The HD Q version of Plants vs. Zombie Wallpaper was downloaded tens of millions of times in one day after the download page of YY. More than 100,000 users left messages on the wallpaper download page. These users are from all over the world. Behind their nicknames, each with a small national flag of a login country. When you look at the comment page, you will see that they are all flag icons from all over the world. Messages in various national languages ​​appear on one page at the same time, which makes Li Mu feel like he is browsing youtube, and the popularity of the game can be seen.

Now, "Plant vs. Zombie Online" has just been online for two days, and its maximum number of online users has exceeded 50 million. On the third day, the game's single-day props and skin sales volume reached 35 million yuan, and its strong revenue capacity has impressed the entire industry.

Li Mu is a experienced person and is very clear about the development trajectory of paid skins in the game. As more and more people use paid skins, although other users have not been disturbed by any normal game, the potential impact caused by aesthetics has been fermenting until one day, ordinary users can no longer stand the unchanged original skins and begin to embark on the road of paid and never return.

Li Mu can also foresee how popular it will be when the same skin and yy show of yy will be designed. At that time, I am afraid that the paid yy show will be able to generate considerable income for the company.

It is said that all game companies on the market are studying "Plant vs. Zombie Online" and are also promoting the imitation route at the fastest speed, including the famous Blizzard. Even they want to imitate "Plant vs. Zombie Online" and make a tower defense game.

However, even if game companies around the world try to imitate "Plant vs. Zombie Online", Li Mu will not worry at all, because he knows very well that the only unreplicable success condition for "Plant vs. Zombie Online" is yy.

Without yy, even Blizzard would not be able to promote a similar tower defense game;

Without yy, even Microsoft would not have made netizens around the world crazy about this game;

Without yy, even if Jobs and Nokia put the same game into their phones, it would not be possible to trigger the interaction between players on yy.

Anyone, and any company, who wants a similar game to fully reach the level of "Plant vs. Zombie Online", must have the condition that he must also have a social product that is highly consistent with YY, otherwise there will be no chance.

KFC and McDonald's both received an offer from Makino Technology for cooperation on game cartoon images. The cooperation plan given by Makino Technology is: McDonald's or KFC will pay a certain amount of copyright usage fee, and Makino Technology will authorize the right to use the cartoon images in the game, so that they can print the cartoon images on their product packaging. If they want to obtain the authorization for the use of derivative products, this requires extra money, such as: dolls and dolls made using game cartoon images;

If in China, most companies use their cartoon images to produce various products, they will hardly pay a dime of copyright fees. However, it is not possible in the United States. If any company dares to use its copyright without authorization, it will win without any suspense in the courts in the United States and ask for huge compensation;

Multinational companies like KFC and McDonald's have had similar cooperation with many well-known copyright holders before. Copyright holders such as McDonald's have very close cooperation with Disney and Pixar. They often launch derivative gifts with Disney or Pixar cartoon images as the core, and then combine them with their own store packages to do promotions;

In addition to close cooperation with some American companies, KFC also has very in-depth cooperation with Japanese copyright owners. For example, this year, a "Doraemon" package launched by KFC is sold very popular in China. In addition to using the name and image of Doraemon as packaging, the package also comes with a remote-controlled Doraemon toy. This toy is very popular among children.

However, neither of these two companies has had similar cooperation experience as the local copyright holders of China. So far, all the copyrights of China's cartoons have serious lack of influence in the international market. Whether it is Calabash, Black Cat Sheriff, or Shuke Beta, domestic well-known cartoons such as Shuke Beta, are not recognized in the international market, and even Sun Wukong is the same.

It can be said very responsibly that the accumulated development achievements of Chinese domestic cartoons over the past few decades is even far inferior to the influence accumulated internationally in the past three days of "Plant vs. Zombie Online"!

"Plant vs. Zombie Online" became popular all over the world in a short period of time, which also made the cartoon image of the game familiar to more than half of the people around the world. Therefore, behind every cartoon image in the game, there is a huge profit margin.

Therefore, when Makino Technology found two companies, both companies showed great interest.

Li Mu was very able to grasp the pain points of these companies. He asked BD to find these two companies and put forward cooperation intentions, but did not make actual quotes. At the same time, he released news, so that the two companies knew that they were negotiating with the two companies on the same matter, creating a sense of urgency for the two companies.

