Chapter 972
“I have been thinking about a problem for a long time.”
Speaking of this, Yang Huan glanced at the group of people on the round table and found that their expressions were very interesting, and he also thought the scene was very weird.
Why do you say so?
Because he is so young!
Many of the people present were already in their fifties and sixties, and they were still in their early forties, but Yang Huan was only in his twenties.
Just imagine a young man in his twenties, but said in front of a group of old and middle-aged old men, "I have been thinking about a question in the past, Nimei, what's going on?"
But since this transaction has been installed, no matter how weird it is, it has to be installed, right?
"I'm thinking about how long can the current rapid development momentum of the Premier League last?"
Yang Huan shook his head, "I don't have an answer!"
Many people present also showed a look of thought.
Yes, as a practitioner in the Premier League, whether it is a boss or a professional manager, they must be concerned about this issue, because it will affect their decision-making and development direction in the next few years.
If the Premier League collapses in two or three seasons, then I guess many foreign bosses will cash out and run away in the next two years.
"I don't know if you have noticed it. In recent years, the European economy has been sluggish and the British local economy has not improved, but our local broadcast fee has increased significantly compared to the original one."
Yang Huan smiled coldly, "To be honest, Sky TV said that this is the result of their optimization of resource allocation, so in the past few years, Sky TV's paid users have not increased much, but the question is, do you believe this explanation?"
Everyone present looked at each other.
Yes, do they believe it?
If it is really as Sky TV said, this is the result of optimizing resource allocation, then what did Sky TV do?
If you optimize the resource allocation, you can earn hundreds of millions more a year, Sky TV will be desperate to jump on it.
In the final analysis, there is only one thing, the irreplaceable nature of football resources!
The rise of Sky TV relies on football events and the Premier League.
But now, other TV organizations want to defeat Sky TV with the Premier League, so they have to fight to the death!
At this time, for Sky TV, the so-called risks and so-called investment returns are nonsense.
They only care about one thing, that is, market share!
We must never give other competitors such as BT and Bein Sports a chance to rise!
At all costs, kill the threat in the cradle.
You should know that Sky TV is not just pay TV, but also includes a series of supporting services such as broadband, mobile terminals and mobile phones. Pay TV is only part of them, but it is the core business that best sticks to users.
So what does the so-called optimized resource configuration mean?
A very important part of this is to formulate different paid packages based on the popularity of the game.
That is the so-called disguised price increase!
It is completely foreseeable that the wool comes from the sheep, whether it is Sky TV or British Telecom, it will pass all this on the audience, and there is no doubt that it will be passed on to the audience.
"What I want to mention is that I don't know if you have noticed that I have read your financial report. Although your tickets and game day income have been increasing, the number of attendees on your site has declined to a certain extent. The income has increased because your ticket prices have increased."
"The reason why you can raise prices legitimately is that you invest in the transfer market, and the money you invest in the transfer market comes from the broadcast fee sharing, and the increase in the broadcast fee sharing comes from the TV audience paying more money to watch the game. I wonder if I'm right?"
"But, I don't know if you have thought about it. What should you do if the fans can't bear it?"
When Yang Huan said this, the audience was silent as if they were dead.
Even the most noisy Michael Ashley was silent.
Everyone was listening and thinking, what should they do when the situation Yang Huan said happened?
"In the past few years, before the start of each season, there were always some fans who protested, thinking that the ticket price was too high, and even launched a number of actions to watch, but in the end they were left alone. Because many people say this, but their bodies are honest, our attendance rate has always been good. But have you ever thought about what happens when the economy continues to be down and fans can no longer afford to watch live football, or even watch live TV broadcasts? "
"I roughly counted that in the 2014-2015 season, compared with the 2013-2014 season, we lost about 250,000 live audiences. I didn't get the data on the TV station, so I don't know, but I believe this is a good idea."
Yang Huan gave his answer very confidently, "Some fans are voting with their feet!"
The entire conference room was still silent.
No one present was foolish, everyone knew very well how the increase in broadcast fees occurred.
But they are all beneficiaries. They clearly know the truth, but they are unwilling to expose it.
And Yang Huan is going to play the role of this child who exposes the emperor's new clothes.
But even Michael Ashley or Abramovich knew in his heart that Yang Huan's worries were right.
If the Premier League continues like this, sooner or later there will be big problems.
When will Europe emerge from the economic crisis?
When will the next economic crisis come?
When will the UK economy recover to its pre-economic crisis level?
In the era of computers and mobile phones, how should football compete for users with games, online videos and other entertainment services? How to attract more fans and enter the football stadium?
Everyone present looked at me, and when I looked at you, no one made a sound.
Richard Scudmore swept the whole audience and looked at Yang Huan again, and couldn't help but admire him.
