Lu Yunhao never dreamed that Li Mu would play with him to the death.

Ele.me merchants are forced to not connect to cow takeaway. Isn’t this a robber?!

Lu Yunhao was both angry and afraid. What he was angry was that Li Mu played too ruthlessly, and what he was afraid that Li Mu would strangle the cow takeaway to death with this move.

Li Mu thought it was very simple. You, Lu Yunhao, took the money from American capitalists and made cow takeaways. It seemed like a normal competition, but behind it was that you wanted to use the Wall Street capitalists hated me to touch my porcelain.

Since your motivation is not pure and you are repeatedly jumping in the Shanghai market, I'll just give you a dose of strong medicine to let you experience what a dimensionality reduction strike is.

Now, the business model of the Internet industry is still in the exploration stage, and there is no regulation that clearly restricts the platform from forcing merchants to do multiple-choice questions. It would be better to imitate the 3Q war of that year and directly stuck you from the source.

Of course, Li Mu would not be as crazy as Tengxun, and directly forced hundreds of millions of netizens to choose one of the two in QQ and 360.

He doesn't want to make things so big. Users want to use Ele.me or cow takeaway, which has nothing to do with him, and he doesn't interfere, but he wants merchants to choose one of the two and let merchants measure it themselves. If they want to make money with Ele.me, then give up cow takeaway. If they want to make money with Ele.me, then give up Ele.me.

Moreover, all notifications are not in the form of documents, but are directly called by the merchant manager, so consumers have no idea that Li Mu is forcing the merchant to do a single choice question of choosing one of two.

In fact, this kind of trick was used by many platforms in later generations.

When Pinxixi rose rapidly, the impact on Ahli was very big. Because Pinxixi mainly engaged in the sinking market and had a huge number of users at the bottom, many brands took the initiative to make efforts on the Pinxixi platform in order to expand their sales performance.

In order to limit the development of these brands in Pinxixi, Ali has made over-limited measures to many brand official flagship stores that have joined Pinxixi. Perhaps a certain brand could make tens of millions on Ali's Tmall platform last month, but after the flow limit, it would not even make a million, and it is possible to lose money.

However, at that time, it was actually difficult to shake Pinxixi's foundation, because Pinxixi's real foundation was not those truly well-known brands, but those counterfeit brands.

For example, in Pinxixi, there were at least dozens of brands of Pinxixi's counterfeit Pampers diapers. They were the main sales force of Pinxixi. Even if Pangxi's official entry is restricted from Pinxixi's official entry, it is impossible to restrict those copycat brands from entering and selling well.

It can be said that the counterfeit brand is the real position in Pinxixi's resistance. Pinxixi dares to let the counterfeit "Bangbaoshi" sell one million orders a month, but Taobao does not dare to let the "Bangbaoshi" brand settle in. In this way, Pinxixi will have a big rear to avoid the blow.

However, Li Mu now has the advantage and initiative in comparison. Niu Takeaway is now being crushed by himself in all aspects and can't find any big rear at all.

So far, thousands of restaurants in the Shanghai Stock Exchange have joined Niu Takeaway, but tens of thousands of restaurants have joined Ele.me. Moreover, all merchants who have joined both platforms have found that the orders for Niu Takeaway are far less than Ele.me.

Moreover, the delivery timeliness of cow takeaway have always been problematic before, so user complaints frequently occur, so merchants do not have a good impression of cow takeaway.

Now Ele.me asks them to do multiple-choice questions. Although they are reluctant, they instinctively choose to continue to cooperate with Ele.me. After all, their goal is to make money.

Now, the shortcomings of Niu Takeaway's original lack of delivery capabilities immediately became the longest board, because the merchants they cooperated with chose to close online stores on Niu Takeaway.

On the first day after Ele.me’s notice was issued, the number of franchise restaurants for Niu Takeout dropped from more than 3,000 to less than 100 restaurants in one breath.

A large number of high-paying motorcycle riders and bicycle riders simply wait at the doors of these stores to distribute orders, so that at least more than ten riders are following each store.

Due to the plummeting number of stores, users in some areas could have found dozens of restaurants within a radius of five kilometers, but now they can't even find one.

After all, the distribution of less than a hundred restaurants is not so even.

After listening to the data reported by Zheng Chao, Lu Yunhao was really crazy.

Isn't this a life-threatening person?

No matter how Li Mu suppressed him before, he could at least survive.

However, as soon as this trick was used, he immediately fell into paralysis.

The essence of takeaway o2o is Taobao, which specializes in catering. If all Taobao merchants are withdrawn all at once, what else can Taobao do?

Lu Yunhao's first idea was to use money to subsidize merchants and let the merchants give up Ele.me for the sake of money, but after thinking about it, he felt that this method might be difficult to work.

