"It costs a lot of money, about four or five billion."

Li Mu said lightly that Wei Lan and Wang Yuanlang all bleed blood, and then pointed at the valley below, saying confidently: "Look, we will imitate a complete ancient town here, with city walls, turrets, beacon towers, shooting wares like the Great Wall, and there are county government offices, escort bureaus, money houses, dye shops, wineries, academies, temples, houses, taverns, inns, shops, and several exhibition halls with different themes, memorial halls or museums. The entire ancient city has all the ancient buildings, wrap this river, use your brain more on the water, build it into a water town in the north, and then set up a well-known director to design a large-scale stage play;

Not only should we design the ancient city, but we should also include the Simatai Great Wall in our scenic area. In addition, close to the ancient city, there must be modern star-rated hotels, various theme hotels, restaurants, shopping centers, tourist reception centers, and the planned Jingcheng Expressway passes from the farthest end of the valley you can see. We will build the tourist reception center under the viaduct of the expressway. At that time, tourists can get off the expressway and go to the parking lot of the scenic area. You can play for a day, and you won’t be bored if you play for three days. If you play for five days and six days, we don’t need it. We will develop it into the best place for one to three days around Yanjing.

There is a technology called clustering on the Internet. This concept also makes sense in real industries. What we need to do is not just a tourist attraction, but a tourist product cluster.”

Wei Lan was stunned when she heard this. The domestic tourism real estate industry has just begun to sprout. Even if she is doing tourism real estate, all she can think of is to make small-scale investments in tourist attractions, but she didn't expect to create a scenic spot like Li Mu.

There is not even a house here now, but Li Mu has to plan a cluster of artificial ancient towns that covers the entire valley here. This is really a bit too big of a mind.

Wang Yuanlang and the other two were also staring at each other, feeling like the emperor's new clothes in fairy tales. No matter how Li Mu described it, they could not find the exact feeling. However, Wei Lan calmed down and carefully pondered Li Mu's words, the scenery in front of him seemed to suddenly come alive.

Looking at the beautiful valley below, Wei Lan's mind has gradually begun to construct the scenes depicted by Li Mu, city walls, county government offices, escort bureaus, ancient streets, alleys, houses, markets...

At this time, Li Mu, like the magical pen Ma Liang, drew all this in Wei Lan's mind, making her look around and seemed to have seen a large artificial ancient city, prosperous, exquisite, spectacular and real.

Wei Lan was surprised for a long time before she came back to her senses from her imagination. Looking at Li Mu, she asked, "It would cost a lot of money if this happens? It's billions. Wanying doesn't have so much money to prepare for such a large project at the moment. At least it will be possible until next year our residential real estate projects are gradually delivered. Moreover, such real estate projects have large investments and long returns, so other shareholders may not be happy."

As he said that, Wei Lan was afraid that Li Mu would like to invest in this project by himself, so he hurriedly reminded: "Besides, when Muye Technology raised funds last time, you had not cashed out in total. It would be very tiring to invest in such a large project."

Li Mu smiled slightly, and did not respond to her words positively, but asked with a smile: "You said, is this place poor?"

Wei Lan pursed her lips and said, "It shouldn't be rich..."

Li Mu asked again: "Then you break out of the real estate thinking category and don't think of it as a real estate project, or a tourism project. If I want to implement a 5 billion tourism project for the local government, what would they be?"

"Five billion tourism projects..." Wei Lan's eyes lit up: "I understand!"

Li Mu laughed and said, "I know that with your intelligence, you must be able to understand it at all."

Wei Lan said: "If you are building a large-scale tourism project for the local area, the project itself can drive the local economic development and provide a lot of jobs. After the project is completed, you can continue to provide jobs and tourism income. This is a great thing for local governments, so I think if you do this, at least we can avoid the cost of land acquisition."

"Yes." Li Mu said: "The cost of land acquisition is greater than one dollar of cash. I will not invest in this project. It's not that I'm stingy, but that it's not in line with normal business logic. I come to the local area to invest in large-scale tourism projects. Local governments must take out tourism resources from their pockets. I can count it as the local government investing in land and calculating a small part of the equity for them."

As he said that, Li Mu said again: "And if we launch this project now and discuss cooperation with the local government first, we can take a ride."

“What ride?”

Li Mu said: "I cooperated with Xiangnan Satellite TV to create a variety show. It is pastoral and the location is nearby. This is an opportunity to bring closer relationships with local governments."

Wei Lan nodded and said, "If the show becomes popular, you can also warm up the tourism resources in this area in advance and gain popularity."