Young Master Huan's words were indeed shocking and thought-provoking.
"Master Huan, I believe that everyone present is very interested, and can't wait to hear your views and opinions on the future development of the league." Skudmore said with a smile.
Daniel Levi nodded at this time and said, "Yes, Master Huan, tell me!"
"Let me give me some advice, Master Huan!" Mubarak also invited.
Others also sent invitations one after another, and even Chelsea's Granovskiya made an invitation to Yang Huan with the acquiesce of Abramovich.
"Okay!" Yang Huan spread his hands, "Then I will talk about my thoughts roughly, everyone can listen to it."
Everyone nodded together, and the venue suddenly became quiet again.
"First of all, I want to say something offensive, a healthy and sustainable league does not mean that it is impossible to pull all teams' fiscal revenue and competitive strength to the same level!"
"I can guarantee that if the income and competitive strength of the 20 Premier League teams are similar, it will be a disaster!"
Even if it is a league business model like the American NBA, it is impossible to ensure that all teams will be equal.
"A healthy league needs to have levels, strong teams, weak teams, levels, and division of labor. Only in this way can there be competition, fun, and more popular among fans."
"In my opinion, mid- and lower-stream teams are the foundation of a league. They determine the competitive level of a league. There is no doubt that the upstream teams are the leaders of the league. They determine the upper limit of the league and the popularity of the league. They need to assume the responsibility of expanding territory for the league."
Everyone present basically agreed with Yang Huan's remarks.
The giant team is a league's signature, and this is not running!
"Back to what I said just now, you ask me where is the direction of sustainable development of the Premier League in the future. I believe that many people actually know it in their minds, that is, in the overseas market, North America, Oceania and the Middle East in the short term, and in the longer term, Asia has great potential."
"Then I would like to ask, how to develop these major markets?"
Speaking of this, Yang Huan changed his tone, "What you need to know is that we are developing La Liga, Bundesliga, and even Serie A. They are also developing overseas markets. What do we use to compete with others?"
"There are Real Madrid and Barcelona in La Liga, and Bayern Munich in Bundesliga, but what do we have?"
Manchester United has begun to decline after retiring at Ferguson.
Needless to say, Arsenal and Liverpool, Chelsea have not been able to do so in the past two years.
Although Manchester City has risen within the Premier League, its influence is still insufficient in the Champions League and around the world.
Southampton is the current flag bearer of the Premier League, but its rise has been too short and its foundation is not solid enough. God knows what will happen in the future?
"If you want to develop an overseas market, you have to rely on your achievements, outstanding performance, high-profile stars, and excellent business operations. Among these items, high-quality and high-level star resources are the most important."
"But have you noticed that over the past few years, our Premier League stars have been losing, from Beckham to Henry, to Cristiano Ronaldo, Robben, Gareth Bale, Neymar, Modric and other stars, we have been losing."
Yang Huan said something that made him feel a little ashamed.
A large part of the players here are sold by the Saints.
"The Champions League and the Europa League are a very interesting platform. They give European giants a stage to compete, especially the Champions League, which almost represents the highest level of world football and has even become the touchstone for giant teams."
"If Premier League teams want to further develop overseas markets, they must show their own level in the Champions League. Just like a few years ago, they occupied three seats in the semi-finals in one go, which is a demonstration of the prosperity of the Premier League."
"If you want to achieve something and make breakthroughs in the Champions League, you have to rely on a strong team to do it."
If almost everyone affirmed the worries that Yang Huan said before, then what he said now obviously made some people feel unacceptable.
Because this is simply naked, looking at the problem from the standpoint of a strong team.
So, after Yang Huan finished speaking, Michael Ashley of Newcastle stood up again.
"Young Master Huan, frankly, I admire you very much. I am young, but I consider the problems very deeply. I basically agree with your point of view. Developing overseas markets is very important, and your wealthy teams are the key to the success or failure of overseas market development. I personally admire Southampton's great success in operating the team in the past few years, which is worth learning from all our teams."
Yang Huan listened lightly and smiled slightly.
This guy wore a high hat as soon as he came, and he was uneasy to be kind.
Sure enough, Michael Ashley quickly changed the subject.
"However, I don't agree with your point of view. You can't sacrifice the interests of mid- and downstream teams just because of the role of the giant team. That will only cause the stronger the strong and the weaker the weaker, just like the La Liga."
I have to say that Michael Ashley is definitely not the kind of verbal who only knows how to talk nonsense.
So, as soon as he finished speaking, he immediately gained recognition from many people.
"Not? Although there are Barcelona and Real Madrid in the La Liga, all other teams except them are in difficulty in operating and are even on the verge of bankruptcy. This kind of league is not healthy at all!"
Chapter completed!