The weather assistant that Li Mu wanted to be was inspired by an app about weather in later generations.

Incorporating the weather assistant into yy can increase the functional practicality of yy itself. On the other hand, the cartoon image of the weather assistant can also change the practice of only putting weather icons in the past, adding a cartoon image to improve interaction with users. This experience is absolutely subversive in weather forecasts.

The weather assistant can wear a mask when air pollution is in order to remind everyone to pay attention to health, or hold an umbrella when it rains, remind everyone to pay attention to rain protection when going out, and bring sunglasses to remind everyone to pay attention to sun protection. This presentation method itself is very friendly to users, so it will also increase the user's favorability. In this case, the effect will definitely not be bad when doing implanted advertisements.

Moreover, Li Mu has basically figured it out that the cartoon image of the Weather Assistant can directly seek celebrity cooperation authorization, such as Anne Hathaway. If she is willing to authorize her cartoon image to Makino Technology, then Makino Technology will increase her image in the Weather Assistant for users to choose from. This itself is a huge popularity to her. If there are hundreds of millions of men using her cartoon image as weather assistant, her own influence will inevitably increase in a round of sharp growth.

In fact, implantable advertising has been popular in traditional industries for a long time, and most of them are presented in film and television works. The implantable advertising on the Internet has not really appeared so far.

What Li Mu presented to George Barkley is the gameplay after the Internet business model is mature, using product elements as the carrier for advertising implantation. This advertising method can avoid harming users to the greatest extent and ensure the actual effect of the advertising.

George Barkley was particularly interested in the fresh gameplay that Li Mu said. While listening to Li Mu's introduction, he formed a product blueprint in his mind, as if he saw a weather forecast display box appearing on the screen, which showed: Silicon Valley, today it is cloudy and sunny, with a temperature of 5-36 degrees Fahrenheit, with a pm2.5 index of 98. It is recommended to wear an n95-level mask to travel;

Then, next to the weather forecast, there was a cartoon image, wearing a down jacket that he should wear this season, a woolen hat and gloves, and most importantly, he also wore a 3m mask on his face.

Click the mouse to the mask on the face of the cartoon image, and you can automatically jump to the introduction of the mask on the official website of 3m, or directly jump to the address of 3m in an e-commerce platform in the United States...

Thinking of this, George Barkley was particularly excited. This was his biggest purpose in meeting Li Mu. If he really cooperated with animal husbandry technology in this way, then the image of 3m can appear in the public's vision when the people need it the most. This form of advertising is simply a genius!

Excited, George Barkley blurted out: "Mr. Li, I am very interested in this cooperation model. It should also be very consistent with 3m's current overall needs. Do you think when can we start this cooperation?"

As soon as he finished speaking, George Buckley hurriedly said: "Sorry, Mr. Li, I was negligent. I don't know how to calculate the cost of such cooperation?"

Li Mu smiled slightly: "I haven't continued to refine this idea in depth, so I haven't figured out what kind of billing method to use for the time being. However, I think that under normal circumstances, if it is not an e-commerce advertisement, there are only two types of billing methods. Either place promotion resources clearly and price them, or charge them per-time according to the display volume. If it is e-commerce, you can also adopt a cooperation model of net profit sharing. However, this is definitely not very suitable for 3m, so we can negotiate the other two in detail."

George Barkley nodded in agreement. The e-commerce in the United States is not as developed as expected, and the penetration rate is not very high. Therefore, 3m has basically never tried e-commerce itself. In this way, the net profit sharing model is not advisable. The only remaining one buyout and billing per view are two types.

Although it sounds convenient to buy out at one time, for George Barkley, without a practical and accurate reference to make standards, it is difficult for him to determine how much value the recommended resource like Li Mu is. If the actual effect is only half of the investment or even lower, he will lose a lot.

In this way, it is the most cost-effective to charge the impressions per view.

Each type of advertising will measure the cost of users. The more popular algorithm is the cost of thousands of people. To put it simply, it is to show the advertisement to a thousand users and see the cost required.

For example, at a certain period of time, one million viewers watched at the same time on a TV station, and 3m conducted ten advertising promotions on such a TV station, which cost 500,000 US dollars. Then the accumulated number of displayers is 10 million. According to the statistical standards of the advertising industry, the cost of 1,000 people deploying advertisements reaches 50 US dollars.