First of all, merchants' income on Ele.me is significantly higher than that of Niu Takeaway. If they want to give up Ele.me, at least they have to give certain benefits after making up for this difference. However, in this way, the daily subsidy amount of a single store may exceed 1,000 yuan, and the subsidy amount of thousands of stores is simply astronomical.

Moreover, who can ensure that Li Mu will not provide subsidies?

Looking at Li Mu's current gameplay, he brought in all the yy coins. It is obvious that he has to invest all resources to help Ele.me win. This almost costless transaction will definitely increase the number of users and orders of Ele.me. In this way, Ele.me merchants will have higher incomes. If they still want them not to turn against each other, the maintenance costs will be higher and higher.

In this case, I can't stand the money at all. After all, my own cost is already astronomical in terms of user subsidies and rider subsidies. If merchant subsidies are included, it means that Niu Takeaway has to subsidize all links of the entire takeaway o2o industry chain. This cost is simply terrible. Not to mention tens of millions of dollars, hundreds of millions of dollars may not be able to withstand this burn.

However, if you can't find a way to keep the merchants, then the beef takeaway can really close down. You are a food delivery o2o yourself. You can't invest in a hotel just because you have no third-party merchants?

Lu Yunhao realized that this was very likely to be a catastrophe, so he immediately asked idg Capital for help.

Idg didn't expect that Li Mu could use such shameless means to curb the development of cattle takeaway. One of the thoughts that came to mind was to report, complain, complain to the relevant departments, complain to Li Mu and Ele.me and complain to Ele.me's monopoly of the market.

At the same time, Idg also specially provided a team of lawyers to go to the cow takeaway immediately to provide legal aid to Lu Yunhao.

However, they are not sure whether such reports and complaints are effective, so they can only treat dead horses as living horses.

The relevant departments quickly responded:

First, there is no direct evidence that Ele.me has issued a fact to merchants that forced them to choose one of two. Even if there is not even a recording, all the evidence provided by the lawyer group of Niu Takeaway is the oral statement provided by merchants who are unwilling to be named. In other words, the recording cannot be directly adopted as evidence, let alone this;

Second, even if Ele.me does force merchants to choose one of two, it does not constitute malicious competition, because according to the law, Ele.me does not fake cow takeaway trademarks, does not damage the credibility of cow takeaway, does not publish false advertisements, does not violate consumers' intentions, and does not dump at low prices. This does not include the verbal requirements made by Ele.me on merchants;

Third, the Anti-Monopoly Law has not been implemented yet;

In other words, they cannot use laws and policies to fight back against Ele.me.

The next day, there were more than 70 stores left for Niu Takeout.

On the third day, there were more than fifty stores left for Niu Takeout. These more than fifty stores could not make money on Ele.me, Niu Takeout, and even physical stores could not make money on the crane.

Interestingly, these fifty merchants at the tail of cranes were reborn in the cow takeaway.

Because the subsidy for cow takeaway is very strong and some users have not used up their coupons yet, they can only choose one of these fifty stores to place an order, so the business of these fifty merchants finally improved, and they immediately regarded cow takeaway as a food and clothing recreated by Entong.

Lu Yunhao stayed for three days and waited for IDC's lawyer team to make a breakthrough, but the lawyer team did not make any progress.

So, Lu Yunhao used his old trick again, trying to make Li Mu's personal trouble.

He spent a million yuan to lure several stores that had given up on cow takeaway and resumed their cooperation with cow takeaway.

Later, after their store was blocked, he immediately instructed these people to protest on Weibo, saying that he was still using cow takeaway, but Ele.me closed its store in the hope of putting public pressure on Li Mu.

Li Mu did not give any response directly, but asked the people under his command to change their gameplay.

Subsequently, Ele.me claimed that the store was closed due to technical problems and would be restored to online as soon as possible.

When the melon-eating crowd saw that it was a technical problem, they stopped paying attention to this topic.

Lu Yunhao thought he had seized Li Mu's weakness, and thought he would be able to reverse the situation soon.

But unexpectedly, the result that although these stores have been launched again, their order quantity has dropped sharply to less than 5% of the previous one!

What's more, I could get hundreds of orders in Ele.me in a day, but after it resumed and launched, I only received one order from Ele.me in a day.

The reason is that Li Mu requires technicians to strictly limit the flow of these shops.

Current limiting is written in internal code through technology. From the surface, you can only see the results, but no actual evidence is found.

To put it simply, it means smiling and mp in your heart.

These merchants did not expect the losses to be so great, so they called to consult and protest immediately, but it was useless.

Ele.me directly told these merchants that they are only responsible for the normal access of the store and are not responsible for the high or low traffic of the store.

Lu Yunhao even called the boss of one of the merchants to protest, and even cursed on the phone: "I know you have deliberately adjusted the algorithm! I think we used cow takeaway and wanted to mess with us, right? Let me tell you, if you don't restore the algorithm, I will report it to the relevant departments!"
Chapter completed!