The future business landscape, especially in the Internet-based business landscape, whoever has traffic is his father, because after having traffic, he can immediately monetize various things.

It's like a big V with a large number of fans. He can help others push cosmetics, clothing, electronic products, or even advertise in other stores. No matter what kind of advertisements he does, he can convert a large number of users for the other party. The reason is that he has traffic in his hands.

In his opinion, if Big V only advertises others and sells its traffic to others for use, then this business model is still a bit too low.

In her previous life, some small internet celebrities seemed to be unfavorable, but their own Taobao store had a net profit of several hundred million yuan a year. The reason was that she was no longer willing to direct her traffic to others, but instead poured her traffic to herself.

For example, a female internet celebrity with a fashionable outfit may only earn thousands or tens of thousands of yuan or tens of thousands of yuan for advertising fees, but what she actually brought to the other party was hundreds of thousands or even millions of traffic.

These traffic may convert tens of thousands of consumers, and then bring sales of millions or even tens of millions of yuan and net profits of millions. Moreover, this is just a consumption. Some of these users will become loyal users of the merchants. They may buy clothes worth hundreds of yuan in this store every month. The huge late-term long-term profits here have nothing to do with female Internet celebrities.

A smart female internet celebrity simply finds a source of goods to open a Taobao store, directs the traffic to herself, and then constantly makes up the sales of her Taobao store. This is the clever way to play.

What Li Mu is doing now is to use Taobao to gather tourists' traffic, and then import the traffic into the Chinese and American tourism markets to help airlines, tourism companies, and hotel groups sell their resources;

But what he really wants to do is to gather traffic from travel users, import his own market, and sell resources to himself.

Therefore, in the future, once you have enough traffic, you will start to change your situation and open your own internet celebrity store.

With the strong funds of Muye Technology as support, in the future, I can really build my own airline, invest in my own hotel group and tourism company, and then import resources into it and build my own entire industrial chain.

Moreover, Li Mu feels that when he gathers a large number of users on Taobao in the future, he will have the most powerful travel user resources in the industry. Once he has the resources, he can hype it up.

With the continuous development of the economy, business models have become more and more common, but ultimately, they all want to sell their own things more and more expensive.

Hype is one of the most widely adaptable models among countless business models.

The so-called hype is to raise prices and expand sales. For people with hype ability, they can hype whatever they have in their hands.

Only those who have jade resources in their hands will hype around the concept of gentlemen wearing jade. Jade can resist disasters and gold is priceless. In order to heat up the jade market and take advantage of the jade resources in their hands at a high level;

Only those who have real estate resources will speculate on housing prices everywhere, maintain value, real estate financial management, school district housing and other real estate concepts, in order to take advantage of the high level of real estate in their hands;

Even those who planted a few walnut trees in the field had to hype up some cultural walnuts to make their walnuts awesome.

So, the same is true in the tourism industry.

Those soft articles describing the romantic encounter in Lijiang are mostly the travel companies, inns and bar owners in Lijiang;

Those who advocate that Gulangyu is about to disappear are mostly local tourism companies or practitioners;

The one who advocates that Yalong Bay Beach is the number one in East Asia is also the owner of local tourism resources.

It is advocated that Dubai is full of wealthy people and luxury cars everywhere, and it also comes from those stakeholders.

Li Mu obtained a large amount of local tourism resources in China from domestic tourism companies. Not only first-tier cities, but also first-tier cities to second-tier cities, third-tier cities and 5A-level scenic spots in various places, so he felt that it was time for China to go overseas to promote it.

Li Mu's idea is very simple. How did those countries come to China in their previous life hype, and now he will hype them in their country.

California, the United States, is just the beginning, and soon, this hype will spread all over the world.

In the last life, the Chinese tourism market was brainwashed by overseas publicity, and a large number of Chinese tourists were influenced by various toxic chicken soup soft articles on the domestic Internet, flocking to Japan, Australia, New Zealand, Thailand, Indonesia and other countries to travel, especially Japan, and marketing hype has reached the point of perfection.

However, China itself has not formed a large-scale positive publicity and guidance overseas, so that in South Korea, Japan, and the United States, there are still a large number of fools who believe that China has no electricity, cars, TVs, and highways. It cannot afford to eat fruits or buy a mobile phone.

Those Internet companies that made money in China in their previous life would not have these strange and bizarre problems if they focused on the construction of overseas information distribution channels and could create a world-class Internet platform.

When the Chinese Internet was promoting Japan's toilet lids, Japanese rice cookers, various magical medicines and magical cosmetics, a large number of Chinese people flocked to Japan to buy, what was the Japanese Internet promoting China?