The conversion rate of TV media is not high. In general, the audience only takes a look and at most enhances their memory in their minds. They do not give users a channel to understand directly when they see the advertisement, or to purchase directly. However, Li Mu is different. When users see the display, they only need to click to gain an in-depth understanding or a direct purchase entrance. This conversion rate will naturally be much higher.

If calculated according to this, 3m is willing to bear the advertising cost of 80 people or even 100 US dollars for such advertising.

After understanding this, George Barkley hurriedly said to Li Mu: "Mr. Li, I think I would prefer to adopt the cooperation method of display quantity pricing, so your company may need to set a specific display price. If there is no problem with the price, we can sign a contract at any time."

Li Mu had long guessed that George Barkley would definitely choose a cooperation model that bills based on display volume, because this is the most balanced way of pros and cons and the least risky way.

However, entrepreneurs try to minimize risks, but they are easily gradually falling into the trap of others and eventually becoming slaves to others under this mentality.

In the previous life, Baidu criticized the keyword delivery based on display billing, and at the same time, it added bidding on this basis.

For example, when the Duojiaputian hospital is scrambling for search results for the keyword "psoriasis", whoever gives the highest price per time will be ranked higher.

Li Mu once heard that bidding for keywords such as "plastic surgery" and "cancer" has been hyped up to hundreds of yuan every time. In other words, if a user is in plastic surgery, if he clicks on the hospital that ranks first, then the hospital will have to pay Baidu hundreds of yuan for display fees.

Don’t think such bidding is a bit sensational. In fact, in the industry of huge profits, such bidding is common. Some people think that as long as you keep clicking on the link of a bidding hospital, you can click the hospital to bankruptcy. In fact, this situation does not exist. In order to give these bidders a safe and secure promotion environment, Baidu will use a series of technical means to block false clicks and ensure that the clicks included in the fee are real clicks.

With Baidu's careful guarantee, bidding hospitals only need to judge the profit points of their investment based on the click volume, conversion rate, aurp value (average consumption value for a single user), and profit ratio.

For example, a certain plastic surgery hospital bids for the keyword "plastic surgery" on Baidu. If ten people can spend money in every 100 clicks and generate an income of 10,000 yuan per person, it means that every 100 clicks on Baidu will bring a gross profit of 100,000 yuan to the hospital. If the profit margin of the hospital is 50%, then these 100 clicks will bring a net profit of 50,000 yuan to the hospital.

One hundred clicks can earn 50,000 net profit, that is, the hospital can make money as long as the cost of each click is less than 500 yuan. In this case, even if the bid reaches 300 yuan or 400 yuan per time, the hospital will do it without hesitation, because they are profitable within this cost range.

In this way, the result is very terrible. Although most Putian hospitals are making money, a considerable part of their profits are all contributed to Baidu. Perhaps a hospital may make 100 million yuan a year, and 90 million yuan will be delivered to Baidu. Although the proportion is terrible, they have no way out, because once the investment is cut off, it means that they have cut off their income. Cooperating with Baidu can make 10 million yuan, and if they don’t cooperate, they won’t make money or even lose money. In this case, none of these hospitals will give up their cooperation with Baidu.

In fact, it’s not just Baidu, but also Boss Ma’s Taobao.

Boss Li and Boss Ma both have the same choice for advertisers: either don’t make money or give me more than 50% of the net profit!

This kind of bandit-like gameplay is the most despised by Li Mu. If Taobao also does keyword bidding now, a large number of Taobao sellers will definitely spend money on their own. By the fierce competition environment, Taobao will definitely be able to get more than half of the profits of these ordinary sellers into their own hands, but Li Mu is absolutely unwilling to do this.

What he wants to do is to build a healthy and fair cooperation model.

For example, Li Mu will never bid on keywords on Taobao, so his Taobao profit margin is much lower than that of Boss Ma in his previous life.

For example, Taobao now has extremely popular mobile phone sales. If Li Mu bids the keyword "mobile phone" within Taobao, there will definitely be a large number of mobile phone manufacturers, and mobile phone sellers will compete for this keyword. In that case, users search for mobile phones and display them by default, not the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones that are the ones

However, Li Mu used a highly fair algorithm in Taobao keyword search. This algorithm has several key data as weights, such as: product sales, product praise rate, store praise rate, and store credit rating. Whoever has the highest comprehensive score will appear at the front of the default search. In this way, although Li Mu lost a large amount of revenue from keyword bidding, it can ensure that what users search for is the best in all aspects.

In Li Mu's opinion, this is what a truly conscientious platform should do.
Chapter completed!