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The first thousand seven hundred and sixty-seventh chapters will surely die

If someone else competes with him, Li Mu will pay more attention to it, but Lu Yunhao, a buddy, really can't make him pay attention to it.

In fact, as far as entrepreneurship itself is concerned, Lu Yunhao has not really made any project bigger and stronger. On the contrary, almost every project can never escape a cool ending.

However, although the company and project are not doing well, Lu Yunhao himself made a lot of money. On the one hand, it is because he earns money from investors, and on the other hand, it is because he has a group of loyal fans on the Internet.

Li Mu also knew Lu Yunhao a little in his previous life, so he knew that Lu Yunhao's weaknesses, such as insufficient ability, excessive fantasy, and overconfidence and not broad-minded enough. Such people are too idealistic when starting a business.

People who are too idealistic will basically not succeed in starting a business because they think too well about everything and cannot withstand the blows of reality.

For example, when developing a mobile phone, he designed a cool feature that he thought was so awesome, but the user felt that it was not practical and meaningless. At this time, he would not think that his product ideas were wrong, but he felt that netizens were all stupid and could not understand his awesomeness at all.

For such an entrepreneur, unless he does an absolute monopoly industry, it will be difficult to truly do whatever he does.

So, when he heard that he wanted to cooperate with IDG and use IDG's investment to make a takeaway platform, Li Mu just wanted to laugh.

However, after careful analysis, he could also analyze Wall Street's wolf ambitions. He found Lu Yunhao to fight against him so quickly. It seems that their subsequent actions will only be more.

So Li Mu immediately made a decision to start Ele.me's business in the Shanghai Stock Exchange immediately, the faster the better, and strive to chew the Shanghai Stock Exchange market before Lu Yunhao started.

He convened a meeting of senior executives at Ele.me and informed all executives of the news he received at the meeting.

After hearing that Idg invested in Lu Yunhao, Master Lei was a little worried about it and said: "This Lu Yunhao is still very famous online, and many of his remarks are very popular among netizens. If he also wants to build a takeaway platform, we must pay attention to it."

Li Mu smiled slightly and said, "Mr. Lei, although Lu Yunhao is very famous online, he really chose the wrong entrepreneurial field. He can do anything, but he is not suitable for a takeaway platform."

Master Lei asked in confusion: "Why did Mr. Li make such a judgment?"

Li Mu smiled and said, "Because Lu Yunhao can't handle new things like the takeaway platform, especially as our predecessors, we didn't leave any available resources for him. He was touching the stones alone and couldn't play with them at all."

Li Mu analyzed Lu Yunhao's next tactical route. He only owns the takeaway platform in the country, so it is certain that Lu Yunhao has to develop at least one platform from scratch.

This platform is not only a consumer-oriented order system, it also needs to enable staff management backend and merchant order reception backend. These are three backends.

In addition, he also had to build an instruction system for dispatching orders and accepting orders. Even if he completely copied Li Mu's SMS to receive orders and place orders, he had to at least sort out the logic first and then negotiate and cooperate with the operator.

At the same time, Lu Yunhao also has to develop three offline teams, one is the ground promotion team, responsible for the promotion and publicity of local white-collar groups in the Shanghai Stock Exchange; the other is the business team, responsible for sweeping streets and attracting local merchants to join the platform; the other is the rider delivery team, responsible for the delivery of orders.

Three backstages and three offline teams also have to solve the problem of how riders deliver, that is, the problem of transportation. If it cannot be solved, it will be a big trouble.

First-tier cities have strict motorcycle bans, which means that ordinary motorcycles cannot be used at will.

It is not realistic for a large-scale rider team to use motorcycle delivery. The ban on motorcycles alone completely blocked this road.

Apart from motorcycles, only electric vehicles and bicycles are available.

Bicycles can basically be ruled out, which consumes too much physical strength on riders and has a great impact on delivery timeliness. The only truly reliable means of transportation is electric vehicles.

However, the electric car market has only just started this year. Most electric cars are not only expensive, but have a range of only 20 to 30 kilometers. It is incomparable to lithium-ion electric cars customized by Ele.me and using Tesla battery pack technology.

If you use this kind of electric vehicle to deliver, the rider is either charging or on the way to charge, and it will make money on it? There is basically no chance.

Unless the company invests a lot of manpower and material resources to open a battery swap station, even if it is just a small shack, it must be equipped with at least a few hundred batteries, and at the same time it must be charged.

If Lu Yunhao's delivery team changed a battery every 20 or 30 kilometers, and a rider would have to at least three or four batteries to withstand it in one day, the cost behind it would be really high.

It is necessary to satisfy a rider's configuration of a battery car and four batteries, and at the same time, the battery must be continuously charged for circulation.

It is not realistic to let riders bring their own transportation.

