For TV stations like Xiangnan Satellite TV, everything is based on the word ratings.

The main income of a TV station comes from advertising, and the level of advertising revenue depends entirely on the ratings. The higher the ratings, the more valuable the longer the advertisements are.

In addition, the performance appraisal of the TV station leaders is also closely related to the ratings. How much money the staff in front and behind the TV station can earn and how much fame they can gain depends entirely on the ratings of the TV station.

As for how to improve ratings, in most cases, there are only two ways.

One is to increase the ratings through film and television dramas, such as "My Fair Princess" and "Meteor Garden". These are all super hot products that have emerged on TV screens in recent years. As long as you get the broadcast rights, you will definitely earn ratings.

However, the chance of a hit movie and TV series is not high, and even if it is hit, it may not be able to get exclusives by itself. Sometimes the exclusive broadcasting rights of hit movies are taken away by competitors, which will have a negative impact on the TV station. After all, most families only have a TV screen, and after watching other people's, they naturally cannot watch their own.

The second type is to increase the ratings through variety shows. Xiangnan Satellite TV's "Happy Camp" has always been the pillar of Taiwan's variety shows, with very high ratings. However, one variety show is not enough, because ordinary variety shows only one episode a week, and only one episode is only about two hours. Therefore, if you want to increase the ratings by relying on variety shows, you must have at least two to three variety shows.

At least from Friday night to Sunday, all three days of prime time have to be arranged. As long as you win these three prime time periods, advertising revenue will be enough to make a fortune.

Now, in the eyes of Xiangnan Satellite TV leaders, I have "Happy Camp" and "Longing for Life". If I can add another one to move forward at a rapid pace, it would be a perfect combination.

There are three programs, from Friday night to Sunday night, which are two hours of prime time every night, and the three programs have different styles. One is a star variety show recorded in the studio, mainly funny entertainment; the other is an outdoor reality show recorded in the suburban farmer, mainly warm and leisure; the other is a tense and exciting reality show recorded in the country and even around the world, mainly fast-paced and high-intensity.

Such three programs are really dynamic, quiet, leisure and exciting. If they really do, then the audience across the country will be firmly controlled by Xiangnan Satellite TV from Friday to Sunday.

However, it is not easy to do "Advance" well. Xiangnan TV has never done such a program that frequently switches the outdoor scenes and is very fast-paced. This requires a very high requirement for the production team. According to preliminary estimates, such programs only need to prepare dozens of cameras for shooting in one city. Each of the six groups of guests needs several cameras to follow. In addition, various transportation tasks also require a large number of fixed cameras. The entire shooting, logistics, and coordination team will be very large.

This is very similar to asking a regiment commander to command a group army to fight, and being in a hurry is second. Whether there will be situations that cannot be controlled is the biggest problem.

Moreover, if such a program is done well, it can live a long life, so the first season is particularly important. The higher the height of the first season, the greater the success may be.

Therefore, Xiangnan Satellite TV did not dare to act rashly on its own. They hoped to cooperate with Li Mu's Muye Image to tie up a first-stage powerful boost to the Rockets in advance.

Chen Wan helped Xiangnan Satellite TV to gain a lot of resources from Li Mu, so as soon as the intention to cooperate with Li Mu emerged, the leadership regarded Chen Wan as the best negotiator.

Chen Wan naturally did not refuse the arrangements from the station. She called Li Mu as soon as she broke up.

Li Mu heard on the phone that Chen Wan was coming to Yanjing to discuss cooperation with her, so he immediately agreed happily and said with a smile: "If you have any cooperation, just take the contract and I will sign it for you. But when you come, you have to apply for a few more days and come to Yanjing to accompany me."

Chen Wan smiled shyly and said, "You busy man, still need me to accompany you?"

Li Mu smiled and said, "I was very busy some time ago, but I've been fine recently. I don't need to leave Yanjing for the time being, but I should go to the United States in a while."

"You still have to go to the United States?" Chen Wan asked in surprise: "Why have you been going to the United States so frequently during this period?"

Li Mu said: "There are plans to acquire several car brands from Ford. One of my partners there will soon meet Ford first. If his progress goes well, I will go to the United States to have an interview with them."

Chen Wan said: "It's no problem to apply for a few more days, but the key is that this time the station didn't let me go there myself. There was also a director and several of his subordinates with me."

"It doesn't matter." Li Mu said: "Do talk as much as you should, and the process will go normally. Just come here."

"Well." Chen Wan's face felt a little hot, and she whispered: "We'll be over tomorrow morning. If you have time, arrange a discussion below. If you don't have time, you can do it the day after tomorrow. We can wait."

