspiration appeared in his mind. Why not do a multi-pronged approach

The so-called multi-pronged approach is to use all the suggestions given by Lin Qingya.

First, make an exaggerated business plan and tell Baidu that it is now planning to split Yiting.com and Tieba.

Then it’s the highlight. Regarding the split and the business plan after the split, the planning of Yiting.com must be very stable, that is, continue to make music and maintain the first position of music audio-visual websites. However, the planning of Tieba must be full of dangers and uncertainties.

You have to convey a message to them: you should use Tieba to make very risky attempts. At the same time, in order to cooperate with your own risky attempts, you need Baidu to increase your capital. Baidu will definitely protest at that time, and then give it a choice: If you have any objections, then I will split Yiting.com and set up a separate company. Don’t you have 10 shares in Muye Technology? I will replace it with 30 or even 40 Yiting.com shares. If you want to control Yiting.com, I have no objection. I will give you some cash compensation. In the future, Yiting.com will account for 51. At that time, you can directly integrate Yiting.com and change it to Baidu 3. At that time, these traffic will become your own. To be continued.

ps: Chapter 3 Delivered
Chapter completed!
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