As the founder of yy, Li Mu knows better than anyone else the importance of yy push to him.

Since most of the yy users are in-depth users, the conversion rate is much higher than that of ordinary Internet advertising regardless of any information being pushed.

For other websites and product push messages, click conversion rates may be less than 5%, but within the yy system, click conversion rates of push messages have always been above 30%, and the click conversion rates of some high-quality content are even higher.

This means that yy is already an excellent incubator for Li Mu to incubate everything. If there are new products in his system in the future, and yy is used to push them once, you can directly place the information in front of more than 30% of users.

yy's current overall users have exceeded 180 million and are launching a fierce attack towards the 200 million mark. With the current development speed, in the next half month or so, there will be no pressure to exceed 200 million users.

The base of 200 million users is of great significance to Li Mu. Perhaps a new game, with one round of yy, can bring millions or even millions of downloads. Just a few pushes can be used to consolidate the foundation of the product and directly enter the stage of booming development.

Just like Tengxun in his previous life, with the two super products, QQ and WeChat, they can be used to make a powerful distribution platform. The two platforms work together to bring traffic that others cannot match to all Tengxun’s products.

It is precisely because of this that Li Mu has extremely strict requirements on the content of yy push messages. All pushed content must be strictly screened. Only content that users are interested in will never be accepted for any fee promotion, and no matter how much money you give it, you will not do it.

In Li Mu's view, most of the content paid promotion is spam for users, so as long as any platform starts to promote for paid promotion, this behavior itself is a harm to users. Most users reject advertising, which can affect the user's attention to the push messages at the least, and at the worst, it can affect the user's user experience of the entire product.

Once there are too many advertisements for any product, it will definitely cause great harm to users. Weibo's decline and outsize itself has a lot to do with its uncontrollable advertisements. The experience of advertising on the screen after opening will greatly damage users.

Although fee promotion is a very considerable source of income, for Li Mu, he would rather sacrifice this part of the profit in exchange for the purity of the entire yy product architecture and the product's affinity for users.

Under this tone, yy promotion resources have become the most coveted but unavailable super high-quality promotion resources in the entire Internet and even the entire commercial system. As a front-line director, Spielberg is very familiar with promotion. He has long realized yy's strong strength in promotion, but even if Li Mu agreed to attend his charity dinner, he never expected that he would have the opportunity to obtain yy's promotion resources.

Excited Spielberg thanked Li Mu repeatedly. Leonardo on the side was also very excited and said to Li Mu very seriously: "Mr. Li, you are so generous! This is of great significance to our upcoming movie!"

Li Mu smiled slightly and said to the two: "The strength of director Spielberg is unquestionable. I have always liked Mr. Leonardo's acting skills very much, not to mention that this movie also has an Oscar winner like Tom Hanks. I believe that the quality of this movie must be very high. Since it is a high-quality work, it should naturally let more people know."

As he was speaking, Tom Hanks walked in with his assistant, and waved to Spielberg from a distance and shouted, "Hi, Steven!"

When he saw Tom Hanks arrive, including Spielberg and his wife, as well as Leonardo and others, they all looked at him. For Spielberg, Tom Hanks is an old friend and a partner, and for Leonardo and others, Tom Hanks is an absolute predecessor.

In Hollywood, Tom Hanks is a recognized pyramid of acting skills. Even in Hollywood, where the best actors are everywhere, there are few master actors like Tom Hanks. Although he is ten years younger than Spielberg, the two are indeed very good friends and partners. Not to mention the young actors Leonardo, they all grew up watching Tom Hanks's play.

Tom Hanks quickly came to everyone. Before he could stand firm, Spielberg introduced to him: "Tom, this is the famous Li Mu."

Tom Hanks hurriedly reached out to Li Mu and said with a smile: "Hello Mr. Li, I've seen your speech at Harvard, which is amazing!"

Li Mu shook hands with Tom Hanks, and he was particularly respectful to this old actor. He didn't expect that the first time several Hollywood celebrities met were talking about their speeches at Harvard. It seems that the main impression they brought to Western society now was that speech.

At this time, Spielberg said to Tom Hanks: "Tom, Mr. Li just said that when our "Cat and Mouse Game" is released, he will give us a free promotion on yy!"

Tom Hanks himself is also a user of yy, and he also listened to people around him talking about yy. He naturally knew what yy's promotion meant. He said to Li Mu in surprise: "Thanks to Mr. Li for his recognition of us. I believe this video will not disappoint you and the audience!"

Spielberg also nodded from the side and said: "This movie has the efforts of two outstanding actors, Tom and Leonardo, and it will definitely be recognized by the audience and will definitely be loved by yy users."

As he said that, Spielberg said to Li Mu again: "Mr. Li, thank you again for your generosity. If you have the opportunity in the future, I really hope to cooperate with you in depth in the film!"

For a young man like Li Mu who has a net worth of 10 billion US dollars, and has outstanding influence and product influence, Spielberg not only dared not despise him at all, but instead respects him even more because of his excessive youth.

Middle-aged and elderly people like him have already understood and know that the most respectable and most development potential are those young people who succeed prematurely. Judging from Li Mu's achievements and age, in his eyes, their weight can even surpass Bill Gates.

