Chapter 314 Status Quo of Variety Shows
After leaving Tsinghua University, Wang Zixuan took a bus to Wang Zi Technology...≦w.
After Prince’s mobile phone was released, Prince Technology was not idle, but became even busier.
Wang Zixuan and Lin Wenwu had lunch in the company canteen and checked in various departments in the afternoon.
I waited until An Ran called and left the company.
While Wang Zixuan was having fun in South Africa, Evolution Media also completed the acquisition of Wanda Cinemas, and at the same time acquired two small Cinemas, renamed Wangzi Cinemas, and managed in a unified manner.
The advertisement for "I Am a Singer" conducted on July 13 was sold at a sky-high price of 6.1 billion, which is higher than "Running Man".
Buick defeated Camry at a sky-high price of 4 billion to win the naming rights.
If it is a competition between Volkswagen and BMW, Wang Zihao doesn't mind giving up the naming right. After all, the advertisement for "Running Man" will be re-auctioned soon. Although Wang Zixuan will not appear again, the advertising fee will not be reduced too much.
He knew Wang Zixuan's disgust with Japan. When he got Buick, Wang Zixuan said he wanted to find an opportunity to help him destroy the domestic Toyota and Honda.
Evolution Media is not good at rejecting Japanese companies' bids, so it can only destroy the Japanese at all costs.
However, after seeing Buick's rapid rise, Camry also wanted to be Buick's second place, so he gritted his teeth and prepared 3.5 billion to bid.
As a result, the naming rights of the first episode of "I Am a Singer" exceeded the naming rights of the first episode of "Running Man" hosted by Wang Zixuan himself.
The prices of other advertisements fell a lot compared to the prices of the first episode of "Running Man", but the advertisements of "I Am a Singer" are more than "Running Man", so the total price is only 100 million.
The ratings of "I Am a Singer" did not disappoint advertisers either.
The second episode of "I Am a Singer" aired on July 17 reached 21%.
The variety show aired on Saturday Primetime was once again massacred by Evolution Media.
After the episode was strong after the episode "Happy Camp", which has not grown up but has always had good ratings, the second episode was directly postponed to 22 o'clock, and I did not dare to confront "I am a Singer".
"Everyday Upward" was the first to be massacred and was transferred to prime time on Sunday night. Compared with that, I was lucky.
"Happy Camp" has no suitable time frame, so it can only be postponed later.
The worst thing is "Happy Boy".
Although "Happy Boy" is limited by the time limit of the talent show, it can only be broadcast at 22:30, and there is no conflict with the time schedule of "Running Man" and "I Am a Singer".
However, as soon as "I Am a Singer", Han Hong and others' singing skills made the competition of "Happy Boy" completely amateur, and the gorgeous stage of "I Am a Singer" costing 100 million yuan and the stage of "Happy Boy" are like products of two eras.
In this case, how many people will stay up late until 22:30 to watch "Happy Boys".
The first episode of "Happy Boys" was broadcast on July 9th. Because Mango TV's brand for many years is still 0.95 in the first episode.
However, after "I Am a Singer" premiered on July 10, praise from all walks of life was circulating. "Happy Boy" was caught for comparison, and was criticized for being useless.
On July 16, the ratings of 12 to 10 fell instead of rising, falling directly to 0.5%.
Mango TV’s variety shows have basically been damaged by Evolution Media.
In fact, not only Mango TV, but also other variety shows are basically broken.
China is different from a small country like South Korea. The ratings of a good program can easily reach 10%, or even 20%, or 30%. There are many TV stations in China and the competition is fierce. It is good to reach 1% for a program, but after the emergence of Evolution Media, China seems to have become a small country, with ratings easily exceeding 10%.
Evolution Media has indeed increased the opening rate. But overall, the opening rate is still not as high as before. While Evolution Media programs have created high ratings, the ratings of dozens of other satellite TV stations have all fallen to the bottom.
On the one hand, the programs designed by Wang Zixuan are indeed unique and have a foundation of popularity. On the other hand, Wang Zixuan's super popularity has also amplified the ratings.
However, other satellite TV stations will not sit still and wait for death.
Oriental TV bought "The Got Talent" from abroad, and Mango TV is also updating the game "Happy Camp". Although Jiangsu TV's "If You Are the One" has been criticized by radio and television several times, it has reduced a lot of gimmicks, it still attracted a lot of people.
These programs also have one thing in common, that is, they all chose to avoid the broadcast time of Evolution Media's program and will be broadcast after 21:40.
"uncle"
When Wang Zixuan and An Ran returned home, a cute baby ran out.
After a while, Wang Ke grew taller.
"Pooh"
Wang Zixuan picked up Wang Ke, kissed him, and smiled and said, "Uncle, I want Coco."
"Pooh"
Wang Ke also kissed Wang Zixuan on the face and said, "I miss my uncle too. I can see my uncle on TV every day, but I just don't come to see Coco."
Wang Zixuan hugged Wang Ke and walked in, smiling and said, "I apologize to Keke. Uncle will definitely visit Keke often in the future."
"You're back."
Wang Zihao and Liu Lin, who were watching TV in the living room, were smiling and watching the two people coming in.
"Yeah, brother, sister-in-law."
Wang Zixuan and An Ran sat down in the living room and smiled and said, "I haven't gone to your home in the Magic City yet. I'll go and have a look when I have time someday."
Liu Lin said enthusiastically: "Well, you go to play more when you have time, and there are many fun places in the Magic City."
"kindness."
Wang Zixuan agreed and said to Wang Zihao: "Brother will participate in the advertising bid for "Running Man" tomorrow?"
Wang Zihao nodded and said, "Well, go and have a look. If it is not too high, you can take it. If it really can't be taken, it's okay to help you raise the price."
Buick spent 7 billion yuan on the naming rights of the first episode of "Running Man" and "I Am a Singer" alone, which is more than Volkswagen's annual advertising fee.
Although Wang Zihao also had the idea of spending all his money to make the Buick car volume after seeing the model of Prince Technology, the advertising fee was still a bit beyond his expectations.
Wang Zixuan smiled and said, "Brother, you can not participate in the advertising bid for "Running Man". There is a free good advertisement for you."
As he said that, he looked at Wang Ke laughed and said, "You can still praise our Wang Ke as a cute baby in the country."
When Liu Lin heard this, she immediately asked with great interest: "A new program?"
She didn't think it was wrong to become a famous celebrity like Wang Zixuan. Instead, she envied that Wang Zixuan was the focus of everyone wherever she went, and it was a free and good advertisement. This province was billions. Although Wang Zihao made a lot of money in investment in the Predator, and now he has a net worth of over 100 billion Chinese coins, billions are enough to make her moved. (To be continued, please search for Astronomy, novels are better, updated and faster!
Chapter completed!