Before "Plant vs. Zombie Online" became popular, there were countless competitors in the international cartoon copyright market. Even if one of the two companies found opportunities for cooperation in this market, the other party could find other similar competitors, such as KFC collaborating on Doraemon and McDonald's collaborating on Toy Story. Everyone was equally matched and no one would be left behind by the other party. If KFC took hellokitty, McDonald's could also go to get SpongeBob.

However, the current game market is not a cartoon animation market. At this stage, the only thing that can be cartoonized in the game field and become popular all over the world is "Plant vs. Zombie Online". If the opponent seizes this opportunity and wants to overtake it, it is a very difficult thing.

Even if the global cartoon animation market is included in the competition with "Plant vs. Zombie Online", it may not be a good idea, because in the global cartoon market, there is currently no new cartoon image that can become globally famous in the past or two years.

So this also involves a hot issue.

The cartoon image of Doraemon is indeed very powerful. At least one-third of the people in the world know it. However, although Doraemon is well-known, it has nothing to do with popularity. Just like everyone in China knows Liu Xiaolingtong. In 2015 and 2016, although he was still well-known, he no longer had popularity. The appearance fee may not be even 100,000. However, the young and popular actor at that time, even though he had just debuted for one or two years, due to his high popularity, the appearance fee was as high as several million. This is the importance of popularity.

Nowadays, all cartoon images in the world have been shown for a hundred years. One is counted as one, and no image or series can be compared with plants vs. zombies. Therefore, for companies like McDonald's and KFC, it would be fine if Makino Technology does not use this image to cooperate with the fast food industry. Once it is taken out, it must try its best to get it.

The same goes for Coca-Cola and Pepsi.

These two mortal enemies for decades are basically "mirror brothers". I always produce whatever you produce. You produce Coke, I produce Coke, you produce Sprite, I produce Seven Happiness, you produce Fanta, I produce Meinenda, not only to fight to the death on their own products, but also often spread this kind of war against wheat to other fields. If you cooperate exclusively with McDonald's, then I cooperate exclusively with KFC, and strategic partners are also mortal enemies...

In this case, "Plant vs. Zombie Online" suddenly had to discuss cooperation with bilateral parties, which suddenly sparked the war. And if the party that failed this time had no other similar competitors to choose from.

Under the instruction of Li Mu, Makino Technology's BD gave KFC, McDonald's, Pepsi and Coca-Cola two cooperation plans for its choice:

The first type is that cartoon images are authorized annually, and each company will give a quote for annual authorization fees, and the higher ones will receive;

The second type is that the user promises the display volume. For example, Pepsi can promise that the image of "Plant vs. Zombie Online" can be displayed 100 million times in a year on their various products, and Coca-Cola can promise 200 million times, but whoever has the highest number of impressions can get exclusive authorization. On this basis, Makino Technology only charges a 100,000 US dollar copyright fee every year;

However, Muye Technology has a clear definition of display volume: for each item sold that uses an authorized image, the display volume will be calculated. If the actual display volume does not reach the promised display volume, compensation will be paid to Muye Technology at US$0.2 per time.

In other words, if these companies want to obtain the image authorization of "Plant vs. Zombie Online", they either give more money or produce more products related to the image of "Plant vs. Zombie Online".

Li Mu himself prefers the latter. What he cares about is not a hundred thousand dollars or five million dollars of annual licensing fee. What he wants is to quickly push the image of "Plant vs. Zombie Online" to the offline field of the world through these companies with super-strong offline channels, fill the gap in "Plant vs. Zombie Online" offline, enhance the global influence of "Plant vs. Zombie Online", and push the cartoon image in the game to the world's top level in terms of popularity, influence and gold content. This is what Li Mu wants most.

Online is Li Mu's absolute advantage. If the Internet world is an ocean, then Muye Technology is the largest whale in the ocean. However, no matter how strong the whale is, it is difficult to become the overlord on land. For Muye Technology, the offline real society is equivalent to that "land".

The difference is that companies such as KFC, McDonald's, Coca-Cola and Pepsi are all giants in offline industries, which is what Li Mu lacks.
Chapter completed!