The blue waves are rippling, and the shimmering Pujiang River water reflects the gorgeous colors of red, orange, yellow, green, blue, purple neon lights.

On the Bund stands 52 classical revival buildings with different styles, known as the Bund National Architecture Expo. It is a scenic spot on the river and sea and a must-visit place for tourists who visit the river and sea.

A young couple held hands and flocked to the crowd, and finally broke through the siege and squeezed out.

"call……"

The girl leaned against the guardrail by the river. The cruise ships moving on the river all had their own lanterns and colorful laser lights, which looked very beautiful.

The boy's eyes were not on the river. He looked at the other side, which was as prosperous as the Bund, but it was another scene, with commercial buildings full of modern atmosphere.

The LED screen on the tallest building on the opposite shore has several English letters and a red love heart, which is connected to ilovejh.

jh is the abbreviation of Jianghai City.

When the boy saw the words on the LED screen, he seemed to have thought of something, and a "crawling" look streaked across the corner of his mouth.

He patted the girl on the shoulder and said, "Jiang Han, I have something I want to say to you."

"What do you mean?" the girl raised her head and looked at him.

"Look at that."

The girl looked in the direction of the boy's fingers, and her red love seemed to hit her, and a sweet smile couldn't help but appear on her face.

The boy was still giving a thumbs up for his wit, and the LED screen suddenly flashed, and the words ilovejh disappeared, replaced by another line of long subtitles.

“Wow…”

The change in the giant screen instantly attracted the attention of tens of thousands of tourists, and everyone raised their heads to look at the line of words.

"Bayi, what is this?"

"I have only heard of Jiangdong E-commerce, where did this domineering e-commerce come out?"

"Although I haven't heard of it, it shouldn't be a bad company to advertise on the Zhendan big screen."

The tourists were crowded with tourists, looking up at the advertisements on the giant screen, whispering to each other. Although they were novel about e-commerce, the content of the advertisement itself was the most shocking.

Scroll to play huge subtitles.

"From New Year's Day on January 1, Ba E-commerce will hold 24-hour express delivery services in first-tier cities, Beijing, Hai and Shenzhen. All products purchased on Ba E-commerce platform will be delivered 24 hours a day and will be paid overdue."

The advertising slogans on the large screen of Zhendan are shocking. Nowadays, as an emerging industry, online shopping is favored by many young people. The e-commerce platform is good and cheap, and there are many types. You can buy the products you want without leaving your home.

The express delivery link has a great impact on the online shopping experience. This can be seen from the reviews of many buyers. Many of the average and bad reviews are caused by the slow express delivery speed and poor service.

So it seems like a fantasy that Ba E-commerce has delivered such an advertising slogan of 24 hours a day.

"It's not a bragging delivery 24 hours a day."

"I don't think so. If someone dares to advertise on the Zhendan big screen, he must have two tricks."

"What do you think about so many things? Let's buy a few first. Anyway, if it doesn't deliver 24 hours a day, Ba E-commerce will pay the compensation, and this wave is not a loss."

At this moment, the three words "Bao E-commerce" were kept in mind by people who had deep resentment about express delivery speed.

Now is an information society. As long as the emergence of news is met with several conditions to meet the popularity, it can spread throughout the country and even around the world in an instant.

The advertisements that Ba E-commerce made on the Zhendan big screen this time were undoubtedly very successful. It successfully created a public opinion topic and caused heated discussions online. Some people believe that Ba E-commerce is a sensationalist, while others believe that Ba E-commerce will be a revolutionary pioneer in the e-commerce industry.

However, Liu Chen naturally ignored the rumors on the Internet.

"I did a good job this time." Liu Chen took a look at the online news. The total number of readings on the topic #天天# exceeded 560 million times, and the user discussions reached 5.35 million.

Cao Rong smiled sly and said, "This time, it's hard to not become popular with e-commerce."

"Well, the influence of traditional media such as TV and newspapers has weakened, and the Internet has become the mainstream. This time, with the help of the advertising effect of the Zhendan large screen and a series of operations, it has easily caused heated discussions on the Internet. This is no worse than advertising on CCTV." Liu Chen stood up and said.

The Zhendan large screen, known as the world's most expensive billboard, has attracted the attention of people in Jianghai and even the whole country since its launch. Tourists who come to Jianghai will definitely come to the Bund to enjoy this huge screen.

The huge influence is matched by the sky-high advertising fee. The advertising fee of "Zhendan Big Screen" in 2011 was 333,000 yuan per month, and it was scrolled 30 times a night, 15 seconds each time. If you want to play advertisements continuously for one hour, it is OK, and the price is still 333,000 yuan.

In 2013, the advertising price rose to 1.2 million to 1.5 million per month, and it was broadcast 30 times a day and night, each time for 30 seconds. The cost of one hour is equivalent to the cost of the whole month.

In 2015, advertising expenses rose again, reaching 2.7 million yuan per month, and the rolling broadcast time remained unchanged.

Ba E-commerce bought the Zhendan large screen for 60 minutes, spending three million yuan. The reason why it didn't last for a whole month was because Liu Chen felt that it was inevitable that it would be boring to put it on the large screen for a whole month. The effect they wanted could be achieved in these 60 minutes.

Although Cao Rong felt that this was a bit wasteful, if you think about it carefully, Liu Chen really seems to be in short supply of this little money.

In addition, if you want to be on the "Zhendan Big Screen", in addition to being rich, you also have to have a certain influence. Up to now, in addition to public welfare advertisements such as "I love rivers and seas" and "Earth Hour", companies that have successively placed advertisements on the "Zhendan Big Screen" include: Coca-Cola, BMW, Porsche, British Airways, Wuliangye Group, Mexico City Promotional Videos, Intel, Microsoft, China International Airlines and other industry leading brands.

This time, Ba E-commerce was able to appear on the Zhendan screen, which fully demonstrates its position in the industry. Anyone with a discerning eye can see that Ba E-commerce has officially declared war on Jiangdong E-commerce this time.

...

Shenzhen City, the chairman's office of Gumei Company, is very different from a year ago. It has expanded its area and directly occupied a floor area, with an office area of ​​hundreds of square meters. Gumei is listed and Lu Kun is the richest man in China, so he must have this kind of show and courage.

Lu Kun was signing a document when the knock on the door suddenly rang.

"Come in."

It is impossible to reach this floor without making an appointment in advance, and you have to go through the secretary and security level.

After seeing the visitor, Lu Kun put the documents aside and said, "I knew it was you who came."

Liu Jiang sat down opposite Lu Kun and said with a serious expression: "I'll see the news about e-commerce."

"The news is very hyped, it's hard not to know." 8)
Chapter completed!