Therefore, the situation is about to change now. In the future, whether it is Weibo, Twitter, yy, yy, or even the future face, it will continue to provide various brainwashing publicity for China around the world.

Promoting China's history, humanities, scenery, specialties, food, technology, etc. makes them also have the mentality of rushing to China.

So, Li Mu ordered the operation team of Weibo and Twitter to cooperate with the editorial team of yy.com to start hype from now on.

As American tourists continue to pour into China, a large number of English travel notes with authenticity and falsehood have begun to emerge on Weibo and Twitter.

Many overseas users uploaded photos of themselves when traveling in China, and also praised China in the text content.

Among them, there is a picture of the Great Wall that has received more than 100,000 retweets and likes on Weibo.

A considerable number of these travel notes are "original" content taught by Li Mu to the editorial team.

When such content was produced, he instructed the Weibo Twitter team to tilt various algorithms of these tweets so that it can be seen by more European and American people, thus subtly affecting these people's impression of China and enhancing their interest in traveling to China.

In addition, Li Mu also made some real and fake travel stories.

Some people are to highlight Chinese food, simulate the tone of an American, praise Chinese food, and even reluctant to part with them;

Some people pretended to be an American to highlight the friendship of the Chinese people and said that they had lost their wallet by accident. The enthusiastic Chinese hotel owner invited them to dinner, called the police, and finally found the wallet.

Some people use the eyes of foreigners to lament and praise the famous places of China. Any Tianshou Pavilion in Japan can become a scenic spot that countless people praise. If you find an ancient palace building from China, you can throw these Tianshou Pavilions on Mars. Why is the latter not as famous as the former? It is because of the lack of publicity and packaging.

Li Mu even made up a series of Chinese love stories, such as how he met his partner in Yanjing, how he met his lifelong love in Shanghai, how he proposed to his beloved by the Huangpu River...

These topics are hyping up in order to continuously enhance the exposure of Chinese tourism to the Western people.

To this end, he also asked Fang Xudong to modify the background data parameters and apply a certain amount of moisture to all relevant data.

For Li Mu, who was born in the Internet, he knew very well that there was no Internet company in the world that did not falsely report data. Even if some companies did not falsely report data at this stage, he must have done similar things when he was growing up.

For example, the live broadcast platform deliberately doubles the coefficient for those who are watching the live broadcast. For every additional person to watch online, external data shows that 17 people, or 129 people are added. The reason for this is to forge a very popular feeling.

As for why we choose this kind of data with zeros and wholes, it is mainly to make it impossible for users to see it.

Take 17 as an example. A simple logic for the platform design, and the display clicks are equal to the actual clicks multiplied by 17. In this way, most users will not see any problems.

For example, this post was actually viewed 258 times, but because there is a coefficient of multiplied by 17, the result displayed is 4386 times;

In Li Mu's experience, if the doubled is only doubled by two digits, it can be considered a conscientious platform. Some platform data is even multiplied by three digits. For example, the same post was actually viewed 258 times, but the number of views displayed is 33,282 times.

It is difficult for users to see fraud in this situation, after all, this data has zero and complete, and it is still growing.

What's even more fucking is that since the design multiples are zero and integer, users can't see how abnormal the data changes are. For example, because of one click, the original data changed from 33282 times to 33411 times, and then another person came, and the data changed from 33540 people.

Whoever looks at it can tell what is the inevitable connection between 33282, 33411, 33540? They look like they are real, even more real than real.

There are also those platforms that are stupid and stupid. If you write it directly and show that the data is equal to the real data multiplied by three. Careful users will find that no matter how the data changes, it will always be a multiple of 3.

What's even more stupid is to multiply by 10 directly, and careful users will find that the single digit number is always 0...

The platform uses such fraudulent means to create an illusion for its own platform that it has a large number of users and is very popular.

However, this kind of thing is also missed. For example, some live broadcast platforms have had such jokes. At the same time, hundreds of millions of users are watching live broadcasts. Almost all such things are packaged on the data.

Users do not know the real situation, and after seeing the published data, they will easily be led by the behind-the-scenes hype writers.

Now, on Weibo, all positive content about China Travel has a certain degree of data fraud.

Li Mu used this method to enhance Western users' recognition of these contents.

However, Li Mu was more cautious. He designed a set of circular logic on the coefficient of data fraud.

For example, for every 1 actual data is added, the data is randomly selected from 8 numbers from 1-10 to increase.
Chapter completed!