"publicity?"

Ron Mayer was stunned for a moment.

It is not that the method proposed by Zhao Yuan is unexpected, on the contrary, it is too ordinary.

This is the common method used in Hollywood movies.

Seeing this, Ron Mayer couldn't help but feel disappointed: "I don't think that publicity alone can attract enough audiences to "Blair the Witch". It may have some effect, but it cannot change anything."

As vice president of Universal Pictures's film and television distribution department, Ron Mayer is a veteran in publicity and distribution.

Hollywood movies cannot be separated from publicity. The bigger the investment, the more expensive the promotional expenses behind it.

However, publicity is only a means to attract audiences to enter the theater, and the final success of the movie still depends on the content.

The plot of "Blair the Witch" is as he said before, not much attraction.

For movies, especially horror movies, this is a fatal injury.

"If, from beginning to end, the audience entering the theater did not think that what they saw was the fictional plot of the movie, but the real events in reality, what about a documentary about the legend of the witch? If, everything is a horrible event that exists in the real world, would you be curious about the truth behind this case, Mr. Ron?"

Faced with Ron Mayer's disappointment, Zhao Yuan asked back.

"If everything is true, I will naturally be curious."

Ron Mayer was slightly surprised at this, but answered truthfully.

Immediately afterwards, he quickly reacted, looked down at the script on the table and then at Zhao Yuan opposite him, and the expression on his face gradually became surprised.

"Don't tell me, this is your way, Allen?"

"How do you do this by hyping the movie into reality and making the audience think that everything is true?"

"Don't forget, Mr. Ron, we are in the era of the Internet."

Looking at Ron Mayer in front of him, Zhao Yuan showed a sure smile on his face.

"Through the power of the Internet, even the most unknown guys can become popular overnight. With the help of the portable publicity channels on the Internet, only a small number of people need to be exposed to the horror legends about witches and let people know about the existence of 'documentary'. Regardless of whether they really believe in the truth behind this, our goal has been achieved..."

"Once news about the witch documentary spread across the United States, as long as a part of the people enter the theater to watch the movie, it will be able to provide enough box office revenue for "The Witch Blair."

“…”

After listening to Zhao Yuan’s promotional plan for “Blair the Witch”, Ron Meyer remained silent for a long time before digesting everything.

“Excellent publicity ideas, Allen.”

As the vice president of the Global Distribution Department, Ron Meyer can naturally see the feasibility behind the publicity plan proposed by Zhao Yuan.

"Perhaps, the job that really suits you is publicity, not screenwriter, Allen."

After a little sigh, Ron Mayer changed his mind.

"So, what actor are you going to use to star in this movie?"

After hearing Ron Mayer's words, Zhao Yuan knew that "The Witch Blair" was stable.

Restraining his inner emotions, he then replied: "The less famous the better. For a movie like "The Witch Blair", the appearance of famous actors will only affect the film's promotional plan."

Nodding, Ron Mayer obviously agreed with what Zhao Yuan said.

"Actors in the world will arrange it. What you lack the most in Hollywood is actors who are not famous."

“No need for a very professional actor.”

Zhao Yuan reminded Ron Mayer that any acting skills in a movie like "Blair the Witch" is useless, and all you want is an amateur feeling.

"Above the director's candidate, Alan, what do you think?"

Based on the idea from the script to the promotional techniques of "The Witch" comes from Zhao Yuan's ideas, Ron Mayer also made concessions to him in his choice of director.

"What do you think of me?"

He pointed at himself and Zhao Yuan looked at Ron Mayer and said.

Zhao Yuan's answer made the expression on Ron Mayer's face stunned.

He looked up at the young Chinese young man and said in a tactful tone.

"Allen, you are an excellent screenwriter, but filming a movie is not a simple task. Even Wen only guided his first movie after a long period of accumulation of experience. I can arrange for you to serve as an associate director on the crew. As for the director, maybe we can discuss a suitable candidate."

Judging from the publicity plan proposed by Zhao Yuan, "The Witch Blair" is destined to be a movie project that will make money.

It is precisely for this reason that Ron Mayer could not put it in the hands of a newcomer like Zhao Yuan who obviously has no directorial experience.

"You misunderstood what I mean, Mr. Ron."

Zhao Yuan understood Ron Mayer's concerns, but he did not make concessions in the directorship of "The Witch".

"It can be seen from the script that "Blair Witch" is a documentary film with no spin-off at all. It tells the story of "Blair Witch" through the handheld DVs of several college students, hiding some horror shots in the messy shooting. This shooting format does not require any professional director. On the contrary, I am an inexperienced novice like me, and professional shooting techniques will only reveal the secrets of the movie."

“…”

There is no doubt that the reasons given by Zhao Yuan are very persuasive, especially with the blessing of his identity as a screenwriter of "The Witch Blair".

In the office, Ron Mayer was silent for a moment before he said with a wry smile.

"Well, I admit, Allen, you succeeded in convinceing me."

"Hopefully, the effect of "Blair the Witch" in the end is really as you said."

"I can guarantee this."

The filming of "Blair the Witch" is not difficult. In fact, the original version only took less than 8 days to complete the entire shooting content. And because of the shooting of the "pseudo-documentary", the entire movie does not require too much post-production editing, and even the most basic soundtrack is saved. It can be said to be the simplest movie among all Hollywood movies.
Chapter completed!