In fact, Li Mu is not a boy who spends money. The reason why he gave Spielberg face came from all over to attend his charity dinner and also proactively promised such a powerful promotional resource was to hope to open the entrance to Hollywood and the entrance to the North American film market through Spielberg.

So, Li Mu told Spielberg: "Makino Technology now has a solution to purchase movie tickets online. Through this solution, users can purchase tickets on a certain theater, a certain movie, or a certain event on their computer, and support online seat selection. After the online payment is completed, users can directly go to the ticket purchase cinema to collect tickets by themselves to realize the entire ticket purchase process. It is very convenient. I believe that this system will bring a huge improvement to users' willingness to pay to watch movies."

Sure enough, as soon as Li Mu said this, everyone present was surprised. Spielberg seemed very interested in this and subconsciously asked: "Mr. Li, the solution you mentioned sounds amazing, but I am very curious, how does this system solve the problem of online seat selection and self-service ticket collection?"

Li Mu smiled and said, "The reason why it is called a solution is because we already have mature solutions in all aspects. The biggest problem with online seat selection is nothing more than real-time updates. If users choose a seat online, they must ensure that this seat will not be sold by the theater anymore. Therefore, we have also developed a system for the theater. They can use our system for daily ticket sales, which will be much easier to use than the system they used before.

At the same time, in this system, the seat distribution map of the theater's screening hall and the theater's own ticket sales will be connected with our online ticket system. If the seats we sell, this seat will be locked in this system, and the repeated sales of the theater will be prohibited. If the seats sold by the theater, users will no longer be able to purchase the same seats in the online ticket system."

Since these people are all practitioners in the film and television industry, they listened very carefully, but because they do not have enough understanding of the Internet and have little understanding of product logic, they can't understand it thoroughly at once.

Li Mu further explained: "This system is equivalent to selling the same batch of products through connected channels. Since the two channels are connected, no matter which channel is exclusive, it is. Once one party sells it, the other party has no right to sell it again."

The few people nodded thoughtfully, and the first person to react was Spielberg. He asked with interest: "How can consumers get tickets to watch movies after choosing seats online?"

Li Mu smiled and said, "This is even simpler. For each order, we will generate a string of unique digital codes for the user. At the same time, we have also developed a terminal device, which will be placed in the cinema. After the user arrives at the cinema, he can easily enter his order code on the machine like operating an Atm. This terminal device can directly print out the tickets, and the user can directly take the printed tickets to watch the movie."

When Spielberg heard this, his eyes shone with a different light.

Li Mu continued at this time: "In fact, today's Internet users, especially those in developed Western countries, have a certain consumption capacity. Ten dollars per movie ticket is actually nothing to them, but I personally feel that the reason why they did not choose to go to the cinema to watch movies is nothing more than two reasons:

First, the information acquisition channels are blocked;

Perhaps a large number of users have not actively paid attention to the release of the film from the beginning to the end, so many times they don’t know which movie is being popular now, but this is easy for YY to solve. We only need to send relevant pushes to users regularly to let them know that there is a movie called "Cat and Mouse Game" released now. The protagonists of this movie are Tom Hanks and Leonardo DiCaprio, and then they will show them a certain content outline, and some posters and stills can clearly receive the news that "Cat and Mouse Game" is being popular;

Second, the movie viewing experience is complex;

It is not easy to watch a movie. First, you have to find a nearby cinema, then choose the right movie, and then choose the right number and seat. This process is particularly tedious, and many aspects will make users give up watching movies. For example, if you don’t know the number of screenings in the cinema, you have to go to the cinema to stare at the information display screen of the cinema for a long time. Finally, you have to queue up to buy tickets. Maybe when it’s your turn, all the tickets for that event have been sold out, or there is no good place at all;

Now, we have brought a subversive experience to users. Users can directly see the screening arrangements of a theater on the Internet. They can choose the one they are interested in, and then go in and buy seats they are satisfied with. After doing these, they only need to arrive at the theater ten minutes before the start of the movie, and then get the ticket to enter the venue to watch the movie;

Li Mu said this, and the few people present had already heard the surprise. At this time, Li Mu said: "Our online ticketing system can not only solve these two problems, but more importantly, we can put these two problems together. For example, we directly use yy to promote "Cat and Mouse Game", and then those yy users who are interested in "Cat and Mouse Game" can directly select the theater, the number of sessions and seat numbers through yy, and then they can use paypal to pay directly, so that all the preparations before watching the movie are completed. The only thing left is to go to the cinema to watch the movie."

"After these two processes are connected, the user's willingness to pay and the actual conversion rate of payment will definitely be very high. A considerable number of users who were originally impossible to watch this movie will be changed by this entire online ticketing system, so that the box office of the movie can be greatly improved."

Spielberg had already understood all the key points Li Mu said and said excitedly: "This online ticketing system is simply a new disruptive model! If it can be put into use, it will be a huge boost to the film industry!"

The other people also nodded one after another, allowing those who were unable to enter the cinema to spend money to go to the cinema to watch movies. This is indeed of great significance to the entire film industry. Take the United States for example. Most citizens do not have the need to buy movie tickets, but they do not have this demand at all, or the demand is very light. If the process is a little troublesome, it may make them give up.

The online ticketing system mentioned by Li Mu not only solves the problem of information delivery, but most importantly, it also streamlines the viewing process to the extreme. This is indeed of great significance to the film industry!
Chapter completed!