"Mr. Fang!"

"Hello Mr. Fang!"

When Fang Wei, CEO of Jingcheng Guoen, walked into the conference room, the senior executives of Jingcheng Guoen stood up one after another.

Fang Wei waved his hand and signaled everyone not to be polite.

"Everyone is here, our capital city and Guoen will not promising this in the future!"

Everyone sat down immediately.

Although it has only been more than two months, Fang Wei's style of conduct is indeed completely different from the previous bosses.

How to say it?

He is younger, more concise and capable in his work, and is also more familiar with the football market, especially he is not unfamiliar with the Chinese football market, which is quite rare.

As many fans say, football is divided into Chinese football and football.

If this is put into the football market, it can be completely valid.

Because of the different market environments of China and abroad, the Chinese football market is completely different from that of abroad.

If you are not familiar with the Chinese football environment, no matter how capable or awesome you are, what can you do?

But Fang Wei should be considered the kind of person who is capable, understands football, and is familiar with the Chinese football environment.

Just think about it and he will know from Miracle Media China Branch.

"I just went to Europe for a meeting. Young Master Huan attached great importance to our situation. He kept me behind after the meeting and talked for more than two hours. He was very concerned about our progress and situation."

Fang Wei raised a document in his hand, which was the notes he took when he talked to Young Master Huan.

When they heard that it was the guidance from Young Master Huan, everyone present immediately became concerned.

Nowadays, who doesn’t know Master Huan, who is a domestic football player?

Who doesn’t admire those who can bring superstars like Terry and Kaka to the Chinese Super League?

In the Chinese Super League, and even in China, there are so many rich people, but how many have this ability?

"He was very satisfied with the results of our operations over the past period, but he also said that the joining of John Terry and Kaka is just the beginning, and we will have more heavyweight stars coming next, and they are popular superstars, so we must be prepared to fight a beautiful pre-season battle!"

Everyone present was shocked when they heard this.

After Terry and Kaka, there are even more big-name heavyweight stars to join?

If you want to say that these two veterans, after they came to the Saints, the team also conducted a physical examination on them, and the results were unexpected. They were in good health, especially the old Terry.

This is enough to see that when Master Huan and the European team select foreign players, they are not chasing their fame, but also value the players' current strength and level. Such operations will be even more difficult.

But even so, the team actually wants to introduce more big-name stars?

"Mr. Fang, I wonder how heavy this heavyweight star is?" asked the manager of the marketing department with concern.

He also came from Miracle Media. He is a familiar with Fang Wei. He cooperates with each other and has a tacit understanding. He doesn't like to talk about those who are fake and focus on doing things.

Fang Wei thought for a while and smiled slightly: "It should be said that it is heavier than the heaviest star that the Chinese Super League can introduce at this stage!"

Even the marketing department manager was a little moved and excited.

"OK, we will immediately draw up two plans!"

"Okay." Fang Wei nodded, "By the way, how is the situation with the sponsor recently?"

"Yes, after signing John Terry and Kaka one after another, many domestic sponsors are interested in us, but we have also been following what Master Huan said, "It's better to have nothing than to be too bad, and only cooperate with the most powerful sponsors, so the progress is relatively slow at present."

They have been working on negotiations with Heineken before, which has led to the fact that other sponsorships are a bit unsatisfactory.

But after signing the big order for breast advertising sponsorship, the rest are not big sponsors. It will be relatively simple, but the negotiation process is also indispensable.

Yang Huan’s request to the capital’s grace is to rather be insignificant than be insignificant, and only be in essence rather than be in excess.

Why?

Because he knows that many domestic teams often change sponsors, don’t do behind the scenes or sponsor teams. Even if it’s on the chest, it’s often changed, which is not a good thing for the club.

If the change is too frequent, it is easy to give people the illusion of immature and inscrutability, which is not good for the club's image.

Otherwise, there were originally big brands who wanted to sponsor Guoen at a higher price, but they only wanted to sponsor for one year, and then decide whether the situation would continue. However, after careful consideration, Guoen's team finally chose Heineken.

The reason is nothing special. This is an international brand with a five-year long-term contract that ensures that Guoen team can get a sponsorship fee of 1 billion, which is more in line with Guoen team's long-term plan.

Fang Wei also knew the situation of the marketing department, so he personally participated in the negotiations with Heineken. So after hearing this, he nodded and said, "The negotiations must be completed as soon as possible before the season starts."

"clear!"

Judging from the huge response caused by the Beijing Guoen team in China, there is no need to worry about the team's sponsorship issue.

If the team is willing to make it more relaxed in terms of sponsorship fees and other conditions, they are all confident that they can immediately bring up a large number of sponsorship teams.

