Since Li Mu was thinking about making a big move, he did not give any substantial response to the superior's request to split the Muying ticketing system.

At the same time, while arranging Zhao Kang to continue searching for relevant evidence, he also found private detectives he had worked with before and partnered with Zhao Kang. Both sides began to secretly follow the clue of the "Hero" team deliberately hiring a navy army to attack Makino Yingxiang and Muying ticketing system, tracing the source upward and continuing to dig deeper.

Whether it is the "Hero" team or other people in the film and television industry who have bad intentions, they all have one common feature, that is, they are not professional enough when digging holes for people.

If Li Mu wanted to trick others, he would not only dig the pit as deep as possible, but also bury the clues deeper so that the other party could not find any evidence related to him until he died. He would never dig a pit when he was hot, and he would not know how to hide his traces. In this way, it would be fine to kill the other party. If he didn't die, the first thing the other party would do to crawl out of the pit was to fight with him.

Some people with dirty means in the film and television industry have not yet reached a high level of overall logical thinking and organizational structure, so if you really follow this clue, there are too many relevant evidence you can find.

More and more evidence and clues began to gather in front of Li Mu, and Chen Ze was also asking about the news of the relevant departments for him. On the third day after Muye Yingxiang was summoned, the relevant departments issued an important notice to film and television companies and theaters across the country.

The content of the notice is very simple: no film and television company or theater chain is allowed to sell movie tickets in the Muying Ticketing System, otherwise the producers and theater chains will be severely punished!

If any video is sold on the Muying Ticketing System, the producer of the video will be severely punished, and no new films will be released in theaters within half a year;

If any theater chain sells tickets in the Makino ticketing system, the theater chain will be ordered to suspend business and rectify the business. The specific suspension time will be decided based on the specific circumstances of the theater chain's violations!

This notice immediately caused a stir in the film and television industry and even the whole country!

Many film and television companies applauded, but all theaters felt extremely angry. Without the entrance to online tickets, their newly rising attendance rate will be instantly knocked back to their original form, and a sharp drop in revenue is inevitable.

There are also many practitioners who are watching the show coldly. Everyone thinks that the relevant departments are really powerful this time, and they actually slapped Li Mu in the face directly. Li Mu has such a great influence in the Internet industry and covers a global scope. When the two collide, it may not necessarily be the upper hand.

However, as soon as the media reports came out, public opinion supported Li Mu one-sidedly, which was because Li Mu had too many fans in China. And no matter who had never used the Mu Ying ticketing system, they could clearly feel that the Mu Ying ticketing system itself is an impeccable good product. Why should good products be controlled by relevant departments so harshly?

The relevant departments seemed to have expected such doubts, so when facing media interviews, they made a very serious statement:

The relevant departments themselves are also very optimistic about the Muying ticketing system, but the reason they need to control or even isolate it is because the Muying ticketing system itself does not have any qualifications for the film and television industry, and it also lacks industry norms.

They hoped that the Muying ticketing system could comply with the specifications and requirements of the film and television industry to make certain adjustments, but they were rejected by Muye Ying. In this case, they had to adopt a temporary isolation method for the Muying ticketing system to seek consensus with the Muying ticketing system.

The relevant departments even called on the masses to look at things calmly in front of the media, saying that every industry has rules for each industry, and every period has methods for handling each period, just like in the planned economy era, in order to ensure market balance and supply and demand stability, the country must crack down on "speculation and counter-trading" and "reverse buying and selling" and the very common commercial behavior in the market economy environment. The same is true for restricting the Muying ticketing system. The relevant departments themselves do not want to curb the development of Muying ticketing system, but hope that it can develop in a healthier way.

Even at the end, the relevant departments spoke to Li Mu through the media, saying that they hoped that the leaders of Makino Yingxiang could look at the problem calmly and welcome him to further discuss related matters at any time, so that the Muying ticketing system would appear in the public's sight in a healthier form.

The explanations of the relevant departments are reasonable and to a certain extent convincing, so the public's condemnation soon became much smaller. Many people thought that as long as Li Mu had a good chat with the leaders of the relevant departments and compromised moderately, the Mu Film ticketing system could be accepted by major theaters and film and television companies again.

Shortly after the relevant departments explained it, yy, yy.com, yy123 and even yy blog all pushed a message to users:

Li Mu: My personal blog has been officially launched, and the era of national self-media has officially arrived!

