The All-Star Game is still very attractive to Stephen. After all, Stephen has not participated yet, and entering the All-Star Game is also very helpful for Stephen's fame and commercial value. Stephen's current efforts determine the size of each contract he signed.--./

Of course, commercial value is a comprehensive judgment factor. In addition to the player's performance on the court, there is also the player's own image, temperament, spirit that can be represented, etc. Stephen is more suitable in many aspects, so his commercial value continues to rise.

When a company chooses a spokesperson, it does not blindly look at fame, especially those top companies. The spokesperson they choose must match their temperament and their brand image. At the same time, when Stephen chooses to endorse a brand, he also chooses according to this concept.

For example, in Stephen's business value research report, Stephen's biggest trait is "magic", the second is "fairyless", the third is "full of elegance and violence", and the fourth is "mystery of opposition". In addition to these, there are also traits such as "sports", "young", and "passion", so Stephen will never endorse those brands that represent stability or conservative, because this will conflict with his consistent endorsement and give fans an inconsistent impression.

Look, a state-owned commercial bank in China came to visit, and the vice president personally led the team to negotiate with Modangs as a senior delegation and formally invited Stephen as their spokesperson.

Modons was quite surprised when he received their meeting request. He didn't even send an intention in advance, so he came directly. However, after Modons inquired about the other party's situation, he accepted it. As one of China's four major state-owned banks, although it is not a top-level enterprise, it is strong, and it is obvious that it is not short of money.

While continuing to understand the other party's corporate situation, Modangs negotiated with the other party. The negotiations went smoothly. The price proposed by the other party was very satisfying. Moreover, Stephen was their exclusive spokesperson, and their conditions were not high. In addition to having to shoot an advertisement every year, he only needed to go to China once every summer.

Moreover, the contract period can be as long as five to seven years, and the endorsement amount can be increased year by year according to certain standards. However, after learning about this bank, Modangs refused because the bank's name and their consistent publicity were far from Stephen's personal image.

But no matter how Modangs explained to the other party, the other party simply thought that they thought the price was low and kept increasing the price. At the same time, they were asking officials of the Chinese Consulate in Los Angeles to communicate with Stephen's aunt, and they were taking the team's path.

No matter how Modangs explained to them, the reason for the rejection had nothing to do with the contract amount. At the same time, he told them that this was a pure business act and it was useless if you didn't need to go to anyone to say it, but the other party just didn't believe it, and the persistence was not allowed to refuse at all.

Modons couldn't fight, so they came to Stephen again. Stephen had no choice but to agree to their request, a five-year contract of $3 million a year, a 10% increase, for ordinary endorsements, the price was already quite high, and the other party finally proposed to give Stephen two million original shares and enjoy the right to allocate internal personnel.

The two million original shares are now worth less than $200,000, and Stephen did not take it seriously. Shi Xianghua holds shares in many companies, and the dividends are a little bit every year, and sometimes there is no dividend yet. Stephen did not expect that the other party was still an unlisted company.

Three years later, before the other party was about to go public, Stephen's shares had increased to 50 million shares, and Stephen only invested less than $300,000. In the end, the value of this shares exceeded the endorsement fee of Stephen's entire contract.

The other party finally returned with satisfaction. Although Modons was dissatisfied with this, he was just an agent after all, and Stephen had the final decision. However, Stephen also told him that the other party was just using his name in China, which had no impact on his personal image. Then Modons agreed.

This endorsement contract is different from the previous one, that is, it does not need to contribute nearly half of the contract to the tax department in the United States, because now Stephen’s portrait rights and commercial development rights in other countries have been authorized to a company registered in the Cayman Islands, which is responsible for operating Stephen’s comprehensive development of commercial value, and then after layers of transfer, most of the income will be transferred to an investment company registered in Hong Kong, and only a small part of the income will be returned to the United States.

