Liu Chen explained that he did not avoid Memphis, and the professor personally witnessed the development process of Yinba 3.

The two boarded the plane to the United States, and he couldn't help but sigh, "God, if Yinba had Apple sales channels, then there would be nothing in the world. Haha, compared with Yinba 3, the ipod is not outstanding at all."

He actually secretly took a prototype, and the debugging prototype was still very precious.

Yinba 3 is scheduled to be released in Jianghai on September 5, but this time Liu Chen will not participate.

Liu Chen accidentally discovered Ms. Ceo Huiman from EBAY on the plane. Now Yiqu.com, a subsidiary of EBAY, is being chased by Ma Yun’s Alibaba.com, and one is rising and the other is getting worse. Yiqu.com has lost its position as the overlord of China’s c2c, and her mood is very bad at first glance.

Since Sun Ziyi took over Alibao, Liu Chen didn't want Alibao and Yiqu to end the war too soon, and he still needed time.

He came up with a plan and said to Memphis: "Mr. Professor, you have been in China for so long. Compared to the competition in the Chinese c2c market, you have done some research."

As he asked about Memphis's pride, he showed off proudly: "Chen, then you're asking the right person. I expected Yiqu.com to be finished soon."

Liu Chen noticed Ms. Huiman's frown, and was obviously very unhappy.

"I'm very interested, tell me."

Memphis said: "In 1995, in order to please his fiancée, Pierre Omidia, a software engineer in Silicon Valley, wrote a system program code for a weekend. This system is a trading system that allows buyers and sellers to determine the real market price on the Internet. Ebay began to sell doll candy boxes on the Internet, and few people visited this website. By the end of 1995, the website had completed thousands of auction transactions for commodities."

Liu Chen quickly interrupted, "Mr. Professor, I want to know about the Chinese c2c market, so you don't have to trace the root of it."

American professors also have the problem of losing their book bags. If Memphis was asked to speak casually, I am afraid that the plane would not be able to explain the key points even if it landed.

"Chen, don't worry. To explain the competition in China C2C clearly, you must start from the beginning and do your academic knowledge rigorously."

Liu Chen had no choice but to say it, just briefly.

Memphis smiled and said, "Oh, oh, that won't work. Come at my pace."

"In 1999, Mr. Shao Bo, who had been in the United States for 8 years, was burdened with a debt of $90,000 owed to Boston Company. He returned to Jianghai to start his own career. Yiqu.com was born. He was 26 years old this year."

"He decided to return to China to be an online platform to communicate with small and medium-sized enterprises and individuals. This idea came from his online transaction experience in the United States. A TV that was bought for $500 was sold for $550 after two years, instead of the imagined discount. This is the charm of individuals to personal transactions, and the platform for communicating supply and demand through the Internet."

Memphis laughed and said, "I think Shao Bo must have met a fool, haha, but this fool has prompted an era. I should admire Shao Bo. In that era, he sensitively realized the market opportunities of c2c and insisted on doing it."

"Since 1999, Yiqu.com has grown rapidly in the process of learning ebay, and has become a synonym for the Chinese c2c market. As of March 2002, it had 3.5 million registered users, with a total transaction volume of 2.35 million products, and a total transaction volume of 780 million yuan. Yiqu.com provides low-cost and high-traffic sales channels for individuals, large and small merchants in the form of bidding, fixed-price and pricing, and provides buyers with low-cost and high-traffic products, including computers, mobile phones, clothing, real estate, etc.."

"ebay, one of the most popular Internet companies in the world, was established in 1995 to help anyone on the earth complete the transaction of any commodity. In 2002, every day, there were more than 7 million items of various categories on ebay, including cameras, computers, jewelry, cars, personal collections, etc. In 2001, ebay's product sales exceeded US$9 billion and made a profit of US$90 million. Today, ebay has entered 18 countries and has become a truly global online trading market."

Ms. Huiman heard Memphis’ praise and her brows were slightly relaxed. She made great contributions to the rapid development of ebay.

This also developed her arrogant and arbitrary character.

Liu Chen was about to remind Memphis, but the professor had a turn, "But, eBay's good luck has come to an end. In China, I judge that it will definitely fail. Haha, it will definitely be over."

