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Chapter 1820 Comprehensive lead

With the Makino Aurora being praised by automotive media around the world and favored by automobile enthusiasts and ordinary consumers around the world, every car manufacturer is now racking his brains to develop a human-computer interaction system based on color screens.

Japan's Toyota started the first, followed by Germany's Volkswagen.

They realized that the disruptors brought great changes to the automotive industry, especially those who disrupted the situation like Li Mu, did not play by the rules at all.

What was the competition between car manufacturers like?

We enable everyone to develop different types of models according to different user groups, different needs, and different market environments, and conduct comprehensive and industrial comparisons with other competitor models.

Therefore, for all large automobile groups, the product line covers almost every level, including but not limited to hatchback, sedan, SUV, hatchback, travel, mini, small, medium, large...

Take the common B-class cars in China for example. Japanese cars include Honda's Accord, Toyota's Camry, Volkswagen's Passat and Buick's Regal. The competition among car manufacturers basically revolves around appearance and mechanical configuration. No one has ever extended the competition to the technology field that has nothing to do with traditional cars.

But Li Mu just did this.

In fact, Li Mu also knows his strengths and weaknesses.

Now he has comprehensively integrated his skills and the one that is most comprehensive and suitable for mid-range cars is Volvo's technology.

In contrast, Land Rover and Jaguar, these two things are basically the local nobles who are not good at doing anything. Their existing technologies and platforms are not suitable for building mid-range cars, but are more suitable for building mid-range cars. After all, neither of these two brands now have engines with displacements below 3.0.

In terms of comprehensive level, the Volvo vehicle technology used by Makino Aurora is still far behind that of giant companies like Toyota and Volkswagen.

Li Mu also knew very well that he would not have a chance to catch up with this gap in the industrial field within three to five years, or even ten years. Many domestic car companies have been developing for ten or even longer, and are still imitating Japanese cars one to one, but they have not been able to catch up with others.

After all, you are running, and they are running, and they have been running for decades before you. It is really difficult to chase this gap.

So I can only find another way.

Why can Chinese Internet companies rise rapidly in such a short period of time? Even in the life before Li Mu's rebirth, Chinese Internet companies are basically at the forefront of the world in various fields.

The reason is that the world Internet started in the 1990s and the Chinese Internet started in the 1990s. Everyone’s technical level is not far inferior, just a few years. Coupled with the Chinese people’s hard-working and hard-working spirit, they can catch up with the gap in those years in at most ten years and achieve catching up.

However, this is only a leader in the software field, as well as the Internet product forms and models.

When it comes to computer hardware, the gap between China and the West is much larger than that in the automotive field.

At least, when Li Mu was reborn, China was still not good at computer chips. Although it had its own chips, the performance gap was much greater than that of automobiles. Although the overall technical level of domestic cars was much worse than that of the US, Japan and Germany automobile companies, at least they could create many models with strong practicality and cost-effectiveness, and the chips were far worse.

This is why, in Li Mu's thinking, what he wants to do is to subvert the traditional automobile manufacturing industry, rather than compete with them head-on.

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Therefore, in addition to using the interior and appearance to gain the upper hand, all his remaining advantages are concentrated on the humanized design of the product and the degree of technological development.

This immediately gave him an advantage ahead of traditional automobile companies, with an advantage of at least two to three years, and Li Mu was confident that he would continue to expand this advantage.

One very uncomfortable thing in the automobile manufacturing industry is that everything must be adapted to the hardware and software.

The current automobile manufacturers have no intersection with the Internet industry, nor have they intersected with the high-tech computer and software industries.

This feeling is like a mobile phone brand that has never been a smartphone before. Suddenly one day the market is forced to start researching smartphones.

But they hadn't even made a color phone before this.

In this way, the workload in front of them becomes extremely large.

Not only should we develop a complete system, but we should also adapt all the corresponding hardware of the entire system to this system.

Even top automotive companies like Toyota and Volkswagen do not have the ability and foundation to independently build an intelligent human-computer interaction system.

Moreover, by replacing the central control with a color screen, the hardware supply chain alone is enough for them to have trouble.

We need to redesign the interior, redevelop and develop molds, and we also need to find suitable hardware suppliers around the world and reintegrate a new supply chain.

The Germans were the first to despair about this because they found that even if they integrated the supply chain, they would not be able to develop an interactive system comparable to Makino Automobile within one to two years.

If you just stuff a color screen into the car but can't make this color screen smarter, then consumers will not pay.

Moreover, Li Mu also has a killer weapon, which is the maps and navigation provided by the keyhole.