"Yes." Li Mu smiled and said: "The best industrial layout is to connect the links. Use programs and tourism investment to package and discuss cooperation with the local government, and then use programs to warm up the tourism projects. This matter will basically be stable. In the future, I will combine more variety show resources and film and television resources to further package the ancient city and make it famous all over the country."

Wei Lan asked: "Does our own family cooperate with the local government? We have never been in contact with the tourism industry. If we really do such a large project, we may not be able to deal with the details of many tourism links."

Li Mu smiled and said, "So we have to cooperate with state-owned tourism groups to let them spend some of the money, experience and tourism resources. The three parties set up a joint venture and jointly invest hundreds of millions of yuan in startup funds. The rest will be found in local governments to support the loan, extending the repayment cycle to ten or twenty years. We don't have to pay the loan by ourselves, but wait for the ancient city to be built and start to generate income, and use a small part of the future profit to repay the loan."

Real estate is such an industry that looks very capitalist. With a commercial real estate investment of 5 billion yuan, real estate developers may only spend 100 million yuan and then borrow money one after another to collect the other half. The project is completed and generates revenue, and then profits are used to slowly repay the loans. The final result is that real estate developers only used more than one billion or even less funds to leverage large projects of 5 billion yuan.

The money the bank lends it to him may contain tens of thousands of yuan deposits you deposited into the bank. The bank gives you hundreds of yuan in interest every year, and uses your money to earn thousands of yuan in interest from the developer. Then the developer uses your money to develop real estate projects that cause real estate prices to continue to rise, but in the end you can't afford your own bricks and tiles. This is the capital game.

It is said that the richest man is also equivalent to the first loss. If this sentence is used on real estate developers, it is really true. For example, Wanda has a fixed asset value of more than 700 billion yuan and a debt of 500 billion yuan. However, as long as the big guy who controls the market can stabilize the situation and prevent the company's financial problems from crossing the dangerous line, debt is not a problem at all. You can make money slowly and pay it back slowly.

In short, people use their own minds, plus the money you have in the bank, and then make money in your pocket. As long as the situation is stable, they will surely win and not lose.

The tourism project conceived by Li Mu is a local industrial investment, which can improve the local economy and improve the local fiscal revenue structure, so it is not the same as commercial real estate. He will not develop any property rights for sales here. All ancient city projects operate in the cluster tourism industry model. We will talk to the local government for a period of time. Once the years arrive, all industries will be transferred to the local government, and he will not take away every brick and tile.

Wei Lan figured out Li Mu's idea and sorted out the solution to the land and funds, but there was another problem that she could not be sure of, so she asked Li Mu: "The risk is actually quite high when doing such a big project, right? Our future revenue capacity is difficult to estimate."

Li Mu smiled slightly and said, "Yanjing has a population of nearly 20 million, and its per capita income is relatively high in the country, and there are more and more private cars. Therefore, in the future, the surrounding tourism of Yanjing's urban population will definitely be a very large industry. So in the face of such a large industry, there are several truly competitive large tourism projects? Whether it is Shidu, Badaling, Yanqi Lake, Qinglong Gorge and Miyun Reservoir, such tourist attractions have one characteristic, that is, small.

The scenic spots may be large, but the tourism industry cannot form a cluster. What is a cluster? If there are not many, it is called a cluster. If there are many, it is called a cluster. And it is controlled by a group. Only those who can fight together like a group army are called a cluster. Look at the attractions, hotels, catering, farmhouses around Shidu, which are not fighting each other and competing with each other. How can they form a cluster? Only our large-scale tourism industry, which is a whole game of chess, can form a cluster. Therefore, once our cluster is successfully built, we can form a unique competitiveness. What's more, I have strong promotion resources in my hands, so it is still easy to promote a tourism product.

Such a project has a construction cycle of two to three years and a trial operation cycle of two to three years. After the trial operation, it can enter the golden period. The actual investment may be recovered for two or three years. For the remaining two or three years, we can make money while repaying the loan. If this project is done, we can treat this project as a brand to produce nationwide output, build three or five high-end artificial ancient cities in China, and even build large-scale film and television and tourism bases. This is the first step in our future tourism industry."

Wei Lan thought carefully for a while and although Li Mu said it comprehensively, in her opinion, there are still considerable risks, such as when the expressway will be built, whether the national economy can support such high-end surrounding tourism, and whether the national consumption habits can be converted from chasing well-known scenic spots to chasing artificial cluster tourism projects, these are still unknown.

However, she has absolute trust in Li Mu. In her opinion, although there are still many unknowns in this project, as long as Li Mu says it can, it will definitely be possible!

nt
Chapter completed!