This is a reasonable way to avoid taxes, but the contract signed by Stephen with American companies cannot be used in this way. At the same time, in order to prevent the country from increasing its overseas income, early response measures have been made.

Through this method, after deducting operating expenses, nearly 30% of the contract amount can be reduced. In addition to reducing tax expenses, Stephen also had a premonition that there will be more and more endorsements from Asia and China, and this method can maximize revenue.

Moreover, China is now in a booming stage. If you use American money to invest in China, you will have to increase a lot of expenses between in and out. However, this method will be different. Investment companies based in Hong Kong can directly invest in the country, and there is no unnecessary expense.

However, the research stage is still in the research stage, and no formal decision has been made. However, under Yao Ming's suggestion, Stephen is already preparing to purchase some real estate in several large first-tier cities, including commercial and residential properties.

In addition to real estate, there are also investments in bulk futures commodities, which are all directions for investment. Stephen is not very good at business, but after following his father since childhood, he basically knows a little about business rules.

Reasonable risks are equal to reasonable profits, and risks are proportional to profits. Stephen still knows this truth. At the same time, in investment, Stephen does not want to rely too much on the broker. On the one hand, there are many examples. Players just listen to the broker's financial advice and end up with a scattered and unrewarded ending. Stephen doesn't want to make this mistake.

Although Stephen believes in Modance's character and professional ethics, sometimes he still controls himself to his own hands and is more stable. Yao Ming is the same. His salary for playing basketball is much higher than Stephen. At the same time, his business endorsement is also very good, not much worse than Stephen. Both of them have the same troubles, so the two often communicate with this aspect over the phone.

Yao Ming is more familiar with the situation in China, and Stephen is more familiar with the situation in the United States. It just happened to be the same as the two of them. In fact, in detail, the two are not only the other side in the team, but also the competitors in business, because the two have almost the same background, but both of them don’t care about it.

After losing to the Uta Jazz, the Supersonics' confidence was not hit hard, and the more inflated pride was learned from these two failures, and the team's temperament became more stable. During the three days of training, the team's running-in level was further improved.

However, the relationship between Ridno and Wilkins is still irreconcilable. Both of them are the main players in the substitute lineup. The poor cooperation between them directly affects the team's combat effectiveness. No matter how Stephen and the others persuade them, neither of them will bow their heads and admit their mistakes first.

If this situation is not solved, it will always be a hidden danger to the team, and it will also affect the team's unity and combat effectiveness. At a team development meeting where Presti, Caresimo and Stephen participated, talking about this issue, Presti proposed that it would be better to trade one of them to solve this problem.

Stephen thought about it and said that unless one of them was put into the starting lineup, this problem would not be solved. However, Durant is the focus of training for the team. Watson and Stephen cooperated very well, and it was not suitable for anyone to change, so he had to make a deal and send one away according to Presti's idea.

In fact, Presti really wanted to make two deals to prove his vision and ability, but Bennett didn't have this idea. He did not advocate any changes to the team. The current lineup was very reasonable. Without his consent, Presti would not dare to do it rashly.

As for whom the two of them were traded out, there was a disagreement between Carlesimo and Stephen on this issue. Stephen believed that Ridno should be traded out, but Carlesimo felt that Wilkins was more suitable.

The reason why Stephen chose Ridno was not only that the relationship between the two was basically the worst among Stephen and his teammates, but also that the styles of Ridno and Watson were too overlapping. Send one away and change the other to another with a different type to make up for the team's loopholes.

But Caresimo doesn't think so. His starting point is to consider the transaction. Wilkins is easier to be traded, while Ridno is not easy. Moreover, the team has almost adapted. Another point guard has to adapt again, but another scorer has not changed so much.

As for their abilities, Calesimo has no opinion. Both of them have very good points, but they have some weaknesses. Seeing that the two of them have different opinions, Presti had no choice but to put it aside for a while before looking at it. Anyway, it is still early to the transaction deadline.

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Thank you to the book friends who are the support of the black handed book.


Chapter completed!