Toyota Akira was awakened by his father's words and dreamer.

Japan is a polarized society, with some people extremely rational, but some people extremely irrational.

In recent years, Japanese companies have worked hard to develop their local markets and have developed their local markets to the extreme. When the market reaches its extreme, human nature will also reach its extreme.

For example, Japanese intellectual property companies will try their best to develop or even squeeze the surplus value of their fans. A comic not only needs to publish physical comics, but also needs to make animated dramas and animated movies, and then try hard to dig deeper into the surrounding areas. For example, the Gundam IP, the figure market alone has been developed to the extreme by Japanese companies.

If a Gundam fan wants to be a qualified fan, it is far from enough to have enthusiasm alone, and it also requires enough money to support it.

Japanese companies continue to use this method to make fans addicted. The most direct effect is to give birth to a large number of fans with a collection obsession. They will almost madly exchange all their money for products and pile up comic books, figures, and game cartridges throughout the room. They will indulge in the virtual world or utopia created by these companies, and thus create various two-dimensional or slightly deformed cultures.

For example, there are a large number of dead houses, waste, and dependents in Japan. People who are in their forties who do not work and hide at home and accompany comic books or anime games are hundreds of thousands in Japan.

The social environment has made young Japanese people change from "Showa men" to "Heisei waste", causing them to lose their true sanity.

And this is just a manifestation of "losing your mind".

Another manifestation is complete blind obedience.

The young people will willingly follow the idols they like or admire. If the idols ask them to go east, they will go east immediately.

Young people across the country regard Li Mu as an idol. If Li Mu really plays with cars, it is difficult to ensure that these young people will not be affected by them.

In Japan, a country with a high car penetration rate, car sales are supported by young people. If this generation of young people collectively turn against each other, the domestic market will be over.

Akihiro Toyoda is most worried about this.

In his eyes, the local market is a base that Toyota and all Japanese automakers must fully defend.

This strong sense of territory originated from the thriving development of Japanese cars over the years. In the decades after the war, Japanese cars not only drove most imported cars out of the local market, but also achieved great success in the world. For Japanese auto companies, the absolute market share of the local market is like their inner totem, which is the greatest belief support for their entry into markets outside the local market.

However, the only thing that makes Toyoda Akihiro regret is that Japanese cars failed to defend their local market in the luxury car field.

Rolls-Royce, Bentley, Ferrari or Lamborghini are still top luxury cars that are seriously serious in Japan. In addition, Mercedes-Benz has a great influence in Japan, and these brands are more recognized in Japan than Toyota's Lexus.

Fortunately, the Japanese luxury car market itself is not very big, which is similar to China. Moreover, most of the people who drive top luxury cars are top rich people and their children, and their market share is already very small.

In addition to luxury cars, other cars are basically equal to insulation in Japan. American cars are so bad that they are sold in Japan that they may not be as good as a 4S store in China. Among the top 30 best-selling models in Japan in the year, none of them are imported cars, and they are all Japanese local brands.

The more this happens, the more I feel that this pure preciousness and hard-wonness is. If an imported car can reach the top 30 in Japan's local sales, it means that the local market has been blown open by foreign brands.

If an imported car can reach the top ten in local sales, in Toyoda Akihiro's mind, it is equivalent to a local loss.

Originally, he never thought that any overseas car brand could reach the top 30 sales in Japan, but for some reason, when he heard that Li Mu was going to enter the automobile industry, he suddenly had an ominous premonition. This premonition made him feel that Li Mu was likely to use a car product like yy to open up the national door of the Japanese automobile market.

In his opinion, once the local market is opened by Li Mu, the confidence of Japanese automakers will be greatly hit. Similarly, if Li Mu can sell his car to Japan, he can sell his car to anywhere in the world.

If he really steps on the right path, with his funds and resources, he will become the biggest enemy of the entire traditional automobile industry.

...

When Li Mu arrived in Boston, it was already morning in Chinese time.

In fact, domestic media have received news since the early morning that their offices in the United States have long since returned this major news to China, and domestic media have prepared news materials overnight and are preparing to launch a overwhelming publicity offensive from morning news.

Li Mu had just landed in Boston, and the mobile phone signal had just been restored. A director in charge of news on CCTV called him. The director had known Li Mu for a long time and had worked with him several times, which could be considered a bit of a personal relationship.