This is what Li Mu asked Chen Tong to prepare for himself before.

His counterattack is finally about to start.

...

Since Li Mu's exciting speech at Harvard, a large number of people who regard him as a beacon of life are waiting for Li Mu to bring him to the world when he can bring that kind of shock that truly hits the soul. The only time Li Mu has faced the media after returning to China is just a simple introduction to the business, without any excitement from the bottom of his heart.

This time, the push was the first time that Li Mu wrote an article online, so everyone rushed in to promote links and entered Li Mu's personal blog page. I want to see what shock and inspiration Li Mu will bring to everyone with words this time.

Since the blog was launched, it has been in the stage of improvement and development. In the early stage, the popular celebrities who have been operating in Tieba for a long time. They realize the importance of Internet marketing, so when the blog is opened, they basically join the franchise as soon as possible.

And because of this, blogs have been labeled as Tieba to a certain extent, and in the eyes of many users, they have become a derivative product of Tieba.

In Li Mu's opinion, Tieba and blog are both content interactive products, and the main model is content + interaction, but these two products are very different in the ratio of content and interaction.

Tieba is a product that focuses on content and focuses on interaction. You can start an online interaction by simply taking a simple title. This is why Tieba has many active users and often has a post that responds to tens of thousands or even hundreds of thousands;

Unlike Tieba, blogs are products that emphasize content and ignore interaction. Blogs with more than a dozen words rarely exist, and they cannot play any useful role in products like blogs. Most blog content is more than a few hundred words or less, with larger articles. The articles must have clear positioning, clear arguments and rich information transmission. Therefore, in the era when blogs became popular, each blog by well-known bloggers was very thoughtful and very content-oriented. However, because the content is too strong, it is difficult for viewers and readers to interact with bloggers at the same level with content of the same space and quality. In this case, most viewers and readers can only serve as the recipients of the content, so the interaction naturally cannot keep up.

Later, Weibo neutralized the length of these two products. At first, Weibo limited the content to a short story of 140 words, and the content was created many times faster than that of blogs, and the content was relatively fast, making it easier to interact.

Chen Tong has followed the existing blog operation ideas to build yy blogs in the past few months. In terms of product and star effect, he has done a very good job, but at the most fundamental point, he himself has not yet realized the core point of the blog.

The blog in Chen Tong's eyes is a traffic content platform. The task is to create various celebrity blogs and attract traffic through the content and influence of celebrity blogs to enhance the value of the platform.

However, the blog in Li Mu's eyes is not traffic or content, but something deeper than them: self-media.

Therefore, the first article of Li Mu’s blog tells everyone in the title: Now it has entered the era of national self-media!

In this article, Li Mu first thanked everyone for paying attention to his personal blog. After briefly introducing the situation where he is fully promoting the development of Taobao logistics in Guangdong Province, he officially entered the topic.

In the title, Li Mu had already put forward the concept of "self-media". In the subsequent text, he defined the three words "self-media" for the first time. His original text is: the so-called self-media is the privately owned self-media, free media and independent media of every citizen.

Li Mu said: "In this era, the word media no longer belongs to a traditional organizational structure, so in the era of self-media, no self-media will be limited to a TV station, radio station, a magazine, a set of newspapers or a portal website. It has nothing to do with the carrier, but only with people."

"Everyone can create its own website on the Internet. You can create your own content online, share your own stories, spread your own opinions and values, and then build it into your own private self-media."

"If you feel that you do not have the ability to create personal websites and are interested in creating your own self-media, then I sincerely welcome you to join yy blog. The positioning of yy blog itself is a self-media platform, which is open to all users and provides unified technology and product support."

"yy always maintains supreme respect for products, content and users. Our efforts, coupled with the hundreds of millions of users in the entire yy ecosystem, will definitely give you a better display opportunity, give you greater opportunities, let netizens on the entire network recognize, understand, pay attention and follow, and you also have the opportunity to have extraordinary online influence."

The concept of "self-media" thrown by Li Mu suddenly attracted the attention of countless users. They originally thought that blogs were prepared for celebrities, but now they realized that blogs were actually a "self-media" platform. Its real purpose is to give everyone the opportunity to become an independent media to share their views and events.

Relying on the concept of self-media alone, the status of the blog in the minds of netizens suddenly changed drastically, and instantly gained a lot of attention from netizens with a very high profile. At this time, the entire yy system issued a second push about the blog, with the title of the push:
Chapter completed!