In March 2002, Yiqu.com and American ebay jointly announced that the two parties reached a cooperation agreement, ebay invested US$30 million in cash, obtained 33% of Yiqu's shares, and used this to enter the China C2c personal and personal market.

2001 was indeed too early, and there was actually no e-commerce in China at that time. At that time, China's Internet had not yet completely emerged from its depression. EBAY's investment was the largest overseas investment that China Internet has obtained since the bursting of the Internet bubble in 2001. At this time, a considerable number of China's Internet companies were heading for demise.

But in a sense, ebay did not acquire Yiqu in the full sense, but became the largest shareholder of Yiqu in China by acquiring Yiqu in the United States. Of course, ebay was not satisfied. The bigger gambling was that one year and three months later, in June 2003, ebay acquired the remaining 67% of the shares of Yiqu, the largest shareholder of Yiqu in Yiqu for US$150 million. So far, ebay controlled Yiqu in the United States through Yiqu wholly owned the United States. Obviously, the ambitious ebay was aiming to monopolize the Chinese c2c market.

Of course, for Ms. Huiman, the Chinese market is also a bargaining chip that she must not lose. Under her leadership, this world-renowned online auction company has lost the Japanese market in Asia, and they will never give up the Chinese market easily.

When summarizing the reason why he lost the Japanese market, it was considered an important reason to enter the Japanese market 6 months later than Yahoo. Therefore, in China, ebay is a complete preemptive.

So, for a long time after Alibaba Bao.com was officially launched in 2003, ebay did not list him as his opponent, which was a fatal mistake in itself, and it gave Alibaba Bao.com a chance to grow.

Ms. Huiman was very dissatisfied when she heard Memphis talking, but she listened patiently.

On the other hand, after Ma Yun entered the field of e-commerce, he recognized b2b from the beginning but was not optimistic about b2c and c2c. In his opinion, how could there be more transaction volume between merchants and consumers, and consumers? In the first West Lake Sword Contest, he also told people that b2c and c2c had no future. In 2001, Ma Yun once said that online shopping was not in line with the habits of Chinese people, and Chinese people like to pick and choose in person.

ebay, Yiqu, Yahoo's success made Ma Yun see the potential of c2c. In 2003, ebay acquired b2b company fairmaker and wanted to enter the Chinese market to acquire Yiqu. In Ma Yun's eyes, ebay and Yiqu's actions have threatened Alibaba. Mr. Ma, who believes that offense is the best defense, will naturally think of using attack as defense to fight back against ebay with Alibao.

Alibaba began its fourth financing. In order to prepare for Alibaba Bao, Ma Yun went to Japan to meet Sun Ziyi. The two reached an amazing consensus on entering C2C, which led to the emergence of Alibaba Bao. In July 2003, Alibaba announced that it would invest 100 million yuan to build Alibaba Bao. The overlord of B2b suddenly involved in c2c. This action itself was a challenge to ebay. This is Alibaba's tacit battle against ebay!

When Liu Chen saw Ms. Huiman who was very impatient, he had to remind him: "Professor, let's talk about the competition between the two. Who will become the winner? What tricks did both sides make."

Memphis asked the flight attendant for a glass of water, and after moistening her throat, she said, "Ebay's biggest failure is underestimating the enemy. Ebay's female leader Huiman has been blinded by victory. She asserted that Alibao can only survive for up to 18 months."

As a result, Alibaba grew wildly, and ebay could not sit idly by and began to ban Alibaba. In the first round, it was posted on Google and Ferry Search: To Taobao, go to Yiqu’s advertisements, and in its own website: Taobao, open a store, and enjoy life. It aroused public outrage in the industry and withdrew the call.

In the second round, ebay specifically stated in the advertising contract signed with Sina, Sohu, NetEase and other portals that if these websites have any promotional cooperation with similar auction websites such as Alibaba, Yabao, Kubide and Yahoo Auction, Yiqu will impose a high fine on the cooperative website. This trick worked, Alibaba can only choose to advertise in personal websites. However, it failed because Sina Yahoo jointly built Yipai.

Huiman couldn't help it and said, "Sorry, I've been listening to the conversation between the two. You're too general, competition is just a means, what's the internal reason?"