Although electric vehicles are only about 3,000 yuan now, just 3,000 yuan of electric vehicles are worth more than one month's per capita in first-tier cities and three months' per capita in small cities. It is very good to ask riders to bring their own transportation, but this threshold is too high for riders.

So this is why Li Mu decided to customize electric cars by himself before he started Ele.com. On the one hand, he was greedy for the energy storage and energy efficiency of lithium-battery electric cars, and on the other hand, he was also to lower the entry threshold for riders.

However, Lu Yunhao may not be able to see these problems.

Another very important link is the merchant hardware.

Nowadays, less than 10% of restaurants nationwide use computers to check out, and the remaining 90% are basically manual operations, which means that 90% of restaurants do not have computers and cannot support online order-taking business.

In order to solve this problem, Ele.me directly provides computers ordered from Shenzhou for merchants to use. However, this has great restrictions on merchants. The simplest point is that these computers provided to merchants have put many restrictions in the system. For example, it does not support merchants to download and install other software by themselves. Even if Lu Yunhao follows Ele.me to talk about the restaurants that Ele.me has already discussed, he has to provide these restaurants with a new computer for them to take orders and handle related business.

If you cannot do this, let the merchant buy a computer by himself and connect to the Internet to cooperate with him. This will also have a very high threshold for the merchant.

They just seemed to be very powerful and promising on the surface, but they didn't know how many links behind this require them to contribute money, effort, and solve problems one by one.

In the future, these problems will be placed before him one by one, making him very upset.

Lu Yunhao still doesn’t understand that it is very different from doing O2o and doing online or electronic products.

In fact, even when Lu Yunhao made mobile phones in his previous life, he was not as troublesome as the takeaway platform he wanted to build now.

When he made mobile phones, the mobile phone industry was already mature, the software and hardware solutions were mature, the supply chain was mature, the OEM end was mature, the e-commerce market was mature, and the Internet celebrity sales model was mature.

Therefore, he only needs to poach a mobile phone design team, design one or two mobile phones, and then dig a person familiar with supply chain and OEM companies to discuss cooperation with component suppliers, OEM, and wait for the mobile phone to tinker with, then he can use his Internet celebrity nature to promote this mobile phone, and then open a store on JD.com and Tmall, and put the mobile phone on and sell it.

Moreover, designing a mobile phone is also very simple. Whether it is the appearance design or the internal space arrangement, there are a large number of mature cases on the market for reference.

Just like building a car, even if a person has never been exposed to the automobile manufacturing industry, he still knows the general logic of a car.

For example, most family cars, from the front to the rear, are the engine compartment, front wheels, cab, rear seats, rear wheels and trunk.

This is the gameplay that our predecessors have already helped you find out. You just need to follow this method to design and build your own car. You don’t need to define the basic logic of the engine compartment in front, steering wheel, accelerator and brake pedal from scratch.

Even making cars is similar to making mobile phones. As long as the supply chain is played well, you can easily create a model.

If you don’t pursue good or bad, you can even not even build an engine by yourself. You can buy its 2.0 engine directly from Mitsubishi, then buy a gearbox from Aisin, and then dig some engineers to reversely study the chassis, cockpit and interior design of a well-known model, and then you own a car of your own brand.

Whether it is making mobile phones or cars, it seems very high-end, but they are all very mature models. As long as the money is in place, it is not very challenging to enter the industry.

As for whether the sales are good or not, it depends on the fact that these links are not done properly.

Lu Yunhao did the next two links well in his previous life, but the first few links were confused. The mobile phone quality control did not meet the standards and the cost-effectiveness was not high enough. The OEM factory always missed the tickets, and the after-sales service could not keep up, so he gradually lost the resources of his internet celebrity.

Now, Lu Yunhao actually wants to build a takeaway platform. This is not something that can be achieved with money. Almost everything has to be done over the beginning.

Although there was a Li Mu before, Li Mu was in Ele.me, everything was closed-source. The platform would not be opened to third parties, and the technology would not be transferred to third parties. Even customized electric vehicles had exclusive products with a large number of patents. If the OEM factory dared to sell the product in a replacement, a lawsuit would make him lose all his money.

Moreover, the battery packs and small brushless motors used in electric vehicles are shipped directly by Tesla's OEM factory. After being imported into China, they will be handed over to the electric vehicle OEM factory for assembly. They have no access to core technology at all. Maybe they will copy a lithium battery electric vehicle, and the temperature will be spontaneously ignited as soon as it is high.

Based on these, Li Mu can already conclude that even if he does not take the initiative, with Lu Yunhao's level and the amount of funds of 20 million US dollars, he may not be able to do this.

If he takes the initiative to attack and snipe Lu Yunhao from all directions, he will never have any chance to stand out, and it can even be said that he will die.

It just so happened that Li Mu didn't like Lu Yunhao very much, and he could even be said to be a little disgusted.
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