Chen Ze did not expect that Li Mu would use the commercial insurance of the car as a reference for the club's annual fee pricing. However, after his analysis, this reference basis does have a certain specific significance. For a sports car owner, he must have sufficient economic strength. For him, the amount of auto insurance will not be a large amount of expenses, at least it should be within the acceptance range of these car owners.

Immediately, Chen Ze asked Li Mu again: "After we gradually complete the membership rating system, what kind of services will we provide to members of different levels?"

Li Mu thought for a while and said, "Members pay to join the club for the purpose of the club's connections, but on the other hand, they are still to enjoy the club's services. Therefore, membership fees are the basic operating funds for us to provide members with special services. My idea is to treat membership fees as pre-recharge consumption. For example, if A-level users pay 100,000 yuan in membership fees every year, then we will regard the 100,000 yuan as his pre-deposit amount in our club, and then customize various free services for them in the next year until the 100,000 yuan amount is used up, and the rest can be matched with some additional payment items."

Chen Ze asked in surprise: "Take it from the people and use it for the people?"

Li Mu smiled and said, "That's true, but we calculated it based on market pricing, and there will be enough profit margins here."

As he said that, Li Mu said: "For example, the cost of using the track for the outside world is 1,000 yuan. We are profitable for this thousand yuan. When checking for members, we also follow this price. For example, if you hold a cocktail party, the average cost in the bar outside is 2,000 yuan per person. Then we also calculate for members based on 2,000 yuan. A-level users pay 100,000 yuan, and we provide services worth 100,000 yuan. According to the profit margin of the high-end service industry, we must retain a gross profit of 50%.

"This is almost the same..." Chen Ze smiled and said, "I thought you wanted to spend 100,000 on them."

Li Mu smiled and said, "Where is such a good thing? While we provide basic services to users who pay membership fees, we will join forces with major high-end service providers to launch additional paid projects to allow suppliers who provide golf, yachts, high-end overseas travel, and high-end party to connect us, and they will provide services. We will sell to members. At that time, we encourage members to prepay in our club, find a senior event plan, constantly customize and combine various entertainment projects, so that they can conduct group-style high-end consumption through us. In this way, our club will not only have a certain amount of capital accumulation on the books, but also make considerable profits while selling high-end services."

The high-end service industry itself is an industry with very high gross profit. However, although the gross profit of this industry is high, its net profit is relatively average. The main reason is that selling these high-end services requires very high operating costs.

A high-end member of a golf club may cost at least 200,000 to 300,000 yuan a year, but the commission to sales staff must reach at least 5-10%, and some will be even higher.

It is difficult for merchants like golf clubs to expand high-end users by relying solely on their own sales teams, so they usually find merchants with high-end users to cooperate, such as five-star hotels, or high-end brand 4S stores to sell on behalf of others. This cooperation model requires at least 20% of the sales share of the seller.

If the CSC club is built, the high-end users that can gather here will definitely exceed any 4S store in Yanjing or even any 4S store in the country. By that time, the club will not only have considerable sales for high-end service merchants such as golf clubs, but will also receive at least 20% or even higher sales share, which will also become a major source of income for the club in the future.

After listening to Li Mu's comprehensive analysis, Chen Ze completely understood Li Mu's gameplay. No matter what Li Mu does, he pursues a complete business model. The club's future will not only gather high-end users, but more importantly, the club itself must have a healthy business model to maintain its own operation. Although both Li Mu and Chen Ze have enough money to maintain such a club for a long time, in Li Mu's eyes, any business model that cannot achieve self-sufficiency is the product of failure, and he will not be interested in it.

At this time, Li Mu said: "In the future, after we gather a large number of high-end users, the first thing we need to think about is how to provide all-round high-end customized services for high-end users. If everyone just gets together to play with cars, brag, and bubble codes, then such clubs will not only not be of level, but also have difficulty in making any major progress. So we should not only consider their food, drink, and have higher-level things."

"A higher level thing?" Chen Ze was a little puzzled. He was indeed not good at doing business, and his thinking model in this regard was far less lively than Li Mu.

Li Mu smiled and said, "Look, we will gather a large group of rich generations and rich second generations. These people have very high economic strength. We can guide and lead them to do some charity activities in a group. On the one hand, we can win a better social reputation for the club and on the other hand, we can also bring them a better reputation. In addition, we can also set up an investment fund in the club in the future, which will be open to all members in the form of subscription funds. Then I will control this fund to follow my company or other funds to make some investments and create a better internal financial product for everyone."

