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Chapter 403 Big Mac(1/2)

"What's going on?"

Yang Huan looked at Hamad strangely, wondering.

When will our little prince in the Middle East become a resentful woman who has been abandoned?

Sun Yue and others smiled helplessly, and it was obvious that there was nothing they could do about this little Middle East prince.

"Master Huan, you are not very interested." Hamad sat down on the sofa near Yang Huan casually and said angrily.

"Me?" Yang Huan was both depressed and funny, "Why am I not interested enough?"

Could it be that this guy knows what I let Xiaobu do?

It’s right to think about it. It’s really not kind to make people think that providing such services to themselves is really not kind.

But even if you beat this kind of thing to death, you can't admit it?

"Then why don't you count me for such a big investment?" Hamad asked resentfully.

Yang Huan smiled bitterly, "I have invested in too many projects, which one do you want to talk about?"

Everyone smiled bitterly.

What Mr. Huan said is the truth. He often throws whatever he thinks, and is a hammer and a stick, and is in a mess.

Anyway, if you are rich and willful, what can you do?

"It's your plan to set up two major football events."

Yang Huan was stunned at first, how did this guy know?

Looking at Sun Yue, Kaish Harris and Zhao Yuanfang, these three guys all looked helpless and embarrassed, and at the same time a little awe.

Didn’t this accidentally let me know about it?

Who knew that the first pass by this guy, the rich second generation from the Saints Fan Club immediately knew it.

When they heard that Young Master Huan was going to organize two major football events, the guys immediately followed suit.

The result is obvious, it's now.

Yang Huan didn't blame him.

First of all, they are not the ones who can't keep secrets, but secondly, things will always be known.

Anyway, it's almost done, so you'll know if you know it.

"Okay, I'm not afraid to tell you honestly. This is indeed the case, but it's not exactly the case."

Yang Huanyu confessed straight to the point.

As early as when Yang Huan and Raiola mentioned that they would explore the potential commercial value of Ibrahimovic, he already had a rough idea in his mind, which was to follow the way Hollywood stars operate.

In Hollywood, celebrities’ pay often only accounts for a portion of their income, and some even do not have the biggest share at all.

What they really value is the income from business operations.

Football stars can do this, and the salary for playing football should not be the main source of their income.

Especially in recent years, the salary of European professional football has been changing with each passing day, and has been setting new highs.

The same is true for the Premier League. If this new broadcast contract is signed this summer, players' salaries will definitely double again within two years, which should not become a norm.

Because the player's income is single, players are forced to do everything possible to get more income from the team.

In order to retain players, the team has to do everything possible to obtain more income from sponsors and league broadcasters.

What about sponsors and broadcasters?

It must be passing the pressure on users.

This is a vicious cycle

Do you still remember why the Bundesliga declined in 2001?

You know, the Bundesliga was so glorious in the 1990s, but why did it not fall into a slump at the beginning of the century?

It is because the broadcaster of the World Cup and Bundesliga, Kirch Group, went bankrupt

Think about it again, the broadcast fee is rising now. What if one day Sky TV goes bankrupt?

Almost all teams in the Premier League will go bankrupt

Therefore, in the past two years, Yang Huan has been trying and exploring some brand new business models.

That is, like Hollywood, diversify player income and actively develop commercial value.

Since then, Yang Huan has always been paying attention to the brokerage business and sports marketing fields.

Southampton has also been committed to the entertainment route of the star.

This is what Sun Yue was responsible for later.

In recent years, Southampton players' business income has been rising continuously, which has further strengthened Yang Huan's ideas.

This is one

As early as last summer, an institution called the Next Generation Competition Committee came to Yang Huan.

The so-called Next Generation Competition Committee is actually what many people know later, the European Youth Champions League.

Both heads of this competition committee are from England and have worked in youth training at Watford and Liverpool.

They began planning this event in 2009.

The creativity itself is very good, the ideas are also very interesting, and it has received many responses from the team. It has even been successfully held, but it has not much influence, is not well known, and has not attracted commercial sponsorship.

So, since 2009, after successfully hosting one or two sessions, they encountered big problems.

money

Big teams including Arsenal, Manchester United, Chelsea, Liverpool, etc. are no longer interested in participating in this event.

The reason is very simple. Although the game has high training value, the team has to pay out of their own pockets, so that there are so many players in the youth team and they can compete everywhere in Europe. How much does it cost to invest?

Youth training丨is important, but money is even more important.

The event was suspended for two years, but the two Englishmen were not discouraged and were advertising and sponsoring everywhere.

It took two years to solve problems such as air tickets, food and accommodation.

So, the event was put on the agenda again.

At this time, they came to Southampton, which had made great investments in youth training, hoping that Yang Huan could support Southampton to participate.

You must know that the saints' youth training strength is famous even in Europe.

As soon as Yang Huan heard their thoughts, he immediately knew that this was the popular European Youth Champions League.

When they heard that they were short of money, Yang Huan said nothing and waved his hand and invested ten million pounds in it.

Not only that, Yang Huan also took the opportunity to win the next generation competition committee without money and power, and established a professional company, led by Sun Yuelai, who specialized in the operation of the European Youth Champions League and increased his horsepower to attract investment.

The night before the Europa League final, Yang Huan mentioned this to Platini.

UEFA has invested considerable funds in grassroots football and small-national leagues in recent years, and there is no enough funds to invest in such events again.

Therefore, when Yang Huan proposed to win the permanent authorization of the European Youth Champions League, Platini said on the spot that UEFA would fully support it and even help Yang Huan go to FIFA to win the global authorization.

Yang Huan knows better than anyone else that in 2014 when he traveled through time, although this event was officially held for three sessions, and even strictly speaking, it has only been one session with official authorization, but it has attracted the attention of countless sponsors and fans.

Even, it has a nickname, Youth Champions League

This is a great thing

What else is more profitable and influential than running a prosperous event?

Therefore, Yang Huan decided to increase investment in this event.

In the next season, the European Youth Champions League will expand to 24 teams, almost covering the current European giants, and the prize money and appearance fees will also be increased again.

The promotion of the event was also placed in front of Yang Huan and others.

This is the second

A year ago, stimulated by the European Youth Champions League, Yang Huan also had another idea.

Football events are booming at the moment, but the market is already very dense.

Needless to mention the national team competitions, each state has cup competitions, World Cup, and Olympic Games.

The club's competitions are also very intensive, and the cross-state Champions League, that is, the Club World Cup, belongs to FIFA.

But there is also a very amazing potential market that has never been valued.

That's the summer warm-up match

The Premier League has official warm-up events, and sponsors are also actively planning their own events, such as Audi, and other institutions, such as the North American Invitational.

Even the clubs have clubs' own events, such as Arsenal's Chiefs Cup.

But none of these are in scale

In Yang Huan's words, it's not tall enough
To be continued...
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