She has been very depressed recently and wants to know why Yiqu loses steadily in China.

Memphis said: "In my opinion, there are four reasons for the failures."

Huiman said hard: "I hope to hear the details."

"First, start with consumers and design communication tools. On the premise of c2c without brand reputation as support, both buyers and sellers are not at ease because no one knows what the other party is doing. Alibaba launched an online chat tool from the beginning, giving buyers and sellers instant communication convenience and can serve as a certificate for resolving disputes in the future; but ebay's attention to this protection mechanism is far from enough. Wangwang's launch suddenly brought the communication distance between strangers. Although Wangwang also has shortcomings, such as Wangwang has caused countless buyers to add many repeated labor costs, according to the internal sampling survey of Alibaba, about 90% of transactions are first Wangwang and then placed orders, which shows the importance of this tool."

"Second, design guarantee transactions. Because of the concerns about risks, neither party is willing to pay the goods first, so whoever pays first is the biggest problem of online transactions. Alibaba Bao launched Alipay based on its ability to grasp the domestic business environment. After the buyer pays, Alipay first suppresses the payment, and Alipay will lend the money to the seller after the buyer receives the goods and confirms that it is correct. This solves the problem of who first and whom the buyer comes first. Alipay not only acts as a payment medium, but also plays a role in protecting the legitimate rights and interests of both parties."

Huiman listened, her face became increasingly ugly. She didn't realize these problems at first.

"Third, establish an evaluation system between buyers and sellers. By placing an order by Alibaba, sellers usually pay more attention to service because the sellers are afraid that consumers will turn back and give him a bad review. Alibaba's evaluation system originates from ebay, but is designed more fully and prominently than ebay. It modifies a relatively vague percentage evaluation into a pyramid-like hierarchy system, so that sellers will have the pressure and motivation to develop upward. Buyers not only favor merchants with high praise rates, but are more willing to deal with merchants with good sales history."

Memphis habitually stretched out his finger and said, "Fourth, use the free model to win the market. E-commerce in China's domestic platform model basically uses free stores to upload products for free to attract merchants. In the early stages of the development of the e-commerce market, Alibaba used free weapons to the extreme in online retail."

Someone has suggested that Yiqu is free, but Huiman has been insisting on charging, and said angrily: "Free is not a mature business model at all. Is there any disadvantage to free? Are Chinese people so greedy for small gains? There is no good service for small gains. In the United States, three-year-old children understand it."

When Liu Chen heard this, he thought to himself, he was indeed a self-righteous aunt.

Memphis was not anxious or upset, saying: "A stubborn problem brought by the free mode is the high repetition of the product. In order to improve the chances of being browsed and clicked, merchants will naturally upload the same product repeatedly, which leads to customers not being able to find the product, or spending a lot of time every time they purchase, and many products do not even have the opportunity to be exposed."

Memphis said at the end: "Alibao and ebay are fiercely competing for the market, and there are basically only two platforms that can be said to be close contact. ebay also made several major mistakes in the process, such as moving the server to the United States, resulting in slow access speed, early user expansion was too conservative, web design was not suitable for the habits of domestic consumers in China, etc. Alibaba Bao used its own review of the market and its own situation and changed the rules of the game. In the new operating model, it will inevitably win this battle. I judged that by the end of this year, by the middle of next year, Alibaba Bao will surpass Yiqu, and the good cards that ebay will completely defeat you when he gets Yiqu.com."

Huiman was so angry that she breathed rapidly.

Liu Chen also added, saying: "Ms. Huiman, who once asserted that Alibao would not live for 18 months, hopes that she can lead Yiqu.com to survive for another 8 months under the siege of Alibao."

When the plane arrived in the United States, Liu Chen and Memphis got off.

Xuezi was already standing pretty.

Memphis smiled and said, "Miss Xuezi is here to pick someone up too?"

Xuezi smiled and said, "Naturally, Liu Chen, welcome you back to the United States."

Memphis understood and said, "Oh, it seems I'm lucky to take a ride."

Xue Zi smiled and said, "I'm sorry this time. Professor, I have important discussions with Liu Chen."

Memphis shrugged gentlemanly, and saw a car coming, and said happily: "It seems that someone else picked me up."
Chapter completed!