Li Mu said: "Then let's go tomorrow at noon. I will arrange a welcome banquet, eat and chat. In addition, you don't have to book a hotel anymore. I will make a unified arrangement here. You will tell me how many people will check in and how many rooms you need."

For Li Mu, Chen Wan brought her colleagues over and she must arrange the scene in place. This not only gives Chen Wan face, but also lets Xiangnan Satellite TV know how much he attaches to Chen Wan. Let these colleagues have the honor to work with Chen Wan.

Chen Wan also knew Li Mu's feelings, but the relationship between them was so close that she was not polite to Li Mu.

...

The next day, Chen Wan and five colleagues took a flight at 9 a.m. to Yanjing.

Li Mu asked Muye Technology's convoy to send several business vehicles to the airport to greet him.

Since Muye Technology has very in-depth cooperative relationships with many five-star hotels in Yanjing, Li Mu directly arranged them to stay in a five-star hotel closest to Muye Technology, and at the same time asked the catering department to prepare a private room to welcome the six people.

At around 11:30, Chen Wan and five colleagues arrived at the hotel. They went to the room to put down their luggage and rested for a while. At 12:30, according to Li Mu's arrangement, they arrived at the high-end private room of the catering department.

Li Mu brought Li Ziwei, Ning Hao and the two persons in charge of Muye Yingxiang arrived in the private room ten minutes in advance.

When Chen Wan finished her makeup and came in with her five colleagues, Li Mu immediately stood up and greeted her warmly.

For Chen Wan’s five colleagues, the world’s top entrepreneurs and rich people personally invited them to dinner, which really made them flattered. They could at least use them to brag about with relatives and friends for a year or two.

Li Mu greeted everyone enthusiastically, Chen Wan introduced them one by one, and Li Mu also introduced the colleagues he brought to them. Then both sides sat down and drank a few glasses of red wine before they started to get to the topic.

Since it was at the dinner table, Chen Wan's colleagues were embarrassed to talk about work directly, so Li Mu started first and asked Chen Wan: "Sister Wan, you said you would like to talk to me about the cooperation on variety shows this time. What kind of cooperation is? Can you introduce it first?"

Chen Wan nodded and said, "Director Wang has been following this program. Let Director Wang introduce it to you in detail."

Director Wang hurriedly said, "Mr. Li, then I'll talk to you about it."

"Director Wang, please tell me."

"This time, we want to refer to the American "the amazing rae" to make a domestic version of the program..."

As he said that, Director Wang introduced the entire plan to Li Mu in detail little by little.

After hearing this, Li Mu nodded in agreement and said, "I think your idea is great. Now there is a variety show in China that really runs, makes a fuss and makes fun of it. The form of this show can fill a gap."

"the amazing rae" can be said to be the enlightenment of competitive reality shows. Looking back, the Running Man and the Extreme Challenge behind are all variants of this kind of program. The purpose of the program is: first, strong competitive nature; second, outdoor recording; third, location changes every issue; fourth, extremely fast pace.

If "the amazing rae" is now made to get used to this kind of program style, it will be much easier to be Running Man next. At least the audience will have similar experiences and it will be easier to accept.

Moreover, Xiangnan TV wanted to integrate the first season of "the amazing rae" into the panda travel route, which hit Li Mu's mind.

This is a good opportunity for mutual benefit. Although Xiangnan TV may take advantage of it overall, it is a matter of making one thousand and I earn six hundred. It is a good thing as a whole. And Chen Wan has a face here, so there is no reason to refuse.

So, Li Mu asked his most concerned question: "Director Wang, have you talked to the original company of "The Amazing Rae"? Have you obtained the copyright authorization?"

Director Wang was stunned and immediately said, "This should not require authorization, right? We will learn from their program format and make some modifications, so there should be no problem."

Li Mu immediately shook his head with a serious face and said, "In the future, we may be exposed to many overseas variety shows. If we set a precedent for plagiarism, the domestic variety show market will inevitably be full of infringement in the future. So I suggest that copyright must be regulated. First of all, we must have a clear and clear copyright authorization chain. In this way, no other TV stations will have to do similar things in the future, otherwise once someone sets a precedent for infringement, everyone will get used to it."

Li Mu has been doing the work of regularizing copyrights now, so if Xiangnan Satellite TV is not going to obtain the authorization of "the amazing rae", then he will never do this. Otherwise, if it is spread, it will be like Muye Technology is cracking down on piracy and jointly infringement with Xiangnan Satellite TV. He will never do such a thing.

Director Wang was also reminded of the copyright struggle that Li Mu had been working on and hurriedly said, "Mr. Li is right. We are negligent. This is what we are doing. We must communicate with the original American company and we must get the copyright. You don't have to worry about this. Let's talk about specific cooperation and leave the copyright matter to us."
Chapter completed!