Chen Ze smiled and said, "This is interesting, let's talk about it in detail?"

Li Mu said: "It's actually very simple. Assuming the initial scale of this fund is 100 million yuan, we will make it into a tiered fund. Then we invest 50 million yuan in private to make subsidies, and then issue 500 shares to the entire fund at a price of 100,000 yuan per share. Each member can subscribe to a certain number of shares and raise 50 million yuan to make priority funds. After 100 million yuan is enough, the fund will officially start operating."

"Our 50 million is used as a guarantee for the sub-financial funds, and we bear the greatest risk and enjoy the greatest return. 50 million of members is used as priority funds, and bear the minimum risk and enjoy the maximum return at the same time. Assuming that we set a cap limit of 15% of the annual net profit for this part of the priority funds, then if this 100 million yuan makes 30 million yuan in one year, we need to pay the 50 million principal plus 7.5 million net profit first, and the remaining 22.5 million profit will belong to us; if 100 million yuan is still lost in one year, we still have to give 57.5 million yuan to the priority funds first, and all the remaining losses will be borne by us."

Chen Ze asked: "What if I lose all the money?"

Li Mu smiled and said, "If you lose all your money, everyone will lose all your money. We don't need to pay extra priority funds. If you don't lose all your money, then let the priority funds be taken until it gets enough or is finished."

Chen Ze looked at Li Mu like a monster and asked, "Where did you learn so many romances?"

Li Mu smiled and said: "Isn't tiered funds very common? Priority and inferiority are also a normal cooperation model. One has a high risk and high return, the other has a low risk and low return, and this can also ensure the interests of these members to the greatest extent."

As he said, Li Mu said again: "If this fund starts to operate, the projects we want to invest in in the future will be followed by a small part of the fund. For example, if our Wanying wants to invest in a project worth one billion, let the fund follow up to 20 million. If I want to invest in a project worth hundreds of millions, let the fund follow up to 10 million. In short, whatever we do, let the fund participate in a small part, which can be regarded as a small benefit for us to give our club members."

"By the way, if the fund scale of this fund is enough, we can also invest in entrepreneurial projects of other members of the club. It is no problem to develop it into an internal venture capital fund. As long as a capital system can be operated in this circle, the centripetal force of this small circle will be very strong!"

Chen Ze couldn't speak for a while, and after a long time, he sighed: "If I don't know you, I'll just go to build a racing stadium by myself. I'm afraid I'll have to spend some time with you. Everything will be different after I know you. From this perspective, I think this club can not only maintain its own operation, but also make a lot of money!"

Li Mu's many operating concepts were not only dazzled and stunned by Chen Ze, but some of these operations were somewhat alternative even after more than ten years.

There were many well-known supercar clubs in later generations, with annual membership fees of around 10,000 yuan. The membership fees were not expensive and the threshold was not high. In a short period of time, a large number of people were gathered to have fun and occasionally do some small actions with average influence in society. Although this operating model is not very risky, it is difficult to truly expand the influence of the club.

Because the club itself has no financial support and no healthy business model, it can easily develop into a gathering place for food, drink and fun. Gradually, those members who spend money to join the club are like white-collar workers who spend money to apply for fitness cards. After the popularity has passed for three minutes, they may never participate in the club's activities again.

Under such an operating mode, no club can become bigger or stronger, so Li Mu needs to change his new ideas and increase the cost of joining the club to a certain extent, but at the same time, he also gives club members enough activity feedback, plus various customized high-end services and creating an internal capital system, so that the club can have enough ability to rotate and generate strong gravity.

Li Mu didn't know that while he was talking, he had completed the entire process of his deification in Chen Ze's mind.

Chen Ze looked at Li Mu with a pious look on his face and asked him: "What am I going to do next?"

Li Mu said: "In addition to preparing the club's publicity, we also need to find several planners who are good at high-end event planning, and also find someone familiar with capital operations."

As he said that, Li Mu suddenly thought of his own affairs and said to Chen Ze: "By the way, I want to start a charity project. Can I find awesome project leaders for me? I require strong control skills and media sensitivity."

Chen Ze frowned and thought for a long time, his eyes suddenly lit up and he blurted out: "I know a girl who was in the fashion circle before and planned many major events in the domestic fashion circle. He has strong abilities. However, some time ago, I seemed to have lost interest in the fashion circle. He went to the North and South Poles and Africa alone for a long time. I just came back last month. I can introduce her to you and have a chat."
Chapter completed!