Since the keyhole company was jointly acquired by Li Mu and Google, he and Google have long set the closed loop of equity.

First of all, Keyhole will never authorize any automobile-related company to use any technology and data from Keyhole.

Secondly, keyhole will never authorize any Internet company other than Makino Technology and Google to use it.

If Volkswagen and Toyota want to develop a navigation system, then it will not even be able to buy the copyright of the complete digital map for a while.

Toyota may be able to buy Japanese local map data, but their Toyota cars are popular all over the world, so it is impossible to buy digital maps from various countries and regions around the world.

Keyhole is OK. If it is the previous keyhole, it will definitely sell data and maps to companies like Toyota.

But the keyhole now will not give Toyota, Volkswagen, Mercedes-Benz, and BMW any chance.

In this way, it is also a very long process for several automobile companies to achieve navigation in various countries and regions on their own cars.

Even the map services they used by Jobs' first-generation iPhones and previous-generation iPhones were from Google.

Apple's own map was not officially launched until 2012, and the experience of using Apple maps in the past few years has been very bad.

It can be seen that in the previous life, Google Maps relied on keyhole's basis and was far ahead of Apple's electronic maps.

Apple spent several years online, but it did not catching up with Google Maps, but it finally had the ability to replace Google Maps.

In fact, the best electronic map in the world has always been Google, and no one else can do it.

Now, Li Mu and Google and Keyhole have reached a tripartite agreement, all the foundations of the keyhole in the automotive field, and all the innovative technologies Google has made on the keyhole basis, and all the innovative technologies that Google has made exclusively for Makino Auto in the automotive field, excluding all similar competitors.

In the future, no one in the world can use Google Maps.

Therefore, this alone has made the development of in-car navigation of other automobile brands difficult.

This can also be seen that Li Mu, the reborn, controls the overall situation and key points.

For example, without the foundation of Google and keyhole, if car companies from all over the world want to provide navigation services in mainland China now, the only company they can choose now should be Gaode.

Gaode has just been established for two years, and Gaode is still in its infancy. Even they themselves do not have a complete electronic map of the entire mainland of China. If car companies cooperate with them, they may only provide urban navigation for a few or a dozen medium and large cities in the early stage.

Apart from this, car companies have no other choice, so it is not realistic to let them form a map surveying team on their own.

Because of an industry like the automobile that tests the supply chain, no one can control everything from beginning to end.

A car consists of thousands of parts, whether it is a domestic car, a Japanese car, an American car, a German car, or even a French car, and their spare parts come from all over the world.

However, Li Mu did not want to give any opportunity to other brands. While they had not reacted and had not figured out all the areas that the entire human-computer interaction system needed to consider, he immediately instructed Li Ziwei to contact Gaode directly, give Gaode a strategic investment, make Gaode a subsidiary of Muye Technology Holdings, and leave 49% of the shares for Gaode's team, so that they can continue to do their best to do their domestic electronic map business on the basis of getting a large amount of money.

At the same time, in the future, Gaode's electronic map will exclusively serve Makino Auto in the automotive field.

In this way, several other car companies will have even less chance.

Moreover, Li Mu also has a great killer weapon.

This killer weapon is the two smartphone operating systems currently being developed simultaneously.

Once Android and IOS are released, smartphones will form a trend, and the in-car human-computer interaction system will naturally make a big leap. If Android is used to modify the car machine system, Makino's leading level in technology will go a step further.

In later generations, most of the car systems were developed based on Android, and the only car companies that could truly develop an intelligent and mature human-machine system on their own is actually Tesla.

Tesla's human-machine system, like Android, is developed based on Linux. This is a huge project. Except for Tesla, no automobile company in the world can do it.

The reason is that Tesla's boss Musk is an Internet person from Silicon Valley. When he was working on Tesla, he had more software engineers than automotive engineers, so he could bring a large number of software engineers to develop a human-machine system for Tesla based on Linux. This is not difficult for him.

However, for other car companies, that is almost impossible.

Besides, Musk's Tesla also has shares in Li Mu.

Moreover, Musk is still waiting for Li Mu to sponsor him to realize his Mars dream, so in the future, all his technical achievements on Tesla will definitely be shared with Muino Automobile.

At this stage, Musk has selflessly contributed Tesla's lithium battery pack technology and drive motor technology to Li Mu. Even the takeaway electric car Li Mu wants uses Tesla's technology.

So, this means that Li Mu will have at least three sets of real smart human-machine systems available at any time in the future, and they will not be able to produce any set of them, whether it is Toyota or Volkswagen.
Chapter completed!
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