But the problem is that Jingcheng Guoen now has pursuits, not just to make money.

"In addition, we will renegotiate with Nike, especially in the sales of jerseys and fan supplies. We must renegotiate. In this area, we cannot give in any way!" Fang Wei said seriously.

The marketing and sales department manager also nodded solemnly.

He could feel the heavy burden on his shoulders.

The fanaticism of Beijing fans is well known to the whole country, and their consumption capacity is very high. The sales of jerseys and fan supplies are also a large income for the team. Especially now that big-name superstars like Kaka and Terry are introduced, it will definitely be a great stimulation to sales.

It is even ruled out that Jingcheng Guoen will design some fan products on its own in the future, like Southampton, and put them on the market for sale.

Therefore, if we don’t negotiate with Nike now, it will be very unfavorable to Guoen’s long-term development.

Fortunately, Nike and Miracle Media have a deep cooperative relationship. Southampton, Inter Milan, Atletico Madrid, etc., and many of Yang Huan's sponsors are Nike, so the negotiations in this regard will not be very big.

It is particularly worth considering that it is basically impossible for Nike to continue packaging and renewal after the Chinese Super League contract expires, unless Nike is willing to give a sky-high price.

Once the overall sponsorship rights of the Chinese Super League are lost, then teams like Jingcheng Guoen will definitely be the target Nike wants to win the most.

Therefore, the current Jingcheng Guoen firmly grasps the initiative in negotiations.

After discussing the topic of sponsors, Fang Wei immediately turned to the fan service department.

"How is the ticket sales this year?" Fang Wei asked with concern.

Jingcheng Guoen has never had to worry about tickets, and every year it is in short supply, but he is still very concerned.

"According to government regulations, although the capacity of the Workers' System is large, for safety reasons, we can only sell 45,000 tickets, and we originally planned to sell 25,000 season tickets."

Fang Wei nodded, he knew all this.

"We originally planned to raise the price, and the season tickets increased from the original 700, 800 and 1,000 yuan to 850, 950 and 1,200 yuan, but Young Master Huan explained that the price of tickets in the new season will not increase."

Speaking of this, the manager of the fan service department couldn't help but smile bitterly.

The price increase plan was formulated by the leadership team of Guoen before. It was also communicated with the Beijing Football Association and all parties, and was approved, and it was even announced to the public.

Now Young Master Huan said directly, no price increase.

The reason is very simple. If you follow this price increase, you can increase your income by about four million in a season.

But not all of this money falls in Jingcheng Guoen's pocket, and it has to be divided by the ticket seller. In this way, Jingcheng Guoen can't get much money at all.

So Young Master Huan felt that just for such a little money, it was not worth raising the price at all.

"With the free time to study the price increase of tickets, I can earn it back if I get a sponsorship!"

"We don't need this little money!"

This is what Mr. Huan said.

As a result, when Guoen officially announced that the price of tickets in the new season would not increase, the fans outside cheered completely, and they were all so excited that they were overwhelmed, and the sales of season tickets were also quite amazing.

"Thanks to our cancellation of the intention to increase the ticket price and signing in with superstars such as Terry and Kaka, we have received more than 80,000 season ticket purchase applications in the new season."

When talking about this, the fan service manager was filled with sorrow.

More than 80,000 ticket applications should have been a good thing, right?

But the problem is that the club can only provide 25,000 season tickets now, which means that on average, only one out of three people can buy a season ticket. How can I satisfy it?

"Not only that, the number of fans applying for season tickets is still increasing rapidly, and we can't handle it now."

After hearing this, Fang Wei also smiled bitterly in his heart.

While other Chinese Super League teams are having headaches for the market, the gold medal market of Jingcheng Guoen is worried about the lack of tickets.

"Can you add some more season tickets?" Fang Wei asked.

"In theory, it's OK, but with more season tickets, fewer tickets will be spent, which will bring income..."

Fang Wei immediately interrupted him, "Our policy is to serve the fans, and not always think about the small interests of sesame and mung beans."

Speaking of this, Fang Wei immediately looked at everyone.

"I remember, Master Huan told me why Southampton has achieved so many brilliant results in just a few years? It has become the most profitable team in the world?"

Everyone immediately showed a look of attention.

"The reason is very simple. Master Huan never thought about making money in his business philosophy. From the beginning, he thought about how to provide fans with better services and better viewing experience, so that fans can feel comfortable. As long as the fans' hearts are on you and believe in you, you don't have to worry about not being able to make money."

"The current era is different from before. We must abandon the rigid thinking of the past, we must be open, we must pay attention to the role of fans, and in the process of meeting the various needs of fans, that is, the process of our continuous revenue generation."
To be continued...