As soon as the phone was connected, I asked excitedly about convenience, "Mr. Li, we received a message more than an hour ago that you acquired three car brands from Ford. Is this true?"

Li Mudao "It is true that Muye Technology has reached a preliminary intention with Ford to acquire the three brands of Ford's Jaguar Land Rover and Volvo."

The other party said excitedly, "That's great! This is the first time that China Enterprises have acquired overseas car brands for private enterprises in China. I would like to ask, what are your plans for these three brands next?"

Li Mu had nothing to hide, so he said truthfully, "After the acquisition is completed, we will transfer part of the production capacity to China, and then set up a group specializing in automobiles in China to manage and operate these three brands. At the same time, we will also create a car brand with the brand being tentatively set to 'Makino'. I can assure the people of the whole country that the Muye Automobile Group in the future will always maintain the 100-Chinese heritage and be determined to be our Chinese people's own mid-to-high-end family car!"

Li Mu's ambitions do not need to be hidden. Those who believe in him will feel excited when they hear it, while those who don't believe in him will feel as if they have heard a fantasy.

However, Li Mu doesn't care about this. He always keeps up and fights high when doing things, so it's the same with building cars. There is no need to hide it at all.

Li Mu's answer made the director particularly excited. He hurriedly asked Li Mu, "Can we broadcast your answers in the news program?"

Li Mu said generously, "Of course, as long as you don't do secondary processing, there's no problem."

I will definitely recognize what I said, but sometimes the media will add fuel to the fire, and I will not recognize it in that case. For example, today I said I would build Chinese high-end cars, but the media said I would kill Mercedes-Benz, BMW and Audi, which is embarrassing.

Since around 6 o'clock, major TV stations including CCTV have begun to focus on the major news about Li Mu's acquisition of the three brands of Ford. Although these three brands are not as well-known as Mercedes-Benz, BMW and Audi in China, they are all considered as luxury cars in the public's impression. So as soon as this news came out, it immediately caused a huge response in China!

Ordinary people were surprised, excited and proud of this. No one expected that Li Mu, as the founder of an Internet company, would suddenly acquire three well-known car brands.

You should know that China's independent automobiles have always been weak. Although the idea of ​​changing the market to technology is very good, it is somewhat regrettable to practice. So much so that after more than 20 years of reform and opening up, China's economy has developed rapidly and various industries have made rapid progress, but the only one own automobiles has not found an opportunity to rise.

Volkswagen is the one who runs the most on the street, followed by Suzuki, Toyota and Honda. People regard Mercedes-Benz, BMW and Audi as luxury cars, and Toyota and Honda as family cars with face. However, domestic cars, except for small noodles, pickup trucks and small goods, the rest are all cheap car series.

Xiali? Cheap is really cheap, but the overall performance is the same as its price, and it has a high cost performance. If it doesn’t exist, you can only say that you get what you pay for, and half a penny will naturally get what you pay for;

Jili? The positioning of most models is no different from that of Xiali. The beauty Leopard car has become a laughing stock for car lovers;

Although Chery?qq has a high sales volume, it is indeed just the lowest-end entry-level model;

Hongqi is indeed famous, but Hongqi's models are expensive and have very low sales, so they cannot be regarded as a private car. Moreover, after all, Hongqi is the Audi 100 that has been replaced by shells.

In such an environment, the people have always been looking forward to the rise of domestic products, but domestic cars have never been able to make people's eyes clear, which has become a great regret in people's hearts.

And as time goes by, this regret will only become stronger and stronger.

But now, Li Mu quietly won three car brands, not only to move part of the production capacity of these three brands to China, but also to create his own car brand in China. This is simply like the feeling of a penniless independent car suddenly getting rich.

CCTV has always praised Li Mu for being generous. In their report, they said, "Entrepreneurs like Li Mu who care about China and China-made are role models for all Chinese entrepreneurs to learn from."

On the Internet, under every related news, there are a large number of users leaving messages. Their messages make people feel excited. Many people said that they believe that Li Mu will definitely make domestic independent cars bigger and stronger, and make a promise, saying that if Muye's own cars are on the market, they will definitely support them unconditionally. Regardless of whether their remarks are sincere or not, having this attitude, it has laid a solid foundation for Li Mu's Muye cars! .
Chapter completed!